Jualo
Jualo is an Indonesian e-classifieds marketplace connecting 4 million+ daily users across 34 provinces for peer-to-peer trading in 300+ categories, with supplementary B2B banner advertising and vehicle financing partnerships.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Jualo does
Jualo is an Indonesian e-classifieds marketplace founded in 2014 that connects buyers and sellers across 300+ categories — including vehicles, property, electronics, fashion, and services — spanning all 34 Indonesian provinces and serving more than 4 million daily users. The platform serves both individual consumers (private buyers and sellers) and professional dealers and brokers, positioning itself as a comprehensive horizontal marketplace for peer-to-peer and business-to-consumer trading. The company's headquarters is listed in Singapore, while operations and user base are concentrated in Indonesia.
Jualo firmographics
Firmographics- Name
- Jualo
- Legal name
- Jualo
- Website
- https://jualo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jualo is an Indonesian e-classifieds marketplace connecting 4 million+ daily users across 34 provinces for peer-to-peer trading in 300+ categories, with supplementary B2B banner advertising and vehicle financing partnerships.
- Ownership category
- akta.pro rank
Where Jualo is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Jualo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Classifieds Listing Fees: Free ad listings for private users; dealers and professional sellers may pay for premium placement or featured listings within categories.
- Jualo Bisnis Banner Advertising: Paid banner advertising packages (MICRO, GROWING, PRO) with impression-based pricing. Businesses purchase impression quotas and have banners displayed on Jualo.com across desktop and mobile.
- Financing Partnership (Cicilan): Jualo partners with BFI financing to offer installment credit for vehicle purchases, facilitating loan applications through the platform and earning referral or transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | MICRO: 100,000 impressions, max 1 banner, Rp 900,000 IDR |
| Usage-based | Pay-as-you-go | GROWING: 500,000 impressions, max 3 banners, Rp 4,000,000 IDR |
| Usage-based | Pay-as-you-go | PRO: 1,000,000 impressions, max 5 banners, Rp 7,000,000 IDR |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Jualo product offering
Product offeringCore offering
Jualo operates an Indonesia-wide e-classifieds marketplace (jualo.com) where individual consumers and professional dealers list and browse new and used goods across 300+ categories including vehicles, property, electronics, fashion, and services. The platform is free to list for private users and supports in-platform price negotiation (Tawar), deferred payment (Kasbon), vehicle installment financing (Cicilan via BFI Finance), and a paid business banner advertising service (Jualo Bisnis).
Product overview
Jualo operates as an e-classifieds marketplace platform with a modular product architecture. The core Jualo.com platform serves as the main marketplace enabling peer-to-peer transactions across 300+ categories. Supporting products include Jualo Bisnis (advertising banner service), Jualo Cicilan (vehicle financing), Jualo Grup (community features), and transaction-enabling tools like Fitur Tawar (price negotiation) and Fitur Kasbon (deferred payment). The platform serves 4+ million daily users across 34 provinces in Indonesia.
Differentiator
Problem solved
Functional benefit
Brands
- Jualo Bisnis: A business advertising and promotional banner service platform under Jualo, offering targeted online marketing solutions to businesses with packages starting from Rp900,000.
Products and services
- Jualo.com (Main Platform) Indonesia's e-classifieds marketplace platform enabling peer-to-peer buying and selling of new and used goods across 300+ categories including vehicles, property, electronics, fashion, and services. Free to list for private users; supports in-platform negotiation (Tawar), deferred payment (Kasbon), and vehicle installment financing (Cicilan).
- Jualo Bisnis Business advertising and promotional banner service within Jualo.com. Offers three impression-based banner packages (MICRO, GROWING, PRO) with different impression volumes, pricing, and CPM rates, allowing businesses to promote products to Jualo's 4+ million daily users.
- Jualo Cicilan Vehicle installment financing service enabling users to purchase cars on credit through a partnership with BFI Finance. Users can customize down payment, credit tenure, and monthly installments; Jualo earns referral or transaction fees on financed purchases.
