What Packet Pushers Podcast does

Packet Pushers operates an IT-focused podcast network and media brand under the legal entity Packet Pushers Interactive, LLC, founded in 2010 by Ethan Banks and headquartered in Merrimack, New Hampshire. The core product is a portfolio of 14 themed podcasts covering enterprise networking, wireless, cloud, DevOps, network automation, cybersecurity, and technical leadership, anchored by the flagship Heavy Networking show (833+ episodes as of June 2026). Distribution is multi-platform across Apple Podcasts, Spotify, Overcast, Pocket Casts, RSS feeds, and YouTube, complemented by two opt-in newsletters (Human Infrastructure and Packet Capture), a blog, a Slack community, and an IRC channel.

The underlying technology is content production and distribution rather than software: the company operates podcast recording, video production, and editorial workflows, with the technical stack consisting of standard podcast hosting (Blubrry CDN referenced in audio URLs) plus a WordPress-based website and YouTube channel. Monetization is almost entirely sponsorship- and advertising-based through vendor-sponsored episodes and short-form Tech Bytes segments; named sponsors include Broadcom, Cisco, Tailscale, Palo Alto Networks, and BlueCat, with additional advertisers implied. All content is free and ungated for end users; revenue is not publicly disclosed. The company maintains strategic partnerships with the Network Automation Forum (organizer of AutoCon), Wireless LAN Pros, Nemertes Research, and HexaBuild to share hosts, events, and audience reach.

Name

Packet Pushers Podcast

Legal name

Packet Pushers Interactive, LLC

Website

https://packetpushers.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Packet Pushers is a B2B media company operating a 14-show IT podcast network, two newsletters, and a YouTube channel that delivers free, ungated deep-dive content to enterprise IT, cloud, security, and DevOps professionals, monetized primarily through vendor sponsorship.

Ownership category

akta.pro rank

Product category

IT Media and Podcast Network

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Sound Recording Industries (5122), Broadcasting and Content Providers (516)

akta.pro primary industry

Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF), Audio Production & Podcasting (BPAFAIAE)

Keywords

• IT infrastructure podcasts
• Enterprise networking media
• Cloud technology content
• DevOps podcast network
• Cybersecurity podcast media

Headquarters

HQ city

Merrimack

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sponsored podcast episodes and content: Vendor-sponsored podcast episodes and segments. Tech Bytes episodes are specifically short-form sponsored audio segments. Vendors like Broadcom, Cisco, Tailscale, Palo Alto Networks, BlueCat sponsor episodes to reach IT professional audience.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Packet Pushers is a podcast network and media company that produces and distributes free, ungated deep-dive audio and video content for IT infrastructure professionals. The company operates 15+ themed podcasts covering networking, cloud, security, DevOps, automation, wireless, IPv6, and technical leadership, complemented by weekly newsletters, blog articles, and YouTube video tutorials. Revenue is generated primarily through sponsored podcast episodes and vendor-sponsored audio segments.

Product overview

Packet Pushers is a podcast network and media company serving IT infrastructure professionals with a portfolio of 15 distinct podcasts covering networking, cloud, security, DevOps, automation, and technical leadership. The flagship show Heavy Networking launched in 2010, with new podcasts added over time including Day Two DevOps (2019), Network Automation Nerds (2024), Total Network Operations (2024), Packet Protector (2024), Technically Leadership (2024), Life In Uptime (2025), N Is For Networking (2024), and The Cloud Gambit (2025). Content is distributed through the flagship podcasts, aggregated feeds like The Fat Pipe, two newsletters (Human Infrastructure, Packet Capture), YouTube video tutorials, and blog articles. The network covers topics including networking fundamentals, IPv6, wireless, network automation, cloud strategy, DevOps, cybersecurity, and IT leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavy Networking Flagship deep-dive podcast on enterprise networking topics for IT engineers, hosted by Ethan Banks and Drew Conry-Murray.
• Network Break Weekly news analysis podcast covering IT industry developments, product launches, and tech trends, hosted by Drew Conry-Murray and Johna Till Johnson.
• Day Two DevOps Podcast focusing on DevOps tools and techniques for cloud, virtualized infrastructure, and infrastructure-as-code, hosted by Ned Bellavance and Kyler Middleton.
• Heavy Strategy Podcast debating enterprise IT strategy topics from technology decisions to workplace culture, hosted by Johna Till Johnson and John Burke from Nemertes Research.
• Heavy Wireless Deep-dive podcast on Wi-Fi, IoT, and wireless networking technologies hosted by Keith Parsons (CWNE#3) for WLAN professionals.
• IPv6 Buzz Podcast focused on IPv6 adoption and implementation, hosted by Ed Horley, Tom Coffeen, and Nick Buraglio, IPv6 consultants and authors.
• Network Automation Nerds Podcast exploring network programmability and automation topics hosted by Eric Chou, author of Mastering Python Networking.
• Packet Protector Cybersecurity podcast covering network security topics including ransomware, access control, and pen testing, hosted by Jennifer (JJ) Jabbusch and Drew Conry-Murray.
• Tech Bytes Short-form sponsored audio segments featuring vendor product discussions, also embedded in Network Break episodes.
• The Cloud Gambit Podcast on cloud computing markets, strategy, and emerging trends, hosted by William Collins and Eyvonne Sharp.
• Total Network Operations Podcast dedicated to network operations best practices, tool stacks, and vendor insights, hosted by Scott Robohn.
• Technically Leadership Podcast for technical team leads and managers covering leadership skills, hosted by Laura Santamaria.
• Life In Uptime Podcast exploring career journeys in technology, hosted by Alexis Bertholf and Kevin Nanns, focused on breaking into tech and expanding career possibilities.
• N Is For Networking Podcast deconstructing networking concepts, jargon, and acronyms for newcomers, hosted by Ethan Banks and Holly Podbielak.
• The Fat Pipe Aggregated podcast feed combining episodes from Heavy Networking, Network Break, Day Two DevOps, Packet Protector, Network Automation Nerds, and new series launches.
• Human Infrastructure Newsletter Weekly newsletter curated by Drew Conry-Murray featuring technical blogs, industry research, and vendor announcements for IT engineers.
• Packet Capture Newsletter Weekly roundup of all Packet Pushers content including podcasts, blogs, videos, and job postings.

