Deborah Hospital Foundation

What Deborah Hospital Foundation does

Deborah Hospital Foundation is a 501(c)(3) nonprofit charitable organization founded in 1974 and headquartered at 212 Trenton Road, Browns Mills, New Jersey. It operates as the sole fundraising arm of Deborah Heart and Lung Center, New Jersey's only specialty heart, lung, and vascular hospital, which was itself founded in 1922 and operates a 95-bed facility serving an 800,000+ rural population in Burlington County. The Foundation's core function is to raise philanthropic capital from individuals, corporations, planned-giving donors, and event attendees to fund medical equipment, facility construction, and patient-care services at the affiliated hospital, with no out-of-pocket cost to patients under its 'no price on life' philosophy.

The Foundation's revenue model is built on five interlocking streams: donations and charitable contributions (one-time and recurring), planned giving and legacy gifts via wills, trusts, IRA rollovers, and beneficiary designations (with the Heritage Circle Society as recognition vehicle), medical equipment funding earmarked for specific hospital departments, campus naming opportunities ranging from $5,000 to $4 million, and event-based fundraising through the annual Red Tie Gala, 5K Run/Walk/Bike events, regional luncheons in NJ and Florida, and specialty events such as the Women's Expo and Casino Night. Go-to-market is event-driven and relationship-led, with distribution through online donation portals, a FreeWill partnership for online estate planning, direct major-gift outreach, and signature galas. Strategic positioning rests on the Foundation's 98+ year brand history, its regulatory standing as the only specialty cardiac hospital in New Jersey, and a tiered donor-recognition ecosystem including 11,000+ chapel plaques and tiered naming rights.

The Foundation is currently executing the multi-year $100 million Deborah100 capital improvement project (Phase 2 completed June 2026), funded by an $88.2 million USDA loan, $5 million and $1 million anchor gifts, a $662,000 employee campaign, and nearly $13 million in corporate commitments. It has been recognized with NJBIZ's 2024 Nonprofit of the Year award and a Charity Navigator 4-Star rating (the only multi-year 4-Star hospital foundation in New Jersey). Leadership is anchored by President and CEO Joseph Chirichella, EVP & Chief Philanthropy Officer Steve Toal (promoted March 2025), Chairman Robert Birnbaum, and a recently expanded board including Lem Burnham PhD, Laura Fredricks JD, John Ruga, and Ben Yang MD.

Name

Deborah Hospital Foundation

Legal name

Deborah Hospital Foundation

Website

https://deborahfoundation.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Deborah Hospital Foundation is a 501(c)(3) nonprofit in Browns Mills, NJ that raises charitable funds for Deborah Heart and Lung Center, New Jersey's only specialty heart, lung, and vascular hospital. It supports equipment, facilities, and patient care through donations, planned giving, naming rights, and signature events.

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Nonprofit fundraising services
• Hospital philanthropy programs
• Planned giving services
• Medical equipment funding
• Donor recognition programs

Headquarters

HQ city

Browns Mills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Donations and Charitable Contributions: The foundation generates revenue primarily through charitable donations from individuals, corporations, and events. Donors contribute through various methods including one-time gifts, recurring donations, and event attendance.
2. Planned Giving and Legacy Gifts: Revenue from planned giving vehicles including gifts in wills, living trusts, beneficiary designations (IRAs, life insurance, donor advised funds, commercial annuities), payable on death (POD) and transfer on death (TOD) accounts, and IRA rollovers. The Heritage Circle Society recognizes planned giving donors.
3. Medical Equipment Funding: Donations specifically directed toward funding life-saving medical equipment for the hospital departments including anesthesiology, operating room, cardiac catheterization lab, respiratory care, and electrophysiology.
4. Naming Opportunities: Donors can purchase naming rights for spaces throughout the Deborah campus including Deborah Heart and Lung Center, Medical Office Building, and Guest Residence, with gift levels ranging from thousands to millions of dollars.
5. Event-Based Fundraising: Revenue generated from signature events including annual galas, 5K run/walk events, luncheons, and specialty events. Fundraising totals reported for specific events (e.g., $270,000+ from 2025 Red Tie Gala).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Deborah Hospital Foundation is the charitable fundraising arm for Deborah Heart and Lung Center, New Jersey's only specialty heart, lung, and vascular hospital. The foundation raises funds through donations, planned and legacy gifts, naming opportunities, signature events, and tribute programs to support medical equipment acquisition, facility improvements, and patient care delivered without out-of-pocket expense to patients.

Product overview

Deborah Hospital Foundation is a charitable foundation that supports Deborah Heart and Lung Center, New Jersey's only specialty heart, lung, and vascular hospital. The Foundation's primary offerings center on fundraising programs including donations, planned giving, tribute programs, naming opportunities, and virtual campus tours. Key services include donor recognition initiatives (Heritage Circle Society, Chapel Plaque, Sunshine Forest, Donors of Distinction display), special events (Red Tie Gala, 5K Run/Walk/Bike events, Women's Expo, luncheons), virtual tour experiences of the hospital campus, and various giving mechanisms such as wills, trusts, IRA rollovers, and beneficiary designations.

