What BEBO MIA does

Bebo Mia Inc. (legal entity: bebo mia inc., registered at 48 Addington Forks, Antigonish, Nova Scotia, Canada; governing law Ontario) is an online training and certification organization serving the reproductive health and doula profession. Its flagship is the 17-week Maternal Support Practitioner (MSP) full-spectrum doula program covering fertility, birth, postpartum, infant feeding, and loss, delivered via a WordPress/WooCommerce-fronted online classroom (classroom.bebomia.com) with AccessAlly-powered cohort enrollment, live classes, recordings, and lifelong alumni access. Around this core sit specialty certifications (Birth Doula, Fertility Doula, Childbirth Educator, Pre/Postnatal Fitness, Infant & Family Sleep Specialist) and a 50%-off Certification Transfer pathway for already-certified doulas migrating from competing organizations.

The product surface is monetized through one-time tuition (MSP + Birth Worker Business School bundle at $2,079 USD with 3-12 month installment plans, ranging from 3x$697 to 12x$179/month), an annual $200 Doula Directory membership for non-alumni, recurring subscriptions (Hot and Brave Doula Club, Doula Business Club), standalone digital products on SamCart (including "Evidence or Coercion? The Birth Truth Tool for Doulas™" and the Doula Contract Bundle), an Etsy storefront (The Birth Worker Shop), 1:1 business consulting, workshops, and a scholarship program funded via Chuffed.org. Distribution runs through Keap-booked 15-minute career strategy calls, the company's own checkout, SamCart, Etsy, Buzzsprout/Apple Podcasts (Hot + Brave podcast), the public Find-a-Doula directory, ManyChat Instagram comment funnels, and Leadpages landers. The company is privately held, founder-led by Bianca Sprague (Co-Owner & CEO, formerly operator of the largest doula agency in Toronto), with no disclosed institutional funding, no parent company, and a self-declared feminist, non-hierarchical operating model.

Name

BEBO MIA

Legal name

bebo mia inc.

Website

https://bebomia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bebo Mia Inc. is a privately held, founder-led online training organization that certifies aspiring and existing doulas through a 17-week full-spectrum program, specialty certifications, business courses, and a lifelong alumni ecosystem serving solopreneur birth workers across Canada, the US, and globally.

Ownership category

akta.pro rank

Product category

Doula Training & Certification

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Specialized Learning Support (Dyslexia/LD Coaching, Assistive Strategies) (EDAJALAJ)

akta.pro secondary industries

Autism Spectrum (ASD) Academic & Social-Communication Support Tutoring (EDANAFAD), Diagnostic Assessment, Placement & Progress Testing (ASE) (EDAAABAE), Tutoring, Study Skills & Learning Strategies for ASE (EDAAABAL), GED/HiSET Preparation & Instruction (EDAAABAA), Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Online doula training
• Birth doula certification
• Postpartum doula education
• Childbirth educator certification
• Reproductive health training

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Certification training program tuition: Primary revenue stream. One-time tuition paid (in full or via payment plans of 3x, 6x, 9x, or 12x monthly installments) for the Maternal Support Practitioner (MSP) full spectrum doula training and related certifications (Birth Doula, Fertility Doula, Childbirth Educator, Pre/Postnatal Fitness, Infant & Family Sleep Specialist).
2. Course bundles: Discounted bundle pricing across multiple programs (e.g., MSP + Birth Worker Business School bundle at $2,079 USD vs regular $2,658 USD). All bundle sales are final sale, no refunds.
3. Doula Directory membership: Annual subscription for non-Bebo-Mia certified doulas to be listed in the public directory ($200 USD/year). Free for Bebo Mia certified alumni via coupon code.
4. Hot and Brave Doula Club subscription: Recurring membership product for doulas; final sale, no refunds.
5. Digital products (SamCart storefront): Standalone digital products such as "Evidence or Coercion? The Birth Truth Tool for Doulas™", doula contract bundles, and other self-paced courses sold via bebomiainc.samcart.com.
6. Etsy marketplace sales (The Birth Worker Shop): Sale of business support documents (contract templates, client document templates) via the company's Etsy storefront.
7. Live workshops and workshop credits: Standalone live workshops (e.g., PMADs, sleep, fertility) sold individually or via purchased workshop credits in the classroom portal.
8. Scholarship donations: Charitable donations collected via Chuffed.org project page to fund the doula scholarship program.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels11 records

Core offering

Bebo Mia Inc. is an online training and certification organization for doulas and birth workers, anchored by a 17-week live Maternal Support Practitioner (MSP) full spectrum doula program covering fertility, birth, postpartum, infant feeding, and loss. Around this core, it sells specialty certifications (Birth, Fertility, Childbirth Educator, Pre/Postnatal Fitness, Infant & Family Sleep), digital tools (Evidence or Coercion?, 911 Doula Support Kit), a business training suite, a podcast, a public Doula Resource Directory, and a scholarship program. Course delivery is via a custom online classroom with payment plans and bundled pricing; checkout uses Keap, SamCart, and PayPal.

