Garrod Farms Stables

What Garrod Farms Stables does

Garrod Farms Stables is a privately held, family-owned estate winery and equestrian facility in Saratoga, California, in the Santa Clara Valley foothills minutes from Silicon Valley. The operation is owned and operated by the fifth generation of the Garrod family, which has held the property continuously since 1893; the sixth generation is described as growing up on-site. The business runs two integrated product lines from a single property at 22645 Garrod Rd: Cooper-Garrod Estate Vineyards, which produces 100% estate-grown, CCOF-certified organic and CSWA-certified sustainable wines (including Cooper-Garrod Varietals and the Test Pilot Blends series named after NASA aircraft flown by founding winemaker George Cooper), and Garrod Farms Stables, which provides horseback trail rides, CHA-certified riding lessons, horse boarding, summer camp, vaulting (home of Mt. Eden Vaulting Club), and pony rides.

The estate spans 28 acres of organic vineyard, five riding arenas, two longing arenas, a round pen, three horse wash racks, and 20+ miles of trail access, supplemented by Bird Flat Ranch near Susanville for hay production. Sustainability infrastructure includes a 77 kW solar array covering 90+% of energy usage and steam-based barrel cleaning. The technology stack is conventional: an OrderPort-hosted e-commerce wine shop, website with SEO and newsletter capture, and organic social media on Facebook, Instagram, and TikTok.

The company monetizes through multiple revenue streams: direct wine sales via on-site tasting room and online shop; a three-tier quarterly Wine Club subscription ($115-$125/quarter for 3-bottle, scaling to ~$500/quarter for 12-bottle); equestrian services on per-month boarding and per-ride lesson pricing; private event hosting ($900-$3,000 for 3-hour venue rental across three spaces for 32 to 90 guests); and add-on sales of compost, hay, and firewood. Wine is shipped to most U.S. states, while equestrian services and events are predominantly regional/Bay Area. Distribution is entirely direct-to-consumer; there are no disclosed wholesale, distributor, or institutional accounts.

Name

Garrod Farms Stables

Legal name

Garrod Farms

Website

https://garrodfarms.com

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Garrod Farms Stables is a family-owned estate winery and equestrian facility in Saratoga, California, operating continuously since 1893. It produces organic Cooper-Garrod and Test Pilot Blend wines and offers trail rides, lessons, boarding, summer camp, vaulting, and event hosting to Bay Area consumers and DTC shipping customers nationwide.

Ownership category

akta.pro rank

Product category

Winery & Equestrian Services

NAICS

Grape Vineyards (111332), Wineries (31213)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery
• Horse boarding
• Wine production
• Equestrian services
• Wine club

Headquarters

HQ city

Saratoga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of estate-grown wines through the tasting room and online shop. Includes Cooper-Garrod Varietals (Viognier, Chardonnay, Pinot Noir, Cabernet Franc, Syrah, Cabernet Sauvignon, Merlot) and Test Pilot Blends (P-61 Black Widow, F7U-3 Cutlass, F6F Hellcat, F-104 Starfighter, F-86 Sabre Jet, P-47 Thunderbolt).
2. Wine Club Membership: Quarterly wine releases with 3, 6, or 12 bottle options. Red & White or Red Only options. Members receive 20% discount, complimentary tastings, and access to club events. Pricing ranges $115-$125/quarter for 3-bottle membership.
3. Equestrian Services: Trail rides, riding lessons (Western and English styles), pony rides, horse boarding, summer camp, and vaulting programs. Boarding includes feed twice daily, access to arenas, wash racks, and trails.
4. Private Events Hosting: Three event spaces available for private bookings: Fruit House (up to 32 guests, $900), Cutting Shed (up to 50 guests, $1100), and Garden Patio + Cutting Shed (up to 90 guests, $3000). All for three hours of use.
5. Compost, Hay & Firewood Sales: Sale of composted materials (horse manure, vineyard prunings, grape lees), hay from Bird Flat Ranch, and firewood.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Garrod Farms is a family-owned estate winery and stables operating on a single 28-acre vineyard property in the Saratoga foothills of Santa Clara Valley, California. The company produces and sells 100% estate-grown, CCOF-certified organic wines under the Cooper-Garrod Varietals and Test Pilot Blends labels, and offers on-site equestrian services including trail rides, riding lessons, horse boarding, summer camp, vaulting, and pony rides. Additional offerings include a quarterly Wine Club subscription, three private event spaces, and ancillary agricultural products (hay, compost, firewood).