Quantifiable outcome
- 4 million+ daily impressions reached through Jualo Bisnis advertising platform
- +2 more outcomes
Companies that use Jualo
Customer profileSegments3 records
Ideal customer profiles3 records
Jualo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Jualo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CarrocoreJualo partners with Carro, a certified used car platform, to provide buyers with inspection points and curated inventory of certified vehicles. Jualo features Carro banners and links across its automotive category pages. The partnership enables Jualo to offer a trusted vehicle purchasing option alongside its open listing inventory.
- BFI FinancecoreJualo partners with BFI, a trusted financing provider, to offer the Cicilan (installment credit) feature on the platform. BFI processes credit applications for vehicle purchases facilitated through Jualo, providing installment simulation, flexible down payment, and tenor options. This partnership addresses financing gaps for Indonesian consumers buying cars.
- OtocekminorJualo integrates Otocek vehicle inspection services to help buyers verify the condition of used cars before purchase. The partnership enhances transaction trust and reduces information asymmetry in the used car market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Jualo competitors and assessment
Company assessmentDirect peers
- OLX Indonesia (now Carousell Indonesia): Direct horizontal e-classifieds competitor in Indonesia, originally OLX before being consolidated into Carousell. Competes for the same private and dealer listings across vehicles, property, and general merchandise in the same geography.
Broad incumbents
- Facebook Marketplace: Global incumbent with a large built-in social graph that delivers free peer-to-peer listings inside Facebook, increasingly competing for the same Indonesian C2C transactions that Jualo serves.
- Tokopedia (GoTo): Indonesian super-app marketplace with embedded listings, used car, and property categories. Competes for the same buyer intent and dealer ad budgets as Jualo Bisnis.
- BukaLapak: Indonesian e-commerce marketplace that has expanded into second-hand and auto categories, overlapping with Jualo on classifieds-style transactions and competing for the same sellers.
Emerging players
- Carro: Indonesian/Southeast Asian certified used-car platform that is both a Jualo partner and a competitive threat in automotive classifieds via owned inventory, inspection, and financing.
- 99.co: Indonesian property marketplace with agent and developer tools. Comparable in the property vertical where Jualo also monetizes agent and developer demand via Jualo Bisnis.
Regional players
- Rumah123: Indonesia-focused property classifieds platform. Comparable as a vertical classifieds peer; competes directly for property listings and property-agent advertising that Jualo also monetizes.
- Mobil123: Indonesia-focused automotive classifieds vertical. Direct competitor in Jualo's largest category, targeting the same dealer and private car sellers with similar listing and banner advertising products.
- Carmudi: Southeast Asian automotive marketplace with a strong Indonesia presence. Competes for dealer inventory and automotive ad spend, overlapping heavily with Jualo's auto category.
- Lamudi: Indonesia property portal competing for property listings, agent subscriptions, and banner advertising. Closely comparable as a vertical classifieds peer within Jualo's broader marketplace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jualo social profiles
Digital presenceJualo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jualo leadership team
Management profileNumber of profiles
Profiles2 records
Jualo subsidiaries and ownership
Company hierarchySubsidiaries2 records
Jualo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jualo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jualo
What does Jualo do?
Jualo operates an Indonesia-wide e-classifieds marketplace (jualo.com) where individual consumers and professional dealers list and browse new and used goods across 300+ categories including vehicles, property, electronics, fashion, and services. The platform is free to list for private users and supports in-platform price negotiation (Tawar), deferred payment (Kasbon), vehicle installment financing (Cicilan via BFI Finance), and a paid business banner advertising service (Jualo Bisnis).
Is Jualo a public or private company?
Jualo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jualo founded?
Jualo was founded in 2014. It employs 11 to 50 people.
Where is Jualo based?
Jualo is headquartered in Singapore, Singapore, in the Asia region.
How does Jualo make money?
Three revenue lines are on record. Classifieds Listing Fees are the primary driver. The others are jualo Bisnis Banner Advertising and financing Partnership (Cicilan).
Who are Jualo's main competitors?
OLX Indonesia (now Carousell Indonesia) is listed as a direct peer. Broad incumbents are Facebook Marketplace, Tokopedia (GoTo) and BukaLapak. Emerging players are Carro and 99.co. Regional players are Rumah123, Mobil123, Carmudi and Lamudi.
Does Jualo have an API?
No public API is recorded for Jualo.