De Monnik Dranken
- Company typePrivate
- Founded1918
- HeadquartersOldenzaal, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
What De Monnik Dranken does
De Monnik Dranken is a privately held Dutch beverage company, founded in 1918 and currently led by the fourth generation of the founding family, operating from its headquarters in Oldenzaal, Netherlands. It functions simultaneously as a beverage wholesaler, importer, and brand builder, distributing a portfolio of more than 10,000 articles spanning wines, spirits, beer, soft drinks, and related beverage products to HORECA (hospitality), retail/liquor store, and wholesale customers across the Netherlands. The company holds a Royal (Koninklijke) designation from the Dutch Royal Family, reflecting its long-standing market position, and employs over 130 people.
Its portfolio combines proprietary import and brand-building activities with distribution agreements for third-party international brands, including Franklin & Sons premium mixers (UK, partnership since 2023), Bellussi Prosecco (Italy), Hayman Distillers gin (UK), Filliers Distillery spirits (Belgium), Funny alcohol-free cocktails (Belgium), Divin alcohol-free wines (France), Santocci Limoncello (Italy), and Peychaud's bitters (US). On the technology side, the primary digital asset is the Monnik Bestelportal, an online ordering portal that enables existing B2B customers to place orders digitally, supplemented by HORECA staff training programmes and the Perfect Serves cocktail content platform.
De Monnik Dranken makes money through B2B wholesale transaction-based pricing on its 10,000+ SKU portfolio, importer margins on the international brands it brings into the Dutch market, and brand-building economics on proprietary and partner brands. Its go-to-market is primarily an enterprise field-sales motion with dedicated commercial managers covering different regions and product categories, supported by the online ordering portal for existing customers, the Slijters Promotie Plan for independent liquor stores, and event-driven engagement (Perfect Serve Barshow 2026, The Art of Drinks 2026) with bartenders and hospitality professionals.
De Monnik Dranken firmographics
Firmographics- Name
- De Monnik Dranken
- Legal name
- B.V. voorheen Firma H. Olde Monnikhof
- Website
- https://monnik-dranken.nl
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
De Monnik Dranken industry classification
Industry- Product category
- Beverage Wholesale Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
Keywords
Where De Monnik Dranken is headquartered
LocationHeadquarters
- HQ city
- Oldenzaal
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Monnik Dranken business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Beverage Distribution: Distribution of wines, spirits, beer, soft drinks and related beverage articles to customers throughout the Netherlands. Portfolio of more than 10,000 articles.
- Importer Revenue: Importing wines and spirits from various countries and continents, commercializing these brands on the Dutch market.
- Brand Building: Building and managing proprietary brands with heritage stories, leveraging differentiation and product quality.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
De Monnik Dranken product offering
Product offeringCore offering
De Monnik Dranken is a Dutch beverage wholesaler, importer, and brand builder operating since 1918. The company distributes more than 10,000 beverage articles — including wines, spirits, beers, soft drinks, and club/partydrinks — to HORECA, retail, and wholesale customers throughout the Netherlands. It also imports wines and spirits from multiple countries and develops proprietary heritage-led beverage brands.
Product overview
De Monnik Dranken is a Royal Dutch beverage company operating since 1918 with three core business functions: wholesaler (distributing over 10,000 beverage articles across the Netherlands), importer (importing wines and spirits from various countries and continents), and brand builder (developing brands with heritage). The company's product portfolio centers on three main categories: Spirits (gin, whisky, rum, liqueurs, and other distilled beverages), Wines (imported from France, Italy, Spain, South Africa, Argentina, Chile, Australia, and more), and Club & Partydrinks (ready-to-drink products). Key branded products they distribute or import include Franklin & Sons premium mixers (tonic waters, sodas, soft drinks), Funny alcohol-free cocktails and liqueurs from Belgium, Divin alcohol-free wines from France, Bellussi Prosecco and sparkling wines from Italy, Filliers Distillery spirits from Belgium (jenever, gin, whisky), Hayman Distillers gin and liqueurs from England, and Santocci Limoncello from Italy. The company also provides cocktail recipe content through their Perfect Serves platform and offers hospitality training services.
Differentiator
Problem solved
Functional benefit
Products and services
- Spirits Portfolio
- Wines Portfolio
- Club & Partydrinks Portfolio
- Franklin & Sons Premium Mixers
- Funny Alcohol-Free Cocktails and Liqueurs
- Divin Alcohol-Free Wines
- Bellussi Prosecco and Sparkling Wines
- Filliers Distillery Spirits
- Hayman Distillers Gin and Liqueurs
- Santocci Limoncello
- Peychaud's Aromatic Cocktail Bitters
- HORECA Training Services
Companies that use De Monnik Dranken
Customer profileSegments3 records
Ideal customer profiles3 records
De Monnik Dranken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Monnik Dranken partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Franklin & SonscoreFranklin & Sons is a UK-based premium mixer brand founded in 1886, specializing in tonic waters, sodas and soft drinks. De Monnik Dranken serves as importer and distributor for the Dutch market since 2023. The brand focuses on natural ingredients without preservatives, colors or sweeteners.
- Divin (Les Vignobles Villebois)coreDivin is a young and innovative company specializing in dealcoholized wines, producing premium 0.0% wines from their own vineyards in Touraine (Loire). De Monnik Dranken distributes their award-winning alcohol-free wines in the Netherlands.
