Bay Hill Group
Bay Hill Seafood is a wholesale seafood distributor based in Greensboro, NC, importing and exporting shrimp, flounder, mussels, crawfish, and other species to restaurants and food distributors nationwide, with complementary direct-to-consumer e-commerce sales and a partner retail bait network across coastal North Carolina.
- Company typePrivate
- Founded-
- HeadquartersGreensboro, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Bay Hill Group does
Bay Hill Seafood is a wholesale seafood distributor headquartered in Greensboro, North Carolina (4517 West Market St.), operating under the parent entity Bay Hill Group. The company imports and exports a broad portfolio of seafood — including shrimp, flounder, whiting, green-lipped mussels, blue mussels, black mussels, sea trout, tilapia, swai, crawfish, and South Atlantic white fish — alongside a saltwater fishing bait line. Its core wholesale vendor service targets restaurants and food distributors nationwide, complemented by a direct-to-consumer e-commerce storefront delivering seafood to customer doors and a partner retail network of six bait-and-tackle shops across coastal North Carolina.
The business operates three distinct go-to-market motions in parallel: (1) B2B wholesale direct sales to restaurants and food distributors, (2) direct-to-consumer e-commerce through bayhillseafood.com, and (3) channel/reseller distribution of bait through partnered tackle shops including Dutchman's Creek Bait and Tackle, Island Tackle and Hardware, Intracoastal Angler, Rigged & Ready Bait & Tackle Shop, Tex's Tackle and Bait, and Bill's Seafood. Wholesale pricing is quote-based and not publicly disclosed; no SaaS, subscription, or recurring-revenue mechanics are present. Revenue is generated through transactional sales across all three channels, with the B2B wholesale stream described as the primary revenue engine.
The company is private, North Carolina-domiciled, with no disclosed funding rounds, M&A activity, executive team, or proprietary technology. No patents, trademarks, certifications, or AI/ML capabilities are evidenced. Marketing is limited to organic Facebook and Instagram activity. No product launch history, regulatory actions, or restructuring events were disclosed in the source data, leaving the strategic trajectory largely opaque to outside observers.
Bay Hill Group firmographics
Firmographics- Name
- Bay Hill Group
- Legal name
- Bay Hill Seafood
- Website
- https://bayhillseafood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bay Hill Seafood is a wholesale seafood distributor based in Greensboro, NC, importing and exporting shrimp, flounder, mussels, crawfish, and other species to restaurants and food distributors nationwide, with complementary direct-to-consumer e-commerce sales and a partner retail bait network across coastal North Carolina.
- Ownership category
- akta.pro rank
Bay Hill Group industry classification
Industry- Product category
- Wholesale Seafood Distribution
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
- akta.pro secondary industry
- Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF)
Keywords
Where Bay Hill Group is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bay Hill Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Seafood Sales: Bulk seafood sales to restaurants and food distributors nationwide, providing top-quality wholesale vendor services.
- Bait Sales: Bait products sold through partner retail bait and tackle locations for saltwater fishing applications.
- Direct Consumer Seafood Sales: Seafood products sold directly to consumers through the company website with delivery to customer addresses.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Bay Hill Group product offering
Product offeringCore offering
Bay Hill Seafood provides top-quality wholesale seafood vendor services to restaurants and food distributors nationwide, supplying species such as shrimp, flounder, whiting, mussels, sea trout, tilapia, swai, and crawfish. In parallel, the company sells selected seafood and saltwater fishing bait directly to consumers through its own e-commerce website and through partnered retail bait and tackle shops across coastal North Carolina.
Product overview
Bay Hill Seafood is a wholesale seafood distributor offering a portfolio of products including fresh and frozen seafood (Shrimp, Flounder, Whiting, Green Lipped Mussels, Mussels, Sea Trout, Tilapia, Swai, Crawfish, Black Mussels, South Atlantic White Fish), bait products for saltwater fishing, and wholesale vendor services to restaurants and food distributors. The core offering is Wholesale Seafood Services, supported by direct-to-consumer product categories for mussels, fish, crawfish, and bait. Products are sold via wholesale to businesses and retail through partner bait-and-tackle locations across North Carolina.
Differentiator
Problem solved
Functional benefit
Companies that use Bay Hill Group
Customer profileSegments4 records
Ideal customer profiles4 records
Bay Hill Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bay Hill Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Dutchman's Creek Bait and TackleminorPartner retail location for purchasing bait products in-person. Located at 4019 Long Beach Road SE, Southport, NC 28461. Offers bait for multiple saltwater fishing applications.
- Island Tackle and HardwareminorPartner retail location for purchasing bait products in-person. Located at 801 N Lake Park Boulevard, Carolina Beach, NC 28428. Provides bait for various saltwater fishing needs.
