InsureMyTrip
InsureMyTrip is a privately held US travel insurance comparison marketplace, operating since 2000, that lets individual travelers quote, compare, and purchase plans from 18+ providers via its website and licensed-agent phone support. It generates affiliate commission revenue and serves consumer segments including cruise, frequent, student, and luxury travelers through its core site and proprietary Intrip, SOVENTURE, and IMT Assist brands.
- Company typePrivate
- Founded2000
- HeadquartersWarwick, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What InsureMyTrip does
InsureMyTrip, operated by IMT Services, LLC and founded in 2000, is a privately held US-focused travel insurance comparison marketplace. The company operates a self-serve online platform (insuremytrip.com) plus phone-based licensed agent support, enabling individual travelers to enter trip details, receive personalized quotes from 18+ vetted providers, compare plans side-by-side, and purchase coverage. Its product taxonomy spans comprehensive, medical, cruise, annual, student, evacuation, Schengen visa, and accidental death plans, with optional add-ons including Cancel for Any Reason (CFAR) and pre-existing condition waivers. The company also distributes proprietary branded plans under the Intrip family (Reserve, Elite, Annual, Academic Explorer), a wholly-owned adventure-activity comparison subsidiary called SOVENTURE, and a free post-purchase claims support service called IMT Assist.
Underlying technology is a quote-generation and comparison marketplace platform with integrated customer reviews (100,000+ reviews informing recommendations), segmentation by trip type, and lead routing to licensed insurance agents. InsureMyTrip is rated A+ by the Better Business Bureau and has been covered in major consumer publications including Travel and Leisure, the Wall Street Journal, and the New York Times. The CEO is Suzanne Morrow.
The business model is affiliate/referral commission: InsureMyTrip earns commissions from insurance providers when customers purchase policies through the platform. Pricing is usage-based, with travel insurance typically costing 4%-10% of total trip cost, CFAR upgrades adding 40%-50% to base premium, and annual subscription plans offering year-round protection. Customer segments include individual travelers, cruise travelers, frequent travelers, students and faculty, and luxury/high-value travelers, with a horizontal segmentation approach. Distribution is direct-to-consumer via web and phone, supported by content marketing, SEO, email, organic social, and PR-driven demand generation.
InsureMyTrip firmographics
Firmographics- Name
- InsureMyTrip
- Legal name
- IMT Services, LLC
- Website
- https://insuremytrip.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InsureMyTrip is a privately held US travel insurance comparison marketplace, operating since 2000, that lets individual travelers quote, compare, and purchase plans from 18+ providers via its website and licensed-agent phone support. It generates affiliate commission revenue and serves consumer segments including cruise, frequent, student, and luxury travelers through its core site and proprietary Intrip, SOVENTURE, and IMT Assist brands.
- Ownership category
- akta.pro rank
InsureMyTrip industry classification
Industry- Product category
- Travel Insurance Comparison
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)
- akta.pro secondary industries
- Baggage/Personal Belongings Protection Platforms (THALALAD), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)
Keywords
Where InsureMyTrip is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
InsureMyTrip business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Commission Revenue: InsureMyTrip operates as a comparison marketplace and earns commissions from travel insurance providers when customers purchase policies through their platform. The company aggregates quotes from multiple trusted travel insurance companies including Aegis, AXA, Berkshire Hathaway, Blue Cross Blue Shield, Crum & Forster, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | One time/ perpetual license | Travel Insurance (typically 4%-10% of trip cost) |
| Usage-based | One time/ perpetual license | Cancel for Any Reason (CFAR) Upgrade |
| Subscription | Annual | Intrip Annual Travel Insurance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
InsureMyTrip product offering
Product offeringCore offering
InsureMyTrip operates a digital comparison marketplace where travelers enter trip details to receive personalized quotes from multiple trusted insurance providers, then compare coverage and pricing side-by-side before purchasing. The platform aggregates plans from 18+ carriers (Aegis, AXA, Berkshire Hathaway, Blue Cross Blue Shield, Crum & Forster, Generali, HTH, IMG, International SOS, John Hancock, Medjet, Nationwide, Travel Guard, Travelex, Trawick, WorldTrips, and others) and offers its own Intrip-branded products (Reserve, Elite, Annual, Academic Explorer).
