Editora Manole

What Editora Manole does

Editora Manole is a 56-year-old Brazilian academic and professional publishing company, founded in 1969 and headquartered in Barueri (Alphaville, São Paulo). It publishes nearly 2,000 titles across physical books, e-books, and online courses, primarily serving healthcare professionals, university students, and academic institutions across Brazil. The company monetizes through direct-to-consumer unit sales of books and courses, supplemented by recurring subscription offerings for digital content; books are priced R$ 89–R$ 189 and courses R$ 429–R$ 2,500, with payment options including up to 10x installments and 5% PIX discounts.

The platform is built on VTEX for e-commerce and content management, with customer support delivered via Zendesk and WhatsApp. The company maintains a network of 5,000+ authors and 1,000+ professors, and has built core strategic partnerships with leading Brazilian medical institutions — HCFMUSP, ABRAMEDE, FEBRASGO, Santa Casa de São Paulo, FBG, SBAN, and CMBA — for the co-development of certified courses. The educational arm "Manole Educação" issues certificates that are formally chancellored by these institutional partners, adding credentialing value to the offerings.

Distribution is primarily direct through the company's own e-commerce storefront (manole.com.br), with marketing conducted through Instagram, Facebook, YouTube, TikTok, blog content, and email newsletters. The company operates a curated sub-brand (Selo Amarilys), loyalty programs (cashback and referral), and weekly promotional offers. The company is privately held, with no disclosed external investment, parent company, or financial reporting. No AI/ML capabilities are documented in the input data.

Name

Editora Manole

Legal name

Editora Manole

Website

https://manole.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Editora Manole is a 56-year-old Brazilian academic and professional publishing house that sells nearly 2,000 titles of physical books, e-books, and 150+ certified online courses to healthcare professionals, students, and academic institutions across Brazil via its direct e-commerce platform.

Ownership category

akta.pro rank

Product category

Academic and Professional Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Medicine & Allied Health (Clinical) (EDAGABAG)

akta.pro secondary industries

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD)

Keywords

• Academic publishing services
• Professional healthcare books
• Online medical courses
• Scientific content publishing
• Continuing medical education

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Physical Books Sales: Sale of printed academic and professional books across diverse categories including medicine, healthcare, law, education, and general interest topics. Nearly 2,000 titles available from national and international authors.
2. E-books Sales: Digital book format sales providing access to the same content catalog in electronic format for convenient digital consumption.
3. Online Courses: Specialized online courses in healthcare and medical fields, often developed in partnership with renowned Brazilian medical institutions such as HCFMUSP, ABRAMEDE, and others. Courses include certifications.
4. Subscription Services: Subscription offerings available for ongoing content access, including e-books subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Editora Manole publishes and sells academic and professional content—printed books, e-books, and online courses—primarily focused on healthcare sciences in Brazil, supported by partnerships with leading medical institutions such as HCFMUSP, ABRAMEDE, FEBRASGO, Santa Casa, and Hospital Israelita Albert Einstein. The catalog spans approximately 2,000 titles contributed by 5,000+ authors and 1,000+ professors, with a sub-brand (Selo Amarilys) extending coverage into humanities and social sciences.

Product overview

Editora Manole is a Brazilian academic and professional publishing house offering a multi-format content portfolio. Its core offerings consist of physical Livros (books) and E-books across nearly 2,000 titles spanning medicine, health sciences (nursing, nutrition, physiotherapy, dentistry, pharmacy, psychology), law, administration, education, and general interest — plus a suite of over 150 Cursos Online (online courses) in healthcare and related professional domains, many developed in partnership with leading Brazilian medical institutions. The company operates the Selo Amarilys as a specialized sub-brand, and supplements its catalog with loyalty programs (cashback, referral), a new releases section, and weekly promotional offers. All products are distributed through a VTEX-powered e-commerce platform, with dedicated support infrastructure via Zendesk and WhatsApp.

Differentiator

Problem solved

Functional benefit

Brands

• Amarilys: Selo Amarilys - a sub-brand/publishers imprint operated by Editora Manole.

