Blakes Pharmacy

What Blakes Pharmacy does

Blakes Pharmacy is an independent community pharmacy operating from a single storefront at 18 Darlinghurst Road, Potts Point, NSW, Australia. The business is conducted through the legal entity Medicines Information Pty Ltd and has served the local Potts Point/Kings Cross community since the 1960s, with current owner-pharmacist Jen taking over in 2011. Core operations revolve around PBS prescription dispensing (including concession, entitlement, DVA, and repeat prescriptions), custom compounded medicines, pharmacist-administered vaccinations, sexual health medications (including HIV/PrEP dispensed under the S100 program with no co-pay for NSW residents), diabetes supplies via NDSS Access Point, and opioid substitution therapy via the THN program. The compounding service is staffed by pharmacists trained by PCCA and spans alternative dosage forms, dermatology, dental preparations, hormone replacement therapy, paediatric formulations, pain management, palliative care, veterinary compounding, sleep, hair loss, and discontinued-medicine recreation.

The pharmacy runs a diversified revenue model combining PBS script dispensing fees, OTC retail (first aid, vitamins, skin care, mobility equipment, Sigvaris compression, diabetes equipment), professional compounding services, and professional service fees (MedsChecks, Home Medicines Reviews, vaccinations, sleep apnoea services, naturopath consultations). It also distributes products at retail prices and provides home delivery within the local area. Technology infrastructure is built around third-party integrations: MedAdvisor for prescription management and app-based refills, Dragatron for online appointment booking, and ePrescription token processing — none are proprietary. The business does not operate an API, has no disclosed patents or trademarks, and has no funding history or external investors.

Go-to-market is direct-to-consumer via the physical storefront (open 7 days, extended hours until 11pm weekdays), supported by local SEO, content marketing through health topics on the website, referral partnerships with nearby medical practices (True Health Medical Practice, Macleay Street Medical Practice, Kings Cross Clinic, Fountain Medical Practice), and inclusive service positioning targeting the LGBTQ+ community and patients requiring discreet sexual-health consultations. Customer segments span general community patients, HIV/sexual-health patients, diabetes patients, opioid substitution patients, and compounding patients — all served from the single Potts Point location.

Name

Blakes Pharmacy

Legal name

Medicines Information Pty Ltd

Website

https://blakespharmacy.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Blakes Pharmacy is an independent community pharmacy in Potts Point, NSW, dispensing PBS prescriptions, custom compounded medicines, vaccinations, and specialised sexual-health and diabetes therapies to local patients, with extended 7-day trading hours.

Ownership category

akta.pro rank

Headquarters

HQ city

Potts Point

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PBS Prescription Dispensing: Blakes Pharmacy dispenses PBS (Pharmaceutical Benefits Scheme) prescriptions, Concession prescriptions, Entitlement Card prescriptions, and Repatriation/Repat/DVA prescriptions. This forms the core dispensing revenue stream.
2. Over-the-Counter Products: Sale of pharmacy products including first aid supplies, vitamins, supplements, skin care, cosmetics, over-the-counter medicines, home health and mobility equipment, diabetes equipment, compression stockings (Sigvaris), and health-related retail items.
3. Compounding Services: Customised compounded medicines prepared for patients with specific needs including alternative dosage forms, dermatology, dental preparations, hormone replacement therapy, paediatric formulations, pain management, and veterinary compounding.
4. Health Services: Fees for professional health services including vaccinations, MedsChecks, Home Medicines Reviews, pain management consultations, diabetes assistance, naturopath consultations, and other clinical services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Blakes Pharmacy is an independent community pharmacy dispensing PBS prescriptions, preparing customised compounded medicines, administering pharmacist vaccinations, and supplying sexual health medications (including HIV S100, PrEP, Hep C), diabetes supplies via NDSS, and opioid substitution therapies. It also retails over-the-counter pharmacy products (vitamins, skin care, first aid, mobility equipment, compression stockings) and provides professional clinical services such as MedsChecks, Home Medicines Reviews, blood pressure monitoring, sleep apnoea screening, and naturopath consultations.

Product overview

Blakes Pharmacy is an independent community pharmacy offering a comprehensive range of healthcare services centred around prescription dispensing and specialised compounding. The core offerings include PBS prescription services, custom compounded medicines, pharmacist vaccinations, and sexual health medications. Supporting services include medication management tools (Websterpaks, Scripts on File), health monitoring (blood pressure, diabetes), and specialised compounding sub-products covering dermatology, dental, hormone replacement, pain management, palliative care, paediatric formulations, veterinary, sleep disturbances, hair loss, and discontinued medicines. The pharmacy integrates with MedAdvisor for app-based prescription management and offers ePrescription handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Prescription Dispensing Service

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core.