- Funny (Les Grandes Distilleries de Charleroi)coreFunny is a Belgian pioneer in alcohol-free cocktails and liqueurs, with first variants launched in 1988. Produced by Les Grandes Distilleries de Charleroi (founded 1906). De Monnik Dranken distributes their full range of alcohol-free products including Mojito, Piña Colada, Limoncello, Amaretto, and more.
- BellussicoreBellussi is a leading Prosecco and Spumante specialist based in Valdobbiadene, Italy. De Monnik Dranken distributes their sparkling wines including Prosecco Brut DOC, Cuvee Prestige Brut, and various other Prosecco products.
- Hayman DistillerscoreHayman Distillers is a family-owned London gin distillery since 1863, the oldest gin-producing family in England. De Monnik Dranken distributes their full gin range including London Dry Gin, Old Tom Gin, Sloe Gin, and alcohol-free Hayman's London 0.0%.
- Filliers DistillerycoreFilliers is a Belgian distillery founded in 1869 in Deinze, specializing in jenever, gin, advocaat and whisky. De Monnik Dranken distributes their extensive product range including fruit jenevers, Barrel Aged Genevers, and whisky.
- Santocci LimoncellominorSantocci Limoncello is produced by Con La Mosca Europe BV, following traditional family recipes without artificial colors, flavors or fragrances. De Monnik Dranken distributes their Italian limoncello products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
De Monnik Dranken competitors and assessment
Company assessmentBroad incumbents
- Heineken: Global Dutch-headquartered brewer and cider/spirits owner (Heineken, Affligem, Desperados) with deep HORECA relationships in the same channel; broadly overlaps with De Monnik's on-trade beer and cider assortment.
- Bacardi Limited: Global spirits group with major rum, gin, and whisky brands (Bacardi, Bombay Sapphire, Grey Goose, Patrón, Dewar's) that flow through Dutch HORECA distribution channels structurally similar to De Monnik's import function.
- Pernod Ricard: Global spirits multinational whose portfolio brands (Jameson, Absolut, Chivas, Beefeater, Malibu) are staples across Dutch HORECA, making Pernod Ricard directly relevant as a principal supplier whose distribution choices shape De Monnik's channel economics.
- Diageo: World's largest spirits company whose brands (Johnnie Walker, Tanqueray, Captain Morgan, Smirnoff) anchor Dutch HORECA menus and import relationships comparable to those De Monnik maintains with Hayman's and Filliers.
- Rémy Cointreau: Premium-focused global spirits group (Rémy Martin, Cointreau, Hennessy) whose brand portfolio addresses the same premium HORECA customer base that De Monnik's brand-building pillar targets.
- Davide Campari-Milano N.V. Global aperitif and spirits group (Campari, Aperol, Wild Turkey, Grand Marnier) with a Dutch HORECA footprint that overlaps the spirits and aperitivo categories De Monnik distributes with partners like Peychaud's and Bellussi.
- Moët Hennessy (LVMH): LVMH's wines and spirits division (Moët & Chandon, Veuve Clicquot, Hennessy, Glenmorangie) supplies comparable premium on-trade accounts in the Netherlands through similar importer/distributor structures.
Direct peers
- Hanos: Dutch cash-and-carry foodservice wholesaler serving HORECA across the Netherlands with a comprehensive beverage and food assortment, directly comparable in customer segments and go-to-market approach.
- Sligro Food Group: Largest Dutch foodservice wholesaler serving the same HORECA, retail, and wholesale channels with a broad assortment including wines, spirits, beer, and soft drinks—a directly comparable B2B model at larger scale.
- Maxxam: Dutch beverage distributor serving HORECA accounts nationwide—the closest direct peer in scale and channel focus for De Monnik Dranken's wholesale and last-mile distribution function.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Monnik Dranken social profiles
Digital presenceDe Monnik Dranken financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Monnik Dranken leadership team
Management profileNumber of profiles
Profiles3 records
De Monnik Dranken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Monnik Dranken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Monnik Dranken
What does De Monnik Dranken do?
De Monnik Dranken is a Dutch beverage wholesaler, importer, and brand builder operating since 1918. The company distributes more than 10,000 beverage articles — including wines, spirits, beers, soft drinks, and club/partydrinks — to HORECA, retail, and wholesale customers throughout the Netherlands. It also imports wines and spirits from multiple countries and develops proprietary heritage-led beverage brands.
Is De Monnik Dranken a public or private company?
De Monnik Dranken is a private company. It is classified as family owned and is currently operating.
When was De Monnik Dranken founded?
De Monnik Dranken was founded in 1918. It employs 101 to 250 people.
Where is De Monnik Dranken based?
De Monnik Dranken is headquartered in Oldenzaal, Netherlands, in the Europe region.
How does De Monnik Dranken make money?
Three revenue lines are on record. Wholesale Beverage Distribution is the primary driver. The others are importer Revenue and brand Building.
Who are De Monnik Dranken's main competitors?
Broad incumbents on record are Heineken, Bacardi Limited, Pernod Ricard, Diageo, Rémy Cointreau, Davide Campari-Milano N.V. and Moët Hennessy (LVMH). Direct peers are Hanos, Sligro Food Group and Maxxam.
Does De Monnik Dranken have an API?
No public API is recorded for De Monnik Dranken.
What industry is De Monnik Dranken in?
De Monnik Dranken's product category is Beverage Wholesale Distribution. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands. Its SIC code is 5180.