PhysioRoom
PhysioRoom is a UK-based DTC e-commerce retailer (operated by Kybotech Limited, founded 2000) selling sports injury supports, braces, rehabilitation equipment, and fitness products to individual athletes, general consumers, chartered physiotherapists, and the NHS via physioroom.com.
- Company typePrivate
- Founded2000
- HeadquartersPadiham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What PhysioRoom does
PhysioRoom (operated by Kybotech Limited, a UK private limited company) is a direct-to-consumer e-commerce retailer founded in 2000 and headquartered in Padiham, United Kingdom. The company sells sports injury supports, braces, rehabilitation equipment, fitness gear, taping supplies, foot care products, hot/cold therapy items, compression clothing, and first aid supplies through its own website, physioroom.com. Its catalogue spans budget items from £1.99 through to premium hinged and ACL knee braces above £100, and includes both own-label PhysioRoom products (e.g., a patented Harley Street Elite core compression shirt and hinged knee braces) and curated third-party brands such as Donjoy, Mueller, Compex, and Aircast. Free delivery is offered on UK orders over £100, and customer financing for higher-value purchases is facilitated through a credit-broker arrangement with Novuna Personal Finance under FCA authorisation (Finance Services Register no. 704348).
The company serves a hybrid customer base: individual sports enthusiasts and athletes (running, football, skiing, tennis, rugby) seeking injury prevention and recovery supports; general consumers managing chronic conditions such as arthritis, plantar fasciitis, and back pain; and healthcare professionals including chartered physiotherapists, private clinics, and the NHS, which the company cites as a trusted supplier. Its go-to-market is content-driven: an extensive editorial blog covering sports injuries, prevention tips, and rehabilitation guidance drives organic SEO acquisition, while brand heritage ("Experts since 2000") and professional endorsement function as trust signals. The business model is straightforward unit-based e-commerce with no subscription, marketplace, or physical-retail channel disclosed, and no proprietary technology platform beyond a standard storefront. Headcount is reported at 1–10 employees, indicating a lean operation.
PhysioRoom firmographics
Firmographics- Name
- PhysioRoom
- Legal name
- Kybotech Limited
- Website
- https://physioroom.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PhysioRoom is a UK-based DTC e-commerce retailer (operated by Kybotech Limited, founded 2000) selling sports injury supports, braces, rehabilitation equipment, and fitness products to individual athletes, general consumers, chartered physiotherapists, and the NHS via physioroom.com.
- Ownership category
- akta.pro rank
PhysioRoom industry classification
Industry- Product category
- Sports Injury and Rehabilitation Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
- akta.pro secondary industries
- Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Fitness Equipment & Performance Accessories Retail (CRAMABAD), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where PhysioRoom is headquartered
LocationHeadquarters
- HQ city
- Padiham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PhysioRoom business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (E-commerce): PhysioRoom generates revenue through direct product sales of sports injury supports, braces, rehabilitation equipment, and fitness gear via their e-commerce platform. Revenue is primarily one-time purchase transactions with products ranging from budget supports (£1.99) to premium braces. They also offer financing through a credit partnership with Novuna Personal Finance for larger purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| Unit Pricing | Pay-as-you-go | Sale/clearance pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PhysioRoom product offering
Product offeringCore offering
PhysioRoom operates as a UK e-commerce retailer selling sports injury supports, orthopedic braces, rehabilitation equipment, and fitness products directly to consumers via physioroom.com. The company offers its own PhysioRoom-branded products alongside curated third-party brands (Donjoy, Mueller, Compex, Aircast), covering categories including knee/ankle/back supports, TENS machines, resistance bands, hot/cold therapy, taping supplies, foot care, and compression sportswear.
Product overview
PhysioRoom is an e-commerce retail platform offering a comprehensive range of sports injury supports, rehabilitation equipment, and fitness products. The product portfolio centers on orthopedic supports and braces (knee, ankle, back, shoulder, arm/elbow, wrist) for injury prevention, pain relief, and post-surgery recovery. Complementary categories include physiotherapy and rehabilitation equipment (resistance bands, foam rollers, massage tools, TENS machines), fitness equipment, taping products, foot care solutions, hot/cold therapy, compression clothing, and first aid supplies. PhysioRoom sells both its own branded products and curated third-party brands (Donjoy, Mueller, Compex, Aircast). Value bundles combine complementary products at discounted prices. The platform targets consumers, physiotherapists, sports clubs, and the NHS, offering products suitable for everyday pain management, post-operative recovery, and athletic performance protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Supports and Braces
Quantifiable outcome
- Night splinting shown to be effective in relieving symptoms in over 80% of plantar fasciitis cases
Companies that use PhysioRoom
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
PhysioRoom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PhysioRoom partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
PhysioRoom competitors and assessment
Company assessmentDirect peers
- Active Mobility Centre: UK retailer focused on mobility, rehabilitation, and orthopedic supports. Overlaps with PhysioRoom on braces, walking boots, and rehab aids, with a similar domestic UK focus and similar supplier/brand sourcing model.
