Newsport
Grupo Newsport is an Argentine multi-brand sports retailer (founded 1978, Córdoba) operating four storefronts — Newsport, Cero26, Templo del Futbol, and Tienda Fuencarral — that sells athletic footwear, apparel, and equipment from 20+ international brands via a VTEX e-commerce platform and physical stores, including official AFA merchandise.
- Company typePrivate
- Founded1978
- HeadquartersCórdoba, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Newsport does
Newsport (Grupo Newsport) is an Argentine multi-channel sports retailer founded in 1978 and headquartered in Córdoba, operating 251-500 employees across physical stores and a VTEX-powered e-commerce platform (newsport.com.ar). The Group operates a diversified retail portfolio through four branded storefronts — Newsport, Cero26, Tienda Fuencarral, and Templo del Futbol — collectively offering 1,800+ sneaker SKUs, 485+ football cleat SKUs, and broader sportswear and equipment from over 20 international brands including Adidas, Nike, Puma, Under Armour, Topper, Converse, Lacoste, New Balance, Reebok, Vans, Fila, On, and Salomon. The product surface spans footwear, apparel, and accessories across football/soccer, running, training, basketball, tennis, padel, rugby, hockey, swimming, and yoga categories, with official Argentine Football Association (AFA) merchandise — including a 2026 World Cup themed collection — serving as a key differentiator.
The underlying technical architecture is a VTEX IO e-commerce deployment implemented by digital agency Kudos eCommerce, integrating WhatsApp Business for direct sales and customer support, Andreani for nationwide courier logistics, and a multi-bank promotional financing stack spanning Mercado Pago, Cordobesa, ICBC, Naranja X, MODO, and GO Cuotas. Pricing is one-time transactional with no subscription component; affordability levers include 3-6 interest-free installments, debit-card installments up to 4 cuotas, free nationwide shipping above ARS $149,000, and a free first exchange within 30 days. Direct-to-consumer is the primary go-to-market motion.
The business model is direct-to-consumer omnichannel retail with no disclosed revenue, GMV, or external funding. Customer segments are mass-market Argentine consumers segmented into sports enthusiasts and athletes, Argentine football supporters, fashion-conscious lifestyle shoppers, and parents purchasing athletic footwear and apparel for children. Geographic reach is national within Argentina, with no evidence of cross-border expansion, and the AFA partnership plus the four-storefront brand portfolio constitute the principal sources of differentiation.
Newsport firmographics
Firmographics- Name
- Newsport
- Legal name
- Grupo Newsport
- Website
- https://newsport.com.ar
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Grupo Newsport is an Argentine multi-brand sports retailer (founded 1978, Córdoba) operating four storefronts — Newsport, Cero26, Templo del Futbol, and Tienda Fuencarral — that sells athletic footwear, apparel, and equipment from 20+ international brands via a VTEX e-commerce platform and physical stores, including official AFA merchandise.
- Ownership category
- akta.pro rank
Newsport industry classification
Industry- Product category
- Sports Retail
- NAICS
- Sporting Goods Retailers (459110), Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
- akta.pro secondary industries
- Athletic Footwear & Sport Apparel Retail (CRAMABAC), Soccer Equipment Retail (CRAMAEAC)
Keywords
Where Newsport is headquartered
LocationHeadquarters
- HQ city
- Córdoba
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Newsport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Retail E-commerce Sales: Direct retail sales of athletic footwear, apparel, and sporting equipment through owned e-commerce platform. Products include running shoes, football boots (botines), training gear, and sportswear from brands like Adidas, Nike, Puma, Under Armour, Topper, and others. Revenue generated through one-time product sales with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | One-time purchase model with installment payment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Newsport product offering
Product offeringCore offering
Grupo Newsport operates a multi-brand Argentine sporting goods retail business, anchored by its newsport.com.ar e-commerce site and a network of physical stores. It sells athletic footwear (running, training, lifestyle, basketball, tennis, padel, cycling sneakers), soccer and rugby cleats, sportswear, and official AFA national team and FIFA World Cup 2026 themed merchandise from brands such as Adidas, Nike, Puma, Topper, Under Armour, Lacoste, Converse, New Balance, Reebok, Vans, Fila, On, Salomon, and Asics. Customers can pay via credit cards and Mercado Pago using 3 and 6 interest-free installments, with free nationwide shipping on orders above ARS $149,000 and a free first exchange within 30 days.
