Southtowne Chevrolet Buick GMC

What Southtowne Chevrolet Buick GMC does

Southtowne Chevrolet Buick GMC is a privately held franchised automotive dealership founded in 1991 and headquartered at 695 Bullsboro Dr., Newnan, Georgia. The company operates as an authorized General Motors dealer selling new Chevrolet, Buick, and GMC vehicles alongside pre-owned inventory, and functions as a one-stop retail automotive operation with on-site service, parts, finance, and collision repair departments. Its customer base spans individual retail consumers, commercial and fleet buyers served through a dedicated work truck portal, and electric vehicle buyers supported by Chevrolet's Ultium-based EV lineup.

The core product is vehicle sales across the full Chevrolet range — from entry-level Trax crossovers (MSRP from $23,495) to premium Corvette variants, full-size Tahoe/Suburban SUVs, Silverado light- and heavy-duty trucks, and medium-duty commercial chassis — supplemented by used vehicles from multiple brands. Revenue is generated through three streams: one-time new and pre-owned vehicle sales (including commercial/fleet), transactional service and parts revenue using GM Genuine Parts and ACDelco products, and finance & insurance income via GM Financial and other lenders. Ancillary offerings include a dealer-funded Lifetime Powertrain Warranty and an in-house Collision & Body Shop.

Distribution operates through a single physical dealership, an online Buy Chevrolet portal for remote purchasing, and a dedicated Work Truck Solutions portal for commercial buyers, with inventory advertised through Cars Commerce and other third-party vehicle listing platforms. The technology stack is standard franchised-dealer infrastructure — DealerInspire CMS, GM Financial integration, and conventional dealer management systems — with no proprietary technology assets disclosed. Headcount is reported at 51-100 employees.

Name

Southtowne Chevrolet Buick GMC

Legal name

Southtowne Chevrolet

Website

https://southtownechevrolet.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Southtowne Chevrolet Buick GMC is a privately held, single-location GM franchised dealership in Newnan, Georgia selling new Chevrolet, Buick, and GMC vehicles, pre-owned cars, and offering service, parts, and collision repair to retail consumers and commercial fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Newnan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Chevrolet vehicles and pre-owned vehicles across multiple brands. Sales include retail consumer transactions and commercial/fleet sales.
2. Service and Parts: Revenue from vehicle maintenance, repairs, collision services, and parts sales including GM Genuine Parts and ACDelco products.
3. Finance and Insurance: Revenue from financing arrangements through GM Financial and other lenders, including extended warranties and protection products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southtowne Chevrolet Buick GMC is a franchised General Motors automotive dealership selling new Chevrolet vehicles (cars, SUVs, trucks, EVs, and commercial vans), pre-owned vehicles from multiple manufacturers, and offering GM-certified vehicle maintenance and repair, genuine GM parts and accessories, financing through GM Financial, and collision/body shop services. Operations are anchored at a single retail location in Newnan, Georgia, supplemented by online purchasing and dedicated commercial-vehicle channels.

