What THINKHOUSE does

THINKHOUSE is an independent, founder-owned creative communications agency headquartered in Dublin, Ireland, with a regional office in London. Founded in 2001, the firm positions itself as a youth marketing specialist serving primarily consumer brands targeting 16–35 year-old audiences, alongside Irish government and public-sector bodies. Major clients include Heineken Ireland, Orchard Thieves, Ben & Jerry's, Lucozade, Benecol, Tourism Ireland, RTÉ, HSE, and Webwise. The agency employs between 11 and 50 staff and is led by founder Jane McDaid (Head of Creative Innovation), with a leadership team spanning finance, sustainability, insights, and creator partnerships.

The agency's service offering is organized around three core pillars — Transformation (youth-led business change and reverse-mentoring), Planet (sustainability and ESG advisory via the proprietary RE-THINK framework), and Fame (brand-building creative campaigns across TV, PR, social, and out-of-home) — supported by two proprietary capabilities: The Youth Lab (insights, strategy and planning department publishing weekly 52INSIGHTS reports and running the annual Youth Culture Uncovered conference) and The Love Network (creator marketing platform underpinning the Foxpack Creator Marketplace). The agency also publishes YOUTH Magazine as a content platform. THINKHOUSE is B Corp certified (October 2023), a Government of Ireland SDG Champion (2024), and a recipient of multiple Cannes Lions including 8 awards for the Heineken Pub Museums campaign.

THINKHOUSE operates a B2B professional services revenue model, generating income through project fees and retainer arrangements with enterprise clients; pricing is not publicly disclosed and is quote-based. Go-to-market is sales-led and relationship-driven, leveraging existing client relationships, referrals, the Youth Culture Uncovered thought-leadership event, industry awards, and institutional partnerships with Enterprise Ireland and IDA Ireland (including participation in government trade missions to expand into the US market). Distribution is direct, with offices in Dublin and London serving Ireland, the UK, and select US targets.

Name

THINKHOUSE

Legal name

THINKHOUSE

Website

https://thinkhousehq.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

THINKHOUSE is an independent Dublin-based youth marketing agency serving consumer brands and Irish public-sector clients with creative campaigns, creator marketing, sustainability advisory, and proprietary youth culture insights. Founded in 2001 and B Corp certified.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Graphic Design Services (541430), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Youth marketing agency
• Creative communications services
• Brand advertising campaigns
• Sustainability strategy consulting
• Creator marketing platform

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Creative Services: Full-service marketing agency providing creative services including advertising, social & digital, PR, events, strategy and activation. Revenue generated through professional service fees and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

THINKHOUSE is a digital-first, B Corp certified youth marketing agency providing full-service creative communications including advertising, social & digital, PR, events, strategy and activation. Core services are organized around three pillars: Transformation (youth-led business change), Planet (sustainability and ESG advisory via the RE-THINK framework), and Fame (brand-building creative campaigns). Supporting capabilities include The Love Network for creator marketing and The Youth Lab for youth culture insights and research.

Product overview

THINKHOUSE is a digital-first, B Corp certified youth marketing agency offering a unified service portfolio spanning creative (advertising, social & digital, PR, events), strategy, and activation. The core offering is organized around three service pillars: Transformation (youth-led business change), Planet (sustainability and ESG via the RE-THINK framework), and Fame (brand building and creative campaigns). Supporting these are The Love Network (creator marketing capability) and The Youth Lab (insights and strategy department publishing 52INSIGHTS). The agency also produces YOUTH Magazine as a content platform. Services are delivered to major brands including Heineken, Orchard Thieves, Tourism Ireland, and various public sector organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformation Youth-led transformation service that helps companies understand and adapt to rapidly changing markets through cultural, attitudinal and behavioural insights, reverse-mentoring and immersive education programmes. Designed for marketing and business leaders seeking to embed youth perspective into corporate strategy.
• Planet Sustainability and ESG-focused service featuring the RE-THINK framework, helping businesses with sustainability visions, roadmaps, brand purpose, B Corp certification and DEI initiatives. Built on academic credentials including post-grad certification in Business Sustainability Leadership from TU Dublin and Cambridge Institute of Sustainability Leadership certification.
• Fame Brand fame and creative campaigns service spanning TV, PR, social and out-of-home advertising to build cultural relevance for brands. Delivered for major clients including Heineken, Orchard Thieves, Ben & Jerry's and Tourism Ireland.
• The Love Network Creator marketing capability powering influencer campaigns, creator partnerships and the Foxpack Creator Marketplace for emerging Irish creators. Connects brands with authentic creator talent for paid opportunities and brand collaborations.
• The Youth Lab Insights, strategy and planning department that investigates, decodes and translates youth culture to unlock growth opportunities for brands. Publishes weekly 52INSIGHTS reports and annual Youth Culture Uncovered research and events.
• YOUTH Magazine Online magazine showcasing emerging talent from fashion, photography, music and design, highlighting journeys of selected creative individuals. Functions as a content platform and creative talent showcase for the agency.

