Iterates

What Iterates does

Iterates is a Brussels-based IT services and consulting firm, founded in 2020 and registered in Belgium as Iterates SRL (headquartered at Hive5, Cours Saint-Michel 30B, 1040 Brussels, with a legal address in Perwez). The company delivers bespoke web and mobile application development, AI and automation solutions, IT consulting and staff augmentation, and website creation/maintenance for clients across more than 16 verticals including finance, insurance, construction, healthcare, logistics, public administration and SMEs.

Technically, Iterates works across a broad mainstream stack (.NET, Java, React, Angular, Vue.js, Node.js, Python, PHP, SQL, Blazor) and the three major hyperscalers (AWS, Azure, GCP), with growing emphasis on AI agents, chatbots, task automation, predictive analytics, anomaly detection and NLP. Bespoke domain artefacts include a construction-specific CRM and the Facilitag SaaS space-management product. Service delivery is organised around five pillars: Application Development, Artificial Intelligence & Automation, Design & Technical Advice, Website Creation, and Consulting, with a secondary IT recruitment/personnel-provision practice.

The business model is project-based professional services sold through a sales-led GTM: free 30-minute Calendly discovery calls, custom quotes per engagement, and flexible staff augmentation billed per consultant. Pricing is not publicly disclosed. Clients include enterprise and public-sector names such as BNP Paribas, Johnson & Johnson, Worldline/Ingenico, Candriam, EVS, Federal Public Service and SP Finances, alongside Belgian SMEs. Marketing relies on SEO, blog content, YouTube case studies, and founder-led social channels (LinkedIn, TikTok of co-founder Rodolphe Balay). Iterates is privately held, bootstrapped (no disclosed funding), and operates exclusively within Belgium.

Name

Iterates

Legal name

Iterates SRL

Website

https://iterates.be

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Iterates (Brussels, Belgium) is a bootstrapped IT services and consulting firm (founded 2020, 11-50 staff) delivering custom web and mobile applications, AI and automation, and staff augmentation to Belgian enterprises, public-sector bodies, and SMEs across 16+ verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Etterbeek

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Bespoke web and mobile application development services billed on a project basis. Pricing is quote-based, tailored to project complexity, features, and integration requirements.
2. IT Consulting & Staff Augmentation: Provision of IT consultants (back-end, front-end, DevOps, UX/UI, data, business analysts) to reinforce client teams. Billed flexibly per consultant engagement.
3. AI & Automation Services: AI agent development, chatbot creation, task automation, and AI training/seminars provided as professional services.
4. Website Creation & Maintenance: Professional showcase websites, WordPress sites, SEO optimisation, and ongoing website maintenance services.
5. SaaS Platform Development: Design and development of SaaS platforms for clients, including Facilitag (space management SaaS).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Iterates is an IT services and web development agency that designs, builds, and maintains custom web and mobile applications for Belgian SMEs, enterprises, and public-sector clients. It supplements project delivery with IT consulting and staff augmentation, AI agent and automation development, UX/UI design, and website creation/maintenance services. Engagements are quote-based, typically opened with a free 30-minute discovery call and scoped as bespoke projects or flexible consultant placements.

Product overview

Iterates is an IT consulting and web development agency based in Brussels, Belgium, offering a comprehensive portfolio of digital services. The company provides custom software development (web and mobile applications), AI and automation solutions (including AI agents, chatbots, task automation, and content generation), website creation (including WordPress, e-commerce, corporate sites), UX/UI design, and IT consulting/recruitment services. The offering follows a services-based model rather than a unified product platform, organized around five main pillars: Application Development, Artificial Intelligence & Automation, Design & Technical Advice, Website Creation, and Consulting. The company serves diverse sectors including construction, finance, healthcare, logistics, retail, and public administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Application Development Development of hybrid and native mobile applications for iOS, Android, and Progressive Web Apps (PWA) with a fluid and intuitive user experience, aimed at businesses needing custom mobile products.
• Customised Web Application Development Custom web application development tailored to specific business needs, ranging from bespoke solutions to enterprise platforms for SMEs and larger organisations.
• SaaS Platform Development Design and development of Software as a Service platforms for scalable, subscription-based solutions, exemplified by the Facilitag space management product.
• AI Agents Development Development of autonomous AI agents that can take multi-step actions with limited human intervention, used for business automation across client software estates.
• AI Application Development Enterprise AI application development integrating artificial intelligence (including predictive analytics, NLP, and anomaly detection) into existing business software.
• Task Automation Automating repetitive business tasks to optimise processes and improve operational efficiency for SMEs and enterprises.
• Chatbot Development Business chatbot development for customer service and interactive communication using natural language processing.
• AI Content Generation Intelligent AI content generation solutions for marketing and communication needs of business clients.
• AI Training, Seminars and Conferences Corporate AI training programmes educating teams on artificial intelligence adoption, implementation, and governance.
• Software Takeover / Recovery Recovery and optimisation of existing or struggling/abandoned software projects, bringing them back to a maintainable, production-ready state.
• Vibe Coding Project Takeover Takeover, completion, and optimisation of AI-generated code projects initiated with tools such as Lovable or Bolt, rescuing clients from incomplete vibe-coded prototypes.
• MVP / POC Development Minimum Viable Product and Proof of Concept development to validate project ideas before full-scale implementation, targeted at startups and scale-ups.
• Technical & Security Audit Technical and security audits for applications and infrastructure to ensure robustness, performance, and compliance.
• IT Consulting Services IT consulting staffing in .NET, back-end, business analysis, data, DevOps, full stack, and product owner roles for client team reinforcement.
• IT Recruitment Services IT recruitment agency services to source tech talent for organisations needing permanent hires.
• Provision of Personnel (Staff Augmentation) Agency for provision of IT personnel in Brussels, allowing client teams to flex up with dedicated consultants.
• UX/UI Design User experience and interface design services creating ergonomic, intuitive digital interfaces for web and mobile applications.
• Logo Design Professional logo design services for creating strong visual brand identities for SMEs and other clients.
• Professional Showcase Website Professional responsive, SEO-optimised website creation to establish or improve online presence for small businesses.
• WordPress Website Custom WordPress website development leveraging the popular CMS for flexible content management.
• E-commerce Website Online shop development for B2B and B2C e-commerce platforms.
• Peppol Belgium E-Invoicing Integration Peppol e-invoicing integration services for business applications operating in Belgium.
• Application Hosting and Maintenance Hosting and ongoing maintenance services for deployed software solutions, including security and performance updates.
• Facilitag Space Management SaaS An innovative SaaS tool developed by Iterates that facilitates the management and booking of spaces, demonstrating sector-specific expertise for complex environments.

Quantifiable outcome

• 4.9/5 customer satisfaction rate
• +1 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Xebia: Dutch-headquartered IT consultancy delivering custom software, cloud, DevOps, data/AI and staff augmentation across BeNeLux and beyond. Similar custom dev + staff aug business model and AI focus as Iterates, but operates primarily from the Netherlands rather than Belgium.

Direct peers

• Delaware Consulting: Belgian-headquartered IT consulting and custom development firm with a similar end-to-end offering (ERP, CRM, custom apps, cloud, data) targeting enterprise and mid-market clients in Belgium and BeNeLux. Closest direct competitor to Iterates' custom development + IT consulting model in the Belgian market.
• Intracto: Belgian digital agency specialising in web platforms, e-commerce, custom development and marketing technology for mid-market and enterprise clients. Comparable to Iterates in Belgium-centric footprint, custom web/app development focus, and SME-to-enterprise customer mix.
• Endava: Global IT services firm combining custom software development with agile teams and AI/automation capabilities for enterprise clients, with a strong European delivery footprint. Closely aligned with Iterates' hybrid model of bespoke project delivery plus team reinforcement, scaled to much larger enterprise engagements.
• Realdolmen (Gfi/Inetum): Belgian IT services provider offering application development, infrastructure, cloud and consulting to enterprise and public-sector clients. Directly comparable to Iterates in Belgian enterprise focus and custom application development offering.
• Cronos Group: Belgian IT services group composed of specialised business units delivering custom software, cloud, data, and managed services to Belgian enterprises. Comparable to Iterates in geographic focus (Belgium), customer base (Belgian corporates and public sector), and breadth of custom development services.

Broad incumbents

• Thoughtworks: Global technology consultancy delivering custom software, AI/data engineering and digital platform builds for enterprise clients. Operates an analogous custom-development-plus-consulting model to Iterates, but at global scale and with deeper enterprise footprints.
• Capgemini Belgium: Global IT services giant with a large Belgian practice offering application development, cloud, AI, consulting and managed services. Competes with Iterates for the same Belgian enterprise and public-sector custom development and staff augmentation work, but at much greater scale and breadth.
• Sopra Steria Benelux: Major European IT services group with a Benelux presence delivering custom application development, digital transformation, AI and consulting to large enterprises and public-sector clients. Overlaps with Iterates' enterprise and public-sector custom development and consulting offerings, but at significantly larger scale.
• Devoteam Belgium: European technology consultancy with a strong Belgian presence, focused on cloud, data/AI, cybersecurity and custom application development. Comparable to Iterates' AI/automation and custom development positioning, with a larger and more established Benelux delivery capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@iterates
• Facebookfacebook.com/profile.php?id=100090936579019
• LinkedInlinkedin.com/company/iterates-it-development-services-and-consulting-brussels-belgium
• Instagraminstagram.com/iterates.be

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iterates