Pitta
Pitta operates Japan's largest casual interview platform, connecting 50,000+ job seekers with company employees for informal pre-recruitment career conversations, monetized via B2B Team Plan subscriptions (¥30,000/month entry) sold to early-stage employers through direct sales, a sales partner program, and 12 VC partnerships.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Pitta does
Pitta (株式会社Pitta) is a Tokyo-based, remote-first operator of Japan's largest casual interview platform, connecting job seekers and company employees for low-commitment, pre-recruitment career conversations. The company was founded on May 30, 2019 as Meety, launched its flagship platform in October 2020, rebranded to Pitta in October 2023, and operates web and mobile applications with video/audio communication, group-talk sessions for up to 10 participants, interview-summary pages, and (as of February 2025) a scout function for proactive employer outreach. The platform is free for individuals; monetization is B2B, via Team Plan subscriptions starting at ¥30,000/month with tiered discounts for startups (70% off), regional companies (50% off), and certified VC portfolio companies. Distribution combines direct enterprise sales, a sales partner program (launched April 2024), and a Certified VC channel that had grown to 12 partner firms by July 2025, plus a regional partnership with Fukuoka Growth Next.
The business runs as a two-sided network: 50,000+ individual users on the candidate side, 100+ paying companies on the employer side (up from 50 in early 2024), and 20,000+ completed casual interview sessions cumulatively as of October 2024. Pitta is regulated for paid employment placement in Japan (license 13-ユ-317261) and ISO/IEC 27001:2022 certified, and has received external recognition including Toyo Keizai's Great Venture 100 (2022) and Nikkei Cross Trend's 100 Companies Creating Future Markets (2026). The company is privately held, founder-and-investor owned following a ¥190M seed round in March 2022 from HIRAC FUND, ANOBAKA, and XTech Ventures, with ¥100M in registered capital and two co-founder CEOs (Nakamura Takuya and Watanabe Kiyoma).
Pitta firmographics
Firmographics- Name
- Pitta
- Legal name
- 株式会社Pitta
- Website
- https://pitta.me
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Pitta operates Japan's largest casual interview platform, connecting 50,000+ job seekers with company employees for informal pre-recruitment career conversations, monetized via B2B Team Plan subscriptions (¥30,000/month entry) sold to early-stage employers through direct sales, a sales partner program, and 12 VC partnerships.
- Ownership category
- akta.pro rank
Pitta industry classification
Industry- Product category
- Recruitment Software
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)
- akta.pro secondary industries
- Career Exploration & Job Shadowing Programs (EDAMAKAC), Employer Relations & Recruiting (Career Fairs) (EDALABAH), Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD)
Keywords
Where Pitta is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Pitta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Enterprise Team Plans (Subscription): Monthly subscription plans for companies ranging from 30,000 JPY per month, with various tiers including Startup Support (70% discount for companies within 3 fiscal years), Certified VC Plan (free additional month), Regional Support Plan (50% discount), and Recruitment Agency Plan. No success-based fees upon hiring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - 30,000 JPY/month starting |
| Subscription | Monthly | Startup Support Plan - 70% OFF basic price |
| Subscription | Monthly | Certified VC Plan - 1 additional month free |
| Subscription | Monthly | Regional Support Plan - 50% OFF basic price |
| Subscription | Monthly | Recruitment Agency Plan - High response rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Pitta product offering
Product offeringCore offering
Pitta operates Japan's largest casual interview platform that connects job seekers with company employees for informal career conversations, eliminating the formality and commitment of traditional recruitment processes. Individual users access the platform for free to browse and join casual interviews, while companies subscribe to paid Team Plans that unlock unlimited postings, scouting tools, and team collaboration features for proactive talent sourcing and referral hiring.
Product overview
Pitta operates as a unified casual conversation platform with a primary free consumer offering and an enterprise add-on. The core product, Pitta, is Japan's largest casual interview platform connecting individuals with company employees for informal career discussions. The enterprise tier, Pitta チームプラン, extends the platform with corporate hiring tools including unlimited posting, team collaboration features, scout functionality, and specialized plans for startups, VCs, and recruitment agencies. The platform was rebranded from Meety in October 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Pitta チームプラン: Corporate plan for enterprise recruitment featuring unlimited casual interview postings and scouting functionality. Includes specialized plans: 創業期応援プラン (Startup Support Plan), 認定VCプラン (Certified VC Plan), 地方応援プラン (Regional Support Plan), and 人材紹介プラン (Recruitment Agency Plan).
