Johnson Ferry

What Johnson Ferry does

Johnson Ferry Baptist Church is a non-profit Baptist congregation headquartered at 955 Johnson Ferry Road, Marietta, Georgia, serving North Atlanta communities across Marietta, Roswell, and Sandy Springs. The church operates four weekly Sunday worship services in two formats — a contemporary Modern service and a Traditional service, each with a dedicated livestream destination (modern.johnsonferry.org and traditional.johnsonferry.org) plus YouTube simulcast — and supports an on-campus Johnson Ferry Christian Academy (JFCA) and Wee School as affiliated educational subsidiaries. It runs a segmented ministry pipeline from Preschool through Adults 60+ with specialized pastors for Students, Women, Disciple-Making, and Family Disciple-Making, and produces three podcasts (WordSmith, Discipleship Download, Hey Parents) distributed on Apple, Spotify, and YouTube.

The underlying technology stack is built on WordPress CMS with the My JF member portal and a native mobile app on iOS and Android (launched 2024) that unifies household registrations, giving and pledges, Connect/Home/Equip/419 group memberships, mission trip registrations, and Safe Harbor background checks. Right Now Media integration extends Bible study video access to members, and online giving is hosted at johnsonferry.onlinegiving.org with recurring, stock, IRA QCD, vehicle, real estate, and legacy gift support. The proprietary 419 Disciple-Making method, downloadable via Simplebooklet, and the Forward Vision unified giving fund constitute the two notable framework assets.

The organization's revenue model is voluntary tithes, offerings, and pledges consolidated into the single Forward Vision 'one fund,' supplemented by fee-based summer camps ($25-$295), mission trip participation fees ($1,290 per student, 50% subsidized by Global Ministry), adult fitness and sports league enrollment, and event ticket sales. Capital expansion is funded through the two-year Forward Vision campaign, and financial accountability is maintained through ECFA accreditation (member 41847) plus the Safe Harbor child and vulnerable-adult protection framework with mandatory triennial background checks. No audited revenue figures are publicly disclosed.

Name

Johnson Ferry

Legal name

Johnson Ferry Baptist Church

Website

https://johnsonferry.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Johnson Ferry Baptist Church is a non-profit Baptist congregation in Marietta, Georgia, serving North Atlanta with modern and traditional worship services, a cradle-to-Adults 60+ ministry pipeline, the My JF digital member platform, global mission trips, and the Forward Vision capital campaign.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG), Local Religious/Faith-Based Stations (MPABACAL)

Keywords

• Worship services
• Religious education
• Community ministries
• Youth programs
• Nonprofit church

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes, Offerings, and Pledges: Primary recurring donations from members and attendees via the unified Forward Vision 'one fund', supporting church, community, and global ministries. Giving is solicited online, in person on Sundays, by mail, and via recurring scheduled gifts.
2. Alternative Giving Channels: Legacy/Estate Planning gifts, Vehicle Donations, Stock Donations, IRA Qualified Charitable Distributions (QCDs), and Real Estate Giving — providing tax-advantaged giving options for donors.
3. Summer Camp and Program Fees: Fee-based youth programming including Dance Camp ($150-$175), Golf Camp ($125), Basketball Camp ($220-$295), Flag Football ($20), Soccer Camp (equipment provided), Camp Wee Shine ($100 first week, $85 additional), and Teeny Tykes & Tunes ($25).
4. Mission Trip Fees: Per-trip mission trip participation fees (e.g., Dominican Republic $1290 with $250 non-refundable deposit; subsidized 50% by Global Ministry) including transportation, lodging, meals, materials, and training.
5. Adult Fitness Class Fees: Semester-based adult fitness class enrollment fees covering 20/20/20, Balanced Body, Body Sculpt with Barre, Boot Camp, Pilates Fusion, Power Body Sculpt, Senior Fitness, etc., with optional childcare add-on.
6. Adult Sports League Fees: Pickleball, Men's Basketball, Co-Ed Volleyball, and Co-Ed Kickball league registration with six regular-season games plus single-elimination tournament.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Johnson Ferry Baptist Church is a nonprofit religious organization that delivers weekly Modern and Traditional worship services alongside an integrated pipeline of age-segmented ministries (Preschool through Adults 60+), small-group discipleship (Home, Connect, Equip, and 419 Groups), short-term domestic and international mission trips, youth and adult sports/fitness leagues, seasonal camps, and pastoral care programs. Operations are anchored by a single physical campus in Marietta, GA, and extended digitally through the My JF member portal, a native iOS/Android mobile app, dedicated Modern and Traditional livestream platforms, and podcasts distributed on Apple and Spotify.

