Oaks Hotels, Resorts and Suites

Hotel and Serviced Apartment Accommodationoakshotels.com

Oaks Hotels, Resorts and Suites operates 60+ hotel and serviced-apartment properties across Australia, New Zealand, China, Qatar, and the UAE, serving leisure, business, and long-stay travelers under the Minor Hotels group and its DISCOVERY loyalty programme.

Company typePrivate
Founded1991
HeadquartersMaroochydore, Australia
Headcount501–1,000
GTM typeB2C
OfferingServices

What Oaks Hotels, Resorts and Suites does

Oaks Hotels, Resorts and Suites is an Australian-headquartered hotel and serviced-apartment operator founded in 1991 and headquartered in Maroochydore. The company operates 60+ properties across Australia, New Zealand, China (Chengdu), Qatar (Doha), and the UAE (Abu Dhabi, Dubai), ranging from studio rooms to three-bedroom apartments with full kitchens, laundry facilities, and private balconies. Sub-brands include iStay (budget serviced apartments, e.g., iStay Precinct Adelaide) and experiential offerings such as Elysia Wellness Retreat and Oaks Cypress Lakes Resort in the Hunter Valley. Oaks is a privately held brand wholly operated under the Minor Hotels group, which provides global booking infrastructure, the Minor DISCOVERY loyalty programme, and a mobile app (iOS/Android).

The core revenue model is accommodation-led, monetising nightly room and suite rentals, extended-stay serviced apartments, meetings and events (10+ purpose-built venues), on-site F&B (e.g., Oak & Vine, Coffee Club outlets, The O.A.K), and ancillary services (parking AUD $32/night, grocery hampers, airport transfers). Pricing is unit-based across studio, 1-bedroom, 2-3 bedroom, and executive tiers (AUD $77-$200+/night), with subscription-style long-stay rates, early-bird savings (up to 25-30% for 14+ day bookings), and loyalty discounts (10% via Minor DISCOVERY). Distribution is direct-to-consumer: the oakshotels.com website, the Minor Hotels mobile app, dedicated 1300 phone reservations lines, and corporate/group booking with IATA/TIDS codes. The company targets leisure/family travelers, business travelers, couples, event planners, and long-stay guests, with no disclosed single-customer dependency and a multi-currency booking infrastructure spanning 30+ currencies.

Oaks Hotels, Resorts and Suites firmographics

Firmographics

Name: Oaks Hotels, Resorts and Suites
Legal name: Oaks Hotels, Resorts and Suites
Website: https://oakshotels.com
Company type: Private
Founded year: 1991
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Oaks Hotels, Resorts and Suites operates 60+ hotel and serviced-apartment properties across Australia, New Zealand, China, Qatar, and the UAE, serving leisure, business, and long-stay travelers under the Minor Hotels group and its DISCOVERY loyalty programme.
Ownership category
akta.pro rank

Oaks Hotels, Resorts and Suites industry classification

Industry

Product category: Hotel and Serviced Apartment Accommodation
NAICS: Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
akta.pro primary industry: Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
akta.pro secondary industries: Resort-Style Extended-Stay Properties (THAGAEAL), Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

Serviced apartments
Hotel accommodation
Extended stay lodging
Resort properties
Hospitality services

