What Morrison Homes does

Morrison Homes is a privately held residential home builder founded in 1961 by Frank Morrison and headquartered in Calgary, Alberta. The company designs, constructs, and sells new single-family and multi-family homes across more than 11 master-planned communities spanning all four quadrants of Calgary — including Glacier Ridge, Livingston, Cornerstone, Legacy, Wolf Willow, Seton Ridge, Sirocco at Pine Creek, Rockland Park, Belmont, Rose Ranch, and Liberty. Morrison offers over 80 floor plan models across product tiers ranging from entry-level laned homes starting in the low $500,000s, through front-garage family homes in the $600,000s–$700,000s, up to premium estate and Bow River front homes priced from the high $1.0M to over $1.3M, plus an EcoPath NetZero energy-efficient sub-brand and a Signature luxury series. The company also operates show homes, a Selection Studio for personalization, quick-possession inventory, dedicated warranty coordinators, and a Refer a Friend program.

Morrison generates revenue through one-time new home sales, with pricing determined by model, community, lot, and customization options (GST additional on most homes). Its go-to-market motion is direct-to-consumer — no resellers or distributors — with customers reached through show homes, sales centers, the morrisonhomes.ca website, digital marketing (recognized with multiple BILD marketing awards), and referrals. The customer base is horizontally segmented across first-time buyers, growing families, downsizers, and luxury buyers, with primary segments being first-time buyers and families seeking master-planned community living.

Ownership remains private and family-led under Chairman Al Morrison (son of the founder) with President Dave Gladney leading operations. The company is Calgary's only 16-time Builder of the Year (BILD Calgary Region), a 14+ year Canada's Best Managed Companies Platinum Club member, and holds a Leadership in Excellence Award for 35+ consecutive years of customer service from the Alberta New Home Warranty Program, which Morrison co-founded in 1974. Headcount is in the 101–250 employee range and revenue is not publicly disclosed; revenue is estimated in the $100M–$250M band based on Large Volume Builder classification, active community footprint, and premium ASP.

Name

Morrison Homes

Legal name

Morrison Homes

Website

https://morrisonhomes.ca

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Morrison Homes is a privately held Calgary-based residential home builder founded in 1961, designing and selling new single-family and multi-family homes across 11+ master-planned communities in all four Calgary quadrants, serving first-time buyers, families, downsizers, and luxury buyers through direct-to-consumer show home sales and a Selection Studio customization experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Home Sales: Morrison Homes generates revenue through the one-time sale of newly constructed homes. They offer various home models across multiple price points from entry-level laned homes starting in the low $500s to luxury Signature Estate homes exceeding $1.1 million. Revenue is generated per transaction with no recurring component, though they maintain customer relationships through warranty service and referral programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Morrison Homes is a Calgary-based residential home builder that designs, constructs, and sells newly built single-family homes, multi-family homes (duplexes, townhomes, villas), and estate/luxury homes across 11+ master-planned communities in all four Calgary quadrants. The company offers 80+ floor plan models ranging from entry-level laned homes in the low $500s to over $1.3 million Bow River front estates, supported by an in-house Selection Studio for customization, a co-founded Alberta New Home Warranty program, and an EcoPath NetZero energy-efficient home line.

Product overview

Morrison Homes is Calgary's only 16-time Builder of the Year, offering a comprehensive portfolio of residential home products across all four quadrants of Calgary. The company operates as a single unified home building service with multiple product lines including New Single Family Homes (detached models like Nova, Sage, Cambridge, Wexford II), Multi-Family Homes (duplexes, villas), Quick Possessions (pre-built homes), and Show Homes for viewing. These core products are supported by add-on services including the Selection Studio for customization, Warranty & Service for post-possession support, EcoPath NetZero Homes for energy-efficient options, Real Estate Services, Home School educational resources, and a Refer a Friend Program. Morrison builds across master-planned communities including Glacier Ridge, Livingston, Cornerstone, Legacy, Wolf Willow, Sirocco at Pine Creek, Seton Ridge, Rockland Park, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Series: Luxury Estate Homes series featuring premium finishes and high-quality construction.
• EcoPath NetZero Homes