Products and services

• Livros (Printed Books) Printed academic and professional books in Portuguese, with a catalog of approximately 2,000 titles focused on healthcare sciences and expanding into humanities and social sciences through the Amarilys imprint. Targeted at individual healthcare professionals, university students, and lifelong learners in Brazil.
• E-books Digital editions of Manole's catalog of academic and professional titles, sold to individuals for portable reading on consumer devices.
• Cursos Online (Online Courses) Online continuing-education courses (150+ available) covering specialties such as emergency medicine, psychiatry, physical therapy, and pre-hospital care, with certificates issued upon completion. Several courses are co-developed with institutional partners such as HCFMUSP.
• Selo Amarilys Manole's sub-imprint dedicated to humanities and social sciences, extending the publisher's catalog beyond healthcare into areas such as psychology, education, and social sciences for individual readers and students.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Disciplina de Emergências Clínicas HCFMUSPcoreStrategic or Co-development PartnerStrategic partnership with Hospital das Clínicas da Universidade de São Paulo for developing and delivering medical emergency courses, including the flagship Medicina de Emergência course (2025 and 2026 editions).
• ABRAMEDEcoreStrategic or Co-development PartnerPartnership with Brazilian Association of Emergency Medicine for pre-hospital care course (Atendimento Pré-hospitalar), combining ABRAMEDE's expertise in emergency medicine with Manole's educational platform.
• FEBRASGO - Federação Brasileira das Associações de Ginecologia e ObstetríciacoreStrategic or Co-development PartnerPartnership with FEBRASGO for gynecology and obstetrics educational content, leveraging the federation's professional authority in the specialty.
• Faculdade de Medicina da Santa Casa de São PaulocoreStrategic or Co-development PartnerAcademic partnership with Santa Casa medical school for professional development courses, utilizing the institution's prestigious reputation in medical education.
• EEP-HCFMUSP (Escola de Educação Permanente)coreStrategic or Co-development PartnerPartnership with Hospital das Clínicas education arm for continuing professional education programs and certifications.
• FBG - Federação Brasileira de GastroenterologiacoreStrategic or Co-development PartnerPartnership with Brazilian Gastroenterology Federation for gastroenterology specialized courses and educational content.
• SBAN - Sociedade Brasileira de Alimentação e NutriçãocoreStrategic or Co-development PartnerPartnership with Brazilian Food and Nutrition Society for nutrition and dietetics educational content.
• CMBA - Colégio Médico Brasileiro de AcupunturacoreStrategic or Co-development PartnerPartnership with Brazilian Medical College of Acupuncture for acupuncture specialty courses.
• AbbVieminorGTM or Marketing PartnerCorporate partner supporting healthcare education initiatives, appearing as a partner in the course ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grupo GEN (Editora Guanabara Koogan): Brazil's leading academic and medical publishing group, also focused on medical, health sciences, and professional content. The most direct competitor to Editora Manole in the Brazilian medical/health textbook and course market.
• Artmed (Grupo A Educação): Brazilian publisher under Grupo A with a strong focus on medical, psychological, and health sciences textbooks and educational content. Highly comparable in subject matter, customer base, and direct-to-consumer course business.
• Editora Saraiva: Brazilian legacy publisher with a long-standing catalog covering law, education, and academic textbooks. Direct domestic competitor in the Brazilian academic and educational publishing market, though with broader non-medical focus.

Broad incumbents

• Elsevier: Global leader in medical and scientific publishing, also significant in healthcare education and continuing medical education. Operates as a broad incumbent serving similar content verticals as Manole at a global scale.
• Wolters Kluwer: Major international publisher and information services company with deep presence in medical, nursing, and allied health education. Comparable in line of business and target customer, particularly for clinical reference and certification content.
• Pearson Education: Global education publisher with a broad catalog spanning higher education textbooks, digital learning, and professional certification. Comparable in textbook and online course business, though diversified across many fields beyond healthcare.
• Springer Nature: Global academic and professional publisher with significant content in medicine, life sciences, and healthcare education. Comparable in publishing academic, scholarly, and professional content, though stronger in journals than Manole.
• McGraw-Hill Education: Major global publisher of educational materials and digital learning solutions across higher education and professional markets. Comparable in textbook and digital learning business model, though with broader subject coverage.
• Cengage Group: Global education and training content provider with a broad portfolio in higher education and professional learning. Comparable in textbook and digital course business model, though serving a wider range of subjects.

Emerging players

• Thieme Medical Publishers: Specialized medical and healthcare publisher with strong international presence in textbooks, atlases, and clinical references. Comparable in medical publishing focus, though smaller in Brazil relative to Manole.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/manoleeducacao
• Facebookfacebook.com/EditoraManole
• Instagraminstagram.com/oficialmanole
• TikToktiktok.com/@oficialmanole
• Xx.com/editora_manole
• LinkedInlinkedin.com/company/editora-manole-ltda.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora Manole