Differentiator

Problem solved

Functional benefit

Brands

• Deborah100: The Campaign: Multi-year fundraising initiative to add new floors to the hospital with private inpatient suites, launched for the 100th anniversary celebration.
• Red Tie Gala
• Heritage Circle Society

Products and services

• Naming Opportunities Allows donors to name spaces throughout the Deborah campus—including areas within Deborah Heart and Lung Center, the Medical Office Building, and the new Guest Residence—with gift levels ranging from $5,000 to $4,000,000.
• Planned and Legacy Gifts (Heritage Circle Society) Enables donors to leave a lasting bequest through wills, living trusts, beneficiary designations (IRAs, life insurance, donor advised funds, commercial annuities), payable on death (POD) and transfer on death (TOD) accounts, and IRA rollovers.
• Chapel Plaque Tribute Program For a contribution of $300, donors receive four lines of personalized text displayed on the chapel's eternal light touch screen plaque display.
• Medical Equipment Funding Allows donors to specifically direct contributions toward funding life-saving medical equipment, with named items such as Hemodynamic Monitors ($80,200), Vascular Ultrasound Machines ($63,000), Contrast Delivery Systems ($205,000), Transport Ventilators ($8,500), and Electrosurgical Units ($7,800).
• Annual Red Tie Gala Signature annual black-tie fundraising gala featuring table purchases, auction items, and sponsorship packages targeting major donors and corporate sponsors in the Philadelphia/New Jersey region.
• Annual 5K Run/Walk/Bike Events and Women's Expo Community athletic fundraising events supporting cardiac and pulmonary care at Deborah Heart and Lung Center, alongside an annual Women's Health and Wellness Expo.

Quantifiable outcome

• 800,000 rural residents served in service area
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• FreeWillminorStrategic or Co-development PartnerPartnership with FreeWill provides free online will creation tool that allows users to include optional legacy donation to Deborah Hospital Foundation. The free resource helps individuals document estate wishes while supporting the foundation's planned giving program.
• Deborah Heart and Lung CentercoreOthersDeborah Hospital Foundation is the fundraising arm for Deborah Heart and Lung Center, New Jersey's only specialty heart, lung, and vascular hospital. All funds raised support hospital operations, equipment, facility improvements, and patient care.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• American Heart Association: A voluntary health organization that raises funds through events, corporate partnerships, and individual donations to support cardiovascular disease research and education. Highly comparable as a fundraising-driven, event-led nonprofit with a cardiovascular mission focus overlapping directly with Deborah's heart-and-lung positioning.
• St. Jude Children's Research Hospital / ALSAC: The fundraising and awareness organization for St. Jude Children's Research Hospital. Comparable as a hospital-affiliated 501(c)(3) that runs signature events (gala, run/walk, radiothon), naming opportunities, and planned-giving programs to fund a specialty medical institution — a near-analogous model to the Deborah Hospital Foundation / Deborah Heart and Lung Center structure.
• Shriners Hospitals for Children: A network of specialty pediatric hospitals funded entirely through charitable donations, providing care regardless of families' ability to pay. Closely parallels Deborah's 'no out-of-pocket cost' philosophy and event/donation-driven revenue model for a specialty hospital system.
• March of Dimes: A voluntary health organization that raises funds through signature events (March for Babies), major gifts, and planned giving to support maternal and infant health. Comparable as an event-led, donation-funded 501(c)(3) with disease/condition-specific mission focus analogous to Deborah's cardiac specialization.
• Susan G. Komen: A voluntary health organization running signature Race for the Cure events, galas, and major-gift programs to fund breast cancer research and patient support. Highly comparable event-driven fundraising model and donor-recognition architecture to Deborah's Red Tie Gala and naming-opportunity programs.
• Make-A-Wish Foundation: A 501(c)(3) that funds a specific beneficiary experience through events (gala, walk/runs), planned giving, and major-gift campaigns. Comparable operating model — donation-driven, event-led, multi-tier giving programs (tribute, naming, legacy) supporting a defined mission — to Deborah's structure, though with a non-clinical beneficiary.

Regional players

• Children's Hospital of Philadelphia (CHOP) Foundation: The fundraising arm of a major Philadelphia-area specialty pediatric hospital. Comparable as a regional hospital foundation running signature galas, naming opportunities, and planned-giving programs in the same Northeast geography that Deborah serves, though at significantly larger scale and pediatric focus.
• Robert Wood Johnson University Hospital Foundation: A NJ-based hospital foundation supporting a major regional health system. Comparable as a same-state hospital foundation with signature galas, planned-giving programs, and corporate sponsorship, though operating at broader scope (general acute care) rather than Deborah's specialty focus.

Broad incumbents

• Cleveland Clinic Foundation: A nationally recognized specialty hospital system with a dedicated fundraising foundation, planned-giving program, and naming opportunities. Comparable as a specialty-hospital-affiliated foundation with similar donor channels, but operating at substantially larger scale and broader geographic reach.

Emerging players

• Robert Wood Johnson Foundation: One of the largest US health-focused grantmaking foundations. Comparable as a NJ-based, health-mission grantmaking organization that funds healthcare initiatives through donations and endowment returns, though at vastly larger scale and with research/policy emphasis rather than a single-hospital mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeborahHospitalFoundation
• LinkedInlinkedin.com/company/deborah-heart-and-lung-center-deborah-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deborah Hospital Foundation