Product overview

Johnson Ferry Baptist Church operates a single integrated ministry platform rather than a multi-product SaaS suite. At the center is the My JF member portal (delivered through web and the Johnson Ferry mobile app on iOS and Android), which functions as the connective tissue across all offerings — handling household registrations, group membership (Home Groups, Connect Groups, Equip Groups, 419 Discipleship Groups), giving and pledges (via the Online Giving platform), trip registrations, and pastoral-care workflows such as Safe Harbor (Special Needs Ministry) and Caring Well. Layered around this platform are the core worship products (Modern Worship Service and Traditional Worship Service, both livestreamed via YouTube), the content products (WordSmith, Discipleship Download, and Hey Parents podcasts distributed on Apple Podcasts, Spotify, and YouTube), and the add-on Right Now Media library access. Seasonal and ministry programs — Truth Labs Vacation Bible School, Sports Camps and Leagues, Mission Trips, Summer Lunches, the Library / Summer Reading Club, and the Forward Vision Campaign — are coordinated through the same My JF portal and church communications channels.

Differentiator

Problem solved

Functional benefit

Brands

• My JF: Johnson Ferry's church member app / online portal for giving, registrations, event sign-ups, group management, and subscriptions.
• Johnson Ferry Christian Academy (JFCA)
• Wee School
• JF Sports
• Wordsmith with Clay Smith
• Discipleship Download
• Hey Parents Podcast
• 419 Movement
• Forward
• Best Friday

Products and services

• My JF Member Portal & Mobile App
• Modern Worship Service
• Traditional Worship Service
• Online Giving
• 419 Discipleship Groups
• Home Groups
• WordSmith Podcast
• Discipleship Download Podcast
• Hey Parents Podcast
• Mission Trips
• Summer Sports Camps
• Adult Sports and Fitness Leagues
• Summer Lunches
• Right Now Media Library Access
• Vacation Bible School (Truth Labs)

Quantifiable outcome

• Dominican Republic 2026: 8 students surrendered to Christ on Day 5 and led a child to Christ on Day 6.
• +4 more outcomes

