What FRANK PR does

FRANK PR is a New York–based, privately held public relations and marketing agency founded in 2008 by principals Clare Anne Darragh and Lina Catalfamo Plath. The firm specializes in devising and executing strategic publicity campaigns for the entertainment industry, with a core practice covering feature film launches, television and streaming content promotion, awards campaigns, film festivals, and selective corporate strategic communications. Its client roster spans major studios and distributors (A24, Netflix, Paramount Pictures, Amazon MGM Studios, Warner Bros. Pictures, Focus Features, Lionsgate, Bleecker Street, Roadside Attractions, Magnolia Pictures, IFC, Greenwich Entertainment, Briarcliff, UAR, Sandbox Films), TV and streaming networks (HBO, Hulu, Food Network, Cooking Channel, Investigation Discovery, ABC News Studios, Tubi, MGM+), corporate accounts (AGBO, J.Crew, Austin Film Society), a portfolio of film festivals (Hamptons, Nantucket, Sarasota, Montclair), and a bench of high-profile individual producers and production companies (Mark Burnett & Roma Downey, Roger Ross Williams, Lisa Cortés, John Davis, Shivani Rawat, Twin Productions, Magenta Light Studios, Red Crown Productions).

The agency's offering is service-led rather than product-led: each engagement is built around customized media strategies tied to specific client initiatives, drawing on the founders' combined 20+ years of publicity experience and their leadership roles on both the agency and studio sides of the industry, plus a decades-long leadership position at the Academy of Motion Picture Arts and Sciences. In 2023 the firm extended its service surface by co-founding Frank Strategic Awards alongside Patrick Harrison, a specialized division focused on strategic marketing, public relations, and awards-campaign work for film and television projects, with early clients including YouTube and Investigation Discovery.

The business model is professional services: revenue is generated through project- and retainer-based engagements with quote-based pricing typical of boutique agencies, distributed entirely through direct client relationships. The firm operates from a single New York headquarters at 15 Maiden Lane with a headcount of 1–10, targets enterprise entertainment clients exclusively, and supports its GTM with a minimal owned-media presence (LinkedIn and Instagram) and direct outreach. There is no disclosed technology platform, no API, and no AI/ML capability; the moat is entirely human — relationships, tenure, and category expertise.

Name

FRANK PR

Legal name

FRANK PR

Website

https://frankpublicity.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FRANK PR is a New York–based boutique public relations and marketing agency founded in 2008, specializing in strategic publicity and awards campaigns for film studios, streamers, TV networks, film festivals, and individual entertainment producers.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations agency
• Entertainment publicity
• Media relations
• Awards campaigns
• Strategic communications

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Marketing Services: Professional services revenue through publicity campaigns and strategic communications for entertainment industry clients. Service-oriented philosophy with customized media strategies for each client initiative.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FRANK PR is a boutique public relations and marketing agency that devises and implements strategic publicity campaigns for entertainment industry clients, including feature film studios, television networks, streaming platforms, production companies, and individual producers and filmmakers. Services include long- and short-term publicity planning, media relations, customized media strategies, corporate strategic communications consulting, and individual talent representation. In 2023, the firm expanded into awards campaigns through the launch of Frank Strategic Awards, a specialized division offering full-service strategic marketing and awards-season publicity for film and television projects.

Product overview

FRANK PR operates as a public relations and marketing agency for the entertainment industry. The company was launched in 2008 by principals Clare Anne Darragh and Lina Catalfamo Plath. The core offering consists of FRANK PR's publicity campaigns and strategic media services for feature films, television clients, and corporate consulting. In 2023, the company expanded with Frank Strategic Awards, a specialized division focused on awards campaign management for film and television projects. Together, these offerings provide comprehensive publicity, strategic planning, and awards-focused marketing services to the entertainment industry.

Differentiator

Problem solved

Functional benefit

Brands

• Frank Strategic Awards: A full-service strategic marketing, public relations, and awards campaign agency for film and television projects, founded in 2023 through a partnership between Clare Anne Darragh, Lina Catalfamo Plath, and Patrick Harrison.

Products and services

• FRANK PR Publicity Services Strategic publicity and marketing services for entertainment industry clients, including long- and short-term publicity campaign design, media relations, customized media strategy development, corporate strategic communications consulting, and individual producer/filmmaker representation. Serves feature film studios, television networks, streaming platforms, production companies, film festivals, and consumer brands.
• Frank Strategic Awards Full-service strategic marketing, public relations, and awards campaign services for film and television projects, with a highly curated, all-hands-on-deck approach focused on identifying influential voices across diverse fields relevant to each project. Recent clients include Investigation Discovery and YouTube.

Named customers39 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Frank Strategic AwardscoreOthers · 1 January 2023Frank Strategic Awards was founded in 2023 through a partnership between Clare Anne Darragh, Lina Catalfamo Plath, and Patrick Harrison. The entity brings together decades of experience in strategic marketing, public relations, and awards campaigns for film and television projects. Offers full-service agency with highly curated approach, focusing on identifying influential voices across diverse fields relevant to each project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a dedicated entertainment and studio practice. It competes with FRANK PR on large-scale studio mandates but operates at significantly greater scale and offers integrated communications beyond traditional publicity.
• Weber Shandwick: Weber Shandwick is a global communications agency with an entertainment and media practice serving studios, streamers, and platforms. It overlaps with FRANK PR on studio and streamer PR work but as part of a much broader portfolio including consumer, healthcare, and corporate communications.

Direct peers

• The Lede Company: The Lede Company is an entertainment, talent, and brand communications agency serving film, TV, music, and corporate clients. It competes with FRANK PR across publicity, awards campaigns, and individual talent representation.
• ID PR: ID PR is a New York–based entertainment and lifestyle publicity boutique that works across film, TV, music, and consumer brands. It is a direct competitor to FRANK PR in the boutique entertainment publicity segment with comparable client caliber and service model.
• Sunshine Sachs: Sunshine Sachs is a high-profile entertainment and celebrity PR firm known for awards-campaign work, talent representation, and brand communications. Its awards-season focus and studio client base put it in direct competition with FRANK PR's core publicity and Frank Strategic Awards offerings.
• Block-Korenbrot Public Relations: Block-Korenbrot is a long-established Los Angeles–based entertainment PR firm focused on film publicity and talent representation. Its film-distributor and producer client base makes it a direct competitor to FRANK PR's core feature-film publicity work.
• 42West: 42West is a full-service entertainment publicity and communications agency serving film studios, streaming platforms, and TV networks. It is one of the most direct large-scale competitors to FRANK PR, often competing for the same studio feature-film and awards mandates.
• Slate PR: Slate PR is a Los Angeles–based boutique entertainment publicity firm specializing in film, TV, streaming, and awards campaigns. Its boutique model and prestige-film client base make it one of the closest direct competitors to FRANK PR.
• Falco Ink: Falco Ink is a New York–based entertainment publicity boutique representing film distributors, talent, and content creators. Its film and awards publicity focus and similar boutique scale make it a direct peer to FRANK PR.
• Polskin Arts & Communications: Polskin Arts & Communications is a New York–based publicity firm specializing in arts, entertainment, and culture clients including film, publishing, and institutions. Its entertainment-focused boutique positioning is directly comparable to FRANK PR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/frank-pr-nyc
• Instagraminstagram.com/frankpublicity
• Xx.com/frankpublicity
• Facebookfacebook.com/frankpublicity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANK PR