Quest Apartment Hotels
Quest Apartment Hotels is the largest apartment hotel franchise brand in Australasia, operating 160+ serviced apartment properties across Australia, New Zealand, Fiji, and the UK, serving extended-stay corporate, government, family, and group travellers under parent The Ascott Limited (CapitaLand).
- Company typePrivate
- Founded1988
- HeadquartersMelbourne, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Quest Apartment Hotels does
Quest Apartment Hotels is the largest and longest-established apartment hotel brand in Australasia, operating a franchise network of more than 160 serviced apartment properties across Australia, New Zealand, Fiji, and the United Kingdom. Founded in 1988 in Fitzroy, Melbourne, Quest specialises in apartment-style accommodation with fully equipped kitchens, separate living and sleeping areas, in-room laundry, and configurations ranging from studios to four-bedroom apartments. The company targets extended-stay corporate travellers, government and infrastructure-project workforces, families, sports groups, and accessibility guests, with stated demand concentrated in regional and suburban catchments alongside central business districts.
Quest operates a business-format franchise model in which independent franchisees run individual properties under the Quest brand and operational playbook, while property landlords retain long-term lease agreements with the franchisor. Revenue is generated through franchise/licensing royalties on the franchisee base and managed/lease arrangements with property owners; pricing is quote-based and not publicly tiered, with long-stay rates (14+ days) negotiated on inquiry. Distribution is predominantly direct-to-consumer via the Quest website, supplemented by the Quest Advantage loyalty program and a Qantas Frequent Flyer points partnership.
Quest Serviced Apartments Pty Ltd is a privately held Australian entity and a member of The Ascott Limited, which is in turn a wholly owned subsidiary of Singapore-based CapitaLand Limited, one of Asia's largest diversified real estate groups. Leadership comprises founder and Chairman Paul Constantinou, COO David Mansfield, GM Brand & ESG Anthea Dimitrakopoulos, GM Growth & Capital Strategy James Shields, and Group Director of Marketing & Digital Jeff Baars. Headcount is reported at 1,001–5,000 employees, and the company maintains corporate offices in Melbourne (Level 21, 390 St Kilda Road) and Collingwood, Victoria.
Quest Apartment Hotels firmographics
Firmographics- Name
- Quest Apartment Hotels
- Legal name
- Quest Serviced Apartments Pty Ltd
- Website
- https://questapartments.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Quest Apartment Hotels is the largest apartment hotel franchise brand in Australasia, operating 160+ serviced apartment properties across Australia, New Zealand, Fiji, and the UK, serving extended-stay corporate, government, family, and group travellers under parent The Ascott Limited (CapitaLand).
- Ownership category
- akta.pro rank
Quest Apartment Hotels industry classification
Industry- Product category
- Serviced Apartments
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)
- akta.pro secondary industries
- Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA), Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)
Keywords
Where Quest Apartment Hotels is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Quest Apartment Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Franchise Fees: Quest provides intellectual property, brand, operational systems, and support to franchisees who operate individual properties. Franchisees pay fees for the right to use the Quest brand and receive ongoing operational support, training, and access to Quest's booking systems and loyalty programs.
- Property Leases: Quest works with developers who construct properties. Quest enters into long-term lease arrangements with property owners. Franchisees operate the properties under Quest's business format franchise model within this lease structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long stay accommodation rates for stays of 14+ days are available upon inquiry |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Quest Apartment Hotels product offering
Product offeringCore offering
Quest Apartment Hotels operates a franchise network of serviced apartment properties offering spacious apartment-style accommodation with fully equipped kitchens, in-room laundry, and separate living/dining/sleeping areas. The portfolio spans 160+ properties across Australia, New Zealand, Fiji, and the United Kingdom in studio through four-bedroom configurations, targeting corporate, leisure, family, and group travellers for short and extended stays.
Differentiator
Problem solved
Functional benefit
Products and services
- Quest Apartment Hotels Serviced apartment accommodation across Australasia and the United Kingdom, featuring fully equipped kitchens, separate living/dining/sleeping areas, laundry facilities, and configurations from studio to four-bedroom apartments. Designed for corporate, leisure, family, and group travellers.
- Long Term Accommodation Extended stay serviced apartment accommodation with competitive duration-based rates, regular housekeeping, valet laundry and dry-cleaning services for guests staying days, weeks, or months.
- Group Accommodation
Quantifiable outcome
- Regional locations account for 60% of national revenue
- +1 more outcomes
Companies that use Quest Apartment Hotels
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Quest Apartment Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Quest Apartment Hotels partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- The Ascott Limited (Ascott)coreQuest is a member of The Ascott Limited, a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans more than 200 cities across over 30 countries. Quest operates as part of Ascott's portfolio of serviced apartment, coliving and hotel brands.
- CapitaLand LimitedcoreCapitaLand Limited is one of Asia's largest diversified real estate groups. Ascott is a wholly owned subsidiary of CapitaLand Limited.
- Hotels for TreesminorQuest partners with Hotels for Trees offering guests the choice to skip a daily room clean. In return, Quest donates $6.50 on their behalf to plant a tree. In early 2024, Quest became the first Australia multi-site hotel chain to partner with Hotels for Trees.
- Galah MagazineminorThree-issue partnership with Galah magazine, an independent media platform dedicated to amplifying voices and stories from regional communities. Partnership includes travel guides, regional spotlights, and Galah's podcast.
- Stella PrizeminorThree-year Platinum partnership with the Stella Prize literary award. Includes sponsorship of the prize and associated programs, $50,000 in cash funding annually, accommodation for authors and industry leaders, and Stella Salons at selected Quest locations.