- Intracoastal AnglerminorPartner retail location for purchasing bait products in-person. Located at 332 Oleander Dr, Wilmington, NC 28403. Offers bait options for saltwater fishing.
- Rigged & Ready Bait & Tackle ShopminorPartner retail location for purchasing bait products in-person. Located at 1100 Sabbath Home Rd SW, Holden Beach, NC 28462. Provides bait for saltwater fishing applications.
- Tex's Tackle and BaitminorPartner retail location for purchasing bait products in-person. Located at 215 Old Eastwood Rd., Wilmington NC 28403. Offers bait for multiple saltwater fishing applications.
- Bill's SeafoodminorPartner retail location for purchasing bait products in-person. Located at 310 Sunset Blvd. N., Sunset Beach, NC 28468. Provides bait for saltwater fishing needs.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Bay Hill Group competitors and assessment
Company assessmentDirect peers
- Northern Fisheries: Northeast US seafood wholesaler distributing fresh and frozen seafood to restaurants and institutional buyers. Directly comparable B2B model with similar species portfolio.
- Browne Trading Company: Maine-based seafood wholesaler and DTC operator offering premium and imported finfish and shellfish to both chefs and home consumers. Directly comparable multi-channel model with stronger DTC tilt.
- Seattle Fish Company: Regional seafood distributor serving restaurants and grocers across the Mountain West and Midwest. Similar wholesale foodservice model with emphasis on responsibly sourced finfish and shellfish.
- Pacific Seafood: Vertically integrated West Coast seafood company that harvests, processes, and distributes seafood to foodservice and retail customers. Operates at significantly larger scale but in the same wholesale distribution category.
- Samuels & Son Seafood: Multi-generation seafood wholesaler supplying restaurants and retailers with fresh and frozen finfish and shellfish. Comparable wholesale-only model focused on foodservice customers.
- Fulton Fish Market: Historic seafood wholesaler now operating as both a B2B supplier to restaurants and a DTC e-commerce seafood brand. Highly comparable wholesale + DTC hybrid model.
- Fortune Fish & Gourmet: Mid-sized US seafood and specialty foods wholesaler serving restaurants, retailers, and foodservice operators nationwide. Highly comparable multi-channel model (B2B wholesale + DTC) and similar species portfolio.
- Inland Seafood: Atlanta-based seafood wholesaler distributing fresh and frozen finfish and shellfish to restaurants and retailers across the Southeast US — directly overlapping Bay Hill's regional foodservice focus.
Broad incumbents
- Sysco Seafood: Largest US broadline foodservice distributor with a substantial seafood division. Overlaps with Bay Hill in restaurant and institutional seafood supply but competes across the full foodservice category, not seafood alone.
- Performance Food Group / Seafood Holdings: Major US broadline foodservice distributor (Vistar/Roma) with seafood product lines serving restaurants and institutions. Same end customers as Bay Hill but at much broader portfolio and scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Bay Hill Group social profiles
Digital presenceBay Hill Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bay Hill Group leadership team
Management profileNumber of profiles
Bay Hill Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bay Hill Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bay Hill Group
What does Bay Hill Group do?
Bay Hill Seafood provides top-quality wholesale seafood vendor services to restaurants and food distributors nationwide, supplying species such as shrimp, flounder, whiting, mussels, sea trout, tilapia, swai, and crawfish. In parallel, the company sells selected seafood and saltwater fishing bait directly to consumers through its own e-commerce website and through partnered retail bait and tackle shops across coastal North Carolina.
Is Bay Hill Group a public or private company?
Bay Hill Group is a private company. It is classified as unknown and is currently operating.
When was Bay Hill Group founded?
Bay Hill Group was founded in -1. It employs 1,001 to 5,000 people.
Where is Bay Hill Group based?
Bay Hill Group is headquartered in Greensboro, United States, in the North America region.
How does Bay Hill Group make money?
Three revenue lines are on record. Wholesale Seafood Sales are the primary driver. The others are bait Sales and direct Consumer Seafood Sales.
Who are Bay Hill Group's main competitors?
Direct peers on record are Northern Fisheries, Browne Trading Company, Seattle Fish Company, Pacific Seafood, Samuels & Son Seafood, Fulton Fish Market, Fortune Fish & Gourmet and Inland Seafood. Broad incumbents are Sysco Seafood and Performance Food Group / Seafood Holdings.
Does Bay Hill Group have an API?
No public API is recorded for Bay Hill Group.
What industry is Bay Hill Group in?
Bay Hill Group's product category is Wholesale Seafood Distribution. Its primary akta.pro industry code is AFAIADAD, Seafood Wholesale (Fresh & Frozen), with a secondary code of AFAIADAF, Shellfish Wholesale (Crustaceans & Mollusks). Its NAICS code is 42446 and its SIC code is 5140.