Product overview

Bebo Mia Inc. operates a unified online training and certification platform for doulas and birth workers, anchored by the Maternal Support Practitioner (MSP) / Full Spectrum Doula Training core program and layered with specialty certifications (Birth Doula Training, Fertility Support Specialist Certification, Childbirth Educator Certification, Pre/Postnatal Fitness Instructor Certification, Infant & Family Sleep Specialist Certification, and a Doula Certification Transfer pathway). Around this core, Bebo Mia sells add-on digital tools such as Evidence or Coercion? The Birth Truth Tool for Doulas™ and the 911 Doula Support Kit for Perinatal Loss, evergreen courses like How to Avoid an Emergency C-Section, and a business suite including the Birth Worker Business School, The Kickstarter Package, Business Consulting, the Doula Business Club, and the Get More Clients Challenge. The platform also publishes the Hot + Brave Podcast, runs a Find a Doula Directory, offers the Birth Worker Mental Health Support Group as a lifetime alumni benefit, and operates a Doula Scholarship Program; course delivery uses the Bebo Mia online classroom plus workshops, while checkout relies on Keap booking, Samcart, and PayPal.

Differentiator

Problem solved

Functional benefit

Brands

• Hot + Brave: A podcast hosted by Bebo Mia featuring bold conversations on birth, reproductive health, and hot topics; distributed via Buzzsprout and Apple Podcasts.
• The Birth Worker Shop
• Bliss In Business
• Community Care Co Op

Products and services

• Maternal Support Practitioner (MSP) / Full Spectrum Doula Training Flagship 17-week live online doula training covering fertility, birth, postpartum, infant feeding, and loss; graduates become certified fertility, birth, and postpartum doulas.
• Birth Doula Training Focused certification program for labour and birth doula support, including prenatal visits, on-call coverage, labour and delivery care, and a postnatal follow-up.
• Fertility Doula Certification (Fertility Support Specialist Certification) Specialist certification for doulas supporting clients through infertility, ART, loss, and conception, positioning fertility support as part of full-spectrum care.
• Childbirth Educator Certification Certification that equips birth workers to teach childbirth education classes to expectant families as a separate revenue stream.
• Pre/Postnatal Fitness Instructor Certification (Baby & Me Fitness) Certification to teach pre- and postnatal fitness classes; includes its own exam with re-write fees per the Exam Policy.
• Infant & Family Sleep Specialist Certification (IFSS) Certification that trains doulas and birth workers to support families with infant and family sleep; governed by the same refund and re-write rules as the MSP.
• Doula Certification Transfer Pathway that allows already-certified doulas to transfer prior training and experience toward a Bebo Mia certification at 50% off regular tuition.
• Evidence or Coercion? The Birth Truth Tool for Doulas™ Standalone digital product sold via SamCart that helps doulas recognize and respond to medical coercion in real time during client care.
• 911 Doula Support Kit for Perinatal Loss Resource kit supporting doulas working with clients through perinatal loss, complementing the full-spectrum certification.
• How to Avoid an Emergency C-Section Course Short evergreen course addressing emergency cesarean prevention and informed-decision support for doulas and expecting parents.
• Birth Worker Business School (BWBS) Business-focused training for certified doulas covering pricing, marketing, copywriting, money management, and community building.
• The Kickstarter Package "Doula business in a box" starter bundle referenced in doula salary materials to remove barriers for new doulas taking clients.
• Get More Clients Challenge Marketing-focused challenge course designed to help doulas attract clients and build a doula business.
• Business Consulting One-on-one consulting services offered to doulas for business development support.
• Birth Worker Mental Health Support Group Free therapy and mental health support group included with tuition and available for life to students and alumni.
• Hot + Brave Podcast Original Bebo Mia podcast covering bold stories, hot topics, and #truthbombs for doulas and birth workers; distributed via Buzzsprout and Apple Podcasts.
• Find a Doula Directory Searchable online directory of certified doulas organized by location and specialty, with category filters for birth, postnatal, fertility, sleep educator, and other doula types.
• MSP + BWBS Bundle Bundle that combines the Maternal Support Practitioner Training with the Birth Worker Business School; available in full price and 3/6/9/12-month payment plans.
• Doula Business Club / Hot and Brave Doula Club
• Doula Scholarship Program Scholarship program with application and recipients pages that funds training seats for aspiring doulas from under-resourced backgrounds.