- Cronulla Sharks NRLWminorQuest is Principal Sponsor and front-of-jersey sponsor of the Cronulla Sharks NRLW women's team for the 2025 season. Partnership built on shared values of community spirit, unwavering support and pursuit of excellence.
- Foodbank AustraliaminorQuest partnered with Foodbank Australia to deliver food donations through Winter Food Drive. Over 1,000 kilograms of food collected during the campaign. Quest properties served as collection hubs across the country.
- Housing All AustraliansminorQuest is an Impact Partner working to address Australia's homelessness crisis. Donates furnishings for pop-up shelter fit-outs and participates in documentary screenings and awareness campaigns.
- Project Net ZerominorPartnership with 100% Indigenous-owned social enterprise Project Net Zero. Ensures that furniture diverted from hotel refurbishments is donated to community organizations rather than going to landfill.
- Under Cover DocumentaryminorQuest was a major impact partner on the documentary 'Under Cover' shining a light on Australia's hidden homelessness crisis, particularly women over 50 experiencing homelessness.
- 15TreesminorSocial enterprise that facilitates tree planting projects by connecting businesses and community groups to help restore native ecosystems. Worked with Quest on planting days in Melbourne.
- MieiminorPartnership with B-Corp certified corporate gifting and florist service for events such as International Women's Day luncheons.
- Qantas Frequent FlyerminorPartnership allowing Qantas Frequent Flyer members to earn points on Quest stays and claim missing points through Quest's website.
- Soap AidminorQuest partners with Soap Aid which collects, cleans, and processes waste soap for vulnerable communities worldwide. Quest diverts 20,000 kg of soap annually to Soap Aid.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Quest Apartment Hotels competitors and assessment
Company assessmentRegional players
- SACO Serviced Apartments: UK-based serviced-apartment operator with a portfolio across the United Kingdom. Relevant geographic peer given Quest's emerging UK footprint starting with Liverpool.
Emerging players
- Staybridge Suites (IHG): IHG's upscale extended-stay brand with apartment-style suites including kitchens. Conceptually very close to Quest's extended-stay positioning, though with limited ANZ penetration.
Direct peers
- Adina Apartment Hotels: Operates upscale serviced apartments across Australia and Europe with full kitchens and apartment-style configurations. Direct head-to-head competitor to Quest in the corporate and extended-stay segment across the same ANZ markets.
- Veriu: Australian serviced-apartment brand operating apartment-hotels in metropolitan and regional locations. Direct competitor in the apartment-hotel category with overlapping extended-stay and corporate customer base.
- Oaks Hotels & Resorts: Major Australasian serviced-apartment and hotel operator with a similarly distributed footprint across Australia and New Zealand. Competes with Quest on apartment-style stays for corporate, leisure, and group travellers.
- Mantra Group: Large Australasian accommodation operator (now part of Accor) with extensive serviced-apartment and hotel inventory across Australia and New Zealand. Closely comparable on product type, geography, and customer segments.
Broad incumbents
- Residence Inn by Marriott: Global extended-stay hotel brand by Marriott focused on studio and multi-room suites with kitchens. Comparable in product offering and extended-stay value proposition, though primarily operating outside ANZ.
- Airbnb: Dominant alternative-accommodation platform offering apartment-style short-term rentals globally, including extensive ANZ supply. A key indirect competitor for Quest's extended-stay, family, and group segments via lower-priced listings.
- Accor (Australia & NZ): Global hotel group with a significant ANZ presence spanning economy to upscale. Broad incumbent offering overlapping apartment-style brands (e.g., Mantra, Sebel) that compete with Quest on corporate and extended-stay demand.
- Citadines (The Ascott Limited): Ascott's own apart-hotel brand operating across Asia-Pacific and Europe. Sibling brand within the same parent portfolio, with overlapping serviced-apartment product but a wider geographic and segment footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Quest Apartment Hotels social profiles
Digital presenceQuest Apartment Hotels compliance and trust
Trust signalCompliance1 record
Quest Apartment Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quest Apartment Hotels leadership team
Management profileNumber of profiles
Profiles5 records
Quest Apartment Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quest Apartment Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quest Apartment Hotels
What does Quest Apartment Hotels do?
Quest Apartment Hotels operates a franchise network of serviced apartment properties offering spacious apartment-style accommodation with fully equipped kitchens, in-room laundry, and separate living/dining/sleeping areas. The portfolio spans 160+ properties across Australia, New Zealand, Fiji, and the United Kingdom in studio through four-bedroom configurations, targeting corporate, leisure, family, and group travellers for short and extended stays.
Is Quest Apartment Hotels a public or private company?
Quest Apartment Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Quest Apartment Hotels founded?
Quest Apartment Hotels was founded in 1988. It employs 1,001 to 5,000 people.
Where is Quest Apartment Hotels based?
Quest Apartment Hotels is headquartered in Melbourne, Australia, in the Oceania region.
How does Quest Apartment Hotels make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are property Leases.
Who are Quest Apartment Hotels's main competitors?
SACO Serviced Apartments is listed as a regional player. Staybridge Suites (IHG) is listed as an emerging player. Direct peers are Adina Apartment Hotels, Veriu, Oaks Hotels & Resorts and Mantra Group. Broad incumbents are Residence Inn by Marriott, Airbnb, Accor (Australia & NZ) and Citadines (The Ascott Limited).
Does Quest Apartment Hotels have an API?
No public API is recorded for Quest Apartment Hotels.
What industry is Quest Apartment Hotels in?
Quest Apartment Hotels's product category is Serviced Apartments. Its primary akta.pro industry code is THAGAEAC, Extended-Stay Suites (Kitchenette/All-Suite), with a secondary code of THAMAFAA, Corporate Extended-Stay Housing (Relocation & Project-Based). Its NAICS code is 72111 and its SIC code is 7011.