Childbirth International

What Childbirth International does

Childbirth International is a privately held New Zealand-registered company (Childbirth International Limited, NZBN 9429049983456) that operates a global online training and certification platform for birth and lactation professionals. Its core portfolio comprises four certification programs: Birth Doula, Postpartum Doula, Childbirth Educator, and Lactation Counselor, each covering Communication Skills, Physiology, Professional Skills, and Business modules delivered through a comprehensive study curriculum of 750-1,000+ pages. The platform is delivered via a self-serve online student portal (cbilearning.com) with a mobile app for offline access, trainer feedback within 24-48 hours, discussion forums, and lifetime access to materials.

The company makes money primarily through one-time payments for full certification programs, priced between $730 and $1,065 depending on course and format (online-only 'Go Green' vs. printed manuals), with optional five-month installment plans carrying a $10/month administration fee. Additional revenue comes from individual continuing-education courses priced $55-$95, a standalone Business of Birth course at $130, digital gift cards, and a modest organization/institutional discount program. No membership or recertification fees are charged, which is part of the company's "training without boundaries" positioning.

Childbirth International serves a globally distributed individual learner base across 142 countries, including aspiring birth professionals, career changers, certified practitioners seeking CEU credits, incarcerated learners through the Ostara Initiative, and approved organizations purchasing group training. The company is WASC accredited and uniquely holds "accredited with distinction" status from the American Nurses Credentialing Center, and it operates with a small (11-50) remote team and no external funding.

Name

Childbirth International

Legal name

Childbirth International Limited

Website

https://childbirthinternational.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Continuing Education and Certification

NAICS

All Other Schools and Instruction (61169), Educational Services (61), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Exam Prep eLearning Modules (EDAGAEAL)

akta.pro secondary industries

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

Keywords

• Doula certification training
• Online childbirth education
• Lactation counselor certification
• Postpartum doula training
• Birth professional certification

Headquarters

HQ city

Ponsonby

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Training and Certification Programs: One-time payment or installment plans for full certification programs. Single payment ranges from $730-$1,065 depending on course and format (online vs. printed manuals). Payment plans spread costs over 5 months with $10/month administration fee. No membership or recertification fees required.
2. Professional Development Courses: Individual continuing education courses priced at $55-$95. Courses available on topics including Effective Communication ($65), Diabetes in Pregnancy ($60), Breast/Chest Feeding in Special Circumstances ($95), Breech Birth ($65), Group B Streptococcus ($65), Amniotic Fluid Disorders ($55).
3. Business Skills Course: Business of Birth Course priced at $130. Automatically included in all training and certification programs but available separately for those wanting just business training.
4. Gift Cards: Digital gift cards that recipients can apply to any CBI course. Sold through the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Childbirth International sells online training and certification programs for aspiring and practicing birth professionals. Its core products are four accredited certification tracks — Birth Doula, Postpartum Doula, Childbirth Educator, and Lactation Counselor — delivered via a proprietary online learning platform with self-paced study, tutor and mentor support, and a companion mobile app that allows offline learning.

Product overview

Childbirth International is an online education platform offering accredited training and certification programs for birth and lactation professionals. The core portfolio consists of four certification programs: Birth Doula, Lactation Counselor, Childbirth Educator, and Postpartum Doula training. All certification programs include a Business of Birth module covering business development skills. The platform operates on a 'Go Green' (fully online) or 'Printed Manuals' delivery model with payment options including single payment or five-month installment plans. Additional offerings include professional development short courses (topics: Effective Communication, Diabetes in Pregnancy, Breast/Chest Feeding in Special Circumstances, Breech Birth, Group B Streptococcus, Amniotic Fluid Disorders, and Safety/Infection Control), gift cards, and administration fee services. The company also offers a mobile app for offline access to course materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Doula Training & Certification

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Black Mamas Matter AllianceminorOthers · 1 January 2020Financial contribution in 2020 to support their programs working to advance Black maternal health, rights, and justice. Black Mamas Matter Alliance is a Black women-led cross-sectoral alliance.
• Birthing on CountryminorOthers · 1 January 2020Australian initiative supporting Aboriginal and Torres Strait Islander families to have babies in supportive, culturally safe environments. CBI contributed in 2020 toward the initiative seeking to raise funds to build the program.
• Ostara InitiativecoreStrategic or Co-development PartnerAnnual partnership providing doula training for 50 incarcerated people in US Federal prisons. Ostara provides a trained facilitator to deliver the CBI curriculum, and CBI trainers provide feedback on assignments. Now in its second year of operation. Graduates have found the training invaluable for navigating reproductive healthcare and supporting their communities.
• The Chigamik Community Health CentreminorOthersOntario, Canada-based organization run through the Strong Women Strong Nations Project. Provides free doula services to First Nation, Métis, and Inuit families. CBI contributed to support their free doula services and training of First Nations doulas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Birth Arts International: Offers distance-learning doula and childbirth educator certification programs; competes for the same online self-paced learner cohort as CBI with comparable curriculum depth.
• ToLabor: Birth doula training and certification organization with a comparable mission-driven, evidence-informed curriculum approach; targets the same aspiring-doula learner segment.
• DONA International: Largest and most widely recognized doula certification organization globally; offers birth and postpartum doula training and certification that competes directly with CBI's core programs for the same aspiring doula customer.
• International Doula Institute: Online doula training and certification organization offering birth and postpartum programs; competes with CBI on accessibility, self-paced format, and price for aspiring doulas globally.
• ProDoula: Provides online doula training and certification with a business-development focus; competes with CBI on price, format, and content, particularly in the Business of Birth curriculum area.
• Lamaze International: Long-established childbirth educator certification organization that competes with CBI's Childbirth Educator program; similar evidence-based curriculum positioning and similar target audience of aspiring perinatal professionals.
• CAPPA (Childbirth and Postpartum Professional Association): Offers online and in-person certification for labor doulas, postpartum doulas, and childbirth educators, directly overlapping CBI's program portfolio and serving the same individual learner segment.
• Madriella Doula Network: Affordable online doula certification network offering birth and postpartum training; competes with CBI on price and accessibility for entry-level learners.

Emerging players

• Healthy Children Project: Provides lactation counselor training and continuing education for maternal-child health professionals; partial overlap with CBI's lactation and continuing education offerings.
• Academy of Lactation Policy and Practice (ALPP): Certifies lactation counselors and consultants via pathways relevant to IBCLC eligibility; overlaps with CBI's Lactation Counselor program as an alternative credentialing route for the same target learner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChildbirthInternational
• Instagraminstagram.com/childbirthinternational
• Xx.com/ChildbirthInte1
• LinkedInlinkedin.com/company/childbirthinternational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Childbirth International