Product overview
Newsport is a multi-channel Argentine sportswear and athletic footwear e-commerce platform operating under Grupo Newsport, which encompasses multiple sub-brands including Newsport, Cero26, Templo del Futbol, and Tienda Fuencarral. The platform offers an extensive portfolio of athletic footwear (zapatillas/sneakers and botines/soccer cleats) and apparel (indumentaria including shirts, hoodies, jackets, pants, shorts) from internationally recognized brands such as Adidas, Nike, Puma, Topper, Converse, Lacoste, New Balance, Reebok, Under Armour, Vans, Fila, On, Salomon, and others. The product range spans multiple sports categories including football/soccer, running, training, basketball, tennis, padel, rugby, hockey, swimming, and yoga. The platform operates on VTEX e-commerce infrastructure and integrates WhatsApp for customer service, along with multiple Argentine payment methods including Mercado Pago, major credit cards (Visa, Mastercard, American Express, Naranja), and cash payment options (Pago Facil, Rapipago). The website also features promotional partnerships with Argentine football federation (AFA) for official national team merchandise and World Cup 2026 themed products.
Differentiator
Problem solved
Functional benefit
Brands
- Cero26: Branded store section offering lifestyle and fashion sports apparel including footwear, clothing and accessories from various brands.
- Templo del Futbol
- Tienda Fuencarral
Products and services
- Athletic Footwear (Zapatillas) Athletic sneaker category spanning 1,842+ products across running, training, basketball, tennis, padel, cycling, and lifestyle silhouettes for men, women, and children from brands including Adidas, Nike, Puma, Reebok, Under Armour, Topper, New Balance, Converse, On, Salomon, Fila, Lacoste, Asics, and Vans. Sold directly to Argentine consumers via newsport.com.ar and physical stores.
- Soccer and Rugby Cleats (Botines) Cleats category with 485+ SKUs covering FG/MG, TF, and Futsal variants for adults and children, including synthetic-leather and Fusionskin uppers and recycled-material constructions. Brands include Adidas, Nike, Puma, Topper, Under Armour, Umbro, Joma, Kappa, Reebok, New Balance, and Asics.
- Sports Apparel and Accessories (Indumentaria) Sportswear assortment including t-shirts (e.g., Lacoste Tee-shirt), technical pants (e.g., Hurley Icon Tech Pant), training wear, hoodies, jackets, shorts, and accessories, covering men's, women's, and children's categories from Lacoste, Hurley, Adidas, Nike, Puma, and other athletic and lifestyle brands.
- Official AFA National Team and FIFA World Cup 2026 Merchandise Officially licensed Argentina Football Association merchandise including AFA jerseys, training wear, hoodies (buzos), jackets (camperas), pants (pantalones), t-shirts (remeras), shorts, balls (pelotas), and accessories, with FIFA World Cup 2026 themed SKUs such as the Camiseta Argentina Adidas Afa Fan Titular 2026 Hombre.
Quantifiable outcome
- Free shipping threshold of $149,000 increases average order value
- +2 more outcomes
Companies that use Newsport
Customer profileSegments4 records
Ideal customer profiles4 records
Newsport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Newsport partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AndreanicoreNewsport partners with Andreani courier service for nationwide product delivery. Products must be sent via Andreani branches for exchanges. The company provides prepaid shipping labels for first exchange, with customers having 48 hours to dispatch after label issuance. Second exchanges require customer-paid shipping.
- Mercado PagocorePrimary payment processor enabling 3 and 6 interest-free installments on all site purchases. Mercado Pago logo displayed in footer as accepted payment method alongside credit cards.
- VTEXcoreE-commerce platform provider powering Newsport's multi-brand online store (newsport.vtexassets.com). Platform enables product catalog management, pricing, inventory, and checkout functionality.
- Kudos eCommerceminorDigital agency credited with 'Implementación Tiendas VTEX IO' (VTEX IO Store Implementation) for Newsport's e-commerce platform development and deployment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Newsport competitors and assessment
Company assessmentDirect peers
- Sportline Argentina: Argentine multi-brand sports footwear and apparel retailer (Nike, Adidas, Puma, Topper), directly comparable to Newsport on product mix, target customer, and omnichannel strategy including same AFA/cuotas-driven merchandising.