Product overview

Southtowne Chevrolet Buick GMC is a GM-authorized car dealership in Newnan, Georgia offering a comprehensive automotive portfolio centered on new Chevrolet vehicles. The core product is vehicle sales across multiple segments: subcompact to full-size SUVs (Trax, Equinox, Blazer, Trailblazer, Traverse, Tahoe, Suburban), pickup trucks (Colorado, Silverado 1500/2500 HD/3500 HD), performance sports cars (Corvette, Corvette E-Ray, Corvette ZR1, Corvette Z06), and electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV). The dealership also sells commercial vehicles (Express Cargo, Express Passenger, Express Cutaway, BrightDrop, Low Cab Forward, Silverado 4500-6500 HD) and provides associated services including vehicle service/maintenance, parts sales, finance/insurance, collision repair, and a Lifetime Powertrain Warranty program. The product ecosystem is unified under the GM brand umbrella, with vehicles ranging from entry-level Trax ($23,495 MSRP) to premium Corvette models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles Retail sale of new Chevrolet cars, crossovers, SUVs, trucks, electric vehicles, and commercial vehicles sourced from General Motors, available through the Newnan, GA dealership and online via Buy Chevrolet Online.
• Pre-Owned Vehicles Sale of used cars, trucks, and SUVs from Chevrolet and other manufacturers (including GMC, Cadillac, Genesis, Toyota), with prices varying by age, condition, and trim.
• Collision and Body Shop Collision repair, body work, and related restoration services for vehicles at the Newnan, GA dealership, supported by GM-certified processes.
• GM-Certified Vehicle Service Vehicle maintenance and repair services including oil changes, battery replacement, brake service, and tire services, performed by factory-trained technicians using GM Genuine Parts and ACDelco products.
• Genuine Parts and Accessories Retail sale of GM Genuine Parts, ACDelco products (including Gold batteries, Original Equipment, brake pads/rotors, filters, and wiper blades), and Chevrolet accessories with online ordering.
• Vehicle Financing and Leasing Financing and lease origination through GM Financial and other lenders, including credit applications, trade-in valuation, pre-qualification, and payment calculator tools.
• Commercial and Work Truck Sales Sale of new and used commercial vehicles including Express Cargo/Passenger/Cutaway vans, Silverado 3500 HD Chassis Cab, Silverado 4500/5500/6500 HD medium-duty trucks, Low Cab Forward, and BrightDrop electric commercial vehicles, accessed via the Work Truck Solutions portal.
• Lifetime Powertrain Warranty Dealer-offered lifetime warranty covering powertrain components for new vehicles, available for unlimited years and miles subject to dealer terms.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• General Motors (GM)coreChannel Partner/ Reseller/ DistributorFranchised GM dealer selling new Chevrolet, Buick, and GMC vehicles. Authorized service provider using GM Genuine Parts and ACDelco products. Access to GM Financial financing programs and GM Rewards points system for customers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sonic Automotive: Public franchised dealer group with significant GM brand representation plus the EchoPark used-vehicle chain. Comparable multi-brand franchise model with similar revenue stream diversification across new, used, F&I, and service.
• Asbury Automotive Group: Public franchised dealer group with substantial GM brand representation. Operates the same multi-store, multi-OEM franchise model with new/used sales, finance, service, and parts operations.
• AutoNation: Largest US franchised auto retailer with 250+ stores including GM brands. Operates the same multi-brand franchise model with new/used sales, F&I, service, parts, and collision centers, making it the closest scaled analogue to Southtowne's operating playbook.
• Penske Automotive Group: Public franchised auto retailer with premium brand focus and commercial truck dealerships. Operates the same franchised dealer business model with F&I, service, and parts revenue streams across multiple OEMs.
• Group 1 Automotive: Public multi-brand franchised dealer group with US and UK operations. Carries GM franchises alongside other OEMs and runs the same franchise-based sales, F&I, service, and parts business model.
• Lithia Motors: Largest US auto retailer by revenue with hundreds of franchised stores across all major OEMs including Chevrolet/Buick/GMC. Operates the same franchised dealer model and has been an active acquirer of single-location GM dealers similar to Southtowne.

Broad incumbents

• CarMax: Largest US used vehicle retailer with a no-haggle model. Competes for used vehicle share in Southtowne's region but lacks new vehicle franchise, F&I attach, and OEM service relationships, making it an adjacent rather than direct peer.
• Hendrick Automotive Group: Largest privately-held dealer group in the US with over 140 franchises including Chevrolet/Buick/GMC. Operates the same franchise dealer model but at vastly larger scale and broader geographic footprint than Southtowne.

Others

• Cox Automotive: Ecosystem enabler through Manheim auctions, Autotrader listings, Kelley Blue Book valuations, and Dealertrack F&I software. Provides critical infrastructure to franchised dealers including Southtowne rather than competing for end customers directly.

Emerging players

• Carvana: Online-first used vehicle retailer offering home delivery and vending-machine pickup. Competes for online vehicle shoppers in the same end market as Southtowne's online purchase portal but operates a fundamentally different fulfillment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/southtownegm
• Facebookfacebook.com/SouthtowneGM
• LinkedInlinkedin.com/company/southtowne-motors-of-newnan-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southtowne Chevrolet Buick GMC