FysioSupplies

What FysioSupplies does

FysioSupplies is a privately held Dutch e-commerce company founded in 2007 and headquartered in Groningen, Netherlands. The company sells physiotherapy, rehabilitation, fitness, and health products through its direct-to-consumer website fysiosupplies.nl, claiming to operate the largest assortment of physiotherapy products in Europe across eight merchandising categories: consumables (tape, bandages, dry needling, hygiene), testing and measuring (scales, goniometers, blood pressure monitors, spirometers), practice furnishing (treatment tables, AEDs, therapy devices such as ultrasound and shockwave), training and fitness (cardio, strength, balance equipment), recovery (resistance bands, massage tools, TENS, heat/cold therapy), braces (orthopedic supports across all major joints, plus compression), sports (Pilates, yoga, smart trackers, sport-specific gear), and nutrition and supplements. The product mix spans low-cost consumables to high-ticket treatment and fitness equipment, distributed entirely through the company's own storefront rather than third-party marketplaces.

The platform supports both B2B customers (physiotherapists, rehabilitation clinics, sports and fitness facilities) and B2C health-conscious consumers, with multi-payment rails including Klarna buy-now-pay-later, iDEAL, Mastercard, Visa, and PayPal. Distribution is exclusively online with direct shipping from the Netherlands; orders above €100 qualify for free shipping. The technology stack is described as a standard e-commerce platform (no proprietary platform architecture or APIs are disclosed) and the company has no documented mobile application, API offering, or SDK. Product launches in 2025 (Sissel Knee Roller, Bauerfeind GenuTrain) suggest active merchandising in rehabilitation and orthopedic categories. Some distributed products (e.g., Tunturi Signature C65) feature Bluetooth connectivity to third-party training apps (Tunturi Routes, Zwift, iConsole) that include AI-driven training-program generation, but these AI features reside in partner applications rather than in-house capabilities.

FysioSupplies operates an asset-light distribution model with no disclosed manufacturing, no funding rounds, no M&A activity, and no disclosed ownership beyond operating independently as an 11–50-employee business. Brand partnerships with national and international manufacturers (Tunturi, Bauerfeind, McDavid, Compex, Omron, LMX., Muscle Power, Assault Airbike) and exclusive supplier arrangements for certain A-brands underpin the catalog proposition. The combined go-to-market mix relies on SEO and content marketing (blog and product pages), email newsletter, and paid digital advertising via Google DoubleClick and Google Dynamic Remarketing, supported by phone and email customer service during business hours.

Name

FysioSupplies

Legal name

FysioSupplies

Website

https://fysiosupplies.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

FysioSupplies is a Dutch e-commerce company, founded in 2007 and based in Groningen, that sells physiotherapy, rehabilitation, fitness, and health products directly to physiotherapists, sports facilities, and health-conscious consumers across Europe through its website fysiosupplies.nl.

Ownership category

akta.pro rank

Product category

Physiotherapy & Rehabilitation Supplies

NAICS

Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Physiotherapy supplies
• Rehabilitation equipment
• Medical consumables
• Sports therapy products
• Practice furnishings

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: FysioSupplies generates revenue through direct product sales of physiotherapy, rehabilitation, fitness, and health products. The business model includes e-commerce sales to both B2B (healthcare professionals, physiotherapists, sports clinics) and B2C (health-conscious consumers) segments. Volume-based discounts (Staffelkorting) are offered to encourage larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FysioSupplies is an online specialty retailer that sells physiotherapy, rehabilitation, and sports therapy products directly to European customers via its e-commerce website. Its catalogue spans consumables, testing and measurement instruments, practice furnishings, training and fitness equipment, recovery aids, braces, sports equipment, and nutrition and supplements, sourced from over 90 brands and resold under its own storefront.

