Adventures In Good Company

What Adventures In Good Company does

Adventures In Good Company (AGC) is a privately held, direct-to-consumer adventure travel company that designs and operates small-group guided trips exclusively for women, including transgender, cisgender, and non-binary individuals who identify with the women's community. Founded in 1999 by Marian Marbury after the closure of Woodswomen, the company is headquartered in Fort Collins, Colorado, and serves women ages 18-87 (primarily 40-70), with approximately 75% of travelers joining solo. AGC has been owned and led by CEO Kelly Kimple since January 2020.

The core product is scheduled group trips across four styles — Hiking, Multisport, Paddling and Rafting, and Specialty Adventures — covering U.S. domestic destinations (East/Midwest, West, National Parks) and international regions (Africa, Asia, Canada, Central America/Caribbean, Europe, Oceania, South America). Group sizes are capped at 10-14 participants and are staffed by an internal network of more than 50 female guides, all holding CPR and Wilderness First Responder certifications. AGC also offers Private and Custom Trips for groups, and operates a separate retail site, the Good Adventure Shop, for gift certificates and merchandise. The technology stack is a standard nopCommerce e-commerce platform (v2.5.154) powering direct booking, customer portal access, and content marketing via the Adventuress blog and an email newsletter.

AGC's revenue is generated almost entirely from per-person trip fees on a land-cost-only basis, with deposits of $500 (U.S. trips), $600 (international trips), or 25% (custom trips) and final balance due 90-120 days before departure. Pricing is unit-based, with sample trips priced at $5,495-$5,995 per person, supplemented by early-bird, frequent-traveler, and referral discounts (capped at 15% combined). Ancillary revenue comes from merchandise and gift certificates through the Good Adventure Shop, plus referral consideration from Travelex Insurance Services. The business has been bootstrapped since founding, with no disclosed venture or private equity investment, and currently operates with a team of 11-50 employees.

Name

Adventures In Good Company

Legal name

Adventures in Good Company, Inc.

Website

https://adventuresingoodcompany.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventures In Good Company is a privately held, direct-to-consumer adventure travel operator running small-group guided trips (hiking, multisport, paddling, specialty) for women, including transgender and non-binary travelers, across U.S. and international destinations. Founded 1999 and owned by Kelly Kimple since 2020; bootstrapped, Fort Collins-based.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Women adventure travel
• Guided hiking tours
• Small group expeditions
• Outdoor adventure trips
• Custom trip planning

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Adventure Trip Bookings: Revenue generated from per-person trip fees for guided adventure travel experiences. Land costs only; airfare not included. Deposit required at booking ($500 US trips, $600 international, 25% for custom trips) with final payment due 90-120 days before departure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Adventures In Good Company is a women's adventure travel company that designs and operates small-group, all-women adventure trips. Offerings include guided hiking, multisport, paddling/rafting, and specialty adventure experiences across U.S. and international destinations, with logistics, female guides, accommodations, and most meals included.

Product overview

Adventures In Good Company operates as a unified adventure travel service offering small-group trip packages for women. The core product consists of guided adventure trips across US and international destinations, organized by trip style (Hiking, Multisport, Paddling and Rafting, Specialty Adventures) and region. The company also offers Private & Custom Trips as a module allowing groups to book existing itineraries privately or create custom adventures. An ancillary offering, the Good Adventure Shop, provides gift certificates and merchandise. All trips feature professional guides, accommodations, meals, and activities bundled into the trip price.

Differentiator

Problem solved

Functional benefit

Products and services

• Small-Group Adventure Trips
• Private & Custom Trips
• Good Adventure Shop

Quantifiable outcome

• Small group experiences with maximum 10-14 participants ensuring personalized attention and safety

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Exito TravelminorChannel Partner/ Reseller/ DistributorAirline ticketing partner that handles flight details for AGC travelers. Recommended to customers needing assistance with airfare bookings. To submit a request, travelers fill out Exito's Quote Request Form with AGC referral.
• Travelex Insurance ServicesminorGTM or Marketing PartnerTravel insurance provider offered through AGC for trip protection. AGC receives referral consideration for travelers purchasing coverage. Contact: 800-228-9792, location number 06-0331. Coverage underwritten by Zurich in North America.
• Anne Flueckiger Scholarship FundminorStrategic or Co-development PartnerMemorial scholarship fund established in partnership with Anne's friends and family to support a teacher who might not otherwise afford an AGC trip. AGC has partnered to honor her legacy and commitment to empowering women.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Women Expeditions: Direct competitor offering women-only adventure travel experiences including hiking, paddling, and cultural trips globally. Both companies share the women-only niche targeting independent solo travelers willing to pay premium prices.
• AdventureWomen: Direct peer specializing in women-only adventure travel with small group sizes, similar activity types (hiking, multisport, kayaking), and a comparable price point. Both target women 40-70 seeking active community-based travel.
• Gutsy Women Travel: Direct competitor in women's adventure travel with small group tours across global destinations. Operates a similar curated-trip model with comparable target demographic and pricing structure.
• Wildland Trekking: Specialized adventure travel operator focused on hiking and trekking trips in US National Parks and international destinations. Competes with AGC's hiking-focused departures with similar small-group guided formats.

Broad incumbents

• Backroads: Established active-travel company offering hiking, biking, and multisport trips globally. While not women-only, it competes in the active small-group adventure space at similar price points with broader demographic appeal.
• REI Adventures: Adventure travel arm of REI Co-op offering guided hiking, cycling, and multisport trips worldwide. Larger player with co-op backing that competes for the same outdoor enthusiast customers though not exclusively women-focused.
• G Adventures: Global adventure travel tour operator offering small-group trips across all continents. Competes in the guided small-group adventure space, though with a much broader customer base and younger demographic than AGC.
• Intrepid Travel: Larger adventure travel company with small-group trips worldwide. Competitor in the guided adventure space though targeting a broader demographic and offering more diverse trip styles.
• Mountain Travel Sobek: Premium adventure travel company specializing in hiking, trekking, and active expeditions globally. Competes in the high-end small-group adventure space with broader demographics than AGC's women-only focus.

Emerging players

• ROW Adventures: Specialized adventure outfitter offering rafting, kayaking, and hiking trips in wilderness destinations. Overlaps with AGC's paddling and rafting segments though more focused on water-based adventures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@adventuresingoodcompany
• Facebookfacebook.com/AdventuresinGoodCompany
• Instagraminstagram.com/adventuresingoodcompany
• Pinterestpinterest.com/adventuresingoodcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventures In Good Company