RightNow Media

What RightNow Media does

RightNow Media, legally operating as RightNow Ministries, is a US-based Christian media ministry that runs what it describes as the world's largest Christian streaming service. The platform offers 25,000+ on-demand biblical video studies spanning topics such as marriage, parenting, youth, recovery, leadership, and finances, delivered via web (app.rightnowmedia.org) and native iOS/Android applications. Distribution follows a B2B2C subscription model in which churches and Christian organizations pay for an institutional subscription that gives all their members free access; individual end users cannot subscribe directly, and the company operates a "Tell your pastor" referral channel to convert individual viewers into church-level accounts.

The technology stack is a standard streaming platform with mobile clients and web playback, supporting offline downloads, audio-only mode, screencasting, a per-user custom library, interactive study resources, small-group coordination tools, and a synchronized Watch Together player for remote group viewing. RightNow Media Originals are produced in-house as exclusive small-group curriculum. The portfolio has been extended with sub-brands including RightNow Kids (children's content), RightNow Media @ Work (corporate/workplace), a Schools vertical, and RightNow Pastors+ (leadership development for ministry staff). RightNow Pastors+ transitioned from a subscriber add-on to a standalone subscription product in February 2026 with monthly and annual plans and a free seven-day trial.

The company is privately held and organized as a non-profit ministry; no venture capital, private equity, or public funding is disclosed. Revenue is not publicly reported. Geographic reach spans 100+ countries with content in 13 languages, supported by regional subdomains (US, APAC, India, Korea, Philippines, Malaysia, Indonesia) and country-specific social media channels. A five-year translation and overdubbing partnership with Christian Lingua processed 30,000 minutes of content into 12 languages using 4,800 voice talents and 170 translators/editors, during which the end-user subscriber base expanded from approximately 200,000 to 4 million. Headcount is in the 51-100 range and the company is headquartered in the McKinney/Dallas-Fort Worth, Texas area.

Name

RightNow Media

Legal name

RightNow Ministries

Website

https://rightnowmedia.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

RightNow Media, operated by RightNow Ministries, is a US-based Christian streaming platform offering 25,000+ biblical video studies to 30,000+ subscribing churches and 4 million end users across 100+ countries and 13 languages, monetized through institutional subscriptions and a standalone pastors' training product.

Ownership category

akta.pro rank

Product category

Christian Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Religious Organizations (8131), Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Christian Broadcasting (TV & Radio) (MPABALAA), Religious Children’s Publishing (Faith-Based Kids & YA) (MPAJAHAJ), Faith & Religious Live Streaming Platforms (MPACACAK), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)

Keywords

• Christian video streaming
• Biblical studies library
• Church discipleship resources
• Religious video on-demand
• Ministry training platform

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Church Subscription: Churches and Christian organizations subscribe to RightNow Media, which then provides free access to their members at no additional cost. This B2B2C model allows individuals to access content when their church or ministry provides a subscription.
2. RightNow Pastors+ Standalone: Individual church leaders can purchase RightNow Pastors+ as a standalone subscription with monthly or annual payment options, including a free seven-day trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

RightNow Media operates a subscription-based streaming video library of 25,000+ biblical video studies for churches, ministries, families, and individuals. Churches and Christian organizations subscribe to provide free access to their members, while the platform is complemented by sub-brands including RightNow Kids (children's content), RightNow Pastors+ (ministry leader training), and sector-specific variants for businesses and schools. Content spans marriage, parenting, youth, recovery, leadership, finances, and Bible study in 13 languages across 100+ countries.

