Atlas

What Atlas does

ATLAS sp. z o.o. is Poland's largest producer of construction chemicals, founded in 1991 in Łódź by three engineers and operating as a privately-held limited liability company. The company manufactures a comprehensive range of building materials covering the full construction and renovation lifecycle, including tile adhesives and grouts (S2, S1, C2, C1 deformability classes), waterproofing systems (two-component and one-component membranes with crystallization-based self-healing technology), thermal insulation systems (ETICS), self-leveling floor screeds, plasters, gypsum products, interior and facade paints, mortars, impregnates, and concrete admixtures and pigments. Core chemistry capabilities rest on several proprietary technology platforms: Hybrix (hybrid gypsum-cement binder combining smoothness of gypsum with strength and moisture resistance of cement), AirMatrix (homogeneous aerated matrix for lightweight, fast-drying compounds), Gel Technology (workability optimization, shrinkage reduction), and Krystalizacja (self-repairing waterproofing coatings). The company operates R&D laboratories staffed by chemists and chemical engineers and has built an integrated portfolio of wholly-owned sub-brands including DOLINA NIDY (gypsum), FOX-DEKORATOR (decorative effects), NEXLER (roofing/waterproofing), GIPSAR, CESAL, and WIM, plus an SPED logistics subsidiary.

ATLAS generates revenue primarily through one-time sales of physical construction chemistry products distributed via building material wholesalers and DIY retail chains across Poland, supplemented by a direct e-commerce portal (Świat Atlasa) for registered professionals. The go-to-market combines a sales-led approach with field technical advisors, channel partner distribution, and a community-led growth model centered on the "Program Fachowiec" — a loyalty, training, and certification program grouping over 100,000 Polish contractors who receive dedicated magazines, training events, webinars, and loyalty points. The company serves four primary customer segments: professional contractors (primary), architects and designers (supported via AutoCAD/ArchiCAD material libraries), investors and homeowners, and industrial concrete producers (supplied with admixtures, pigments, and dedicated technical advisors). Pricing is set at the retailer/distributor level and is not publicly disclosed; the company supports volume through periodic promotional bundles and cashback campaigns. Geographic operations are anchored in Poland, with localized websites and reported market presence in the Czech Republic, Slovakia, Ukraine, Lithuania, Latvia, Hungary, Germany, Romania, and Russia.

Name

Atlas

Legal name

ATLAS sp. z o.o.

Website

https://atlas.com.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

ATLAS sp. z o.o. is Poland's largest construction chemicals manufacturer, producing adhesives, waterproofing, plasters, thermal insulation systems, floor screeds, paints, and concrete admixtures. The company serves professional contractors, retailers, architects, and concrete producers primarily in Poland with localized presence across ten Central and Eastern European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Construction Chemistry Products: ATLAS generates revenue primarily through the sale of construction chemistry products including adhesives, grouts, waterproofing, primers, insulation systems, floor screeds, plasters, paints, and mortars. Products are sold through distributors, wholesalers, and direct sales to contractors and builders.
2. Concrete Admixtures and Pigments: Specialized product line for concrete producers including water-reducing, plasticizing, air-entraining, and waterproofing admixtures, plus concrete pigments. Sold B2B to concrete manufacturers and precast producers.
3. Professional Services and Training: Revenue from training programs, certifications, and technical support services for construction professionals. The company organizes trainings across Poland through the Swiat Atlasa platform and certifies contractors.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Atlas manufactures and sells a full range of construction chemicals — tile adhesives and grouts, waterproofing membranes and systems, primers, complete thermal insulation systems (ETICS), floor screeds, plasters and gypsum products, interior and facade paints, mortars, impregnates and cleaners, and concrete admixtures with pigments. Products are sold under the ATLAS master brand and sub-brands (Dolina Nidy, FOX-DEKORATOR, NEXLER, GIPSAR, CESAL, WIM) to professional contractors, retailers, concrete producers, and end consumers via wholesalers, DIY chains, and a direct e-commerce portal.

