Bay Hill Group

What Bay Hill Group does

Bay Hill Seafood is a wholesale seafood distributor headquartered in Greensboro, North Carolina (4517 West Market St.), operating under the parent entity Bay Hill Group. The company imports and exports a broad portfolio of seafood — including shrimp, flounder, whiting, green-lipped mussels, blue mussels, black mussels, sea trout, tilapia, swai, crawfish, and South Atlantic white fish — alongside a saltwater fishing bait line. Its core wholesale vendor service targets restaurants and food distributors nationwide, complemented by a direct-to-consumer e-commerce storefront delivering seafood to customer doors and a partner retail network of six bait-and-tackle shops across coastal North Carolina.

The business operates three distinct go-to-market motions in parallel: (1) B2B wholesale direct sales to restaurants and food distributors, (2) direct-to-consumer e-commerce through bayhillseafood.com, and (3) channel/reseller distribution of bait through partnered tackle shops including Dutchman's Creek Bait and Tackle, Island Tackle and Hardware, Intracoastal Angler, Rigged & Ready Bait & Tackle Shop, Tex's Tackle and Bait, and Bill's Seafood. Wholesale pricing is quote-based and not publicly disclosed; no SaaS, subscription, or recurring-revenue mechanics are present. Revenue is generated through transactional sales across all three channels, with the B2B wholesale stream described as the primary revenue engine.

The company is private, North Carolina-domiciled, with no disclosed funding rounds, M&A activity, executive team, or proprietary technology. No patents, trademarks, certifications, or AI/ML capabilities are evidenced. Marketing is limited to organic Facebook and Instagram activity. No product launch history, regulatory actions, or restructuring events were disclosed in the source data, leaving the strategic trajectory largely opaque to outside observers.

Name

Bay Hill Group

Legal name

Bay Hill Seafood

Website

https://bayhillseafood.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bay Hill Seafood is a wholesale seafood distributor based in Greensboro, NC, importing and exporting shrimp, flounder, mussels, crawfish, and other species to restaurants and food distributors nationwide, with complementary direct-to-consumer e-commerce sales and a partner retail bait network across coastal North Carolina.

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYAFAIADAD

Seafood Wholesale (Fresh & Frozen)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFAIADAF

Shellfish Wholesale (Crustaceans & Mollusks)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

Keywords

• Wholesale seafood distribution
• Seafood import export
• Restaurant seafood supply
• Saltwater fishing bait
• Frozen seafood wholesale

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Seafood Sales: Bulk seafood sales to restaurants and food distributors nationwide, providing top-quality wholesale vendor services.
2. Bait Sales: Bait products sold through partner retail bait and tackle locations for saltwater fishing applications.
3. Direct Consumer Seafood Sales: Seafood products sold directly to consumers through the company website with delivery to customer addresses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Bay Hill Seafood provides top-quality wholesale seafood vendor services to restaurants and food distributors nationwide, supplying species such as shrimp, flounder, whiting, mussels, sea trout, tilapia, swai, and crawfish. In parallel, the company sells selected seafood and saltwater fishing bait directly to consumers through its own e-commerce website and through partnered retail bait and tackle shops across coastal North Carolina.

Product overview

Bay Hill Seafood is a wholesale seafood distributor offering a portfolio of products including fresh and frozen seafood (Shrimp, Flounder, Whiting, Green Lipped Mussels, Mussels, Sea Trout, Tilapia, Swai, Crawfish, Black Mussels, South Atlantic White Fish), bait products for saltwater fishing, and wholesale vendor services to restaurants and food distributors. The core offering is Wholesale Seafood Services, supported by direct-to-consumer product categories for mussels, fish, crawfish, and bait. Products are sold via wholesale to businesses and retail through partner bait-and-tackle locations across North Carolina.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Dutchman's Creek Bait and TackleminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 4019 Long Beach Road SE, Southport, NC 28461. Offers bait for multiple saltwater fishing applications.
• Island Tackle and HardwareminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 801 N Lake Park Boulevard, Carolina Beach, NC 28428. Provides bait for various saltwater fishing needs.
• Intracoastal AnglerminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 332 Oleander Dr, Wilmington, NC 28403. Offers bait options for saltwater fishing.
• Rigged & Ready Bait & Tackle ShopminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 1100 Sabbath Home Rd SW, Holden Beach, NC 28462. Provides bait for saltwater fishing applications.
• Tex's Tackle and BaitminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 215 Old Eastwood Rd., Wilmington NC 28403. Offers bait for multiple saltwater fishing applications.
• Bill's SeafoodminorChannel Partner/ Reseller/ DistributorPartner retail location for purchasing bait products in-person. Located at 310 Sunset Blvd. N., Sunset Beach, NC 28468. Provides bait for saltwater fishing needs.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Northern Fisheries: Northeast US seafood wholesaler distributing fresh and frozen seafood to restaurants and institutional buyers. Directly comparable B2B model with similar species portfolio.
• Browne Trading Company: Maine-based seafood wholesaler and DTC operator offering premium and imported finfish and shellfish to both chefs and home consumers. Directly comparable multi-channel model with stronger DTC tilt.
• Seattle Fish Company: Regional seafood distributor serving restaurants and grocers across the Mountain West and Midwest. Similar wholesale foodservice model with emphasis on responsibly sourced finfish and shellfish.
• Pacific Seafood: Vertically integrated West Coast seafood company that harvests, processes, and distributes seafood to foodservice and retail customers. Operates at significantly larger scale but in the same wholesale distribution category.
• Samuels & Son Seafood: Multi-generation seafood wholesaler supplying restaurants and retailers with fresh and frozen finfish and shellfish. Comparable wholesale-only model focused on foodservice customers.
• Fulton Fish Market: Historic seafood wholesaler now operating as both a B2B supplier to restaurants and a DTC e-commerce seafood brand. Highly comparable wholesale + DTC hybrid model.
• Fortune Fish & Gourmet: Mid-sized US seafood and specialty foods wholesaler serving restaurants, retailers, and foodservice operators nationwide. Highly comparable multi-channel model (B2B wholesale + DTC) and similar species portfolio.
• Inland Seafood: Atlanta-based seafood wholesaler distributing fresh and frozen finfish and shellfish to restaurants and retailers across the Southeast US — directly overlapping Bay Hill's regional foodservice focus.

Broad incumbents

• Sysco Seafood: Largest US broadline foodservice distributor with a substantial seafood division. Overlaps with Bay Hill in restaurant and institutional seafood supply but competes across the full foodservice category, not seafood alone.
• Performance Food Group / Seafood Holdings: Major US broadline foodservice distributor (Vistar/Roma) with seafood product lines serving restaurants and institutions. Same end customers as Bay Hill but at much broader portfolio and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Seaf00d1
• Instagraminstagram.com/bayhillseafood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Hill Group