American Land & Leisure

What American Land & Leisure does

American Land & Leisure (AL&L) is a privately held outdoor recreation management company founded circa 1990 and headquartered in Pleasant Grove, Utah. The company operates and manages campgrounds and day-use recreation facilities on federal public land under concession agreements with the US Forest Service, and additionally manages facilities within six Pacific Gas & Electric (PG&E) watersheds in California. Its operational footprint spans six states — Washington, Oregon, California, Utah, Colorado, and Michigan — covering National Forests including White River, Siuslaw, Willamette, Stanislaus, Ashley, Dixie, and Huron-Manistee, with the largest concentrated presence in Oregon (55+ campgrounds) and Colorado (eight White River National Forest ranger districts).

The company's core product is the operation, maintenance, and reservation enablement of public-land recreation facilities. It does not develop proprietary technology; rather, its offering is the operational capacity — staffing, facility maintenance, camp-host deployment, and seasonal workforce management — required to deliver usable outdoor recreation assets on public lands. Reservations are routed through recreation.gov, the official federal booking platform, and the company additionally operates a job board and employment platform to recruit seasonal and year-round camp hosts, maintenance staff, and district managers across its multi-state footprint.

AL&L generates revenue through managed service arrangements under government concession contracts and utility company partnerships. Pricing at the consumer level is administered via recreation.gov, where fees vary by facility, campsite type, and season; specific commercial terms with the US Forest Service and PG&E are not disclosed. The customer base is end-user outdoor recreation enthusiasts (campers, families, day-use visitors), with the underlying contracting counterparties being federal and state land agencies plus PG&E. The company has operated continuously for over thirty years with no disclosed acquisitions, funding rounds, leadership transitions, or material restructuring events in the source material.

Name

American Land & Leisure

Legal name

American Land & Leisure

Website

https://americanll.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

American Land & Leisure is a privately held Utah-based operator that manages campgrounds and day-use recreation facilities across six U.S. states under concession agreements with the US Forest Service and PG&E, serving public-land outdoor recreation users via recreation.gov reservations.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Facility Management

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

akta.pro secondary industries

National/State Park Campgrounds & Public Campgrounds (THAMAJAI), Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

Keywords

• Public land recreation
• Campground management
• Outdoor recreation services
• Concession facility operations
• National forest camping

Headquarters

HQ city

Pleasant Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Campground and Recreation Facility Operations: American Land & Leisure generates revenue by managing campgrounds and day-use facilities on public lands under government concession agreements. They operate facilities in 6 states across the US, managing recreation areas within National Forests and utility company watersheds. Revenue comes from campsite reservations (booked through recreation.gov) and day-use fees at their facilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

American Land & Leisure operates and manages campgrounds and day-use recreation facilities on public lands under concession agreements with the U.S. Forest Service across six states (Washington, Oregon, California, Utah, Colorado, and Michigan), and under partnership with Pacific Gas & Electric (PG&E) in California watersheds. The company provides campsite reservations, facility maintenance, camp hosting, and outdoor hospitality services at National Forest and PG&E watershed sites. Campsite reservations are processed through recreation.gov, and the company also operates a job board for seasonal and year-round outdoor recreation employment.

Product overview

American Land & Leisure operates a portfolio of outdoor recreation facilities—campgrounds and day-use areas—managed in partnership with U.S. National Forests and utility companies. The company functions as a single product line focused on outdoor hospitality and public land recreation management. Key operational regions include: Utah (Ashley National Forest with Flaming Gorge NRA, and Dixie National Forest spanning four ranger districts); Oregon (Siuslaw and Willamette National Forests, totaling 55 campgrounds along the coast and Cascades); Michigan (Huron-Manistee National Forest, 14 campgrounds in the upper and lower peninsulas); Colorado (White River National Forest across eight ranger districts covering Aspen, Blanco, Dillon, Eagle, Holy Cross, Rifle, and Sopris areas); and California (Stanislaus National Forest plus PG&E watershed areas across eight watershed regions). The company also operates a job board platform for employment at these facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Campgrounds and Day-Use Facilities