Product overview
InsureMyTrip operates as a travel insurance comparison marketplace that aggregates and compares plans from multiple trusted insurance providers. The core offering is a digital platform enabling consumers to quote, compare, and purchase travel insurance from vetted providers including Aegis General Insurance, AXA Assistance USA, Berkshire Hathaway, Blue Cross Blue Shield, Crum & Forster, Detour, HTH Worldwide, International Medical Group, International SOS, Medjet, Nationwide, Travel Guard, Travelex, Trawick International, and WorldTrips. The company also offers proprietary branded products under the Intrip sub-brand (Intrip Annual, Intrip Reserve, Intrip Elite, and Intrip Academic Explorer for student/faculty travel) designed to address specific coverage gaps in the marketplace. Key product categories include Comprehensive, Medical, Cruise, Annual, Student, Evacuation, Schengen Visa, and Accidental Death plans. Optional add-ons include Cancel for Any Reason (CFAR) and Pre-existing Condition Waivers. Supporting services include IMT Assist (free claims support) and SOVENTURE (adventure activity-focused comparison platform). The company has over 25 years of experience and is rated A+ by the Better Business Bureau.
Differentiator
Problem solved
Functional benefit
Brands
- SOVENTURE: A travel insurance comparison platform owned by InsureMyTrip, focused on adventure and activity-specific coverage including winter sports and adventure activities.
- IMT Assist
Products and services
- Comprehensive Travel Insurance Broad single-trip protection bundling trip cancellation, interruption, delays, lost baggage, 24/7 assistance, and medical coverage, with optional upgrades including Cancel for Any Reason and pre-existing condition waivers, for travelers seeking all-in-one coverage.
- Medical Travel Insurance Travel medical insurance covering unexpected illness or injury abroad and filling gaps that regular health insurance may leave when traveling internationally, for travelers whose primary concern is medical emergencies overseas.
- Cruise Travel Insurance Specialized coverage for cruise travelers including emergency medical and evacuation benefits, missed connection coverage, itinerary changes, and protections for weather and mechanical disruptions at sea.
- Annual Travel Insurance Year-round travel protection for frequent travelers covering multiple trips per year with a single policy, including medical, evacuation, travel delay, and baggage benefits with optional trip cancellation upgrades.
- Student Travel Insurance (Academic Explorer) Travel insurance designed for students, faculty, and educational travel including study abroad programs, class trips, and academic conferences, covering trip cancellation, interruption, delays, and baggage with optional CFAR and IFAR upgrades; tuition may be included as an insurable expense.
- Intrip Reserve High-cost travel protection plan with $250,000 emergency medical coverage, $500,000 medical evacuation, baggage protection up to $2,500, and travel delay benefits, designed for luxury vacations, cruises, and major travel investments.
- Intrip Elite Highest-level protection plan for high-cost and remote travel with $500,000 emergency medical coverage, $1,000,000 medical evacuation, baggage protection up to $5,000, and optional CFAR and IFAR add-ons for maximum flexibility.
- Intrip Annual Annual multi-trip travel insurance covering unlimited trips with $10,000 medical limit, $50,000+ evacuation, travel delay, and baggage benefits, with optional trip cancellation upgrade up to $10,000.
- Evacuation Plans Focused coverage providing emergency medical evacuation and transport services, including memberships for air-medical transport and travel security response for travelers needing specialized evacuation benefits.
- Schengen Visa Plans Travel insurance plans designed to meet medical and evacuation requirements for entry into European Schengen countries, including medical coverage, evacuation, accidental death benefits, and limited baggage protection.
- Accidental Death Plans Coverage providing accidental death and dismemberment benefits for travelers seeking financial protection for their beneficiaries in the event of a travel-related accident.
- SOVENTURE Travel insurance comparison platform owned by InsureMyTrip offering activity-specific coverage for adventure activities including hiking, kayaking, ziplining, skiing, and winter sports that may not be covered by standard plans.
- IMT Assist Free personalized support service helping travelers navigate the travel insurance claims process with one-on-one guidance from licensed travel insurance experts on documentation requirements and filing procedures, included at no additional cost for customers who purchase through InsureMyTrip.
Quantifiable outcome
- Up to 75% reimbursement of prepaid non-refundable trip costs with CFAR coverage when eligibility requirements are met
- +3 more outcomes
Companies that use InsureMyTrip
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
InsureMyTrip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
InsureMyTrip partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cruise CriticminorInsureMyTrip and Cruise Critic released joint survey data showing that 53.7% of American respondents plan to cruise in the near future, with 72% of past cruisers having purchased travel insurance. The data is used by InsureMyTrip to promote cruise-specific travel insurance products.
