Trip Guaranty
Trip Guaranty is an Israeli insurance agency offering a proprietary "cancel-for-any-reason" flight cancellation policy underwritten by Phoenix, alongside aggregated travel insurance from major Israeli carriers, serving Israeli outbound travelers through a digital-first, partner-distributed model.
- Company typePrivate
- Founded2014
- HeadquartersOr Yehuda, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Trip Guaranty does
Trip Guaranty is an Israeli insurance agency and product company specializing in travel-related insurance, founded in 2014 and headquartered in Rishon LeZion, Israel. Its flagship offering is a proprietary "cancel-for-any-reason" flight cancellation insurance policy that reimburses 80% of actual losses — up to $20,000 per policy and covering up to 12 passengers — underwritten by Phoenix (הפניקס) and exclusively distributed by Trip Guaranty. The company also operates as a multi-carrier insurance broker, aggregating standard travel insurance products from Phoenix, Clal, Passportcard, and Harel, and offers a lost baggage tracking add-on in white-label partnership with Blue Ribbon Bags at $5 per bag with up to $1,000 compensation.
The business generates revenue through three streams: insurance premiums on the proprietary cancellation product, brokerage commissions on third-party travel insurance policies sold through its platform, and referral fees on the baggage service. Pricing is usage-based for the cancellation product (no publicly listed premium), while the baggage add-on is fixed per bag. Trip Guaranty serves Israeli outbound travelers — including families, senior citizens, and advance planners — through a digital-first, product-led go-to-market featuring a 5-minute self-serve purchase flow on its website, supported by phone, WhatsApp, and email. Distribution is amplified by an extensive partner network of Israeli airlines (EL AL, Arkia) and travel agencies (Issta, B.D. Graiver, Emsalem Tours, and others) that co-brand and refer customers.
The business is built on no proprietary AI or technology platform described in the source material; instead, the moat relies on first-mover position in a novel insurance category, deep distribution relationships within the Israeli travel ecosystem, and a recognized brand with over 600,000 cumulative customers served. The company is privately held with no disclosed investors, funding rounds, or executive team beyond CEO Thierry Ganancia, and operates exclusively within the Israeli market.
Trip Guaranty firmographics
Firmographics- Name
- Trip Guaranty
- Legal name
- טריפ גרנטי סוכנות לביטוח בע"מ
- Website
- https://tripguaranty.co.il
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trip Guaranty is an Israeli insurance agency offering a proprietary "cancel-for-any-reason" flight cancellation policy underwritten by Phoenix, alongside aggregated travel insurance from major Israeli carriers, serving Israeli outbound travelers through a digital-first, partner-distributed model.
- Ownership category
- akta.pro rank
Trip Guaranty industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Insurance Carriers (5241)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel Insurance (Trip Cancellation/Interruption & Delay) (FSAJAJAA)
- akta.pro secondary industries
- Ticket/Event Cancellation Protection (FSAJAJAG), Travel Insurance Coordination (HSACAKAI)
Keywords
Where Trip Guaranty is headquartered
LocationHeadquarters
- HQ city
- Or Yehuda
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Trip Guaranty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Flight Cancellation Insurance Premiums: Trip Guaranty sells its own branded flight cancellation insurance product. The product is underwritten by הפניקס (Phoenix). Revenue is generated from insurance premiums paid by customers purchasing coverage for their flights and associated travel services. The company acts as the product owner and sales channel, while the actual insurance risk is carried by the underwriting insurer.
- Travel Insurance Brokerage: Trip Guaranty acts as an insurance agency/broker, offering travel insurance policies from third-party insurers (Phoenix, Clal, Passportcard, Harel). Revenue is generated through commissions or brokerage fees on policies sold through the company's platform. Customers are redirected to partner insurer websites for purchase and policy delivery.
- Baggage Tracking Service (Blue Ribbon Bags): Trip Guaranty redirects customers to Blue Ribbon Bags for lost baggage tracking and insurance services, earning a referral or partnership fee. The service costs $5 per bag with up to $1,000 compensation per lost bag.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baggage tracking service: $5 per bag with up to $1,000 compensation |
| Usage-based | Pay-as-you-go | Flight cancellation insurance: up to 80% reimbursement, max $20,000 per policy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Trip Guaranty product offering
Product offeringCore offering
Trip Guaranty sells a proprietary "cancel for any reason" flight cancellation insurance product underwritten by The Phoenix (הפניקס), which reimburses policyholders 80% of actual losses for cancellations made up to 6 hours before departure from Israel. It also acts as a broker offering travel insurance policies from Phoenix, Clal, Passportcard, and Harel, and resells a lost-baggage tracking and compensation service from Blue Ribbon Bags ($5 per bag, up to $1,000 payout). All products are sold directly to Israeli consumers online and through partner travel agencies and airlines.
Product overview
Trip Guaranty operates as an insurance broker and policy administrator specializing in travel-related insurance products. The core offering is a cancel-for-any-reason flight cancellation policy (ביטוח ביטול טיסה מכל סיבה), underwritten by The Phoenix (הפניקס), which is distributed exclusively by Trip Guaranty. This is complemented by a travel insurance aggregation service offering policies from four leading Israeli insurers (Phoenix, Clal, PassportCard, and Harel), and a lost baggage tracking and compensation add-on powered by Blue Ribbon bags. The three products are sold independently and can be bundled with travel bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Cancellation Insurance (Cancel for Any Reason)
Quantifiable outcome
- 80% reimbursement of actual losses on cancelled flights and travel services
- +3 more outcomes
Companies that use Trip Guaranty
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles1 record
Trip Guaranty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trip Guaranty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- כלל (Clal)minorTrip Guaranty offers Clal travel insurance products on its platform, redirecting customers to Clal's portal for purchase. Trip Guaranty operates as a broker/agent for Clal's travel insurance offerings.
