Pecos Valley Production

What Pecos Valley Production does

Pecos Valley Production is a vertically integrated cannabis company headquartered in Roswell, New Mexico, operating 22+ dispensary locations across the state. The company serves both adult-use consumers aged 21+ and medical marijuana patients aged 18+ with a valid card, offering flower, edibles, concentrates, vaporizers, pre-rolls, tinctures, topicals, CBD products, and accessories. Its in-house brand portfolio includes Dairy to Dank, Little Pot Co., PVCC (Pecos Valley Cannabis Co.), and the flagship Pecos Valley Production brand, with Wormholes Cannabis Infusion added as a self-infuse extract line in late 2025. The company originated from a dairy farming operation and positions itself around local roots, sustainability, and community engagement in New Mexico.

The business model is a direct-to-consumer retail operation supported by online ordering with in-store pickup, curbside pickup, and drive-thru fulfillment at participating locations. In January 2025, Pecos Valley Production added a B2B wholesale channel by listing its brands on the LeafLink cannabis marketplace, enabling other New Mexico retailers to carry its products. The company also runs a Moo Miles loyalty program and maintains an education-focused content presence (Consumer Education, Employee Education, Become a Patient) to drive repeat purchase and new patient acquisition.

Founding year is reported as 2016 with 251-500 employees, and the company is privately held. No external funding rounds, institutional investors, or financial disclosures are documented in the available data; ownership appears to remain with founder Clinton Greathouse and local operators. A voluntary precautionary recall of San Souci D2D Flower (Batch GH2FL2102424) was issued in 2025, reflecting compliance activity consistent with a vertically integrated producer-retailer.

Name

Pecos Valley Production

Legal name

Pecos Valley Production

Website

https://pecosvalleyproduction.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Pecos Valley Production is a vertically integrated New Mexico cannabis operator running 22+ retail dispensaries, serving both adult-use and medical consumers with in-house brands, online ordering, and B2B wholesale via LeafLink.

Ownership category

akta.pro rank

Product category

Cannabis Retail

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH), Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)

Keywords

• Medical cannabis dispensary
• Recreational cannabis retail
• Cannabis product sales
• In-house cannabis brands
• Cannabis wholesale distribution

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Retail Sales: Retail sales of cannabis products including flower, edibles, concentrates, vaporizers, pre-rolls, tinctures, topicals, CBD products, and accessories to both recreational consumers (21+) and medical marijuana patients (18+ with valid card) through multiple dispensary locations and online ordering with pickup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pecos Valley Production is a vertically integrated cannabis retailer that operates more than 22 dispensary locations across New Mexico, selling both recreational (21+) and medical (18+ with valid card) cannabis. Product categories include flower, edibles, concentrates, vaporizers, pre-rolls, tinctures, topicals, CBD products, and accessories, sold under four in-house brands (Dairy to Dank, Little Pot Co., PVCC, and Pecos Valley Production). The company also distributes its branded products wholesale to other New Mexico retailers through the LeafLink B2B platform.

Product overview

Pecos Valley Production operates as a vertically integrated cannabis company in New Mexico, offering both recreational and medical cannabis products through multiple dispensary locations. The company manages a multi-brand portfolio including Dairy to Dank, Little Pot Co., PVCC (Pecos Valley Cannabis Co.), and its primary Pecos Valley Production brand. Product offerings span the full cannabis spectrum: flower, edibles, concentrates, vaporizers, pre-rolls, tinctures, topicals, and CBD products. The company recently launched its Wormholes Cannabis Infusion product line featuring self-infusion extracts. With over 20 dispensary locations across New Mexico, the company serves both medical marijuana patients and recreational cannabis consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Dairy to Dank: In-house cannabis brand
• Little Pot Co.
• PVCC

Products and services

• Cannabis Flower Whole cannabis flower sold in multiple strains (sativa, indica, hybrid) and potency tiers, sold to recreational (21+) and medical (18+ with card) customers across New Mexico dispensary locations.
• Cannabis Edibles Cannabis-infused food and beverage products (gummies, baked goods, chocolates, capsules, beverages) available in microdose to 100mg+ potencies for adult-use and medical customers.
• Cannabis Concentrates Concentrated cannabis products such as wax, live resin, crumble, shatter, kief, diamonds, and badder sold in 0.5g and 1g sizes.
• Cannabis Vaporizers Cannabis vape cartridges (0.5g, 1g, 2g) and disposable vapes with THC potencies of 70% to 90%+, including live resin and rosin options.
• Cannabis Pre-Rolls Pre-rolled cannabis joints sold as singles and multi-packs, including infused (live resin, kief, concentrates) and CBD variants.
• Cannabis Tinctures Sublingual liquid cannabis extracts available in 0.1g, 0.5g, and 1g sizes, marketed for precise dosing and medical use.
• Cannabis Topicals Skin-applied cannabis-infused topical products for localized therapeutic effects.
• CBD Products Cannabidiol-based non-intoxicating cannabis products in multiple delivery formats, aimed at wellness consumers.
• Cannabis Accessories Cannabis consumption accessories and Pecos Valley Production branded merchandise sold alongside cannabis products in dispensaries.
• Wormholes Cannabis Infusion Standalone cannabis extract product line launched in December 2025 that lets customers self-infuse their own cannabis, marketed under the tagline 'Infuse Your Own Orbit'.
• Dairy to Dank (in-house brand) In-house cannabis brand sold across Pecos Valley Production's dispensaries and via LeafLink wholesale, featuring flower and extracts under the Dairy to Dank label.
• Little Pot Co. (in-house brand) In-house cannabis brand sold across Pecos Valley Production's dispensaries and via LeafLink wholesale, offering a distinct product line within the company's brand portfolio.
• PVCC — Pecos Valley Cannabis Co. (in-house brand) In-house cannabis brand sold across Pecos Valley Production's dispensaries and via LeafLink wholesale, focused on concentrates and other cannabis products.
• Pecos Valley Production (primary house brand) Primary house brand of Pecos Valley Production, representing the company's own cultivated and manufactured cannabis products sold at retail and wholesale.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LeafLinkcoreChannel Partner/ Reseller/ Distributor · 22 January 2025LeafLink is a B2B wholesale platform for cannabis retailers. Pecos Valley Production launched their wholesale operations on LeafLink in January 2025, enabling other cannabis retailers to purchase PVP products through the platform. This partnership helps expand distribution of PVP branded products to other dispensaries across New Mexico.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ultra Health: One of the largest New Mexico-based cannabis operators with multiple dispensary locations and cultivation capabilities statewide. Closest direct peer given overlapping NM geography, vertical integration, and adult-use + medical dispensary model.
• Sacred Garden: New Mexico-licensed cannabis cultivator and retailer operating multiple dispensaries across the state. Directly comparable in scope, geography, and adult-use + medical offering to Pecos Valley Production.
• Everest Cannabis Co. Multi-location New Mexico cannabis dispensary operator serving both recreational and medical customers. Directly comparable as a regional NM dispensary chain competing in the same end-markets as Pecos Valley Production.

Broad incumbents

• Cresco Labs: Multi-state cannabis operator with retail (Sunnyside), cultivation, and a national brand portfolio (High Supply, etc.). Comparable vertical integration and branded-product strategy, though at much greater scale.
• Green Thumb Industries: Multi-state cannabis operator with retail banners (RISE, etc.), cultivation, and branded consumer products. Comparable in vertical integration and multi-brand strategy, with overlapping NM presence via the RISE banner.
• RISE Dispensaries: Multi-state retail dispensary banner under Green Thumb Industries. Comparable as a multi-location cannabis dispensary operator with adult-use + medical menus and an online-ordering with pickup model.
• Verano Holdings: Vertically integrated multi-state cannabis operator with retail, cultivation, and branded product lines (e.g., MUV, Avexia). Comparable business model across dispensary retail + in-house brands, with active multi-state expansion strategy.
• Columbia Care (The Cannabist Company): Multi-state vertically integrated cannabis operator with retail, cultivation, and branded products. Comparable as a broad incumbent operating dispensaries in multiple U.S. markets including the Northeast and Midwest, with similar vertical integration strategy.
• Trulieve: Large multi-state cannabis operator with a strong retail dispensary footprint, branded product portfolio, and cultivation infrastructure. Comparable in vertically integrated dispensary + brand model, though operating across many more states.
• Curaleaf: Largest U.S. multi-state cannabis operator with retail, cultivation, and brand portfolios across dozens of states including New Mexico. Comparable business model (vertically integrated dispensary + brands) but operates at vastly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/pecos-valley-production-3a0197201
• Pinterestpinterest.com/pecosvalleydispensary
• Xx.com/officialpecosvp
• Facebookfacebook.com/PecosValleyProductionNM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pecos Valley Production