Artmed

What Artmed does

Artmed, legally ARTMED PANAMERICANA EDITORA LTDA., is a Brazilian health education company founded in 1973 by Henrique Leão Kiperman as Artes Médicas and headquartered in Porto Alegre, Brazil. It operates as the health vertical within the +A Educação (Grupo A) conglomerate, the largest educational platform in Brazil, which collectively serves 3.5 million students and 1,000+ educational institutions. Artmed's product portfolio spans postgraduate programs (Pós Artmed), recurring professional continuing education (SECAD), a publishing house (Artmed Editora), an international certificate platform (Artmed Academy), a digital course platform (Artmed360), a psychiatric consultation mobile app (Artmed +PSI), a clinical reference database (Access Artmed), a psychotherapy platform (Psicoterapia.net), and a medical education platform (Jaleko), plus the annual Artmed Experience event in São Paulo.

The underlying technology is a digital-first content distribution stack built around web portals (portal.secad.artmed.com.br, Artmed360, Artmed Academy, posartmed.com.br), mobile apps (Artmed +PSI on Google Play), and e-commerce storefronts (loja.grupoa.com.br). Sales- and service interactions are conducted via phone, email, and a WhatsApp consulting line. Core content is curated with leading Brazilian health professionals from institutions including Unicamp, UFRGS, USP, and Harvard-affiliated specialists, and is institutionally validated through exclusive partnerships with major Brazilian scientific societies (SBC, SBA, SBOT, ABP, SBP, AMIB, SOBED) and premier hospitals (Hospital Sírio-Libanês, HCOR, Santa Casa de Porto Alegre).

The business model is a mix of recurring subscriptions (SECAD 12-month auto-renewing cycles with quarterly printed volumes plus digital portal access), one-time book sales through Artmed Editora, higher-ACV post-graduate tuition (Pós Artmed), event ticket sales (Artmed Experience), and international certificate fees (Artmed Academy). The primary customer segment is working healthcare professionals (psychologists, physicians, nurses, physiotherapists, nutritionists, veterinarians) seeking continuing education and specialization, with a secondary segment of educational institutions and hospitals licensing content and partnering on programs. Go-to-market is sales-led with WhatsApp as a key direct conversion channel, supplemented by content marketing through the Artmed portal, YouTube, Instagram, and LinkedIn, and event-driven demand generation through Artmed Experience.

Name

Artmed

Legal name

ARTMED PANAMERICANA EDITORA LTDA.

Website

https://artmed.com.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

101–250 employees

Short description

Artmed is the health-vertical brand of Brazil's +A Educação (Grupo A) conglomerate, offering postgraduate programs, recurring continuing education subscriptions, health-professional publishing, international certificates, digital platforms, and an annual psychotherapy conference serving Brazilian healthcare professionals across medicine, psychology, nursing, and allied fields.

Ownership category

akta.pro rank

Product category

Health Education

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industries

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA), Medicine & Allied Health (Clinical) (EDAGABAG)

Keywords

• Health education
• Continuing medical education
• Medical publishing
• Postgraduate healthcare programs
• Professional healthcare training

Headquarters

HQ city

Porto Alegre, RS

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SECAD Subscription Programs: SECAD programs are structured in 12-month cycles. Each cycle consists of 4 quarterly printed volumes sent by mail, plus complementary digital access to the SECAD virtual portal. Subscriptions renew automatically annually unless cancelled with at least 20 days' notice. This is the primary revenue stream, with revenue derived from annual subscription fees.
2. Artmed Editora (Publishing): Artmed publishes reference books for dozens of health specialties through the Grupo A store. Revenue comes from book sales to students, professionals, and institutions.
3. Artmed Experience Event: Annual in-person event generating revenue through event ticket sales and exclusive conditions offered to early registrants. The 2026 edition is targeted at healthcare professionals seeking practical psychotherapy training.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Artmed is a Brazilian health education ecosystem that sells continuing education subscriptions (SECAD), postgraduate programs (P\u00f3s Artmed), reference medical and psychology books (Artmed Editora), international health certificates (Artmed Academy), specialized digital courses (Artmed360), and an annual psychotherapy event (Artmed Experience). Offerings combine quarterly printed volumes with digital portal access, mobile apps, and in-person events. The content is curated by leading Brazilian academics from institutions such as Unicamp, UFRGS, USP, and Harvard-affiliated specialists, and is officially aligned with major Brazilian scientific societies.

Product overview

Artmed operates as a comprehensive health education ecosystem in Brazil, offering a multi-platform portfolio built around five main pillars: Pós Artmed (postgraduate programs), Secad (continuing professional education), Artmed Editora (publishing house), Artmed Academy (international certifications), and Artmed Experience (events). The ecosystem also includes digital platforms such as Artmed360, Artmed +PSI mobile app, Access Artmed, Psicoterapia.net, and Portal Artmed as the central content hub. All offerings are aligned under the +A Educação group, the largest educational platform in Brazil, serving 3.5 million students with over 4,000 published books and partnerships with major scientific societies including SBC, SBA, SBOT, SBP, ABP, AMIB, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Artmed Experience: Annual event featuring the largest psychotherapy specialists for hands-on learning experiences, with the 2026 edition scheduled for October 15-17 in São Paulo.
• Secad
• Pós Artmed
• Artmed Editora
• Artmed Academy

Products and services

• P\u00f3s Artmed Postgraduate courses developed by leading health references, providing advanced academic education for healthcare professionals across multiple health specialties.
• SECAD Professional update programs certified by major Brazilian scientific societies, delivered through 12-month subscription cycles comprising 4 quarterly printed volumes plus complementary digital portal access to assessments and certificates.
• Artmed Editora Publishing house producing reference books and educational materials for dozens of health specialties, sold through the Grupo A online store.
• Artmed Academy Exclusive platform offering international certificate programs in the health area for healthcare professionals.
• Artmed360 Digital platform for distributing curated health education courses, including specialized programs such as courses on suicidal behavior, neuropathic pain, and ongoing professional development.
• Access Artmed Medical database platform providing clinical resources and references for healthcare professionals.
• Psicoterapia.net Online platform focused on psychotherapy content and resources for mental health professionals.
• Artmed +PSI Android mobile application providing psychiatric consultation tools for mental health professionals.
• Artmed Experience Annual in-person event in S\u00e3o Paulo featuring the world's leading psychotherapy experts for hands-on professional development, with ticket sales through WhatsApp consulting and direct outreach.