Product overview

ATLAS is Poland's largest construction chemicals manufacturer offering a comprehensive portfolio of building materials organized into integrated product categories. The product range includes tile adhesives and grouts (with various deformability classes S2, S1, C2, C1), waterproofing solutions (two-component and one-component membranes, sealing tapes, terrace profiles), primers, thermal insulation systems (adhesives, thin-coat plasters including mineral, acrylic, silicone, hybrid, and decorative variants, facade paints), floor screeds and underlays (self-leveling hybrid, anhydrite, and cement types), plasters and gypsum products (finishing compounds, gypsum plasters, spackling compounds), acrylic sealants, interior paints, building renovation systems, mortars (plastering, masonry, repair types), impregnates and cleaning agents, and concrete admixtures with pigments. The company also operates subsidiary brands including DOLINA NIDY (gypsum products), FOX-DEKORATOR (decorative effects), NEXLER (roofing waterproofing), and others. Products are available in ready-to-use systems designed for complete construction or renovation of residential, public, and industrial buildings.

Differentiator

Problem solved

Functional benefit

Brands

• Dolina Nidy: Gypsum products division - gypsum finishing plasters, gypsum plasters, gypsum adhesives, and priming preparations
• FOX-DEKORATOR
• NEXLER
• GIPSAR
• M-System 3G
• ATLAS Sport Team
• Świat Atlasa

