What Broad USA does

BROAD U.S.A. INC. is a privately held, wholly-owned US subsidiary of China's BROAD Group, incorporated in the United States in 1997 and headquartered in Hackensack, New Jersey, with a secondary sales and service office in West Covina, California. The company designs, sells, and services custom-engineered absorption chillers — non-electric chillers using water and lithium bromide as the natural refrigerant — with capacities ranging from 30 to 3,300 tons and multi-fuel configurations (steam, hot water, exhaust heat, natural gas). Its core technology platform centers on thermally driven cooling integrated into Combined Cooling, Heating, and Power (CCHP) systems, achieving claimed system efficiencies of 60–94%. The portfolio also includes magnetic-bearing (maglev) oil-free centrifugal chillers (150–2,000 tons, COP 6.5, IPLV up to 13.26), absorption heat pumps, indoor air quality products (ERV with 3-stage filtration, TA2000 air purifiers), and the Holon Modular Building System — a volumetric, factory-manufactured stainless-steel high-rise construction system using proprietary B-CORE hot-air brazed stainless steel slabs, designed to Passive House standards.

The company's revenue model is anchored in project-based hardware sales of custom-engineered capital equipment, priced via quote (not publicly disclosed), with installation, factory acceptance testing, and bundled O&M. An 8-year Lease Buyout Option enables capex-light access with bundled service, exemplified by the Morongo Casino deployment. A secondary consumer revenue stream runs through the BROAD Fresh Air Amazon storefront for residential air purifiers and masks. BROAD U.S.A. serves enterprise customers across healthcare (Baystate Medical Center, El Camino Hospital, MedImmune/AstraZeneca, Staten Island University Hospital), higher education (BYU, University of Minnesota, Yale, Columbia, Princeton, Rutgers), hospitality and gaming (MGM National Harbor, Morongo Casino, Gansevoort, Marriott), industrial manufacturing (BMW, 3M, Hankook Tire), and federal/state/local government (Montgomery County PSHQ, Pinellas County Jail, NYC Accelerator program). Go-to-market combines direct enterprise field sales (NJ and CA offices), a regional dealer and service-contractor channel supported by semi-annual training, and government contracting through SAM/CAGE/DUNS registrations. BROAD U.S.A. leverages its parent's global installed base of 35,000+ absorption chiller systems across 80+ countries, a 27 million sq ft/year Holon modular factory capacity, and exclusive OSHPD seismic certification (since 2017) to position itself as the only OSHPD-certified absorption chiller manufacturer in the United States.

Name

Broad USA

Legal name

BROAD U.S.A. INC.

Website

https://broadusa.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

BROAD U.S.A. is the US subsidiary of China's BROAD Group, supplying thermally driven absorption chillers, maglev centrifugal chillers, CCHP systems, and stainless-steel Holon modular buildings to enterprise, healthcare, higher education, and government customers across North America.

Ownership category

akta.pro rank

Product category

Industrial HVAC Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Electrical Equipment Manufacturing (33531)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industries

Cold Chain & Temperature-Controlled Storage Equipment (IMAHAKAJ), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE)

Keywords

• Absorption chillers
• Magnetic bearing chillers
• CCHP systems
• Modular building systems
• Indoor air quality

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Equipment Sales (Chillers, Heat Pumps, Air Quality, Holon Buildings): One-time sale of absorption chillers, magnetic-bearing chillers, heat pumps, air purification/ERV systems, and Holon modular buildings. Custom-engineered products with factory acceptance testing, on-site installation, and commissioning; cooling capacity from 30 to 3,300 tons.
2. BROAD Lease Buyout Option:

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

BROAD U.S.A. designs, manufactures, and sells thermally driven non-electric absorption chillers (single-stage and two-stage, capacities 30-3,300 tons), oil-free magnetic-bearing (maglev) centrifugal chillers, CCHP (Combined Cooling, Heating, and Power) systems, and the Holon stainless-steel volumetric modular building system. The company also distributes indoor air quality products (TA2000 electrostatic air purifiers and ERV systems) and absorption heat pumps, serving enterprise, healthcare, education, and government customers across North America.

Product overview

BROAD U.S.A. INC. is a privately held absorption-technology company offering a portfolio of physically engineered HVAC, indoor-air-quality, modular-building, and renewable-energy products under multiple sub-brands. Its core offering is the BROAD Absorption Chiller family — single-stage hot-water (BDH), two-stage steam (BS, BDS), multi-energy/exhaust-driven (BHE, BHS, BZHE), and direct-fired models — which are frequently deployed as part of an integrated BROAD CCHP (Combined Cooling, Heating & Power) System. Complementing the absorption line is the BROAD Magnetic Bearing (Maglev) Chiller (oil-free centrifugal, COP 6.5, IPLV up to 13.26) and the BROAD Absorption Heat Pump. Beyond HVAC, the company sells BROAD Air Quality solutions (ERV with 3-stage filtration and TA2000 air purifiers) and the AIRPRO MASK consumer line. In parallel, BROAD U.S.A. markets the Holon Modular Building System — a 100% factory-manufactured, stainless-steel volumetric modular multifamily building platform using B-CORE stainless steel slabs — and has extended into adjacent renewable energy with the BROAD 30MW Wind Turbine. Commercial offerings include the BROAD Lease Buyout Option and the BROAD Absorption Technology platform. Together, these products position BROAD as an integrated provider of thermally driven cooling, high-efficiency electric cooling, indoor air quality, sustainable modular construction, and clean-energy generation.