- Dexter Argentina: Long-standing Argentine athletic and casual footwear retailer with a similar multi-brand portfolio and installment-driven pricing, competing head-to-head with Newsport for the same sports/lifestyle sneaker buyer.
- Stadium (Stadium Sports): Argentine multi-brand sports retailer carrying Nike, Adidas, Puma, Under Armour and similar brands across footwear, apparel, and football equipment - essentially the same operating model as Newsport with comparable customer segmentation.
Emerging players
- Topper Argentina (Direct brand): Brand-operated DTC site for Topper, one of Newsport's key distributed brands; competes by pulling customers into direct-brand buying versus multi-brand retailers, making it a meaningful but partial-overlap competitor.
- Nike Argentina (brand site): Brand-direct storefront in Argentina that competes with Newsport's Nike assortment on availability, exclusivity and brand-controlled experience - a structural threat to multi-brand retail margins.
- Adidas Argentina (brand site): Adidas' direct-to-consumer channel in Argentina, including exclusive AFA national-team drops that also appear on Newsport - a critical parallel channel that can divert traffic away from multi-brand retailers like Newsport.
Broad incumbents
- MercadoLibre Argentina: Dominant Argentine e-commerce marketplace selling the same athletic footwear and apparel brands alongside millions of other SKUs; Newsport's catalogue competes head-to-head with Mercado Libre's third-party sellers, often on price and instalment terms.
- Falabella Argentina: Multinational department-store retailer with Argentine e-commerce and physical stores selling Adidas, Nike, Puma and similar brands inside a wider general-merchandise basket - a broader incumbent competing for the same sports shopper.
- Garbarino (historic Argentine electronics/retail): Argentine general retail chain (currently undergoing restructuring) with a sports and lifestyle category that overlaps Newsport's assortment, serving as a historical local incumbent benchmark in omnichannel retail.
Others
- Tienda Naranja / Naranja X: Argentine consumer-finance and digital-wallet partner listed on Newsport's checkout for 3-cuotas sin interés; not a direct retail competitor but a strategic ecosystem participant enabling the installment-driven model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Newsport social profiles
Digital presenceNewsport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newsport leadership team
Management profileNumber of profiles
Newsport subsidiaries and ownership
Company hierarchySubsidiaries3 records
Newsport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newsport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newsport
What does Newsport do?
Grupo Newsport operates a multi-brand Argentine sporting goods retail business, anchored by its newsport.com.ar e-commerce site and a network of physical stores. It sells athletic footwear (running, training, lifestyle, basketball, tennis, padel, cycling sneakers), soccer and rugby cleats, sportswear, and official AFA national team and FIFA World Cup 2026 themed merchandise from brands such as Adidas, Nike, Puma, Topper, Under Armour, Lacoste, Converse, New Balance, Reebok, Vans, Fila, On, Salomon, and Asics. Customers can pay via credit cards and Mercado Pago using 3 and 6 interest-free installments, with free nationwide shipping on orders above ARS $149,000 and a free first exchange within 30 days.
Is Newsport a public or private company?
Newsport is a private company. It is classified as unknown and is currently operating.
When was Newsport founded?
Newsport was founded in 1978. It employs 251 to 500 people.
Where is Newsport based?
Newsport is headquartered in Córdoba, Argentina, in the Latin America region.
How does Newsport make money?
One revenue line is on record: retail E-commerce Sales.
Who are Newsport's main competitors?
Direct peers on record are Sportline Argentina, Dexter Argentina and Stadium (Stadium Sports). Emerging players are Topper Argentina (Direct brand), Nike Argentina (brand site) and Adidas Argentina (brand site). Broad incumbents are MercadoLibre Argentina, Falabella Argentina and Garbarino (historic Argentine electronics/retail). Tienda Naranja / Naranja X is listed as an others.
Does Newsport have an API?
No public API is recorded for Newsport.
What industry is Newsport in?
Newsport's product category is Sports Retail. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMABAC, Athletic Footwear & Sport Apparel Retail. Its NAICS code is 459110 and its SIC code is 5661.