- SOVENTUREcoreSOVENTURE is a travel insurance comparison platform owned by InsureMyTrip. It focuses on adventure activities and seasonal destinations, helping travelers find coverage for activities like hiking, kayaking, and ziplining that may not be covered by standard plans.
Scale indicators21 records
Recent moves5 records
Expansion highlights6 records
InsureMyTrip competitors and assessment
Company assessmentDirect peers
- Squaremouth: Squaremouth is a US travel insurance comparison marketplace that aggregates quotes from multiple carriers for consumers — the closest direct competitor to InsureMyTrip's core quote-and-compare model.
- TravelInsurance.com: TravelInsurance.com is a US-based travel insurance comparison and purchase platform that aggregates multiple carrier plans for consumers, directly overlapping InsureMyTrip's product and customer profile.
- AARDY: AARDY operates a travel insurance comparison marketplace comparing plans from multiple carriers, positioning it as a direct competitor in the US aggregator space.
Broad incumbents
- World Nomads: World Nomads is an established direct travel insurance provider focused on adventure and backpacker travelers; it both underwrites and distributes its own plans and competes for the same adventure/independent-traveler segment InsureMyTrip serves via SOVENTURE.
- Allianz Travel Insurance: Allianz Travel is one of the largest direct-issuing travel insurance carriers globally and competes with InsureMyTrip's aggregator model by selling direct and via embedded partners.
- Travel Guard (AIG): Travel Guard, by AIG, is a major direct travel insurance carrier and one of InsureMyTrip's listed providers; it competes both as an inventory supplier and as a direct-to-consumer brand.
Emerging players
- Faye: Faye is a travel insurance tech startup offering a digitally native travel protection product with embedded claims and concierge support — an emerging direct competitor targeting the same consumer travel insurance category with a modern UX.
- Battleface: Battleface is a specialty travel and adventure-sports insurance provider offering modular, adventure-focused coverage — overlapping with InsureMyTrip's SOVENTURE adventure vertical.
Regional players
- HeyMondo: HeyMondo is a European-focused travel insurance provider offering direct coverage with embedded assistance — comparable in product and customer type to InsureMyTrip, but serving primarily European rather than US travelers.
- Cover-More: Cover-More is a major travel insurance provider operating primarily in Australia and New Zealand, with comparable products (international, domestic, cruise) to InsureMyTrip's lineup but in a different geographic market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
InsureMyTrip social profiles
Digital presenceInsureMyTrip financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsureMyTrip leadership team
Management profileNumber of profiles
Profiles1 record
InsureMyTrip subsidiaries and ownership
Company hierarchySubsidiaries1 record
InsureMyTrip funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsureMyTrip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsureMyTrip
What does InsureMyTrip do?
InsureMyTrip operates a digital comparison marketplace where travelers enter trip details to receive personalized quotes from multiple trusted insurance providers, then compare coverage and pricing side-by-side before purchasing. The platform aggregates plans from 18+ carriers (Aegis, AXA, Berkshire Hathaway, Blue Cross Blue Shield, Crum & Forster, Generali, HTH, IMG, International SOS, John Hancock, Medjet, Nationwide, Travel Guard, Travelex, Trawick, WorldTrips, and others) and offers its own Intrip-branded products (Reserve, Elite, Annual, Academic Explorer).
Is InsureMyTrip a public or private company?
InsureMyTrip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InsureMyTrip founded?
InsureMyTrip was founded in 2000. It employs 51 to 100 people.
Where is InsureMyTrip based?
InsureMyTrip is headquartered in Warwick, United Kingdom, in the Europe region.
How does InsureMyTrip make money?
One revenue line is on record: insurance Commission Revenue.
Who are InsureMyTrip's main competitors?
Direct peers on record are Squaremouth, TravelInsurance.com and AARDY. Broad incumbents are World Nomads, Allianz Travel Insurance and Travel Guard (AIG). Emerging players are Faye and Battleface. Regional players are HeyMondo and Cover-More.
Does InsureMyTrip have an API?
No public API is recorded for InsureMyTrip.
What industry is InsureMyTrip in?
InsureMyTrip's product category is Travel Insurance Comparison. Its primary akta.pro industry code is THALALAB, Trip Cancellation/Interruption & Refund Protection Platforms, with a secondary code of THALALAD, Baggage/Personal Belongings Protection Platforms. Its NAICS code is 524210 and its SIC code is 6411.