Products and services

• New Single Family Homes Newly built detached single-family homes offered in multiple models (e.g., Nova, Sage, Cambridge, Wexford II) across Calgary master-planned communities, with multiple floor plan options, square footage choices, and customization through the in-house Selection Studio. Targeted at individual and household buyers across entry-level to premium price points.
• Multi-Family Homes Attached home products including duplexes, townhomes, and villa/bungalow homes offered in Calgary communities. Targeted at households seeking attached or lower-maintenance living options, including Poloma villa homes from the low $900s.
• Quick Possession Homes Pre-built new homes available for immediate or accelerated purchase and occupancy across Calgary communities, allowing buyers to move in quickly without waiting for custom construction to complete. Targeted at buyers prioritizing faster possession timelines.
• Show Homes Model homes open for public viewing across all four quadrants of Calgary, allowing prospective buyers to tour finished homes and view design and finish options prior to purchase. Targeted at prospective buyers in the research and consideration stage of the home buying process.
• EcoPath NetZero Homes Energy-efficient home line built to NetZero standards, part of Morrison Homes' sustainability offerings. Targeted at environmentally conscious and energy-efficiency focused Calgary home buyers seeking reduced operating costs and environmental impact.
• Signature Estate Homes Luxury Signature Series custom estate homes featuring premium finishes and high-quality construction, including the Catalina model from low $1.1Ms (excluding lot and GST). Targeted at high-net-worth buyers seeking luxury custom homes in premier Calgary locations.

Quantifiable outcome

• 65+ years in business with consistent industry leadership
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Deloitte Private (Best Managed Companies Program)coreStrategic or Co-development Partner · 1 January 2024Morrison Homes participates in Canada's Best Managed Companies program facilitated by Deloitte Private. This partnership provides business assessment, benchmarking, and recognition of Morrison's management practices and sustained growth over 14+ years.
• Trade Partners and SupplierscoreOthersMorrison Homes maintains long-standing relationships with trade partners and suppliers essential to construction quality. The company credits these partnerships for enabling their award-winning craftsmanship and quality standards.
• Developer PartnerscoreStrategic or Co-development PartnerMorrison Homes works with developer partners to build in master planned communities across Calgary. These strategic relationships enable presence in premier locations including Glacier Ridge, Livingston, Legacy, Wolf Willow, and other communities.
• Alberta New Home Warranty ProgramcoreOthersMorrison Homes co-founded the Alberta New Home Warranty program in 1974 - the first of its kind in Canada. This partnership provides comprehensive warranty coverage (1-2-5-10 year) for homeowners.
• BILD Calgary RegioncoreOthersMorrison Homes maintains a longstanding relationship with BILD Calgary Region, participating in industry awards and initiatives. The company has won 16 Builder of the Year awards through this partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homes by Avi: Calgary-based large-volume home builder offering single-family and multi-family homes across multiple Calgary communities. Directly comparable to Morrison as a similarly positioned regional volume builder competing in the same quadrant markets and price tiers.
• Shane Homes: Family-owned Calgary home builder founded in 1979, offering single-family and multi-family homes across Calgary's master-planned communities. Directly competes with Morrison in similar product tiers and customer segments within the Calgary metro.
• Jayman BUILT: Large Alberta home builder with operations in Calgary and Edmonton, offering single-family, multi-family, and laned homes. Comparable to Morrison as a large-volume production builder serving similar first-time buyer and move-up segments across master-planned communities.
• Trico Homes: Calgary-based home builder offering single-family homes, townhomes, and quick possession inventory across master-planned communities. Directly competes with Morrison in similar Calgary quadrants and product tiers.
• Cardel Homes: Calgary-based home builder offering single-family homes and multi-family products across master-planned communities. Comparable to Morrison as a similarly positioned regional builder competing for similar buyer segments in the Calgary metro.
• Brookfield Residential: Major Calgary-area master-planned community developer and home builder with significant land holdings in Alberta. Comparable to Morrison as a vertically integrated competitor that both develops communities and builds homes, giving it structural advantages in lot supply.
• Cedarglen Homes: Calgary-based home builder offering single-family and multi-family products across multiple Calgary communities. Directly comparable to Morrison as a similarly scaled regional builder in the same product tiers and customer segments.
• Douglas Homes: Established Calgary home builder with deep community presence across multiple Calgary quadrants. Comparable to Morrison as a similarly positioned long-standing regional builder competing for first-time buyers and move-up families.

Broad incumbents

• Mattamy Homes: Largest privately owned homebuilder in North America, with significant Canadian operations including Calgary. Comparable to Morrison as a large-volume production builder, but with much broader geographic reach and scale.
• StreetSide Developments (Qualico): Multi-family and townhome builder backed by Qualico, one of Western Canada's largest residential developers. Comparable to Morrison on the multi-family product line and through its parent's master-planned community presence in Calgary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MorrisonHomes
• Facebookfacebook.com/MorrisonHomesYYC
• LinkedInlinkedin.com/company/morrison-homes_2

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrison Homes