Product overview

Garrod Farms is a family-owned estate winery and stables offering a dual product portfolio: estate wines under the Cooper-Garrod Varietals label (Viognier, Chardonnay, Pinot Noir, Cabernet Franc, Syrah, Cabernet Sauvignon, Merlot) and Test Pilot Blends (six wines named after NASA aircraft), plus equestrian services including trail rides, lessons, boarding, summer camp, and vaulting. The Wine Club provides quarterly releases across three membership tiers. The operation spans 28 acres of organic/sustainable vineyards alongside equestrian facilities with arenas, trails, and boarding services.

Differentiator

Problem solved

Functional benefit

Brands

• Cooper-Garrod Estate Vineyards: Estate wines carrying the Cooper-Garrod Estate Vineyards designation, including varietals like Viognier, Chardonnay, Pinot Noir, Cabernet Franc, Syrah, Cabernet Sauvignon, and Merlot.
• Test Pilot Blends

Products and services

• Cooper-Garrod Varietals Estate-grown wines including Viognier, Chardonnay, Pinot Noir, Cabernet Franc, Syrah, Cabernet Sauvignon, and Merlot, produced from 28 acres of organically and sustainably farmed vineyards in the Santa Clara Valley for individual wine consumers.
• Test Pilot Blends

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Savannah-Chanelle Vineyards: Family-owned estate winery in the Saratoga/Cupertino foothills offering estate-grown wines and tasting room experiences, the closest geographic and product-line peer to Cooper-Garrod.
• Ridge Vineyards: Iconic California estate winery in the Santa Cruz Mountains focused on single-vineyard estate wines with tasting-room and wine-club DTC, directly comparable in family-run, terroir-driven estate positioning.
• Mount Eden Vineyards: Estate winery whose original Mt. Eden Orchard and Vineyard Company land was the very property the Garrod family purchased in 1893; comparable small-lot estate Pinot Noir/Chardonnay/Cabernet producer with tasting-room DTC model.
• Byington Winery: Family-owned Santa Cruz Mountains estate winery with estate vineyards, tasting room, and event-hosting, closely comparable to Garrod's estate DTC and private-event model.
• Benziger Family Winery: Family-owned Sonoma estate winery known for certified organic and Biodynamic vineyard practices with tasting-room tourism; directly comparable on family operation plus sustainability certifications.
• Frog's Leap Winery: Family-owned Napa Valley winery with estate-grown wines, organic and dry-farmed vineyards, and a Rutherford tasting room experience; comparable on family/estate positioning and organic farming credentials.
• Truchard Vineyards: Family-owned Carneros estate winery with on-site tasting room focused on estate-grown wines and limited distribution; comparable on multi-generational family estate and DTC tasting-room economics.
• Cooper Mountain Vineyards: Family-owned Oregon winery producing estate wines from certified organic and biodynamic vineyards, with tasting room; comparable on family operation plus organic/sustainable certifications.

Regional players

• Mountain Winery: Historic Saratoga winery venue operating tasting and large-event experiences in the same Saratoga foothills micro-region as Garrod Farms; comparable as a local Saratoga destination competitor for visitors and private events.

Emerging players

• Bonterra Organic Vineyards: California wine brand built around organically and biodynamically farmed vineyards with wine-club DTC; comparable on organic credentials and DTC subscription model though operating at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/garrodfarms
• Instagraminstagram.com/garrodfarms
• TikToktiktok.com/@garrodfarms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garrod Farms Stables