SWATAB

What SWATAB does

SWATAB (legal name Scandinavian Water Technology AB) is a Swedish water-technology company headquartered in Malmö that develops, manufactures, and sells the DIRO FilterSystem, a family of multi-stage water filtration units (FS60, FS90, FS500) producing ultra-pure deionized water (DIRO-vatten) for chemical-free cleaning and washing. The system filters incoming tap water through pre-filters, a reverse osmosis membrane, and a deionization filter, removing salts, minerals, ions, and microorganisms to yield neutral pH-7 water; the resulting absence of ions increases electrostatic repulsion and lifts dirt from surfaces and fabrics through the roll-up mechanism, eliminating the need for detergents or chemical cleaning agents. SWATAB was founded in 2013/2014 by the Klöfverskjöld family outside Kristianstad; Sandberg Development made an initial investment in 2018 and acquired the remaining shares in 2022, making SWATAB a wholly-owned subsidiary of the family-owned group.

SWATAB's customer base is anchored in Swedish municipalities (approximately 30, including Laxå, Hjo, Tibro, Nynäshamn, Hallsberg, Motala, and Håbo), professional cleaning companies (e.g., SESAB, OK Städ & Service, Rutstäd, Vardagsfrid), schools, healthcare and elderly-care facilities, and emergency services, with documented outcomes such as 466 liters of detergent saved and 5,250 kg CO2e reduced by Laxå Municipality in six months, and over 2 million SEK saved by Hjo Municipality. The company sells capital equipment directly to enterprises and municipalities while distributing primarily through a network of 16+ authorized regional resellers across Sweden; a 599 SEK/month (ex VAT) rental option for the DIRO FS60 over 36 months broadens access for smaller customers. Technology partnerships with Miele and PODAB have produced optimized washing programs and integrated tank configurations, and the technology is protected by two EPO patents (2016 and March 2020) covering Europe, USA, and Canada, with environmental certifications including Solar Impulse Efficient Solution and Naturskyddsföreningen's environmental label.

SWATAB generates revenue through capital equipment sales (DIRO FS60, FS90, FS500), a recurring rental stream (FS60 at 599 SEK/month over 36 months), and an annuity-like replacement-filter business (pre-filters and deionization filters every 6 months; main filter every 24 months) over an estimated 15-year system lifespan. The go-to-market combines direct enterprise sales to municipalities and large cleaning companies with a nationwide reseller channel and presence at industry events such as Clean & Facility, IWA World Water Congress, H22 City Expo, and Reco Lab. The company employs approximately 20-30 people and continues to operate from Malmö under Sandberg Development ownership.

Name

SWATAB

Legal name

Scandinavian Water Technology AB

Website

https://swatab.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

SWATAB (Scandinavian Water Technology AB) produces the DIRO FilterSystem, a multi-stage water filtration product line (FS60, FS90, FS500) that generates ultra-pure deionized water for chemical-free cleaning and washing. The Malmö-based company primarily serves Swedish municipalities, professional cleaning firms, schools, healthcare facilities, and emergency services through direct sales and a nationwide reseller network, and is a wholly-owned subsidiary of Sandberg Development.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Water Supply (4941), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Water filtration systems
• Chemical-free cleaning
• Deionized water technology
• Professional laundry equipment
• Sustainable facility maintenance

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. DIRO System Sales and Rental: SWATAB generates revenue through direct sales and rental of DIRO water filtration systems. Rental option available at 599 SEK/month (excluding VAT) for 36 months for DIRO FS60.
2. DIRO FS Product Series: Sale of DIRO FS60, FS90, and FS500 filter systems with integrated water tanks for various facility sizes. Systems are sold as capital equipment with ongoing filter replacement revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SWATAB designs, manufactures, and sells the DIRO FilterSystem line of water filtration equipment (DIRO FS60, FS90, and FS500 models) that produce ultra-pure deionized water for chemical-free cleaning and washing. The systems are connected between incoming tap water and existing washing machines or spray-bottle taps, removing salts, minerals, ions, and microorganisms through pre-filtration, reverse osmosis, and deionization so that the resulting water (pH 7) cleans surfaces and textiles without detergents or chemical agents. Equipment is sold outright, leased through a subscription rental, and supported with ongoing filter replacement.

Product overview

SWATAB offers the DIRO FilterSystem product line - a family of water filtration systems that produce ultra-pure deionized water for chemical-free cleaning and washing. The product line consists of three filter system models (FS60, FS90, and FS500) differentiated by capacity and intended facility size, ranging from smaller cleaning operations with one washing machine to large cleaning centers and laundries. All systems connect between the incoming water supply and washing machines/taps, producing DIRO water that removes ions from natural salts and minerals. The resulting ultra-pure water enables cleaning and washing without any detergents, cleaning agents, or chemicals - providing a sustainable alternative to traditional chemical-based facility maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• DIRO: DIRO is a filter system that produces ultra-pure deionized water for chemical-free cleaning and washing. Available in models FS-60, FS-90, and FS-500.