Where Oaks Hotels, Resorts and Suites is headquartered

Location

Headquarters

HQ city: Maroochydore
HQ country: Australia
HQ region: Oceania

Offices5 records

Markets served

Oaks Hotels, Resorts and Suites business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Hotel Accommodations: Core revenue from nightly room and suite rentals across 60+ properties in Australia, New Zealand, China, Qatar, and UAE. Properties range from hotel rooms to 3-bedroom serviced apartments with full kitchens and laundry facilities.
Serviced Apartments: Extended stay accommodations with apartment-style living featuring kitchens, laundry facilities, and living spaces. Revenue generated through nightly, weekly, and monthly rates with pricing tiers for different apartment sizes.
Meetings & Events: Venues for weddings, business events, and celebrations. Over 10 purpose-built event spaces across Australia and New Zealand.
Dining: On-site restaurants and bars at select properties including Oak & Vine restaurants, Coffee Club outlets, and specialty dining options. Properties feature various F&B outlets including 1861 Restaurant & Bar in Broome, Marque Bar & Grill in Mackay, and The O.A.K restaurant in Darwin.
Ancillary Services: Additional revenue streams including parking (AUD $32 per night standard, $25 for 7+ nights), grocery hampers, and optional services like extra beds and airport transfers.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard hotel rooms and studios
Unit Pricing	Pay-as-you-go	1-bedroom apartments and suites
Unit Pricing	Pay-as-you-go	2-3 bedroom apartments and executive suites
Subscription	Monthly	Extended stay / long-term rentals
Subscription	Annual	Minor DISCOVERY loyalty members

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Oaks Hotels, Resorts and Suites product offering

Product offering

Core offering

Oaks Hotels, Resorts and Suites operates a portfolio of 60+ hotel and serviced apartment properties across Australia, New Zealand, China, Qatar, and the UAE, offering accommodations ranging from studios to 3-bedroom apartments with full kitchens, laundry facilities, and private balconies. The brand also provides on-site dining, more than 10 purpose-built event spaces for weddings and corporate functions, and ancillary services such as parking and airport transfers. Guests can participate in the Minor DISCOVERY loyalty program spanning 800+ hotels in 100+ countries.

Product overview

Oaks Hotels, Resorts and Suites is a hotel and serviced apartment operator with over 60 properties across Australia, New Zealand, China, Qatar, and the UAE. The portfolio includes premium properties like Oaks Adelaide Embassy Suites and Oaks Adelaide Horizons Suites, a budget sub-brand (iStay), and beachfront resorts like Oaks Glenelg Plaza Pier Suites. All properties offer apartment-style accommodations with kitchen and laundry facilities. The brand operates under Minor Hotels and participates in the Minor DISCOVERY loyalty programme spanning 800+ hotels globally.

Differentiator

Problem solved

Functional benefit

Products and services

Oaks Hotels, Resorts & Suites Properties Portfolio of hotel rooms and serviced apartments ranging from studios to 3-bedroom configurations with full kitchens, laundry facilities, and private balconies, marketed to leisure, family, business, and long-stay travelers across Australia, New Zealand, China, Qatar, and the UAE.
iStay Precinct Adelaide Budget-friendly serviced apartment sub-brand offering 1 and 2 bedroom apartments in Adelaide CBD with full kitchens and laundry facilities, with flexible service levels and lower rates than the core Oaks properties.
Oaks Adelaide Embassy Suites Premium serviced apartments in Adelaide CBD near the Convention Centre featuring 1-3 bedroom suites with city views, spa baths, and an on-site Coffee Club, targeted at business and leisure guests.
Oaks Adelaide Horizons Suites Hotel with pool close to Adelaide Oval offering 1-2 bedroom serviced apartments on North Terrace with private balconies, full kitchen facilities, and free WiFi and Foxtel.
Oaks Glenelg Liberty Suites Beachside holiday apartments in Glenelg featuring city or coastal views, with spa, sauna, and indoor heated lap pool facilities for leisure guests.
Oaks Glenelg Plaza Pier Suites Beachfront hotel on Glenelg Beach offering studios to 3-bedroom apartments with ocean views, a pool, gym, and direct beach access.
Minor DISCOVERY Loyalty Programme Global loyalty program operated by parent company Minor Hotels, offering 10% member discounts on selected Oaks rates, exclusive offers, and earning potential across 800+ hotels in 100+ countries.