Quantifiable outcome

• Birth doulas can earn $30,000 – $120,000 per year; postpartum doulas $15,000 – $90,000 per year; many Bebo Mia alumni reportedly earning $100K+ annually
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Keap (Infusionsoft)flagshipTechnology or IntegrationKeap / Infusionsoft is used as the company's CRM, email automation, and booking platform. It powers free 15-minute career strategy call scheduling (keap.app/booking/bebomia/), automated email sequences, promo code delivery, and SMS opt-in. Listed as a third-party service in the Privacy Policy.
• SamCartflagshipTechnology or IntegrationSamCart (bebomiainc.samcart.com) is used as the dedicated storefront for flagship digital products including "Evidence or Coercion? The Birth Truth Tool for Doulas™", the doula contract bundle, and childbirth education certification checkout.
• GoToWebinarcoreTechnology or IntegrationGoToWebinar (by LogMeIn) is used to host free live webinars such as the ISE Webinar on infant sleep and other scheduled lead-generation events.
• LeadpagescoreTechnology or IntegrationLeadpages is used to build dedicated landing pages for free offers, lead magnets, and webinar registration flows.
• PayPalcoreTechnology or IntegrationPayPal is used as a payment processor for orders on bebomia.com, alongside direct credit/debit card processing.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics is used to collect data about site visitors via Google advertising cookies and anonymous identifiers for analytics, advertising features, and SEO optimization.
• Facebook (Meta)flagshipTechnology or IntegrationFacebook is integrated via the Facebook Pixel for custom audiences, retargeting, and lookalike audience creation, plus the embedded Facebook Group "Strategy & Support for Doulas in Business" used for community and lead generation.
• Etsy (The Birth Worker Shop)minorChannel Partner/ Reseller/ DistributorBebo Mia operates an Etsy storefront called "The Birth Worker Shop" (etsy.com/ca/shop/TheBirthWorkerShop) that sells contract templates, client document templates, and other business tools to doulas. Etsy acts as the marketplace platform and payment processor.
• BuzzsproutcoreTechnology or IntegrationBuzzsprout hosts the Hot + Brave Podcast, which is then distributed to listening platforms including Apple Podcasts.
• Apple PodcastsminorChannel Partner/ Reseller/ DistributorApple Podcasts distributes the Hot + Brave Podcast as a listening channel.
• ManyChatcoreTechnology or IntegrationManyChat powers the Instagram comment-to-DM automation funnels on the @bebomia Instagram account (e.g., commenting EARLYBIRD or TRAINING triggers automated DMs with discount codes and call links).
• GeoDirectorycoreTechnology or IntegrationGeoDirectory powers the public Doula Resource Directory on bebomia.com, supporting category filters, location-based search, profile pages, reviews, and paid listings.
• AccessAllycoreTechnology or IntegrationAccessAlly is integrated into classroom.bebomia.com to manage authentication, payment plans, and the security verification step on checkout pages (e.g., BWBS + MSP bundle cart).

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lamaze International: Globally recognized childbirth education organization with accredited educator and labor-support certifications. Comparable educator certification surface area to Bebo Mia, though Lamaze is hospital/clinical-channel oriented rather than community-led.
• ICEA (International Childbirth Education Association): Established nonprofit offering certification across doula, childbirth educator, and lactation roles. Overlaps with Bebo Mia's educator certification tracks and benefits from longer institutional history, but offers broader, less specialized programming.

Emerging players

• Mama Natural: Large natural-birth content brand with online courses (including a doula-style training pathway) and a sizeable social audience. Comparable audience overlap with Bebo Mia's aspiring-doula demographic and similar content/community GTM motion.
• New Beginnings Doula Training: Smaller doula training provider offering birth and postpartum certification with business mentorship components. Comparable to Bebo Mia in scope but at a smaller scale and narrower geographic footprint.

Direct peers

• CAPPA (Childbirth and Postpartum Professional Association): Long-standing doula, childbirth educator, and lactation trainer organization with online and in-person pathways. Direct competitor offering certification tracks overlapping Bebo Mia's Birth Doula, Childbirth Educator, and Lactation programs.
• ProDoula: Private doula training and agency-support company offering online certification plus business-building resources. Closely comparable to Bebo Mia in combining clinical training with business/entrepreneurship curriculum.
• Childbirth International: Online-only doula, childbirth educator, and breastfeeding counselor certification organization serving a global student base. Directly comparable delivery model and program structure to Bebo Mia's online classroom approach.
• DONA International: Largest and most widely recognized doula certification body globally; Bebo Mia explicitly contrasts itself with DONA-style organizations over hidden fees and weekend training quality. Direct competitor on certification and recertification.
• Birth Boot Camp: Childbirth education and doula training company offering online and in-person certification plus a multi-instructor curriculum. Comparable to Bebo Mia's combined childbirth-educator + doula certification portfolio.
• Doula Training International (DTI): Online, internationally accessible doula certification organization offering birth, postpartum, and full-spectrum pathways. Directly competes with Bebo Mia's MSP program on curriculum breadth, online delivery model, and global student base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bebomia
• Facebookfacebook.com/bebomiainc
• LinkedInlinkedin.com/company/bebo-mia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEBO MIA