• PCCA (Professional Compounding Chemists of Australia)coreTechnology or IntegrationBlakes Pharmacy's compounding pharmacists are fully trained by PCCA and have many years of experience providing compounded medicines. PCCA provides training and support for specialised compounding services including alternative dosage forms, dermatology, dental, hormone replacement, and other therapeutic areas.
• MedAdvisorcoreTechnology or IntegrationMedAdvisor is a digital prescription management platform that enables Blakes Pharmacy customers to manage prescriptions via mobile app. Features include monthly reminders, repeat tracking, prescription upload, and payment processing. The partnership allows Blakes to offer convenient digital prescription management.
• Australian Government - NDSS (National Diabetes Services Scheme)coreOthersBlakes Pharmacy is an NDSS Access Point, providing subsidised insulin needles, pump consumables, and blood testing strips to diabetes patients through the government-funded scheme.
• Australian Government - S100 ProgramcoreOthersBlakes Pharmacy dispenses HIV medications under the S100 program, meaning NSW residents do not have to pay the co-pay for HIV medications.
• Australian Government - Take Home Naloxone (THN) ProgramcoreOthersBlakes Pharmacy participates in the opioid substitution program offering replacement therapies (tablets, liquids, sub-lingual films) for eligible patients. The government-supported program is available for FREE for eligible patients.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy chain operating hundreds of stores nationally. Comparable to Blakes because it competes for the same prescription and OTC customers in metropolitan Sydney, but with an aggressive low-price, high-volume model that pressures independent operators like Blakes on script pricing and front-of-shop sales.
• Priceline Pharmacy: Mid-market pharmacy and beauty retailer with corporate and franchise stores across Australia. Comparable to Blakes because it offers full prescription dispensing, professional services, and front-of-shop health and beauty ranges, competing for the same Potts Point female and family demographics with brand-backed promotional cycles.
• TerryWhite Chemmart: National pharmacy banner group combining corporate and franchise stores with a focus on health services and professional programs. Comparable to Blakes because its network pharmacies offer compounding referrals, vaccinations, and MedsChecks — directly overlapping Blakes' extended service portfolio at scaled reach.
• Amcal Pharmacy: Long-established pharmacy banner group in Australia operating across corporate and franchise formats. Comparable to Blakes because it serves similar community-pharmacy patient needs (dispensing, vaccinations, compounding referrals) but with national procurement, marketing, and group-buying leverage that independents lack.
• Soul Pattinson (Sigma Healthcare): One of Australia's largest pharmacy retail networks and wholesale distributors, controlling multiple retail brands. Comparable to Blakes via the same PBS-dependent dispensing model, vertically integrated supply, and growing pharmacy services footprint that competes for the same metropolitan customer base.
• Cincotta Pharmacy: Australian independent-banner pharmacy group with a strong focus on compounding and clinical services across multiple NSW and interstate locations. Comparable to Blakes because its stores offer the same compounding, vaccination, and MedsCheck services as Blakes, operating at slightly larger scale through a multi-store banner model.
• Good Price Pharmacy Warehouse: Discount-format pharmacy chain offering prescriptions and OTC at competitive price points. Comparable to Blakes because it targets the same value-conscious Sydney prescription and OTC shopper with longer trading hours, threatening an independent pharmacy's price-sensitive patient cohort.

Direct peers

• National Custom Compounding (now part of Wesley Pharmacy): Australian compounding-focused pharmacy operating at specialty scale, offering customised preparations including HRT, dermatology, paediatric, and veterinary compounds. Directly comparable to Blakes' compounding arm because both compete for the same prescriber-driven, brand-loyal custom-compounding patients across Australia via postal and local dispensing.

Regional players

• Pharmacy 777: Western Australia-dominant pharmacy banner group emphasising professional services and compounding within its network. Comparable to Blakes in service breadth and pharmacist-led model, but operates primarily in WA rather than NSW, making it a regional rather than direct competitor.

Others

• MedAdvisor International (now Amplar Health): Australian digital prescription management platform that powers the MedAdvisor app Blakes uses for refill reminders and repeat ordering. Comparable as a partner/integrator rather than competitor, providing the digital engagement layer and repeat prescription stickiness for pharmacies like Blakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blakespharmacy
• LinkedInlinkedin.com/company/blakes-pharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blakes Pharmacy