Quantifiable outcome

10% discount for Minor DISCOVERY loyalty members on selected rates
+2 more outcomes

Companies that use Oaks Hotels, Resorts and Suites

Customer profile

Segments5 records

Ideal customer profiles4 records

Oaks Hotels, Resorts and Suites technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Oaks Hotels, Resorts and Suites partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Minor Hotelsparent companyStrategic or Co-development PartnerOaks Hotels is a brand owned and operated by Minor Hotels, one of the world's largest hotel operators with over 800 hotels across 100+ countries. Minor Hotels provides global booking infrastructure, loyalty program (Minor DISCOVERY), mobile app technology, and operational support across all property portfolios including Anantara, Tivoli, NH Collection, Avani, nhow, and Oaks brands.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Oaks Hotels, Resorts and Suites competitors and assessment

Company assessment

Direct peers

Event Hospitality & Entertainment: Operates a portfolio of Australian hotels including Rydges, Atura, and Eventhouse, providing overlapping mid-scale hotel and apartment-style accommodation in similar geographies to Oaks.
Adina Apartment Hotels: Operates upscale serviced apartments across Australian capital cities, competing head-to-head with Oaks for extended-stay business and family travelers seeking kitchen-equipped rooms.
Meriton Suites: Australian owned-and-operated serviced apartment chain with large-format suites in Sydney, Brisbane, and Gold Coast, directly competing with Oaks' premium apartment inventory.
Quest Apartment Hotels: Australia's largest serviced apartment operator with 170+ properties, directly competing with Oaks' apartment-style accommodation in CBD and regional markets for corporate and leisure long-stay demand.
Mantra Group: Australian hotel, resort and apartment brand (now under Accor) covering Peppers, Mantra, and BreakFree—competes in the same mid-scale leisure and corporate segment across beach and CBD locations.

Broad incumbents

Staybridge Suites: IHG's extended-stay apartment-style brand competing with Oaks' iStay sub-brand for long-stay corporate travelers, particularly in capital city CBD markets.
Wyndham Hotels & Resorts: Global franchise hotel and apartment brand with presence across APAC, competing for similar mid-scale leisure and extended-stay segments served by Oaks.
Accor Hotels: Global hotel giant with extensive Australian presence including Mantra, Novotel, ibis, and serviced apartment brands, providing broader competitive context and channel overlap with Oaks.

Emerging players

Airbnb: Alternative accommodation platform capturing family and long-stay demand that Oaks' multi-bedroom apartment product targets, particularly in coastal and CBD locations.

Regional players

Mirvac Hotels & Resorts: Australian property developer and operator of premium hotels and resorts (including Marriott-branded properties) competing with Oaks in the Australian leisure and convention segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Oaks Hotels, Resorts and Suites financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Oaks Hotels, Resorts and Suites leadership team

Management profile

Number of profiles

Oaks Hotels, Resorts and Suites funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Oaks Hotels, Resorts and Suites M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oaks Hotels, Resorts and Suites

What does Oaks Hotels, Resorts and Suites do?

Is Oaks Hotels, Resorts and Suites a public or private company?

Oaks Hotels, Resorts and Suites is a private company. It is classified as corporate owned and is currently operating.

When was Oaks Hotels, Resorts and Suites founded?

Oaks Hotels, Resorts and Suites was founded in 1991. It employs 501 to 1,000 people.

Where is Oaks Hotels, Resorts and Suites based?

Oaks Hotels, Resorts and Suites is headquartered in Maroochydore, Australia, in the Oceania region.

How does Oaks Hotels, Resorts and Suites make money?

Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are serviced Apartments, meetings & Events, dining and ancillary Services.

Who are Oaks Hotels, Resorts and Suites's main competitors?

Direct peers on record are Event Hospitality & Entertainment, Adina Apartment Hotels, Meriton Suites, Quest Apartment Hotels and Mantra Group. Broad incumbents are Staybridge Suites, Wyndham Hotels & Resorts and Accor Hotels. Airbnb is listed as an emerging player. Mirvac Hotels & Resorts is listed as a regional player.

Does Oaks Hotels, Resorts and Suites have an API?

No public API is recorded for Oaks Hotels, Resorts and Suites.

What industry is Oaks Hotels, Resorts and Suites in?

Oaks Hotels, Resorts and Suites's product category is Hotel and Serviced Apartment Accommodation. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGAEAL, Resort-Style Extended-Stay Properties. Its NAICS code is 72111 and its SIC code is 7000.