What Brazen PR does

Brazen PR is a Manchester-headquartered, full-service creative communications agency founded in 2001, structured around three integrated service divisions under its trademarked JawToFloor® methodology: Brazen Newsroom (earned media, news creation and media relations, staffed by former Fleet Street journalists), Brazen Experience (event management and experiential campaigns), and Brazen Influence (social media, influencer marketing, and paid social). The agency operates two specialist sub-brands — Brazen Boutique (hospitality and openings PR at boutique price points) and Brazen LIVE (in-house digital content production) — alongside two proprietary data assets: the Brazen Buddies influencer database (ranked via the Brazen Ranking Index) and Wallet Watchers, a monthly street-level consumer insight series on UK spending behavior.

The agency generates revenue through retainer-based and project-based professional services engagements across more than 20 named enterprise and mid-market clients spanning retail (Wilko, Homebase, The Range), FMCG and food & drink (Dr Oetker, Greene King, Sudocrem, Silentnight), hospitality (Individual Restaurants, Hyatt, Radisson), travel and leisure (Butlin's, Stansted Airport), sports (Manchester City Women/JOIE Stadium), and financial services (Tesco Insurance & Money Services). Pricing is quote-based, tailored to campaign scope, and structured around tiered packages including BURST, RIDE, DRIVE, and TALKING HEADS newsroom offerings. The 'Show Us Your Briefs' program serves as a lead-generation funnel, delivering three creative ideas in response to prospect briefs.

Brazen Ltd is a private limited company registered in England (company number 4239583) that became an Employee Ownership Trust in June 2024, transferring ownership to employees collectively. The firm is the most awarded agency outside London per PRWeek and has accumulated hundreds of industry awards across PRCA Dare, CIPR Pride, and Prolific North programs. Headcount stands at approximately 40 staff across the Manchester headquarters, with no external institutional funding or parent company.

Name

Brazen PR

Legal name

Brazen Ltd

Website

https://wearebrazenpr.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazen PR is a Manchester-based, employee-owned creative PR, social media, and communications agency serving enterprise and mid-market consumer brands across UK retail, FMCG, hospitality, travel, and financial services through integrated news, experiential, and influencer campaigns.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Consumer public relations
• Social media marketing
• Influencer marketing services
• Experiential event marketing
• Content production agency

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Retainer-based and project-based PR services including news creation, media relations, corporate communications, and crisis management. Services are tailored to client needs with various engagement models including burst packages, ride (newsjacking), drive (news-making), and talking heads services.
2. Experiential and Event Management: Event production and experiential marketing campaigns including live events, store openings, stunts, guerrilla marketing, pop-ups, and media tours. Revenue generated through project fees and production management.
3. Social Media and Influencer Services: Social media management, content creation, influencer campaign management, and paid social advertising. Services include community management, influencer database access through Brazen Buddies, and social strategy development.
4. Content Production (Brazen LIVE): In-house video and content production including storyboarding, scripting, production, animations, photography, and multimedia content creation. Provided as standalone service or integrated with PR and social campaigns.

Pricing tiers

Go-to-market motion2 records

Core offering

Brazen PR is a full-service creative PR, social media and communications agency delivering consumer PR, corporate communications, influencer marketing, content production, and experiential event campaigns. Services are organized around its proprietary JawToFloor® methodology spanning news (Brazen Newsroom), experience (events and stunts), and influence (social media and influencer campaigns). It serves consumer brands across retail, FMCG, food and drink, travel, hospitality, health, and other sectors with retainer-based and project-based engagements.

Product overview

Brazen PR is a Manchester-based creative PR, social media, and communications agency founded in 2001, operating as a multi-award-winning agency structured around its core JawToFloor® methodology. The agency's portfolio comprises integrated service modules: Brazen Newsroom (earned media and news creation), Brazen Experience (event management and experiential campaigns), and Brazen Influence (social media and influencer marketing), all supported by its in-house content production division Brazen LIVE. The agency also operates two specialist divisions: Brazen Boutique (hospitality and retail PR for the Northern market) and Brazen Buddies (influencer database platform). Consumer research product Wallet Watchers provides monthly street-level insights on UK spending habits. Newsroom is offered in tiered packages (BURST, RIDE, DRIVE, TALKING HEADS). The agency was named Best Agency Outside London by PRWeek and became an Employee Ownership Trust in June 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Brazen Boutique: Specialist division for hospitality, events, bars, launches and new openings PR, operating at boutique prices as Brazen's little sister division.
• Brazen LIVE
• Brazen Buddies
• Wallet Watchers

Products and services

• Public Relations (PR)
• Corporate PR

Quantifiable outcome

• 219m reach with £100k bookings generated for Butlin's Coleen Rooney campaign
• +6 more outcomes

Named customers20 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Frank PR: UK-based independent consumer and lifestyle PR agency with a similar mid-market positioning, full-service offering across PR, social, and influencer, and comparable client base in entertainment, food & drink, and consumer brands.
• The PHA Group: London-headquartered independent PR and communications agency serving consumer, lifestyle, technology, and B2B clients. Directly comparable in scale (mid-sized UK independent) and integrated service model spanning PR, social, and content.
• W Communications: UK-based independent consumer and corporate PR agency with a comparable mix of consumer, tech, and lifestyle clients. Similar mid-sized agency positioning with integrated earned media, influencer, and content services.
• Hope&Glory: Award-winning independent UK consumer and corporate PR agency with a similar focus on campaigns that earn mass-market attention. Comparable in culture, mid-market positioning, and integrated earned-media capabilities.
• Coolr: UK social media and influencer agency serving consumer brands with a focus on creative content and platform-native campaigns. Comparable to Brazen's Brazen Influence division and broader social offering.
• CPR Worldwide: UK-based independent PR agency with strong consumer, FMCG, and lifestyle specialism. Similar integrated earned-media and influencer offering with comparable client mix in retail and food & drink.
• BJL Group: UK integrated PR, social, and content agency serving consumer and B2B brands. Comparable in scale and full-service model with Manchester/North-West heritage and similar mid-market enterprise client focus.

Broad incumbents

• FleishmanHillard UK: Global PR network with a substantial UK presence serving many of the same consumer, retail, and FMCG enterprise clients. Directly competes on larger briefs where global coordination and network reach are required.
• Edelman UK: World's largest independent PR firm with deep UK operations. Competes on enterprise consumer mandates and corporate communications where scale, research, and global network are key client criteria.
• Havas PR UK: Network-owned PR and communications agency with UK operations serving consumer, retail, and lifestyle brands. Competes through integrated creative, media, and communications capabilities across the Havas Village.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearebrazenpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazen PR