Product overview

FysioSupplies is a Dutch e-commerce company offering a comprehensive B2B and B2C physiotherapy and health products portfolio through their website FysioSupplies.nl. The company operates as a total supplier for health professionals and health-conscious consumers, providing eight main product categories: Verbruiksmateriaal (consumables like tape, bandages, needles, massage products, hygiene), Testen en Meten (testing equipment for health, movement, scales, functional and physiological measurement), Inrichting (practice equipment including ergonomics, education materials, treatment room, exercise room, therapy devices), Training & Fitness (cardio, strength, balance equipment for gyms and home use), Herstel (recovery products including resistance bands, massage tools, heat/cold therapy, TENS devices, rehabilitation equipment), Braces (orthopedic supports for all body parts, sport compression, insoles, protection), Sporten (Pilates, Yoga, smart trackers, sport-specific equipment), and Voeding & Supplementen (nutrition and supplements). They work with national and international reputable brands including Tunturi, LMX., Muscle Power, Assault Airbike, Bauerfeind, McDavid, Compex, and Omron, serving physiotherapy practices, rehabilitation centers, fitness centers, and consumers throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Muscle Power Gewichtsvest Weighted vest for resistance and strength training, sold to physiotherapists, sports facilities, and individual fitness consumers.
• Tunturi Signature C65 Elliptical Crosstrainer Professional-grade elliptical crosstrainer for cardio training in physiotherapy practices and home fitness setups.
• AssaultBike Pro X BeltDrive Air-resistance exercise bike for high-intensity interval training, supplied to clinics and fitness consumers.
• LMX. Studio Pump discs (black, 1.25–10 kg) Set of studio pump weight discs ranging from 1.25 kg to 10 kg, sold for group fitness and physiotherapy training use.
• Omron M3 Comfort AFib upper-arm blood pressure monitor Clinically validated upper-arm blood pressure monitor with AFib detection, sold to healthcare professionals and consumers for cardiovascular monitoring.
• McDavid 429X Knee Brace with polycentric hinges and Velcro straps Polycentric-hinged knee brace with Velcro fastening for sports and rehabilitation support, supplied to clinicians and athletes.
• MicroFET 2 Wireless Wireless hand-held dynamometer for objective muscle strength testing in clinical assessments, sold to physiotherapy professionals.
• Leukotape Classic 3.75cm Professional rigid sports tape for physiotherapy taping techniques, sold in 3.75 cm width for clinical and sports use.
• Compex Sport Elite Grey Edition Professional NMES muscle stimulation device for sports performance and recovery, supplied to clinics, sports facilities, and individual athletes.
• Sissel Knee Roller Medical foam roller by Sissel designed for safe and fast knee rehabilitation, listed as a homepage launch product.
• Bauerfeind GenuTrain (next-generation) New-generation Bauerfeind GenuTrain knee brace offering stability and faster recovery, introduced via the homepage banner as a new product.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Performance Health: US-headquartered distributor of rehabilitation and physiotherapy products (under brands like TheraBand, Rolyan, Sammons Preston). Comparable B2B/professional positioning in rehab and therapy equipment to FysioSupplies, with a regional (North America) footprint rather than European.
• Amazon Netherlands: Dominant Dutch marketplace with a deep catalog of physio, fitness, and consumer health SKUs from third-party sellers. Sets the price benchmark and selection baseline for many of FysioSupplies' commodity categories (tape, braces, foam rollers, supplements).
• Bol.com: Largest Dutch online marketplace offering sporting goods, health, and fitness products alongside broad general merchandise. Local incumbent competitor to FysioSupplies for consumer buyers in the Netherlands.
• Decathlon: Global sporting goods incumbent operating massive omni-channel retail across fitness, running, yoga, and recovery categories. Overlaps with FysioSupplies on fitness hardware, recovery/mobility accessories, yoga/Pilates, and braces/compression, but with vastly broader assortment, own-brand manufacturing, and global footprint.

Direct peers

• Sport-Thieme: Germany-based catalog and online retailer of physiotherapy, therapy, fitness, and school sports equipment, serving clinics, therapists, schools, and consumers. Comparable total-supplier positioning across therapy tables, fitness equipment, braces, and rehab aids — a strong European direct peer in the same niche.
• Praxisdienst: German online retailer of medical and physiotherapy practice supplies, consumables, and equipment with a B2B focus on practices and clinics. Highly comparable in product breadth (consumables, diagnostics, therapy devices) and target customer (therapists/practices).
• PhysioRoom: UK-based e-commerce retailer of physiotherapy, rehabilitation, and sports injury products serving both physiotherapists and consumers. Directly comparable product mix (braces, supports, TENS, foam rollers, tape) and B2B/B2C hybrid model against FysioSupplies, differing mainly by geography.

Others

• Tunturi (direct): Finnish fitness equipment brand sold through FysioSupplies and other channels. Listed as an OTHERS ecosystem participant because Tunturi operates its own D2C storefront in parallel with distributor sales — both a supplier and a potential disintermediation threat.
• Klarna (payment integration): Buy-now-pay-later payment provider integrated into FysioSupplies' checkout. Not a peer in the product sense but a key ecosystem enabler for FysioSupplies' hybrid B2B/B2C conversion motion.

Regional players

• Medipharma / Medical-Supply Specialist (NL): Dutch specialist retailer of physiotherapy, podiatry, and medical practice supplies operating in the same Benelux corridor as FysioSupplies. Niche direct competitor focused on professional B2B practice furnishing and consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fysiosupplies
• LinkedInlinkedin.com/company/fysiosupplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FysioSupplies