Named customers7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Evangelical Council for Financial Accountability (ECFA)coreOthersECFA accredits Johnson Ferry Baptist Church, certifying biblical accountability, board governance, financial transparency, integrity in fundraising, and proper use of charity resources. Member profile ID 41847 is publicly listed on ecfa.org.
• SCORE InternationalcoreImplementation/ SI/ Consulting PartnerLong-term ministry partner in the Dominican Republic. Handles all on-the-ground transportation and ministry site coordination for Johnson Ferry's annual student mission trip, houses the group's X-ray machines, pharmacy, and doctor at the Highlands Center / Tierra Alta facility.
• UK-USA MinistriescoreImplementation/ SI/ Consulting PartnerOn-ground ministry partner coordinating Johnson Ferry's annual UK student mission trip to Middlesbrough. Executive Director Mike Taylor delivered devotionals and coordinated host churches, Camp of Champions, and Holiday Clubs.
• Daystar Baptist MissionscoreImplementation/ SI/ Consulting PartnerMission trip partner for Johnson Ferry's middle school Orlando trip; coordinates service with the Orlando community including church planters, VBS, and community block parties.
• Street Reach MinistriescoreImplementation/ SI/ Consulting PartnerMemphis mission trip partner enabling sports ministry, Vacation Bible School, and door-to-door evangelism for Johnson Ferry 7th-8th graders.
• Love's LatitudeminorImplementation/ SI/ Consulting PartnerClarkston, GA mission partner hosting the 6th-grade block party at English Oaks alongside Johnson Ferry.
• Right Now MediacoreTechnology or IntegrationStreaming video library partner providing free access for Johnson Ferry members and attenders. Includes Bible studies and biblically based children's shows, accessible via dedicated join link (app.rightnowmedia.org/en/join/JohnsonFerry).
• Mt. Paran Crossroads (Crossroads Career)minorStrategic or Co-development PartnerCo-development partner for the Career Crossroads ministry. Crossroads provides the online group platform for the 8-week Work Calling study, and the 'Ask the Expert' monthly virtual session is offered in partnership with Mt. Paran Crossroads.
• STAR-CcoreStrategic or Co-development PartnerCommunity partner for Summer Lunches ministry: STAR-C provides a Summer Camp and Johnson Ferry prepares and delivers lunches every Monday and Wednesday June 3 to July 22 to children in apartment complexes off Delk Road.
• Rising Stars HoopsminorChannel Partner/ Reseller/ DistributorThird-party operator running Johnson Ferry's Basketball Camp (Full Day $295, Half Day $220) with registration flowing through the Rising Stars Hoops website.
• Crossover Flag FootballminorChannel Partner/ Reseller/ DistributorCo-branded flag football league held at Johnson Ferry (July 10) with shared marketing and registration.
• Upward Flag FootballminorChannel Partner/ Reseller/ DistributorCo-branded flag football league held at Johnson Ferry (July 11) with shared marketing and registration.
• The Rawlings Foundation (Highlands Center / Tierra Alta)coreImplementation/ SI/ Consulting PartnerFacility partner in the Dominican Republic providing bunk/dormitory housing, athletic fields, basketball courts, volleyball courts, and outdoor covered worship pavilion for Johnson Ferry's annual student mission trip.
• Provision Bookstore (on-campus)minorChannel Partner/ Reseller/ DistributorOn-campus bookstore referenced multiple times (e.g., for Summer Essentials reading recommendations) and is open to the congregation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Point Community Church: Large Atlanta-area megachurch founded by Andy Stanley serving the same North Fulton/Cobb demographic with contemporary worship, small groups, and a digital streaming presence. Most directly comparable peer given geography, scale, and contemporary worship style.
• Passion City Church: Atlanta-based contemporary worship church with a strong digital/creative content brand (Passion Conferences, worship music publishing) targeting similar young-adult and family segments in the metro area.
• Buckhead Church: North Point Ministries satellite campus in Atlanta's Buckhead neighborhood offering contemporary worship and small-group ministry. Direct overlap in target member, style, and ministry structure with Johnson Ferry.
• Elevation Church: Steven Furtick-led multi-site contemporary church with a digital-first DNA including podcasts, YouTube, and the Elevation Worship music brand. Highly comparable in modern-worship style, content production, and small-group pipeline approach.
• McEachern Memorial United Methodist Church: Large multi-service church in Powder Springs / west Cobb County serving a similar suburban Atlanta family demographic with contemporary and traditional worship options. Geographic and demographic overlap with Johnson Ferry's Marietta campus.
• Perimeter Church: Large Atlanta-area (Johns Creek) evangelical church offering contemporary and traditional services, robust children's and student ministry, and global missions. Comparable in denominational identity, ministry breadth, and suburban Atlanta catchment.

Broad incumbents

• Life.Church: Craig Groeschel-led multi-site church network widely regarded as a leader in church digital and mobile app infrastructure (YouVersion Bible App, Church Online Platform). Larger and more digitally mature than Johnson Ferry but operates in the same contemporary church space with overlapping digital product strategy.
• Saddleback Church: Large multi-campus Southern California megachurch with extensive small-group, missions, and discipleship programs. Comparable in scale of ministries, age-segmented programming, and global missions footprint, though in a different geographic market.
• North Point Ministries: Parent organization of North Point Community Church, Buckhead Church, and other Atlanta-area campuses. Operates as a broader network with shared leadership development, discipleship curriculum, and church-planting programs comparable to Johnson Ferry's 419 / Forward Vision approach.

Others

• Right Now Media: Bible-study and video streaming platform partnered with Johnson Ferry to provide free access to members. Adjacent ecosystem enabler rather than a competitor, but a useful comparable for digital content distribution economics in the faith-based nonprofit space.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/johnsonferry
• YouTubeyoutube.com/channel/UCOScJ_MhHPz21flbHJTvx0Q
• Facebookfacebook.com/johnsonferry
• Instagraminstagram.com/johnsonferry
• LinkedInlinkedin.com/company/johnson-ferry-baptist-church

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnson Ferry