Spiuk
Spiuk is a Spanish cycling apparel and equipment manufacturer founded in 1997 that designs and sells helmets, sunglasses, jerseys, shorts, jackets, and footwear direct-to-consumer across Europe and via B2B custom-team projects, organized under sub-brands including PROFIT and ANATOMIC.
- Company typePrivate
- Founded1997
- HeadquartersBilbao, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Spiuk does
Spiuk is a Spanish cycling apparel and equipment manufacturer founded in 1997 and headquartered in Orozko, Bizkaia, Spain, operating under the legal entity Spiuk Sportline S.L. The company designs and produces a comprehensive catalog of performance cycling gear—including helmets, sunglasses, jerseys, culottes, jackets, gloves, socks, base layers, and cycling shoes—organized across multiple sub-brand collections (PROFIT, ANATOMIC, ALL TERRAIN, TOP TEN, BOREAS, HELIOS) and segmented by men's, women's, and children's lines, with lifestyle and casual apparel extensions.
Spiuk's product portfolio is anchored by several proprietary technologies: ERT® (Energy Reduction Technology) in its PROFIT helmet line, Lumiris® registered lens technology in DABBEL and PROFIT sunglasses, and MEMBRANA/DWR waterproof-breathable treatments applied to jackets, gloves, and other garments. Pricing spans entry-level accessories (around €4.90) through mid-range apparel (€50–€150) to premium footwear and equipment (up to €234.90), positioning the brand across multiple price tiers.
The business model is primarily direct-to-consumer through spiuk.com, which supports Spanish, English, French, and Italian languages for European reach, supplemented by a B2B portal (spiuk.pro) that delivers custom team-kit projects for cycling clubs and organizations, and additional wholesale/distributor channels. Marketing relies on newsletter-driven lead capture (10% first-purchase discount), organic search, on-site product reviews, sponsored athletes, and event presence. Revenue figures are not publicly disclosed, and the company operates as an independent private SME with 11–50 employees and no recorded funding rounds or M&A activity.
Spiuk firmographics
Firmographics- Name
- Spiuk
- Legal name
- Spiuk Sportline S.L.
- Website
- https://spiuk.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spiuk is a Spanish cycling apparel and equipment manufacturer founded in 1997 that designs and sells helmets, sunglasses, jerseys, shorts, jackets, and footwear direct-to-consumer across Europe and via B2B custom-team projects, organized under sub-brands including PROFIT and ANATOMIC.
- Ownership category
- akta.pro rank
Spiuk industry classification
Industry- Product category
- Cycling Apparel & Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Footwear Manufacturing (31621), Sporting Goods Retailers (45911)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Spiuk is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Spiuk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cycling Apparel Sales: One-time purchase of cycling apparel including helmets, jerseys, culottes, jackets, shoes, glasses, and accessories. Products are sold at various price points from budget-friendly to premium performance gear.
- Custom/B2B Projects: B2B custom project division offering team kits and personalized cycling apparel for clubs, teams, and organizations through spiuk.pro
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various price tiers from entry-level to premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Spiuk product offering
Product offeringCore offering
Spiuk designs, manufactures, and sells performance cycling apparel and equipment — including helmets, cycling shoes, jerseys, culottes, jackets, gloves, base layers, socks, sunglasses, and lifestyle accessories — for road cyclists, mountain bikers, gravel riders, triathletes, and junior cyclists. The company offers a separate custom B2B service (Custom Project) for team kits and branded club apparel, and distributes through its own e-commerce platform and B2B portal.
Product overview
Spiuk is a cycling and sports apparel company offering a comprehensive portfolio of products across multiple sub-brands and collections. The company operates as a single unified product offering through its e-commerce platform, organized primarily by user segments (Men, Women, Children) and product categories. Key sub-brand collections include PROFIT (premium performance), ANATOMIC (ergonomic fit), ALL TERRAIN (all-weather versatility), and TOP TEN (competitive cycling). Product categories span helmets, cycling shoes, jerseys (maillots), shorts (culottes), jackets, vests, gloves, socks, base layers, glasses, and accessories, plus lifestyle/casual apparel. The company also offers custom design services (Custom Project) for team and club personalization. Spiuk's products are manufactured in Spain (Bizkaia) and distributed primarily through its e-commerce platform and B2B portal (spiuk.pro).
Differentiator
Problem solved
Functional benefit
Brands
- PROFIT: Primary cycling apparel collection featuring performance road and gravel gear
- ANATOMIC
- ALL TERRAIN
- TOP TEN
- BOREAS
- HELIOS
Products and services
- Casco PROFIT ERT® High-performance cycling helmet featuring ERT® (Energy Reduction Technology) for enhanced safety and aerodynamics, designed for performance-oriented cyclists.
- Zapatilla PROFIT Advance Advanced road cycling shoe with carbon sole optimized for power transfer, targeting competitive and performance road cyclists.
