Planeta DeAgostini

What Planeta DeAgostini does

Planeta DeAgostini, operating through its legal entity Editorial Planeta DeAgostini S.A.U., is the Spanish subsidiary of Italy's De Agostini group (founded 1901) and runs a subscription-based direct-to-consumer collectibles and publishing business. The company distributes physical collectibles, scale model kits (1:6, 1:4, 1:43 scales), licensed miniatures and figures, books, comics, children's audio stories, and craft kits — sold primarily as multi-issue monthly subscriptions plus accelerated delivery plans and one-time full-kit purchases. Its product portfolio includes officially licensed collections tied to franchises such as Disney, Marvel, Lucasfilm (Star Wars), Ford, Bugatti, Ducati, Hasbro/Transformers, My Hero Academia, and World of Warcraft. The business serves three primary consumer segments — adult hobbyists and collectors, children and families, and franchise enthusiasts — across 20+ countries with country-specific websites and a 'Reserva Garantizada' hybrid retail pick-up channel supplementing home delivery.

The company has built a portfolio of over 2,500 collections since pivoting from traditional fascicle publishing to physical collectibles around 2000, and claims approximately 8.5 million cumulative customers globally, supported by roughly 350 employees. Revenue is generated through recurring subscription shipments (entry pricing as low as €1 for the first shipment), full-kit purchases at ~18% discount, and installment financing via Klarna, with payment processed through Visa, MasterCard, PayPal, Apple Pay, and SEPA direct debit. Its core technology footprint is traditional — editorial production, licensed IP curation, physical product manufacturing, and subscription logistics — with no disclosed AI/ML or proprietary software platform; distribution and content library are the principal differentiators rather than technology.

Planeta DeAgostini is privately held and wholly owned by Italy's De Agostini group, with a registered headquarters in Barcelona (Paseo de la Zona Franca 105) and an additional customer service office in Barcelona (Rosselló i Porcel 21). It operates under multiple trade identities including Planeta DeAgostini, DeAgostini, and Altaya across Europe, with the Fanhome brand serving Germany, the UK, and the US, indicating a multi-brand international architecture. Marketing relies on owned digital channels (e-commerce, Facebook, YouTube, Instagram, Pinterest), email/SEO, and licensed-IP demand generation rather than paid acquisition at scale.

Name

Planeta DeAgostini

Legal name

Editorial Planeta DeAgostini S.A.U.

Website

https://planetadeagostini.es

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Planeta DeAgostini is the Spanish subsidiary of Italy's De Agostini group, operating a subscription-based direct-to-consumer collectibles and publishing business serving hobbyists, families, and franchise enthusiasts across 20+ countries with licensed scale models, miniatures, books, and children's products.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Subscription-based Collectible Series: Customers subscribe to receive monthly shipments of collectible model kits, scale models, figures, books, and craft products. Each collection spans multiple issues/deliveries delivered over time. Revenue is recurring per shipment, with options for monthly subscription plans, faster delivery plans, or one-time full-kit purchases. The subscription model generates ongoing revenue from each active subscriber across 20+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Planeta DeAgostini operates a direct-to-consumer subscription business that sells collectible physical products delivered in monthly installments, including officially licensed scale model kits (e.g., Ford Mustang Shelby GT500, Ducati Desmosedici), miniature figures from major franchises (Marvel, My Hero Academia, World of Warcraft, Transformers), children's audio stories (Disney AudioCuentos), craft kits (diamond painting), and editorial books/comics. Each subscription series is bundled with proprietary fascicle magazines containing step-by-step assembly instructions and curated editorial content. Customers can choose between monthly subscription, accelerated delivery, or a one-time complete kit purchase option.

Product overview

Planeta DeAgostini operates as a multi-category subscription-based collectibles and publishing company offering a diverse portfolio of products organized around three core verticals: scale model kits (modelismo y maquetas) featuring iconic vehicles and characters available in various scales (1:6, 1:4, 1:43) with accompanying fascicle magazines and assembly instructions; miniatures and figures (miniaturas y figuras) comprising licensed collectible figures from franchises like My Hero Academia, Transformers, and World of Warcraft; and children's/educational products including Disney AudioCuentos audio stories and craft collections like diamond painting. The company employs a subscription commerce model where customers receive regular monthly deliveries, with flexible options including complete kit purchases (Kit Completo) and in-store reservation services (Reserva Garantizada). The product ecosystem is unified by official licensing agreements with major franchises (Disney, Ford, Bugatti, Marvel, Lucasfilm) and comprehensive editorial content that enhances each collectible with historical and contextual information.