Product overview

RightNow Media operates as a unified platform consisting of a core streaming video library (RightNow Media) serving as the world's largest Christian streaming service, supplemented by specialized sub-brands including RightNow Kids for children's content. The ecosystem is complemented by RightNow Pastors+, a team-based ministry training add-on (now also available as a standalone purchase) offering expert-led courses in leadership development, team health, and ministry effectiveness. The platform features RightNow Media Originals—exclusive Bible study videos created in-house for small group curriculum—and provides content organized across categories including Books of the Bible, Small Groups, Kids Shows, Youth Studies, Women's Studies, and Men's Studies. The company also offers sector-specific variants: RightNow Media @ Work for businesses and schools.rightnowmedia.org for educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• RightNow Kids: Children's Christian video content streaming platform for kids shows and youth studies.
• RightNow Pastors+
• RightNow Media @ Work
• Schools

Products and services

• RightNow Media The world's largest Christian streaming service offering a subscription-based library of 25,000+ biblical video studies for churches, small groups, families, and individuals. Provides 24/7 access to Bible study content covering marriage, parenting, youth, recovery, leadership, and finances.
• RightNow Pastors+ Team-based ministry training platform providing on-demand, expert-led video courses on leadership development, team health, and ministry effectiveness. Available as standalone purchase for individual church leaders with monthly or annual plans and a free seven-day trial.
• RightNow Kids Children's streaming platform providing biblical video content and shows for churches and families to use in ministry settings and at home.
• RightNow Media @ Work Christian streaming platform adapted for businesses and workplaces, providing faith-based content for employee spiritual development and workplace ministry.
• RightNow Media for Schools Educational institution-focused version of the streaming platform providing Christian education curriculum, student discipleship, and faculty spiritual development content.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Christian LinguacoreStrategic or Co-development Partner · 11 May 2026Christian Lingua completed a five-year translation and overdubbing project for RightNow Media, processing over 30,000 minutes of Christian video content into 12 languages using 4,800 voice talents and 170 translators and editors. The overdubbed content maintained original speakers' manner, style, and pacing while ensuring theological accuracy. This partnership enabled RightNow Media's global expansion from 200,000 to 4 million subscribers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Subsplash: Subsplash provides a unified church engagement platform including streaming video, mobile apps, giving, and media delivery for churches and faith-based organizations — directly overlapping with RightNow Media's streaming and church subscription model.
• Sharefaith: Sharefaith offers church media, worship backgrounds, Sunday school curriculum, and children's ministry video content to churches. It is a direct competitor in the church video/curriculum space, particularly for kids ministry.

Broad incumbents

• Pushpay: Pushpay is a larger, publicly-traded church engagement platform offering giving, engagement, and streaming/media tools to US churches. While broader in scope (with giving as the core), it competes in the same church software buyer wallet and serves similar church leadership personas.
• YouVersion (Life.Church): YouVersion's Bible App is the world's most-used free Bible and devotional platform with video content and reading plans, including in many languages. While free and not subscription-based, it competes directly for the same end-user attention and church-recommended spiritual content consumption.
• Logos Bible Software: Logos (Faithlife) provides Bible study software, sermon research tools, and an extensive Christian content library to pastors and serious laypeople. It competes for the same pastor budget and serves a similar discipleship use case, though delivered as desktop/mobile software rather than streaming video.

Emerging players

• Tithe.ly: Tithe.ly is a church giving and engagement platform that has expanded into texting, apps, and church media. It is an emerging competitor in the church software stack with overlapping buyer personas and growing media offerings.
• Flocknote: Flocknote provides email/text communication, small group management, and basic content delivery tools for Catholic and Protestant parishes. It is a smaller but growing competitor in the church communication and engagement stack.
• Dwell Audio: Dwell is an audio Bible and Christian audio content app offering narrated Scripture, sermons, and Bible studies on mobile. It addresses adjacent Christian content consumption needs (audio rather than video) and competes for end-user attention.
• Church Online Platform: Church Online Platform is a free, open-source live streaming and online church platform from Life.Church. While narrower in scope, it competes for the same church streaming budget and is offered at a far lower price point.

Others

• Christian.net: Christian.net operates faith-based social networking and Christian dating/community platforms. It is thematically adjacent in serving the Christian consumer market but does not directly compete with streaming video curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rightnowmedia
• YouTubeyoutube.com/user/RightnowMediaInsider
• Facebookfacebook.com/RightNowMedia
• LinkedInlinkedin.com/showcase/rightnow-media-apac
• Instagraminstagram.com/rightnowmedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightNow Media