Products and services

• Kleje i fugi (Tile Adhesives and Grouts) Complete tile installation system including S2 deformable, S1 deformable, C2 elastic and C1 basic tile adhesives; epoxy, decorative, and cement grouts; silicones; and decoupling mats for tile installation across all deformability classes.
• Hydroizolacje (Waterproofing Systems) Comprehensive waterproofing product range including two-component elastic waterproofing (ATLAS WODER DUO), one-component sealing mortars with crystallization self-repair technology (ATLAS WODER SX), terrace profiles, sealing tapes, and accessories for pools, terraces, balconies, bathrooms, foundations, and basements.
• Grunty (Primers) Primers that reduce substrate absorbency and increase adhesion for various substrates including concrete, existing tiles, and OSB boards, available in two functional categories: absorbency-reducing and adhesion-enhancing.
• Ocieplenia (Thermal Insulation Systems / ETICS) Complete External Thermal Insulation Composite Systems (ETICS) including ready-made system sets (intensive colors, decorative, summer, winter, express, developer) and complex ATLAS systems — adhesives for polystyrene and mineral wool, thin-coat plasters (mineral, acrylic, silicone, hybrid, decorative), facade paints (acrylic, silicate, silicone), facade primers, and accessories.
• Posadzki i podkłady podłogowe (Floors and Floor Screeds) Self-leveling hybrid, anhydrite, and cement screeds plus cement floors for various applications including heated floors, with the flagship ATLAS SMS 60 ULTRA self-leveling cement floor screed featuring Gel technology and 3-60mm layer thickness.
• Gładzie i gipsy (Plasters and Gypsum Products) Finishing plasters, gypsum plasters, gypsum-based adhesives, and spackling gypsum products for wall and ceiling finishing, including the hybrid ATLAS NEXUS gypsum-cement plaster using Hybrix technology for universal application from basement to roof.
• Akryle (Acrylic Sealants) Elastic acrylic sealants for filling joints and gaps in construction applications.
• ATLAS M-System 3G Fastening System Proprietary quick mounting system for fastening gypsum-board (G-K) and OSB panels on walls, ceilings, attics, and floors, with adjustable spacing from 1cm and inclination adjustment for easy leveling of surface curvature and unevenness.
• Farby wewnętrzne (Interior Paints) Interior acrylic and latex paints for walls and ceilings, including eco, optimal, and professional grades with optional primer variants.
• Renowacja budowli (Building Renovation Systems) Renovation systems for buildings including waterproofing and drying systems, renovation plaster for plastered walls, and specialized products for damp building and historic structure restoration.
• Zaprawy (Mortars) Traditional plastering mortars, masonry mortars (for clinker, aerated concrete, silicates), and repair mortars for concrete, reinforced concrete, mineral surfaces, and mounting applications.
• Impregnaty i środki czyszczące (Impregnates and Cleaners) Specialty products for algae, fungus, and lichen removal; natural stone and gres impregnation; tile and grout impregnation; and cement/lime deposit cleaners.
• Domieszki, pigmenty, dodatki do betonu (Concrete Admixtures, Pigments, and Additives) Specialized concrete admixtures for ready-mix concrete (water-reducing, plasticizing, air-entraining, accelerating, retarding, sealing), admixtures for precast and vibropressed concrete, concrete pigments in multiple colors (white, brown, black, red, blue, orange, steel, green, yellow), and release agents — sold B2B to concrete manufacturers with technical advisor and concrete laboratory support.
• ATLAS NEXUS (Hybrid Gypsum-Cement Plaster) Hybrid gypsum-cement plaster using proprietary Hybrix technology that combines the smooth finish of gypsum with the strength and moisture resistance of cement. Universal application across walls, ceilings, filling grooves, and repairs from basement to roof, suitable for bathrooms, garages, and kitchens.
• ATLAS STR+ (Rapid-Setting Gypsum Board Joint Compound) Rapid-setting compound for jointing gypsum-board (G-K) panels featuring AirMatrix technology. Reinforced with fibers and polymers to deliver high strength and early hardness for drywall finishing.
• ATLAS GO! START & FINISH (2-in-1 Finishing Compound) 2-in-1 finishing compound that simultaneously smooths surfaces and fills gaps. Applied by trowel, roller, or spray machine with multi-layer application capability for drywall finishing.
• ATLAS SMS 60 ULTRA (Self-Leveling Cement Floor Screed) Self-leveling cement floor screed with Gel technology for layer thickness 3-60mm. Suitable as underlay for tiles, panels, floor coverings, and parquet.
• ATLAS GRAWIS DUO (Universal Thermal Insulation Adhesive) Universal adhesive for bonding polystyrene boards, mineral wool, and reinforced layer in ETICS, with 3D reinforcement delivering maximum adhesion within 24 hours.
• ATLAS GRAWIS ULTRA (Reinforced Layer Adhesive) Fiber-reinforced, highly elastic adhesive mass for the reinforced layer in ETICS. Enables facades in intense, dark, or extremely dark colors and resists extreme thermal stress.
• ATLAS GRAWIS P (Graphite Foam Adhesive) Graphite foam adhesive for bonding white and graphite polystyrene and other thermal insulation materials in ETICS. Thermal conductivity 0.034 W/mK.
• ATLAS GEMINI RSX (Silicone Facade Render) Silicone facade render with extreme resistance to weather conditions including hail. Self-cleaning effect with very high resistance to dirt; recommended for intense facade colors.
• ATLAS WODER DUO (Two-Component Elastic Waterproofing) Two-component elastic waterproofing for pools, terraces, balconies, and bathrooms. Fiber-reinforced, bridges cracks, and provides waterproofing for foundations and basements from inside.
• ATLAS WODER SX (Crystallization Sealing Mortar) Sealing mortar with crystallization technology (Krystalizacja) for waterproofing foundations, basements, and plinths with self-repair effect of the coating.
• DOLINA NIDY (Gypsum Sub-Brand) Atlas Group sub-brand specializing in spackling gypsums, gypsum finishes, cement-lime plasters, gypsum plasters, hybrid plasters, gypsum adhesives, and priming preparations.
• FOX-DEKORATOR (Decorative Effects Sub-Brand) Atlas Group sub-brand offering decorative effect sets, decorative plasters, decorative paints, wall preparation products, and wall protection solutions for interior decoration.
• NEXLER (Roofing and Waterproofing Sub-Brand) Atlas Group sub-brand offering liquid membranes, bituminous membranes, polyurethane sealants, and roof insulation systems for flat roofs and balconies.