Differentiator

Problem solved

Functional benefit

Products and services

• Modelismo y Maquetas (Scale Model Kits) Scale model kits of vehicles and iconic characters available in multiple scales (1:6, 1:4, 1:43), distributed via monthly subscription with accompanying fascicle magazines that provide historical context and step-by-step assembly instructions. Targeted at hobbyist modelers and collectors.
• Miniaturas y Figuras (Collectible Miniatures and Figures) Subscription series of collectible miniature figures and action figures featuring licensed characters from franchises such as My Hero Academia, World of Warcraft, and Marvel. Customers subscribe to receive regular deliveries of numbered collectibles.
• Disney AudioCuentos Audio story subscription collection for children combining Disney storytelling with listening and reading experiences, delivered with physical components and digital audio content. Targeted at children and families.
• Infantil (Children's Collections) Subscription collections of educational and entertainment products designed for young audiences, combining fun with learning through age-appropriate content and interactive elements. Targeted at children and families.
• Manualidades y Cursos (Crafts and Courses) Subscription craft and hobby collections, such as diamond painting kits, allowing subscribers to create decorative art pieces through step-by-step guided crafting activities. Targeted at creative hobbyists.
• Libros y Cómics (Books and Comics) Book and comic collections published by Editorial Planeta DeAgostini S.A.U., often bundled with collectible products or sold as part of subscription series. Targeted at readers and franchise fans.
• Coleccionismo (General Collectibles) General collectibles category encompassing limited-edition items, branded merchandise, and exclusive collectible products across various franchises and themes. Targeted at franchise enthusiasts.
• Renault Gordini 1/6 Scale Model Scale model kit of the Renault Gordini at 1/6 scale for hobbyist modelers, available via subscription on the Planeta DeAgostini platform.
• E.T., el extraterrestre Model Kit Iconic E.T. the Extraterrestre model kit based on the classic film, available via subscription on the Planeta DeAgostini platform starting from €1.
• My Hero Academia Figures Collection Subscription collection of My Hero Academia character figures for collectors, available via subscription starting at €2.99 for the first issue.
• Diamond Painting Collection Craft collection featuring diamond painting kits for creative hobbyists, available via subscription starting at €1 for the first issue.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DisneycoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for Disney-branded children's products including Disney audio stories and fairy tale collections for children. Disney content is featured prominently on the platform as a licensed franchise partner.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for Marvel-branded collectible products including action figures and collectible series featuring Marvel characters and franchises.
• LucasfilmcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for Lucasfilm franchises (Star Wars, etc.) used for collectible model kits and related products distributed through the platform.
• BugatticoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership for Bugatti-branded scale model vehicles and collectibles, leveraging the luxury automotive brand for high-end collectible product lines.
• FordcoreOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership with Ford Motor Company for Ford Mustang Shelby GT500 collectible scale model kits. The product is marketed with official Ford branding, and the model carries an authenticity certificate. Ford trademarks (including GT500 and Shelby designations) are used under license.
• My Hero AcademiaminorOEM/ Whitelabel/ Licensing PartnerLicensed anime/manga franchise for collectible figure series sold on the platform.
• World of WarcraftminorOEM/ Whitelabel/ Licensing PartnerLicensed gaming franchise for collectible model products (e.g., Lich King model kit) sold on the platform.
• TransformersminorOEM/ Whitelabel/ Licensing PartnerLicensed Hasbro franchise for Transformers Optimus Prime collectible model kits, marketed as an online-exclusive collection.
• DucatiminorOEM/ Whitelabel/ Licensing PartnerLicensed motorcycle brand for Ducati Desmosedici GP25 scale model kits featuring Marc Márquez, available as a new collection on the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Altaya: Operating company name listed as a DBA of Planeta DeAgostini; sister brand under the De Agostini parent running the same subscription model in Iberia and Latin America, making it the closest direct peer in portfolio and customer overlap.
• Eaglemoss: UK-based subscription collectibles publisher historically known for partwork model kits, die-cast vehicles, and figurines delivered via monthly installments — essentially the same subscription/partwork business model as Planeta DeAgostini, including licensed IP.
• Hachette Partworks (Welbeck Publishing Group): Major subscription partwork publisher (encyclopedias, model collections, magazines) operating the identical fascicle-by-fascicle subscription model that Planeta DeAgostini pioneered, with overlapping hobbyist and collector customer segments.
• Revell: Scale model kit manufacturer (cars, planes, ships) sold both direct and via hobby retail; competes head-on with Planeta DeAgostini's modelismo category for hobbyist wallet share, though distributed via traditional retail rather than subscription.
• Hornby: UK-based hobby brand offering model railways, scale model kits, and licensed collectibles (including automotive and pop culture), addressing the same hobbyist and collector segments as Planeta DeAgostini's scale model category.
• Airfix: Iconic UK scale model kit brand covering aircraft, military vehicles, and ships; directly comparable to Planeta DeAgostini's modelismo offering for hobbyist builders, though distribution is retail-led rather than subscription-led.
• Hot Toys: Premium collectible figure maker (Marvel, Star Wars, DC) targeting adult collectors at the high end; directly comparable to Planeta DeAgostini's licensed miniaturas y figuras lines but operating through authorized retail rather than subscription.

Broad incumbents

• Funko: Larger publicly listed collectibles manufacturer whose Pop! vinyls and licensed figurines (Marvel, Star Wars, Disney) compete directly with Planeta DeAgostini's miniaturas y figuras category, serving the same franchise-collector base at much greater scale.
• Bandai Namco: Global toy and collectibles incumbent (Gundam model kits, licensed figures) overlapping with both the modelismo and miniaturas product lines; offers similar hobbyist products at scale via traditional retail and DTC.
• Mattel: Major toy and games manufacturer with strong licensed IP (Disney, Lucasfilm via Hot Wheels and collectibles lines); competes with Planeta DeAgostini's licensed collectibles and children's categories at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/anunciostvplaneta
• Facebookfacebook.com/planetadeagostini
• Instagraminstagram.com/planetadeagostini
• Pinterestpinterest.es/chalkpaintES
• Xx.com/planetaagostini
• LinkedInlinkedin.com/company/editorial-planeta-deagostini-s.a.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planeta DeAgostini