Highline Electric

What Highline Electric does

Highline Electric Association is a member-owned electric cooperative founded in 1938 and headquartered in Holyoke, Colorado, distributing electricity to members across northeastern Colorado and southwestern Nebraska through three offices (Holyoke, Sterling, Ovid) and 101-250 employees. Its core technology platform comprises electric distribution infrastructure including power lines, substations, transformers, and Advanced Metering Infrastructure (AMI) that captures demand data for three-part rate structures (demand, energy, and service charges). The cooperative operates a load control system with 16 control groups for demand management and offers real-time solar generation monitoring for the River View solar installation, with 23,193,100 kWh all-time production tracked.

Name

Highline Electric

Legal name

Highline Electric Association

Website

https://hea.coop

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Highline Electric Association is a member-owned electric cooperative founded in 1938, distributing electricity to residential, agricultural, and commercial members across northeastern Colorado and southwestern Nebraska through three offices, with AMI-based demand billing and renewable energy programs.

Ownership category

akta.pro rank

Product category

Electric Utility Distribution

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Service Drops, Metering & Grid Connections (Last-Mile) (EUAEACAG)

Keywords

• Electric distribution services
• Rural electric cooperative
• Energy efficiency programs
• Demand billing services
• Renewable energy programs

Headquarters

HQ city

Holyoke

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Sales: As a member-owned electric cooperative, Highline generates revenue through electricity sales to its members. Members pay for electricity consumption based on applicable rate schedules including energy charges, demand charges, and service charges. The co-op is part of Tri-State Generation and Transmission Association for power supply.
2. Member Services and Fees: Revenue from various member service fees including late payment charges (1.5% per month on unpaid balance), reconnect charges ($60 for normal hours, $90 for outside normal work time), short check fees ($20), and service application fees.
3. Load Control Programs: Demand-side management programs where members enroll in load control options, allowing the co-op to manage electricity demand during peak periods in exchange for reduced rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Highline Electric Association is a member-owned rural electric cooperative that distributes electricity to residential, agricultural, commercial, and industrial members across northeastern Colorado and southwestern Nebraska. The cooperative offers core electric service with three-part demand billing, complemented by programs such as net metering, Green Power renewable purchases, On-Bill Repayment financing, load control, weatherization, prepaid billing, and rebates for energy-efficient equipment.

Product overview

Highline Electric Association is a member-owned rural electric cooperative providing electricity distribution services to members in Colorado and Nebraska through three offices (Holyoke, Sterling, Ovid). The cooperative offers a unified suite of energy products and services centered on its core electric service, complemented by digital member services (online account management, mobile app, Quick Pay), demand management programs (Load Control, demand billing), energy efficiency offerings (LED yard lights, electric thermal storage, rebates, On-Bill Repayment financing), renewable energy programs (solar/net metering, Green Power), and prepaid billing options. The cooperative also provides community programs including youth scholarships and leadership camps, capital credits returns, loan assistance for economic development, and income-qualified weatherization assistance. A significant infrastructure investment through a $1.02M DOE WARN grant focuses on wildfire mitigation with smart grid technology deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Service Residential, agricultural, commercial, and industrial electric distribution service provided to members within HEA's defined service territory in northeastern Colorado and southwestern Nebraska. Members apply for service through the membership application process and receive monthly billing.
• Online Account Management Self-service web portal allowing members to view accounts, pay bills, check usage, and access demand data through online.mypcsportal.com.
• Mobile App Free mobile application available on Apple App Store and Google Play for iOS and Android devices, enabling members to pay bills and manage their electric service accounts.
• Quick Pay Guest bill payment service allowing non-account holders to make payments on HEA accounts without creating an online account, accessed through paymentservicenetwork.com.
• Load Control Demand management program with 16 control groups (Option 1/1A and Option 2/2A) that can be remotely controlled during peak usage periods. Members can view current load control status (current capacity 127,487 kW) via the HEA website showing which groups are being controlled. Enrolled members receive reduced rates in exchange for allowing demand management.
• LED Yard Light Caretaker LED luminaire for dusk-to-dawn area lighting. Model at 50 watts produces 6,983 lumens, priced at $210 without rebate. Available for purchase by members for area lighting needs.
• Electric Thermal Storage Steffes Electric Thermal Storage (ETS) units offered to HEA members for energy-efficient heating solutions, storing electricity as heat during off-peak periods.
• Rebates & Energy Efficiency Programs Comprehensive rebate programs covering motors and variable speed drives, appliances, water heaters, outdoor power equipment, EV chargers, heat pumps, and smart thermostats for HEA members.
• On-Bill Repayment (OBR)