Quantifiable outcome

• Heineken Collabs campaign achieved 6.3+ million Instagram views, 2,000+ engagements
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Orchard Thieves (Heineken Ireland)flagshipStrategic or Co-development Partner · 23 March 2026Partnership to develop the Foxpack Creator Marketplace supporting emerging Irish creators through paid opportunities and brand collaborations. THINKHOUSE provides creator marketing expertise through The Love Network platform.
• Purpose DisruptorscoreStrategic or Co-development PartnerCollaboration on Good Life 2030 Ireland project funded by Creative Ireland. THINKHOUSE partners with Purpose Disruptors to drive systemic industry change on sustainability through cultural interventions.
• AdNetZerocoreStrategic or Co-development PartnerTHINKHOUSE participates in AdNetZero Ireland action groups 1 and 5, contributing to industry-wide efforts to decarbonize advertising and marketing operations.
• Airfield EstateminorStrategic or Co-development PartnerPartnership to launch Airfield Estate's Youth Board, providing youth insights and strategy for the organization.
• Purpose DisruptorscoreStrategic or Co-development PartnerTHINKHOUSE partners with Purpose Disruptors on the Good Life 2030 Ireland climate action project, driving systemic change in the creative advertising industry.
• TU DublinminorStrategic or Co-development PartnerTHINKHOUSE collaborates with TU Dublin on sustainability education, holding post-grad certification in Business Sustainability Leadership; also partners on Breakthrough Scholarship program.
• YugominorStrategic or Co-development PartnerPartnership with Yugo (global student accommodation brand) on youth-focused initiatives and the Breakthrough Scholarship program to increase diversity in the creative industry.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Iris Worldwide: Creative activation agency with a strong heritage in youth, sport and entertainment marketing. Directly comparable given the shared focus on youth audiences, brand activations and integrated campaigns for global brands.
• Mother London: Independent, creative-led agency of similar size profile based in London. Comparable as a full-service creative shop competing for the same enterprise-brand briefs and pitching culture-driven campaigns for global clients.
• Anomaly: Independently owned creative agency with offices across the US, UK and Asia. Comparable as a non-holding-company creative shop offering brand strategy, advertising and digital, often competing for the same digitally native, founder-led brand relationships.
• Droga5: Award-winning independent creative agency (now part of Accenture Song). Comparable as a creative-first agency known for culturally relevant, award-winning campaigns for major consumer brands.
• VCCP: Independent challenger network of agencies headquartered in London. Comparable as a mid-sized independent agency group offering integrated creative, media and customer experience services to enterprise clients.
• Bartle Bogle Hegarty (BBH): Iconic independent creative agency in London. Comparable as a long-established independent offering advertising, brand-building and content for major consumer brands, with comparable positioning and award culture.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu International. Comparable as a creative-services competitor for enterprise brand briefs, but operating as part of a much larger network with integrated media and data capabilities.
• Ogilvy: Heritage global advertising agency network. Comparable as a full-service creative and brand-building competitor for enterprise clients, but offering deeper resources, broader geographies and integrated PR/digital/consulting capabilities.
• Publicis Worldwide: Global creative network within Publicis Groupe. Comparable as a holder of major enterprise creative mandates (including co-credit on the Heineken Pub Museums campaign), but at vastly larger scale and geographic reach.
• Wieden+Kennedy: Large, globally recognised independent creative agency. Comparable in its independent agency model and award-winning creative output, but at significantly greater scale and geographic reach than THINKHOUSE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thinkhouseIE
• Facebookfacebook.com/lovethinkhouse
• Instagraminstagram.com/thinkhouse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THINKHOUSE