- Pitta Magazine
Products and services
- Pitta (ピッタ) Casual Interview Platform Japan's largest casual conversation platform that connects job seekers with company employees for informal career discussions, enabling users to explore career opportunities without immediate job-search intent or formal application.
- Pitta Team Plan (ピッタ チームプラン)
Quantifiable outcome
- 50,000+ platform users
- +4 more outcomes
Companies that use Pitta
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
Pitta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pitta partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fukuoka Growth NextstrategicStartup support facility in Fukuoka partnering with Pitta to support regional companies' recruitment. Regional Support Plan (50% discount) available for companies headquartered in target areas.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Pitta competitors and assessment
Company assessmentDirect peers
- Wantedly: Japanese recruitment and professional-networking platform heavily used by startups and tech talent; overlaps directly with Pitta's target users, employer-bid storytelling, and casual employer-first-look model — Wantedly is the closest scaled analogue to Pitta in Japan.
- YOUTRUST: Japan-focused referral-based recruiting platform serving the startup/tech talent pool; highly comparable to Pitta's Team Plan referral-hiring acceleration use case and overlapping customer base of startups and VC-backed companies.
- Green (Green Japan): Japanese job-matching platform supporting new-graduate and mid-career hiring with company-matching tools; competes with Pitta in the Japan casual-employer-discovery category for early-career and tech talent pipelines.
- Lapras: Japanese tech-engineer matching platform with portfolio/resume-based matchmaking for software engineering talent; directly competes with Pitta in the engineer recruiting category that Pitta categorizes prominently on its platform.
- Forkwell: Japanese tech-engineer career and recruiting community aggregating engineers' portfolios and supporting company outreach; comparable to Pitta's engineer-focused categorization and Japan-domestic tech recruiting play.
Broad incumbents
- BizReach: Japan's largest direct-hire/executive search platform operated by BizReach; provides subscription-based recruitment tools to enterprise employers and overlaps with Pitta's B2B paid subscription motion, though at significantly larger scale and across all professional levels.
- LinkedIn: Global professional network with recruiting tools (LinkedIn Recruiter, Talent Insights) used by Japanese employers; a broad incumbent against which Pitta differentiates via the casual-formula and Japan-startup focus.
- Indeed Japan: Japan's largest job-aggregator and recruiting platform (Recruit Group stable); a broad incumbent overlapping with Pitta on the demand side (employer recruitment) and supply side (job seeker discovery) of the Japanese recruitment market.
Emerging players
- Eight (Sansan): Japanese business-card-based professional networking app from Sansan increasingly being used for talent sourcing and professional identity; comparable to Pitta in building a Japan-first professional-graph business that can branch into recruiting.
Regional players
- Wellfound (formerly AngelList Talent): Global startup-and-tech-talent marketplace serving venture-backed employers; functionally similar to Pitta's startup-focused recruitment model but operating primarily outside Japan, representing an international expansion analogue/cap if Pitta were to go global.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pitta social profiles
Digital presencePitta compliance and trust
Trust signalCompliance3 records
Pitta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pitta leadership team
Management profileNumber of profiles
Profiles2 records
Pitta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pitta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pitta
What does Pitta do?
Pitta operates Japan's largest casual interview platform that connects job seekers with company employees for informal career conversations, eliminating the formality and commitment of traditional recruitment processes. Individual users access the platform for free to browse and join casual interviews, while companies subscribe to paid Team Plans that unlock unlimited postings, scouting tools, and team collaboration features for proactive talent sourcing and referral hiring.
Is Pitta a public or private company?
Pitta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pitta founded?
Pitta was founded in 2019.
Where is Pitta based?
Pitta is headquartered in Tokyo, Japan, in the Asia region.
How does Pitta make money?
One revenue line is on record: enterprise Team Plans (Subscription).
Who are Pitta's main competitors?
Direct peers on record are Wantedly, YOUTRUST, Green (Green Japan), Lapras and Forkwell. Broad incumbents are BizReach, LinkedIn and Indeed Japan. Eight (Sansan) is listed as an emerging player. Wellfound (formerly AngelList Talent) is listed as a regional player.
Does Pitta have an API?
No public API is recorded for Pitta.
What industry is Pitta in?
Pitta's product category is Recruitment Software. Its primary akta.pro industry code is BPACAFAC, Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare), with a secondary code of EDAMAKAC, Career Exploration & Job Shadowing Programs. Its NAICS code is 561311 and its SIC code is 7361.