- פספורטכארד (Passportcard)minorTrip Guaranty offers Passportcard travel insurance products on its platform, redirecting customers to Passportcard's portal for purchase.
- הראל (Harel)minorTrip Guaranty offers Harel travel insurance products on its platform, redirecting customers to Harel's portal for purchase.
- EL AL (אל על)minorEL AL has a formal service agreement with Trip Guaranty. The airline recommends Trip Guaranty's flight cancellation insurance to its customers, and Trip Guaranty specifically markets its product as suitable for EL AL ticket holders.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Trip Guaranty competitors and assessment
Company assessmentDirect peers
- AirHelp: AirHelp is a flight compensation and rights platform helping travelers claim compensation for cancelled, delayed, or overbooked flights. It competes with Trip Guaranty for the same Israeli/European outbound traveler wallet, addressing similar financial-loss-on-cancellation pain points.
- Cancelon: Cancelon is a US-based travel insurance product offering cancel-for-any-reason flight and hotel cancellation coverage. It is the closest direct competitor to Trip Guaranty's flagship product, operating the same 'any-reason' cancellation concept for outbound travelers.
- Blue Ribbon Bags: Blue Ribbon Bags is Trip Guaranty's white-label partner for lost-baggage tracking and compensation. It operates an identical baggage-protection service in other markets, making it a direct peer for Trip Guaranty's third product line.
Broad incumbents
- InsureMyTrip: InsureMyTrip is a US-based travel insurance comparison marketplace. While not active in Israel, it is conceptually comparable to Trip Guaranty's travel insurance aggregator layer for outbound travelers comparing multiple carriers.
- PassportCard: PassportCard is an Israeli insurer specializing in travel and expatriate health insurance. Its travel insurance product is distributed through Trip Guaranty, but PassportCard also sells directly, making it a competing broad incumbent.
- Generali Global Assistance (now AIG Travel): Generali/AIG Travel is a global incumbent in travel insurance products and assistance services. It represents the type of large, multinational travel insurance player Trip Guaranty could face if it expanded outside Israel.
- Harel Insurance (הראל): Harel is a major Israeli insurance and financial group offering travel insurance products distributed through Trip Guaranty's brokerage layer. As a broad incumbent, it competes with Trip Guaranty for the same Israeli outbound travel insurance customer.
- The Phoenix (הפניקס): Phoenix is one of Israel's largest insurance groups and the underwriter of Trip Guaranty's proprietary product. Phoenix also sells its own competing travel insurance directly, making it both a critical partner and a competitor in the Israeli travel insurance market.
- Clal Insurance (כלל): Clal is one of Israel's largest insurance groups, also offering travel insurance products via Trip Guaranty's platform. It is a broad incumbent competitor in the same Israeli travel insurance category.
Emerging players
- Squaremouth: Squaremouth is a US travel insurance comparison platform that allows travelers to compare and purchase policies from multiple providers. It is an emerging adjacent player in the same travel-insurance-distribution category Trip Guaranty operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trip Guaranty social profiles
Digital presenceTrip Guaranty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trip Guaranty leadership team
Management profileNumber of profiles
Profiles1 record
Trip Guaranty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trip Guaranty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trip Guaranty
What does Trip Guaranty do?
Trip Guaranty sells a proprietary "cancel for any reason" flight cancellation insurance product underwritten by The Phoenix (הפניקס), which reimburses policyholders 80% of actual losses for cancellations made up to 6 hours before departure from Israel. It also acts as a broker offering travel insurance policies from Phoenix, Clal, Passportcard, and Harel, and resells a lost-baggage tracking and compensation service from Blue Ribbon Bags ($5 per bag, up to $1,000 payout). All products are sold directly to Israeli consumers online and through partner travel agencies and airlines.
Is Trip Guaranty a public or private company?
Trip Guaranty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trip Guaranty founded?
Trip Guaranty was founded in 2014. It employs 1 to 10 people.
Where is Trip Guaranty based?
Trip Guaranty is headquartered in Or Yehuda, Israel, in the Middle East region.
How does Trip Guaranty make money?
Three revenue lines are on record. Flight Cancellation Insurance Premiums are the primary driver. The others are travel Insurance Brokerage and baggage Tracking Service (Blue Ribbon Bags).
Who are Trip Guaranty's main competitors?
Direct peers on record are AirHelp, Cancelon and Blue Ribbon Bags. Broad incumbents are InsureMyTrip, PassportCard, Generali Global Assistance (now AIG Travel), Harel Insurance (הראל), The Phoenix (הפניקס) and Clal Insurance (כלל). Squaremouth is listed as an emerging player.
Does Trip Guaranty have an API?
No public API is recorded for Trip Guaranty.
What industry is Trip Guaranty in?
Trip Guaranty's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAJAA, Travel Insurance (Trip Cancellation/Interruption & Delay), with a secondary code of FSAJAJAG, Ticket/Event Cancellation Protection. Its NAICS code is 5241 and its SIC code is 6321.