- Culotte GRAVEL CARGO Cargo-style cycling culotte with additional storage pocket and durable construction, designed specifically for gravel riding.
- Gafas PROFIT Lumiris® V3 Performance cycling sunglasses using Lumiris® proprietary lens technology for enhanced optical clarity and UV protection.
- Tritraje SUMMUM Premium men's triathlon suit engineered for long-distance competitions with optimized aerodynamics and comfort.
- Chaqueta Impermeable ALL TERRAIN Waterproof cycling jacket designed for all-terrain use, integrating weather protection and breathability for mixed-condition riding.
- Casco ARDEA Versatile cycling helmet with comfort-focused design suitable for use across multiple cycling disciplines.
- Zapatilla EBANA Mountain biking shoe with rugged construction and grip, designed for trail and enduro riding.
- Maillot Profit Summer Lightweight summer cycling jersey with breathable fabric and performance fit for warm-weather road riding.
- Casco KIDS LED Children's cycling helmet with integrated LED lights for enhanced visibility and safety, designed for junior riders.
- Custom Project B2B custom design and manufacturing service for cycling apparel, delivering personalized team kits, club uniforms, and branded apparel for cycling clubs, racing teams, and athletic organizations.
Companies that use Spiuk
Customer profileSegments3 records
Ideal customer profiles2 records
Spiuk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Spiuk partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spiuk competitors and assessment
Company assessmentDirect peers
- Rapha: Premium direct-to-consumer cycling apparel brand operating its own e-commerce platform and club model — overlapping Spiuk's premium DTC positioning and lifestyle-extension strategy.
- POC: Swedish protection and cycling helmet brand with registered proprietary safety technologies — competes in the same premium helmet/eyewear categories as Spiuk's PROFIT and DABBEL ranges.
- Assos: Swiss premium cycling apparel maker with strong proprietary fabric technologies (e.g., Type.911) — comparable to Spiuk's MEMBRANA technology claims and premium price architecture.
- Giro: Cycling helmet and apparel specialist with proprietary MIPS safety technology — directly comparable to Spiuk's ERT® helmet technology positioning and category overlap.
- Endura: Scottish-origin cycling apparel brand covering road, MTB and commuter categories with technical products (waterproof jackets, padded shorts) — overlapping Spiuk's ALL TERRAIN and ANATOMIC ranges.
- Castelli: Italian cycling apparel specialist with a premium positioning across jerseys, shorts, jackets, and accessories — directly comparable to Spiuk's PROFIT and ANATOMIC collections and competing for the same road/gravel enthusiast customer.
- Sportful: Italian performance cycling apparel brand offering jerseys, bib shorts, jackets and base layers across entry-to-premium tiers — closely comparable assortment and price architecture to Spiuk.
- Pearl Izumi: Established cycling apparel and footwear brand with broad road and MTB coverage — a direct peer across jerseys, shorts, gloves, and cycling shoes where Spiuk also competes.
Broad incumbents
- Specialized: Major global bicycle and apparel brand with broader cycling portfolio (bikes, components, helmets, apparel, shoes) — a wide incumbent where Spiuk's apparel/equipment range overlaps as one slice of a much larger offering.
- Trek / Bontrager: Large global cycling brand whose Bontrager sub-brand covers helmets, apparel and accessories — a broad incumbent competing with Spiuk across multiple categories as part of a full bike-and-gear portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spiuk social profiles
Digital presenceSpiuk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiuk leadership team
Management profileNumber of profiles
Spiuk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiuk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiuk
What does Spiuk do?
Spiuk designs, manufactures, and sells performance cycling apparel and equipment — including helmets, cycling shoes, jerseys, culottes, jackets, gloves, base layers, socks, sunglasses, and lifestyle accessories — for road cyclists, mountain bikers, gravel riders, triathletes, and junior cyclists. The company offers a separate custom B2B service (Custom Project) for team kits and branded club apparel, and distributes through its own e-commerce platform and B2B portal.
Is Spiuk a public or private company?
Spiuk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spiuk founded?
Spiuk was founded in 1997. It employs 11 to 50 people.
Where is Spiuk based?
Spiuk is headquartered in Bilbao, Spain, in the Europe region.
How does Spiuk make money?
Two revenue lines are on record. Cycling Apparel Sales are the primary driver. The others are custom/B2B Projects.
Who are Spiuk's main competitors?
Direct peers on record are Rapha, POC, Assos, Giro, Endura, Castelli, Sportful and Pearl Izumi. Broad incumbents are Specialized and Trek / Bontrager.
Does Spiuk have an API?
No public API is recorded for Spiuk.
What industry is Spiuk in?
Spiuk's product category is Cycling Apparel & Equipment. Its primary akta.pro industry code is CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail, with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags). Its NAICS code is 33992 and its SIC code is 2300.