A Better Today Recovery Services

What A Better Today Recovery Services does

A Better Today Recovery Services (ABTRS) is a private, for-profit treatment-referral and directory business founded in 2009 and headquartered in Scottsdale/Phoenix, Arizona. The company operates abtrs.com, a searchable web directory of 100+ vetted drug and alcohol rehab centers across 11+ US states, filterable by location, level of care (detox, inpatient, PHP, IOP, outpatient, sober living), condition treated, and insurance accepted across 80+ payers including major commercial carriers, Medicaid/Medicare, and Tricare.

ABTRS monetizes primarily as a lead-generation intermediary between individuals/families seeking addiction or mental health treatment and treatment centers seeking patient acquisition. Demand-side acquisition is driven by SEO-optimized content, a 24/7 admissions helpline ((888) 906-0952), email newsletters, YouTube, and organic social. On the supply side, the company lists treatment centers in exchange for referral/lead fees and offers marketing solutions for providers; it also operates a BetterHelp affiliate channel for online therapy referrals. The company itself does not deliver clinical care — it routes consumers to third-party providers.

The platform runs on standard web directory infrastructure (Elementor/CMS, search filters, insurance and condition taxonomies) with no proprietary technology or disclosed AI capabilities. Operations are supported by 11–50 employees across multiple Phoenix-area offices. Ownership is private and independent, with no disclosed institutional investors, subsidiaries, or M&A activity.

Name

A Better Today Recovery Services

Legal name

A Better Today Recovery Services

Website

https://abtrs.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

A Better Today Recovery Services is a private Phoenix-based directory and referral platform that connects individuals and families seeking drug, alcohol, and mental health treatment to 100+ vetted rehab centers across 11+ US states, monetizing via referral and listing fees.

Ownership category

akta.pro rank

Product category

Addiction Treatment Referral Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment referral
• Rehab center directory
• Substance abuse treatment
• Drug alcohol rehab
• Addiction recovery services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Referral and lead generation fees from treatment centers: A Better Today Recovery Services monetizes by listing treatment centers on its directory and directing prospective patients to those facilities. The company receives compensation when users purchase services through referral links (e.g., BetterHelp affiliate arrangement). The primary revenue model is lead/referral-based, where treatment centers pay for patient introductions sourced through the platform's directory, search filters, and helpline.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

A Better Today Recovery Services operates an independent, criteria-based online directory that lists and verifies drug and alcohol rehab centers across the United States, offering searchable filters by location, level of care, condition treated, and insurance accepted. The company supports consumers through a 24/7 confidential helpline and educational resources, and earns revenue via referral arrangements with listed treatment facilities and an affiliate partnership with BetterHelp for online therapy.

Product overview

A Better Today Recovery Services operates as an independent treatment center directory and referral service, not a single unified software product. The core offering is a searchable directory of drug and alcohol rehab centers across the United States, supported by search/filter functionality, a 24/7 helpline, educational resources, and an affiliate partnership for online therapy (BetterHelp). Treatment providers can also use marketing solutions to list their facilities. The platform aggregates treatment centers offering various levels of care including Detox, Inpatient, Residential, Partial Hospitalization (PHP), Intensive Outpatient (IOP), and Outpatient programs across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Center Directory

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BetterHelpsecondaryChannel Partner/ Reseller/ DistributorABTRS operates as a BetterHelp affiliate, receiving compensation when users purchase online therapy services through links provided on the ABTRS website. BetterHelp provides licensed online therapy for addiction counseling for individuals not yet ready for inpatient treatment. This affiliate relationship supports the 'not ready for treatment' segment of ABTRS' audience.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ABetterTodayRS
• YouTubeyoutube.com/@AbtrsRehab
• Facebookfacebook.com/ABetterToday
• LinkedInlinkedin.com/company/4859230

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Better Today Recovery Services