Quantifiable outcome

• 3.5 million students served across the +A Educação ecosystem
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Sociedade Brasileira de Cardiologia (SBC)coreStrategic or Co-development PartnerSBC is a prestigious organization dedicated to promoting cardiovascular health in Brazil. Committed to excellence in research, education, and clinical practice, SBC collaborates with health professionals to advance the treatment and prevention of cardiac diseases. As an Artmed partner, SBC is a pillar in the medical community, contributing significantly to patient well-being and the advancement of Brazilian cardiology.
• Sociedade Brasileira de Anestesiologia (SBA)coreStrategic or Co-development PartnerSBA is a fundamental entity in Brazilian medicine, focused on safety and innovation in anesthesia. Its commitment to education, research, and professional development makes it a valuable partner for Artmed, contributing to the advancement and excellence of anesthetic practice in Brazil.
• Sociedade Brasileira de Ortopedia e Traumatologia (SBOT)coreStrategic or Co-development PartnerSBOT is a leader in orthopedics and traumatology in Brazil, promoting excellence in medical practices and research. As an Artmed partner, SBOT is dedicated to continuing education and the advancement of orthopedic care, contributing to the health and well-being of patients.
• Hospital do Coração (HCOR)coreStrategic or Co-development PartnerHCOR is a center of excellence in cardiac care in Brazil, recognized for its clinical expertise and technological innovation. As an Artmed partner, HCOR stands out for quality care and its commitment to research and education in cardiovascular health.
• Hospital Sírio-LibanêscoreStrategic or Co-development PartnerHospital Sírio-Libanês is one of the most important health centers in Latin America, recognized for clinical excellence and innovation in medical treatments. As an Artmed partner, it stands out for humanized and advanced care, combining research, technology, and continuing health education.
• Santa Casa de Misericórdia de Porto AlegrecoreStrategic or Co-development PartnerSanta Casa de Misericórdia de Porto Alegre is a historic institution and a reference in health in Brazil, known for excellence in medical care and commitment to innovation and education. As an Artmed partner, it is a pillar in the medical community, offering quality healthcare and fostering medical advancement.
• Associação Brasileira de Psiquiatria (ABP)coreStrategic or Co-development PartnerABP is a leading entity in mental health in Brazil, dedicated to promoting psychiatric practices of excellence. As an Artmed partner, it stands out in advancing education, research, and commitment to improving psychiatric care and patient well-being.
• Sociedade Brasileira de Pediatria (SBP)coreStrategic or Co-development PartnerSBP is a reference entity in child health in Brazil, committed to advancing pediatrics and children's well-being. As an Artmed partner, SBP promotes continuing medical education, research, and innovative practices to improve pediatric care in the country.
• Associação de Medicina Intensiva Brasileira (AMIB)coreStrategic or Co-development PartnerAMIB is a leading institution in the intensive care field, dedicated to the improvement and dissemination of knowledge in critical care in Brazil. As an Artmed partner, AMIB is essential in professional training and the promotion of innovative and effective medical practices in high-complexity environments.
• Sociedade Brasileira de Endoscopia Digestiva (SOBED)coreStrategic or Co-development PartnerSOBED is a prominent entity in digestive endoscopic medicine in Brazil, focused on promoting excellence and innovation in this area. As an Artmed partner, SOBED is fundamental in the training and updating of professionals, in addition to contributing to the advancement of endoscopic techniques and digestive practices.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Guanabara Koogan: Brazilian publisher of medical and health science textbooks, a long-standing direct competitor to Artmed Editora in the Brazilian medical reference publishing market.
• Manole: Brazilian medical and health sciences publisher and education provider, directly competing with Artmed Editora in reference textbooks for medicine, nursing, and allied health in Brazil.
• Roca (Editora Roca): Brazilian publisher of medical and health sciences books; competes with Artmed in the same specialty publishing and professional education segment in Brazil.
• Atheneu: Brazilian medical publisher with a long heritage in health sciences textbooks, overlapping with Artmed Editora's catalogue across clinical specialties.

Broad incumbents

• Wolters Kluwer Health / Lippincott: Global incumbent in medical publishing, nursing education, and clinical decision support, overlapping with Artmed's textbook and professional education offerings at scale.
• McGraw-Hill Medical: Global medical publisher behind AccessMedicine / AccessArtmed and other digital learning platforms; provides the underlying technology layer for Artmed's Access Artmed platform and competes in the same healthcare professional learning category.
• Pearson Education: Global education publisher with health and life sciences content; competes with Artmed in higher education and professional health education across multiple geographies.
• Elsevier Health Sciences: Major global medical publisher and education provider (ClinicalKey, ClinicalPath, etc.); competes broadly with Artmed in medical reference and digital learning, and notably is the underlying platform provider for Artmed's Access Artmed product.

Others

• Coursera: Global online education platform with a growing health-focused catalogue (specializations, certificates, CE credits); competes for healthcare professionals' continuing education wallets and could expand into Brazilian Portuguese.

Emerging players

• AMBOSS: Digital-first medical knowledge and learning platform for physicians and students; competes with Artmed360 and Access Artmed in Brazil by offering modern, AI-oriented clinical learning tools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDSIRFVBV45IbnurDDtue0g
• LinkedInlinkedin.com/company/artmed-oficial
• Instagraminstagram.com/secadoficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artmed