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Pacific Gas & Electric (PG&E)coreStrategic or Co-development PartnerAmerican Land & Leisure operates campgrounds and day-use facilities within 6 PG&E watersheds in California (DeSabla, Drum West, Drum-Spaulding, Motherlode, Kings River, and Shasta watersheds). PG&E provides public access to recreational opportunities around their hydro-electric reservoirs and facilities.
• US Forest ServicecoreStrategic or Co-development PartnerAmerican Land & Leisure operates under concession agreements with the US Forest Service to manage recreation facilities in National Forests including White River National Forest (Colorado), Stanislaus National Forest (California), Ashley and Dixie National Forests (Utah), Siuslaw and Willamette National Forests (Oregon), and Huron-Manistee National Forest (Michigan).
• recreation.govcoreChannel Partner/ Reseller/ DistributorAmerican Land & Leisure partners with recreation.gov for campsite reservations. This is the primary booking platform through which campers discover and reserve campsites at American Land & Leisure facilities across all states.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Guest Services Inc. Guest Services operates lodging, food, and recreation concessions at national parks, ski resorts, and government-owned recreation facilities. Direct concession-management peer to AL&L in both federal outdoor recreation settings and government-customer relationships.
• Yogi Bear's Jellystone Park Camp-Resorts: Jellystone Park is a franchise network of family-oriented camp-resorts with amenities like pools, mini-golf, and scheduled activities. Comparable to AL&L on private campground operations serving family outdoor recreation demand; differs by being a franchised amenity-heavy resort model rather than a public-land concessionaire.
• Thousand Trails / Encore RV Resorts: Thousand Trails (owned by Equity LifeStyle Properties) operates a large network of RV resorts and campgrounds across the US. Comparable on the campground/RV park operations and recreation-stay side, though Thousand Trails is a private membership/RV-resort model rather than a public-land concessionaire.
• Recreation Resource Management (RRM): RRM is one of the largest private US operators of campgrounds, day-use areas, and marinas under concession agreements with the US Forest Service and other public agencies. Directly comparable to American Land & Leisure in customer (federal land visitors), business model (concession management), and product (campground + day-use operations).

Others

• USFS concessionaires collectively (e.g., California Land Management, Hoodoo Recreation): Other mid-sized private operators (e.g., California Land Management, Hoodoo Recreation, etc.) hold Forest Service and BLM concessions similar to AL&L. They compete head-to-head on the same bid opportunities and represent the closest direct competitive set on the concession side.

Broad incumbents

• Aramark: Aramark operates a large national/international concessions and hospitality business, including parks, resorts, and recreation facilities under contract with federal, state, and municipal clients. Overlaps with AL&L on government-owned recreation-site concessions and food/hospitality services at public-land sites.
• Delaware North: Delaware North's Parks and Resorts division operates lodging, food, and recreation services in national and state parks (e.g., concessions at major national parks). Competes with AL&L in the public-sector recreation/hospitality concessions market, though at a larger scale and broader service mix.
• Kampgrounds of America (KOA): KOA is the largest franchised campground network in North America, operating/franchising nearly 500 campgrounds across the US and Canada. Comparable to AL&L on the campground operations side and on traveler demand capture, though KOA's branded franchise model differs from AL&L's pure concessionaire model on public lands.
• Equity LifeStyle Properties (ELS): ELS is a publicly traded REIT owning and operating a national portfolio of RV resorts, campgrounds, and manufactured-housing communities. Adjacent comparable on RV park and campground operations, asset portfolio, and outdoor hospitality demand drivers, though ELS owns real estate where AL&L operates under concessions.

Emerging players

• Hipcamp: Hipcamp is a US outdoor-stay marketplace connecting campers with private land and public/partner-managed campsites, cabins, and glamping sites. Comparable as a competing distribution and discovery layer for the same end-camper audience, even though Hipcamp's model is primarily private-land marketplace rather than concession operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ALandLTweet
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Land & Leisure