Quantifiable outcome

• 100,000+ contractors in ATLAS community receiving training and support
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Dolina NidyminorOthersSubsidiary brand producing gypsum plasters, finishing plasters, gypsum-based adhesives, and priming preparations. Products include gypsum putties, gypsum plasters, cement-lime plasters, and hybrid plasters under the Dolina Nidy brand.
• FOX DEKORATORminorOthersSubsidiary brand specializing in decorative effects, decorative plasters, decorative paints, wall preparation products, and protective coatings for interior decoration.
• NEXLERminorStrategic or Co-development PartnerRoofing and waterproofing products brand offering bituminous membranes, liquid waterproofing, and accessories for flat roofs and balconies. Products available through ATLAS distribution network.
• GIPSARminorOthersGypsum products brand offering gypsum plasters and finishing products.
• Unia Europejska (EU Projects)minorOthersATLAS participates in EU-funded projects including development of floor screeds with high mechanical strength and reduced carbon footprint, and workplace safety improvement projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sika AG: Swiss global leader in construction chemicals (adhesives, sealants, waterproofing, concrete admixtures). Comparable product categories, but Sika is a public multi-billion CHF group with global R&D and distribution — a broad incumbent rather than a direct regional competitor.
• Mapei: Italian global construction chemicals manufacturer with a product portfolio that overlaps heavily with Atlas (tile adhesives, grouts, screeds, waterproofing, ETICS). Private, family-controlled, with deep Central European presence — a direct functional competitor, but at much greater scale.
• Henkel (Ceresit brand): Henkel's Ceresit brand is one of the most recognised construction chemicals names in Poland and CEE for tile adhesives, renders, and ETICS systems. Directly competes with Atlas in Polish retail/wholesale channels as part of Henkel's broader consumer and adhesive technologies portfolio.
• Saint-Gobain Weber: Saint-Gobain's façade and construction chemicals arm, strong in ETICS, renders, tile adhesives, and mortars. Competes with Atlas in Polish renovation and insulation systems as part of Saint-Gobain's broader building products portfolio.
• Knauf: Global building materials group with strong positions in gypsum plasters, insulation, and ETICS — directly comparable to Atlas's Dolina Nidy gypsum line and insulation systems. Operates a wide multi-category portfolio beyond Atlas's narrower construction chemicals focus.
• BASF Master Builders Solutions: BASF's construction chemicals division covering concrete admixtures, waterproofing, sealants, and repair mortars. Competes with Atlas on concrete admixture lines and waterproofing, but operates at global chemicals-platform scale.
• Bostik (Arkema): Arkema-owned adhesives and sealants group with construction segment offering tile adhesives, sealants, and waterproofing. Competes in overlapping SKUs and is part of a much broader industrial adhesives portfolio.

Direct peers

• Baumit: Austrian-headquartered construction chemicals specialist (renders, ETICS, plasters, screeds) with strong Central European footprint including Poland. Closest regional direct peer to Atlas in product mix, channel structure (wholesaler/DIY-led), and ETICS systems focus.
• Kreisel: Polish construction chemicals manufacturer (renders, adhesives, ETICS, plasters) and one of Atlas's most direct domestic competitors. Comparable size and product mix, focused on the same Polish contractor and wholesaler channels.
• Selena Group: Polish-headquartered global construction chemicals group (Tytan, Artelit, Quilosa brands) covering foams, sealants, adhesives, ETICS, and waterproofing. Closely comparable to Atlas in Polish market positioning and product breadth, with greater international weighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@atlaspolska
• Facebookfacebook.com/tylkoatlas
• LinkedInlinkedin.com/company/atlas-sp-z-o-o-
• Instagraminstagram.com/tylkoatlas
• TikToktiktok.com/@tylkoatlas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas