Rarebuilt Homes
RareBuilt Homes is a privately held Calgary-based luxury homebuilder that constructs custom single-family homes, villas, and townhomes across branded master-planned communities, serving affluent Calgary buyers with proprietary construction specifications and full design customization.
- Company typePrivate
- Founded2014
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rarebuilt Homes does
RareBuilt Homes Ltd is a privately held, founder-owned luxury residential homebuilder based in Calgary, Alberta. The company develops and constructs custom single-family homes, villas, and townhomes across three master-planned communities in Southeast and Southwest Calgary: Serenity at Heritage Pointe (villas), Seventeen Hundred at Aspen Estates (townhomes), and Pine Springs at Heritage Pointe (estate lots), with a fourth community, Griffith Pointe at Discovery Ridge, sold out. Its "RareStandard" specification — combining ICF foundations, plywood construction, open-web floor systems, hydronic in-floor heating, European tilt-and-turn windows, residential elevators, solar, and EV readiness — is the primary technical differentiator and is applied across all product lines. Pricing starts in the low $1.1M range for Cressley townhomes and rises above $1.9M for Wexford townhomes and beyond for villas and bespoke custom homes.
The business operates a direct, show-home-driven sales model: two on-site sales centres (Serenity and Seventeen Hundred) open seven days a week, supported by inside sales via phone, email, web inquiry forms, and a BuilderTrend client portal, plus a realtor referral channel. Revenue is generated one-time at sale closing across new-home sales, lot sales within communities, and a quick-possession inventory; ancillary design services are provided in-house. Awards from BILD Calgary Region, BILD Alberta, CHBA, and CICBA CUBE (2022-2025) form a central pillar of brand building, complemented by CTV News coverage and active social and content marketing. The founder, Ray Bojakli, transitioned from a two-decade Calgary police-officer career to lead the company, which remains profitable and operating with no disclosed institutional capital, M&A, or geographic expansion outside Calgary.
Rarebuilt Homes firmographics
Firmographics- Name
- Rarebuilt Homes
- Legal name
- RareBuilt Homes Ltd
- Website
- https://rarebuilt.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RareBuilt Homes is a privately held Calgary-based luxury homebuilder that constructs custom single-family homes, villas, and townhomes across branded master-planned communities, serving affluent Calgary buyers with proprietary construction specifications and full design customization.
- Ownership category
- akta.pro rank
Rarebuilt Homes industry classification
Industry- Product category
- Luxury Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Rarebuilt Homes is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Rarebuilt Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: RareBuilt generates primary revenue from selling newly constructed luxury homes including single-family custom homes, villas, and townhomes across multiple Calgary communities. Homes are sold at various price points from $1.1M to $1.9M+ depending on size, location, and customization level. Revenue is generated through one-time sales transactions with no financing provided directly.
- Lot Sales: Sale of estate lots within exclusive community developments (Pine Springs at Heritage Pointe with 22 estate homes, Serenity with 36 villas, Seventeen Hundred with 66 townhome units). Lots sold as part of community development alongside completed homes.
- Quick Possession Homes: Quick possession homes offered for faster move-in timelines. These completed or near-completed homes allow buyers to purchase immediately without waiting for construction. Premium pricing for convenience factor.
- Custom Home Design & Build: Fully customizable home building service where buyers work with RareBuilt's in-house design team to create bespoke luxury homes. Pricing varies based on client preferences, lot selection, and customization requirements. Includes consultation, design, and construction phases.
- Design Services: In-house design team provides interior design services, material selection, and finishes specification. Works with award-winning local architects, interior designers, and landscapers. Design center located at 5047 11 ST SE Calgary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Luxury Villa - Serenity at Heritage Pointe |
| One time/ perpetual license | Multi-year contract | Luxury Townhome - Seventeen Hundred at Aspen Estates |
| One time/ perpetual license | Multi-year contract | Quick Possession Properties |
| One time/ perpetual license | Multi-year contract | Estate Lots - Pine Springs |
| One time/ perpetual license | Multi-year contract | Fully Custom Homes |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Rarebuilt Homes product offering
Product offeringCore offering
Rarebuilt Homes is a Calgary-based luxury home builder that designs, constructs, and sells custom single-family homes, luxury villas, and townhomes across master-planned communities in the Calgary metropolitan area. The company offers fully customizable new home construction, quick possession (move-in ready) homes, and rareStandard construction features including ICF foundations, hydronic in-floor heating, and European tilt & turn windows.
Product overview
RareBuilt Homes is a Calgary-based luxury custom home builder operating through four master-planned communities: Serenity at Heritage Pointe (villas and custom homes), Seventeen Hundred at Aspen Estates (luxury townhomes), Pine Springs at Heritage Pointe (estate lots), and the completed Griffith Pointe at Discovery Ridge (townhomes, sold out). The company's core offering includes fully customizable luxury homes with proprietary RareStandard construction features including ICF foundations, plywood construction, open-web floor systems, and hydronic in-floor heating. Additional services encompass Quick Possessions (move-in ready homes), Show Home experiences, and specialty custom features including home theaters, wine rooms, golf simulators, residential elevators, and solar systems. The portfolio ranges from townhomes (2,326-3,500+ sq ft starting at $1.1M) to custom single-family estates ($1.6M+ for villas, custom pricing for bespoke builds).
Differentiator
Problem solved
Functional benefit
Products and services
- Serenity at Heritage Pointe Luxury single-family homes and villa community in Southeast Calgary's Heritage Pointe featuring estate lots from 0.11 to 0.45 acres, three villa floor plans (Sawyer, Sydney, Sutton) with sizes from 3,198 to 3,289 sq ft, villas starting at $1.6M, and access to 9+ acres of green spaces, walking trails, and a storm pond.
- Seventeen Hundred at Aspen Estates Luxury townhome development in Southwest Calgary's Aspen Landing area with 66 units across three floor plans (Cressley, Dalton, Wexford) ranging from 2,326 to 3,500+ sq ft, priced from low $1.1M to $1.9M+, with 3.5 acres designated as city park within the 9-acre development.
- Pine Springs at Heritage Pointe Exclusive estate living community in SE Calgary with 22 estate home sites ranging from 0.24 to 0.4 acres (30% larger than average Calgary estate lots), featuring 3-4 car side garages and lots backing onto green space. Featured home models include The Maverick (6,200+ sq ft) and The Beckett (4,700+ sq ft).
- Griffith Pointe at Discovery Ridge Luxury townhome community in Southwest Calgary's Discovery Ridge featuring stylish farmhouse designs with two and three-bedroom configurations and dual-primary bedroom layouts. Sold out.
- Custom Homes Fully customizable luxury home building service with an in-house design team collaborating with award-winning architects and interior designers. Includes specialty spaces such as home theaters, wine rooms, golf simulators, butler's pantries, residential elevators, and rareStandard construction features.
- Quick Possessions Move-in ready luxury homes available for immediate purchase, including villas at Serenity Bend (starting at $1.68M-$1.76M), townhomes at Seventeen Hundred (starting at $1.32M-$1.7M), and lottery homes such as The Bridgette at Pine Springs Cove (3,727 sq ft, available October 2026).
- RareStandard Construction Standard Rarebuilt's proprietary construction standard featuring ICF foundations and dividing walls, plywood construction (instead of OSB), open-web floor systems, hydronic in-floor heating, epoxy-finished heated garages, European tilt & turn windows, hidden doors, and premium finishes.