Quantifiable outcome

• $1,345,473.18 returned to members as capital credit allocations for 2024
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Tri-State Generation and Transmission AssociationcoreStrategic or Co-development PartnerTri-State is HEA's wholesale power supplier, providing electricity to the co-op. The partnership includes collaborative programs such as On-Bill Repayment, Weatherization program, Youth Leadership Camp, scholarships, and Green Power renewable energy program. Tri-State coordinates the Electrify & Save initiative with HEA as a participating co-op.
• Touchstone EnergycoreGTM or Marketing PartnerNational brand cooperative providing marketing support and cooperative identity. HEA operates under Touchstone Energy branding with access to cooperative programs, resources, and national marketing initiatives.
• Energy Resource Center (ERC)majorImplementation/ SI/ Consulting PartnerERC provides energy efficiency services including energy audits and weatherization improvements for HEA members. The Northeastern Colorado Regional Office located in Sterling serves HEA's service territory.
• Holy Cross EnergycoreStrategic or Co-development PartnerLead coordinator of the WARN consortium of 38 electric co-ops receiving federal wildfire mitigation funding. HEA participates as a member of this consortium coordinated by Holy Cross Energy.
• NRECA ResearchmajorStrategic or Co-development PartnerNational Rural Electric Cooperative Association Research division coordinates the WARN consortium, providing expertise and resources for wildfire mitigation infrastructure projects across participating co-ops.
• Zero HomesmajorStrategic or Co-development PartnerPartner in the Electrify & Save On-Bill Repayment program, communicating financing opportunities to members and helping connect them with energy efficiency upgrades.
• Dolly Parton's Imagination LibraryminorOthersHEA promotes Dolly Parton's Imagination Library book-gifting program to families with children from birth to age five, connecting members with free monthly book deliveries.
• Colorado Rural Electric Association (CREA)minorStrategic or Co-development PartnerHEA participates in CREA's Legislative Directory app providing searchable database of Colorado legislative contact information, district maps, and political resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nebraska Public Power District: Statewide public power provider in Nebraska with generation, transmission, and distribution assets. Larger and more diversified than HEA, but comparable in serving agricultural/residential load in overlapping service geographies and the wholesale supply chain to Nebraska distribution co-ops.

Others

• Tri-State Generation and Transmission Association: Wholesale power supplier and partial parent to HEA. Not a direct competitor, but the most economically and strategically connected entity to HEA — every distribution decision at HEA is shaped by Tri-State's rates, programs, and generation transition roadmap.
• Touchstone Energy Cooperative Network: National brand and services cooperative of which HEA is a member. Functions as an industry peer network and shared marketing/governance platform rather than a competitor, but defines much of HEA's brand identity and program access.

Direct peers

• Holy Cross Energy: Colorado electric distribution cooperative and lead coordinator of the WARN consortium in which HEA participates. Comparable in Tri-State membership, wildfire-mitigation focus, and progressive clean energy programs, but larger and more mountainous in territory.
• San Isabel Electric Association: Southern Colorado rural electric distribution cooperative and Tri-State G&T member. Comparable cooperative structure, agricultural/mixed-member base, and similar program suite (rebates, OBR, net metering).
• Morgan County Rural Electric Association: Northeastern Colorado distribution cooperative affiliated with Tri-State G&T. Closely comparable in member base composition (agriculture-heavy), load profile, and reliance on demand/irrigation rates.
• Poudre Valley Rural Electric Association: Member-owned electric distribution cooperative serving a similar northeastern Colorado territory. Direct comparable in customer mix (residential, agricultural, small commercial), cooperative structure, and dependence on Tri-State G&T for wholesale power.
• Y-W Electric Association: Colorado rural electric distribution cooperative (member of Tri-State G&T) serving a comparable rural/agricultural service area. Directly comparable in scale, cooperative governance, and program offerings.
• Wheatland Electric Cooperative: Member-owned distribution cooperative operating in western Kansas with a comparable rural/agricultural profile. Direct peer in scale, business model, and program offerings to small Plains distribution co-ops.

Regional players

• Niobrara Valley Electric Membership Corporation: Member-owned electric distribution cooperative in northern Nebraska. Operates across a different sub-region than HEA but is highly comparable in cooperative model, agricultural customer mix, and rural Plains service profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HighlineElectric
• Facebookfacebook.com/HighlineElectric
• LinkedInre.linkedin.com/company/highline-electric-association
• Instagraminstagram.com/highline_electric_association
• Xx.com/heacoop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highline Electric