Quantifiable outcome

• Listener career advancement - one listener reported going from $50k/yr to $120k after learning vendor market knowledge from Packet Pushers
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• AutoCon / Network Automation ForumcoreStrategic or Co-development PartnerScott Robohn is Co-founder & Managing Director of the Network Automation Forum, organizer of AutoCon conference. Packet Pushers provides coverage and content from AutoCon events, including video production and LinkedIn posts.
• Wireless LAN ProscoreStrategic or Co-development PartnerKeith Parsons, host of Heavy Wireless, is trainer and director of the Wireless LAN Pros conference. Partnership provides access to wireless industry expertise and community.
• Nemertes ResearchmoderateStrategic or Co-development PartnerJohna Till Johnson (CEO) and John Burke from Nemertes Research co-host Heavy Strategy podcast, providing research-backed IT strategy perspectives.
• HexaBuildmoderateStrategic or Co-development PartnerEd Horley and Tom Coffeen co-founded HexaBuild, an IPv6 consulting firm. Both host IPv6 Buzz podcast. HexaBuild also provides IPv6 Device Compatibility resource linked on Packet Pushers site.
• MegaportminorOthersAlexis Bertholf, host of Life In Uptime, is a Technical Evangelist at Megaport where she creates short-form content about IT and network engineering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Cloudcast: Long-running cloud and infrastructure podcast with sponsor-supported episodes targeting IT professionals; overlaps with Packet Pushers' cloud, DevOps, and infrastructure audience.
• Heavybit (Jellyfish Industries): Podcast network and developer-focused media company targeting infrastructure and developer tools audiences with sponsored content; closely comparable in business model and B2B sponsor base.
• TWiT.tv (This Week in Tech): Long-running podcast network covering technology for enthusiasts and professionals; uses sponsor-supported model with multiple themed shows, directly comparable to Packet Pushers' multi-show network approach.
• Software Engineering Daily: Tech-focused podcast network with sponsored episodes and a broad catalog of developer- and infrastructure-themed shows, serving a comparable practitioner audience with vendor sponsorship revenue.

Broad incumbents

• Network World: Established enterprise IT media outlet covering networking and infrastructure; competes for the same audience and vendor sponsorship dollars but as part of a larger B2B tech media portfolio.
• The Register: Major enterprise IT news and analysis publication with global reach; competes for enterprise IT audience attention and adjacent sponsor relationships across infrastructure topics.
• Red Hat Developer (Command Line Heroes / Compiler): Vendor-produced technical podcast and content network covering open source, cloud, and infrastructure; competes for the same practitioner audience and has substantial production resources.

Emerging players

• Darknet Diaries (Jack Rhysider): Highly successful single-host technical podcast with strong sponsorship revenue; overlaps in the practitioner/security audience and demonstrates the upside of a focused technical podcast brand.
• Last Week in AWS (Corey Quinn): Cloud-focused newsletter and podcast with strong sponsor relationships in the AWS/ecosystem; overlaps with Packet Pushers' cloud and infrastructure audience and demonstrates a competitor in sponsored cloud content.
• CISO Series (Cybersecurity podcast network): Multi-show podcast network targeting security and IT leadership audiences with sponsored episodes; direct competitor for security-focused sponsor spend (overlapping with Packet Protector).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@packetpushersnetwork
• LinkedInlinkedin.com/company/packet-pushers-interactive-llc
• Xx.com/packetpushers
• Facebookfacebook.com/packetpushers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packet Pushers Podcast