Quantifiable outcome
- Estate lots 30% larger than average Calgary estate lots
- +4 more outcomes
Companies that use Rarebuilt Homes
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Rarebuilt Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Rarebuilt Homes partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rarebuilt Homes competitors and assessment
Company assessmentDirect peers
- Homes by Avi: Calgary homebuilder with a broad luxury and multi-family portfolio including townhomes and estate homes. Overlaps Rarebuilt on Calgary luxury new-home sales and master-planned community execution.
- Cedarglen Homes: Calgary homebuilder active across single-family, townhome and villa product types. Compares to Rarebuilt in targeting affluent Calgary homeowners with multi-format luxury and semi-custom inventory.
- Calbridge Homes: Calgary luxury and custom homebuilder with a multi-year local presence and award-winning design profile. Closely comparable to Rarebuilt in custom home, villa and townhome positioning within Calgary's premium neighborhoods.
- Morrison Homes: Established Calgary homebuilder with a portfolio spanning entry-level to luxury single-family homes, villas, and townhomes. Compares to Rarebuilt across the broader Calgary luxury and multi-family segment, though Morrison operates at a meaningfully larger volume.
- Trico Homes: Calgary-based homebuilder with a multi-decade presence offering luxury single-family and estate homes, including villa and townhome formats. Competes with Rarebuilt in Calgary's premium infill and master-planned segments.
- Crystal Creek Homes: Calgary-based luxury custom home builder serving the premium and estate segment. Directly comparable to Rarebuilt's custom single-family and estate offering, with a similar high-touch design/build model and similar price points in Calgary's southeast and southwest luxury pockets.
- Stepper Homes: Calgary custom home builder focused on premium single-family and infill projects. Closely comparable to Rarebuilt's full-custom design/build service and luxury homeowner target segment.
- Shane Homes: Long-established Calgary homebuilder offering custom and luxury homes in master-planned communities. Comparable to Rarebuilt on luxury estate, villa, and multi-community Calgary operations.
- WestCreek Homes: Calgary custom and luxury home builder active in southwest and southeast infill communities. Directly comparable to Rarebuilt on custom single-family, villa, and infill projects targeting affluent Calgary buyers.
Broad incumbents
- Brookfield Residential (Alberta): Master-planned community developer with significant Alberta operations, including large communities in the Calgary region. Comparable to Rarebuilt on multi-phase community execution, though operating at larger scale and broader product tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rarebuilt Homes social profiles
Digital presenceRarebuilt Homes compliance and trust
Trust signalCompliance1 record
Rarebuilt Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rarebuilt Homes leadership team
Management profileNumber of profiles
Profiles1 record
Rarebuilt Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rarebuilt Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rarebuilt Homes
What does Rarebuilt Homes do?
Rarebuilt Homes is a Calgary-based luxury home builder that designs, constructs, and sells custom single-family homes, luxury villas, and townhomes across master-planned communities in the Calgary metropolitan area. The company offers fully customizable new home construction, quick possession (move-in ready) homes, and rareStandard construction features including ICF foundations, hydronic in-floor heating, and European tilt & turn windows.
Is Rarebuilt Homes a public or private company?
Rarebuilt Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rarebuilt Homes founded?
Rarebuilt Homes was founded in 2014. It employs 1 to 10 people.
Where is Rarebuilt Homes based?
Rarebuilt Homes is headquartered in Calgary, Canada, in the North America region.
How does Rarebuilt Homes make money?
Five revenue lines are on record. New Home Sales are the primary driver. The others are lot Sales, quick Possession Homes, custom Home Design & Build and design Services.
Who are Rarebuilt Homes's main competitors?
Direct peers on record are Homes by Avi, Cedarglen Homes, Calbridge Homes, Morrison Homes, Trico Homes, Crystal Creek Homes, Stepper Homes, Shane Homes and WestCreek Homes. Brookfield Residential (Alberta) is listed as a broad incumbent.
Does Rarebuilt Homes have an API?
No public API is recorded for Rarebuilt Homes.
What industry is Rarebuilt Homes in?
Rarebuilt Homes's product category is Luxury Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236117.