- Better Healthcare: UK-based online retailer of healthcare, mobility, and rehabilitation products serving consumers and healthcare professionals. Directly comparable D2C model, UK geographic focus, and overlapping product taxonomy in braces, supports, and daily living aids.
- SimplyMed: UK online retailer specializing in mobility aids, orthopedics, braces, and rehabilitation supplies. Comparable e-commerce-only model with overlapping sports medicine and orthopedic support categories aimed at consumers and clinicians.
- Physio Med: UK-based supplier of physiotherapy equipment, braces, and rehabilitation products to clinicians and consumers. Comparable specialty D2C/B2B model targeting chartered physiotherapists and rehabilitation patients.
Broad incumbents
- Enovis (DJO / Donjoy / Aircast): Global orthopedic device company whose Donjoy and Aircast brands are stocked by PhysioRoom. Competes in the same premium-brace and orthopedic support category and can sell direct to UK clinicians and consumers, threatening PhysioRoom's reseller economics.
- Amazon UK: Dominant UK online marketplace carrying the same third-party brace and rehab brands (Donjoy, Mueller, Aircast) as PhysioRoom. Represents the primary competitive threat on price, breadth, and delivery speed in the same SKU categories.
- Boots UK: UK pharmacy and health retailer with a broad orthopedic, sports medicine, and wellness assortment sold both online and in stores. Overlaps heavily with PhysioRoom's compression, brace, foot care, and first-aid categories.
- Mueller Sports Medicine: Established US-based manufacturer and brand of sports medicine braces, supports, and taping products carried by PhysioRoom. Comparable category and customer, with broader global reach and the ability to sell DTC into the UK.
Emerging players
- Compex (OMP / DJO): Brand of muscle stimulators, TENS machines, and recovery electronics stocked by PhysioRoom. Comparable in electrotherapy and recovery category, and capable of selling DTC into the UK consumer market.
Regional players
- ProDirect Running: UK-based sports e-commerce retailer focused on running, football, and athletic gear. Comparable UK e-commerce footprint and sports-customer overlap, though more focused on footwear and apparel than orthopedic supports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
PhysioRoom social profiles
Digital presencePhysioRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhysioRoom leadership team
Management profileNumber of profiles
PhysioRoom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhysioRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhysioRoom
What does PhysioRoom do?
PhysioRoom operates as a UK e-commerce retailer selling sports injury supports, orthopedic braces, rehabilitation equipment, and fitness products directly to consumers via physioroom.com. The company offers its own PhysioRoom-branded products alongside curated third-party brands (Donjoy, Mueller, Compex, Aircast), covering categories including knee/ankle/back supports, TENS machines, resistance bands, hot/cold therapy, taping supplies, foot care, and compression sportswear.
Is PhysioRoom a public or private company?
PhysioRoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhysioRoom founded?
PhysioRoom was founded in 2000. It employs 1 to 10 people.
Where is PhysioRoom based?
PhysioRoom is headquartered in Padiham, United Kingdom, in the Europe region.
How does PhysioRoom make money?
One revenue line is on record: product Sales (E-commerce).
Who are PhysioRoom's main competitors?
Direct peers on record are Active Mobility Centre, Better Healthcare, SimplyMed and Physio Med. Broad incumbents are Enovis (DJO / Donjoy / Aircast), Amazon UK, Boots UK and Mueller Sports Medicine. Compex (OMP / DJO) is listed as an emerging player. ProDirect Running is listed as a regional player.
Does PhysioRoom have an API?
No public API is recorded for PhysioRoom.
What industry is PhysioRoom in?
PhysioRoom's product category is Sports Injury and Rehabilitation Retail. Its primary akta.pro industry code is CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping), with a secondary code of CRAMAEAJ, Team Sports Protective Gear & Sports Medicine Retail. Its NAICS code is 45911 and its SIC code is 3842.