Differentiator

Problem solved

Functional benefit

Brands

• BROAD Fresh Air: Indoor air quality and air purification brand, marketed under the dedicated domain www.broadfreshair.com, offering BROAD Air Purifiers (e.g., TA2000) and Energy Recovery Ventilation (ERV) systems.
• Holon Building
• AIRPRO MASK

Quantifiable outcome

• Wall Street Plaza: 46% reduction in summer steam consumption (55-60% during peak); over $200,000 in annual steam bill savings.
• +9 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Capstone TurbineflagshipStrategic or Co-development PartnerUS-China EcoPartnership Program partnership to develop combined cooling-heating power (CCHP) systems and improve energy efficiency in buildings. Announced by the State of Secretary.
• Eagle Hills International Properties (Mohamed Alabbar / Emaar Group)flagshipStrategic or Co-development PartnerDeveloper partner for the Earth Tower pilot project in Zayed City, Abu Dhabi — BROAD Group's first Holon volumetric modular high-rise in the UAE. Eagle Hills, founded by Mohamed Alabbar (chairman of Emaar Group, developer of Burj Khalifa), selected the BROAD Holon system for a 16-story, 259-module, 150-unit market-rate apartment building constructed in record time.
• AmerescocoreStrategic or Co-development PartnerImplementation partner for the BMW Manufacturing Landfill Gas Project (implemented 2003) at the Palmetto Landfill. Infrastructure installed to collect, clean, and compress methane gas transported through a 9.5-mile pipeline to the BMW plant, where it fuels cogeneration turbines.
• Waste ManagementcoreStrategic or Co-development PartnerPartner in the BMW Manufacturing Landfill Gas Project (2003) alongside Ameresco; source of the methane gas from Palmetto Landfill used to cogenerate electrical power, heating, and cooling at the BMW Greer, SC plant.
• 2G EnergycoreTechnology or IntegrationTechnology integration partner at Montgomery County Public Safety Headquarters; 2G Energy supplied the 800 kW CCHP package system (natural gas reciprocating engine + heat recovery devices) that drives a BROAD BDH100 single-stage hot water absorption chiller (180 RT).
• Jordan's FurniturecoreGTM or Marketing PartnerCo-host and case-study partner for the BROAD MA 2025 Seminar (April 30, 2025 at Jordan's Furniture, Reading, MA). Jordan's Furniture Director of Facilities & Property Development John Delprete presented an HVAC system case study, and attendees toured Jordan's decarbonized mechanical room.
• PepcominorOthersLocal utility company that leveraged incentives to support the Montgomery County PSHQ microgrid project.
• Crossroads Community ServicesminorGTM or Marketing PartnerCharitable partnership — Crossroads Community Services at St. Bartholomew's Church in mid-town Manhattan received donated BROAD TA2000 Air Purifiers (July 26, 2023) to create a 'Clean Air Shelter' for vulnerable populations during wildfire-driven PM2.5 events. Future Clean Air Shelters initiative referenced by BROAD U.S.A. President Sunny Wang.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• 2G Energy: 2G Energy supplies gas-engine CHP packages that integrate with BROAD absorption chillers (as at Montgomery County PSHQ). Competes with Capstone and other CCHP prime movers, addressing overlapping microgrid/CCHP customer RFPs.
• Capstone Green Energy: Capstone manufactures microturbines commonly paired with absorption chillers in CCHP systems — a complementary/partner relationship to BROAD (the two have co-marketed under the US-China EcoPartnership). Competes for adjacent CCHP project scope as the prime mover rather than the chiller.
• Boxabl: Boxabl is a U.S. volumetric modular building manufacturer targeting housing shortage use cases similar to BROAD's Holon system. Competes for developer and affordable-housing attention though at smaller scale and lower-rise than BROAD's Holon.

Direct peers

• Trane Technologies: Trane Technologies is one of the world's largest commercial chiller manufacturers, offering absorption chillers (Trane/Carrier heritage) and electric centrifugal chillers in capacities overlapping with BROAD's 30-3,300 ton range. Direct competitor in HVAC chillers for the same enterprise, healthcare, higher-ed, and government customers.
• Johnson Controls: Johnson Controls (YORK brand) manufactures YORK absorption chillers and centrifugal chillers, directly competing with BROAD in commercial HVAC and CCHP applications for hospitals, universities, and government facilities.
• Carrier Global Corporation: Carrier is a global HVAC manufacturer with absorption chiller and centrifugal chiller product lines targeting the same commercial, industrial, healthcare, and institutional buyers as BROAD. Direct head-to-head competitor in chiller specifications and CCHP/decarbonization projects.
• Smardt Chillers: Smardt is a specialized manufacturer of oil-free magnetic-bearing centrifugal chillers, the most direct competitor to BROAD's Maglev chiller line. Competes for the same high-efficiency commercial cooling customers with comparable oil-free technology.

Broad incumbents

• Daikin Applied: Daikin is a global HVAC incumbent with a broad commercial chiller portfolio (magnetic-bearing centrifugal chillers included) competing with BROAD's maglev offering. Larger scale, deeper U.S. service network, and broader product range than BROAD.
• Mitsubishi Electric Hydronics & IT Cooling Systems (MEHITS): Mitsubishi Electric's hydronics division (formerly Climaveneta/Mitsubishi) manufactures high-efficiency centrifugal chillers (including magnetic-bearing) that compete with BROAD's maglev chillers in commercial HVAC decarbonization projects.

Others

• KBR / York (in modular building adjacent): Engineering, procurement, and construction firms (including KBR) compete for similar CCHP/trigeneration EPC scope in healthcare and university projects where BROAD is specified. Not a direct chiller peer but addresses the same project pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broad_usa
• Facebookfacebook.com/BroadUsa
• LinkedInlinkedin.com/company/broad-usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broad USA