Products and services

• DIRO FS60 The smallest DIRO filter system model, designed for facilities with one washing machine and spray-bottle filling needs. Features a 60 L internal water tank, 60 L/hour ultra-pure deionized water production, quiet operation, service-friendly design, and optional height-adjustable stand. Targeted at smaller commercial and municipal facilities and available through outright purchase, a 599 SEK/month rental subscription (36 months), or via authorized Swedish resellers.
• DIRO FS90 Medium-sized DIRO filter system for larger cleaning operations with two washing machines. Produces 90 L/hour of ultra-pure deionized water with a 90 L internal tank, optional external tank, quiet operation, service-friendly design, and remote monitoring capability. Co-developed with PODAB, whose specialized programs are adapted for DIRO water.
• DIRO FS500 Largest DIRO filter system model, designed for major cleaning centers and laundries. Produces 500 L/hour of ultra-pure deionized water with a 560 L external water tank, supporting high-volume laundry and professional cleaning operations. Connects between incoming water and existing washing machines/taps to enable chemical-free washing at scale.

Quantifiable outcome

• Reduced laundry detergent by 466 liters in first 6 months (Laxå Municipality)
• +8 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, strategic and minor.

• MielecoreTechnology or IntegrationMiele is a partner that has developed optimized washing programs specifically adapted for DIRO systems. Miele and SWATAB have collaborated to create custom wash cycles that maximize the effectiveness of DIRO water for professional laundry results.
• PODABcoreTechnology or IntegrationPODAB specializes in professional laundry equipment and has partnered with SWATAB to create optimized programs for DIRO systems. They have developed specialized solutions including the FS90 model with integrated 90-liter water tank.
• Malmö University (Biofilms research center for biointerfaces)strategicStrategic or Co-development PartnerOngoing research collaboration with Malmö University to scientifically validate and understand the mechanisms behind DIRO water's cleaning effectiveness. Professor Vitaly Kocherbitov and doctoral student Andriani Tsompou lead the research.
• Lund University / MAX IV LaboratorystrategicStrategic or Co-development PartnerCollaborated with Lund University using synchrotron X-rays at MAX IV to study water purification processes in real-time and validate DIRO's effectiveness through Small-angle X-ray Scattering (SAXS) experiments.
• TST Gruppen ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller based in Sandviken (Idrottsvägen 8, 811 32 Sandviken). Part of the nationwide distribution network.
• Larssons EltjänstcoreChannel Partner/ Reseller/ DistributorAward-winning authorized reseller in Örebro (Aspholmsvägen 14, 702 27 Örebro). Awarded SWATAB's 'Årets Återförsäljare' (Dealer of the Year) 2021.
• TriatorcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Kalmar (Dagövägen 9, 393 56 Kalmar). VD Fredrik Ivarsson has been partnering since 2017 and actively promotes DIRO to customers.
• ELON Richardson'scoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Karlstad (Bromsgatan 2, 653 41 Karlstad). Also a reference customer using DIRO for cleaning their own store.
• HolmgrenscoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Göteborg/Partille area.
• EP-ServicecoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Lomma.
• Dala Kylmecano ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Borlänge.
• Maskinfirma GlajcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Skövde.
• NA IndustriservicecoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Lund.
• OJ Servicepartner ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Norrköping.
• Strands MaskincoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Helsingborg.
• Stockholms Maskintjänst ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Stockholm/Solna area.
• JMAB Elinstallationer ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Uppsala.
• Energi-Service i Trollhättan ABcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Trollhättan.
• UPPVITcoreChannel Partner/ Reseller/ DistributorAuthorized reseller in Uppsala area.
• Låssmeden-SA ABminorChannel Partner/ Reseller/ DistributorAuthorized reseller in Göteborg.
• Stockholm Climate Pact (Klimatpakten)strategicStrategic or Co-development PartnerSWATAB signed a letter of intent with Stockholm's climate network in January 2020, committing to help Stockholm City reach its climate and environmental goals for a fossil-free and climate-positive Stockholm by 2040.
• Reco Lab / Helsingborg StadstrategicStrategic or Co-development PartnerSWATAB has a presence in the Reco Lab showroom at Öresundsverket, Helsingborg's sewage treatment plant, showcasing DIRO as part of future sustainable infrastructure. Partnership with Helsingborg Stad, NSR, NSVA, and Öresundskraft.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swatab
• LinkedInlinkedin.com/company/swatab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWATAB