CORDIER

What CORDIER does

CORDIER is a Dutch wine importer and distributor headquartered in Zoetermeer, Netherlands, operating as a wholly-owned subsidiary of the French agricultural cooperative Invivo. The company sources, distributes, and supplies wines to B2B customers across the Netherlands, serving five primary segments: the hospitality sector (horeca including restaurants, hotels, and cafés), wholesalers, wine specialists, online retail, and general retail. Its core offering centers on a portfolio of over 530 SKUs aggregated from more than 48 wine houses across 14+ producer countries, covering red, white, rosé, sparkling, dessert, Port, Sherry, organic, and alcohol-free wines, with supplementary spirits and Keykeg-format products. Cordier positions itself as a sustainability-oriented partner with deep purchasing, distribution, and production expertise inherited from its Invivo parent.

The company runs an e-commerce platform with a B2B customer portal providing real-time pricing, stock availability, and next-day delivery for orders placed before 11:00 AM. Distribution is supported by a dedicated logistics partnership with Bouw Logistics and complemented by a direct sales force for enterprise hospitality and wholesale accounts. Beyond product distribution, Cordier delivers value-added services including curated wine concepts (themed selections with storytelling), POS materials, wine tastings, and the Cordier Academy — a wine education program run in partnership with WTOL Academy to upskill hospitality teams. The company holds IFS Broker certification, KVNW (Royal Dutch Wine Merchants Association) membership, and participates in the Wine in Moderation programme, reinforcing its trade credentials.

Revenue is generated through B2B wine distribution on a transaction-fee basis, augmented by value-added service revenue from concepts, tastings, training, and merchandising. Go-to-market combines a self-service online webshop for mid-market buyers with field-based direct sales and account management for larger horeca and wholesale customers. Content marketing through the corporate blog and email newsletter (via Mailchimp) supports demand generation, while partnerships with Bouw Logistics (warehousing/delivery) and WTOL Academy (training) extend operational and commercial capacity.

Name

CORDIER

Legal name

Cordier

Website

https://cordier-wines.nl

Company type

Private

Founded year

1733

Operating status

Operating

Headcount range

11–50 employees

Short description

CORDIER is a Dutch B2B wine importer and distributor, wholly-owned by French agricultural cooperative Invivo. It supplies over 530 wines from 48+ producer houses to the Dutch hospitality sector, wholesalers, wine specialists, online retailers, and retail, supported by an e-commerce portal, logistics partnerships, and wine education services.

Ownership category

akta.pro rank

Product category

Wine Distribution and Import

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine distribution
• B2B wine supply
• Wine importation
• Hospitality wine wholesale
• Wine portfolio curation

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Distribution: Revenue generated through purchasing, distributing, and producing wines to B2B customers including hospitality businesses, wholesalers, and wine specialists. Operates an online webshop for order placement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cordier purchases, imports, and distributes wines from more than 48 wine houses across 14 countries to B2B customers in the Netherlands, including the hospitality sector (horeca), wholesalers, wine specialists, online retailers, and general retail. Its core offering is a portfolio of over 530 wines (red, white, rosé, sparkling, dessert, organic, alcohol-free, house wines, Keykeg formats) complemented by value-added services such as wine concepts, storytelling, POS materials, wine tastings, and the Cordier Academy training program with WTOL Academy.

Product overview

Cordier is a wine trading and distribution company and subsidiary of French agricultural cooperative Invivo. The company offers a comprehensive wine portfolio of over 530 products including house wines (Huiswijn), still wines (red, white, rosé), sparkling wines, dessert wines, Port & Sherry, organic wines, alcohol-free wines, Keykeg formats, and spirits. Their offering is organized around over 48 wine house partnerships featuring international producers like M. Chapoutier, Craggy Range, and Chateau Maris. Beyond product sales, Cordier provides value-added services including wine concepts (themed selections), storytelling, POS materials, and wine tastings. They serve the Dutch hospitality sector (horeca), wholesalers, wine specialists, online retailers, and retail chains. The company emphasizes sustainable wine production, next-day delivery for orders before 11:00 AM, and wine education through their Academy program with WTOL Academy.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Portfolio (Wijnassortiment) Extensive ongoing assortment of over 530 wines including red, white, rosé, sparkling, dessert wines, Port & Sherry, organic, and alcohol-free wines from multiple countries for B2B customers.
• House Wines (Huiswijn) Curated house wine selection offered as a 'business card' for hospitality establishments, including white, rosé, and red options across varietals such as Chardonnay, Merlot, Tempranillo, and blends.
• Keykeg Wines Wine selection in Keykeg packaging format, including white, rosé, and red options designed for hospitality venues with sustainable packaging benefits.
• Wine Houses Portfolio (Wijnhuizen) Range of wines sourced from more than 48 wine houses worldwide, including Borgo Conventi, Café de Paris, Champagne Castelnau, Château de Valcombe, Craggy Range, M. Chapoutier, and Chateau Maris.
• Wine Concepts (Wijnconcepten) Curated themed wine concepts with storytelling elements designed to help hospitality businesses present distinctive wine selections.
• Storytelling Services Narrative and storytelling services that communicate wine heritage, terroir, and unique qualities to end customers on behalf of hospitality and retail partners.
• POS Materials Point-of-sale materials and promotional items supplied to support wine presentation and sales at hospitality and retail venues.
• Wine Tastings (Wijnproeverijen) Wine tasting events and experiences organized for hospitality businesses and trade partners, delivered in collaboration with WTOL Academy for training components.
• Cordier Academy (with WTOL Academy) Wine education and training services delivered with WTOL Academy to build wine knowledge and service skills in hospitality teams.
• Bordeaux Specials Specialized selection of Bordeaux wines, including Grand Cru Classés and Cru Bourgeois from prestigious estates such as Château Batailley and Château Haut-Bages Monpelou.
• Spirits & Distilled Beverages (Gedistilleerd) Selection of spirits and distilled beverages complementing the wine portfolio for hospitality and retail customers.
• Grape Variety Education Content Online educational resource detailing grape varieties such as Chardonnay, Riesling, Pinot Grigio, Cabernet Sauvignon, Merlot, and Tempranillo with tasting notes and food pairings.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• InvivocoreStrategic or Co-development PartnerCordier is a subsidiary of the French agricultural cooperative Invivo. The wine division of Invivo holds an exceptional position in the wine world through expertise in purchasing, distribution, and production of wines.
• WTOL AcademyminorStrategic or Co-development PartnerCollaboration extended to strengthen hospitality teams' wine knowledge and service skills. Cordier and WTOL Academy work together to provide wine education and training programs.
• Bouw LogisticscoreOthersLogistics partner providing warehousing and delivery services. Cordier and Bouw Logistics signed a new contract to strengthen and expand their collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• De Monnik Dranken: Dutch beverage wholesaler and wine importer serving horeca and retail across the Netherlands. Closest direct peer to Cordier in terms of B2B wine import model, Dutch-market focus and reliance on a multi-supplier portfolio.
• Baarsma Wine Group: Dutch wine importer and distributor with a multi-country portfolio focused on horeca and specialist retail. Directly comparable to Cordier in assortment breadth, target customers and Dutch-only geographic footprint.
• Colaris: Netherlands-based wine importer and merchant wholesaler serving hospitality and wine specialists. Overlaps with Cordier on B2B wine distribution, multi-origin sourcing and value-added services for horeca.
• Pallas Wines: Dutch wine importer offering a curated portfolio of international producers to horeca and retail. Comparable to Cordier in B2B focus, multi-country sourcing and reliance on producer partnerships.
• H. de Bie & Zn: Dutch wine import and wholesale business serving horeca and wine specialists. Closely comparable to Cordier in being a Netherlands-based importer-distributor with a multi-origin, B2B-focused model.

Broad incumbents

• Konings: Belgian-Dutch beverage wholesaler with significant wine activity serving horeca and foodservice. Overlaps with Cordier on wine distribution to hospitality but operates at larger scale and broader beverage portfolio.
• Sligro Food Group: Large Dutch foodservice wholesaler offering wine alongside a full-range horeca assortment. Competes with Cordier indirectly by giving operators a one-stop option that bundles wine with broader purchasing.

Emerging players

• Vinites: International wine sourcing and distribution platform active in multiple European markets including the Netherlands. Comparable to Cordier in B2B wine distribution and multi-origin sourcing, but differentiated by a more digital-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cordiernl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORDIER