What Raqs SEO-byrå does

Raqs SEO-byrå (legal entity Raqs AB, Swedish corporate registration number 556954-0189) is a privately held, founder-owned SEO and digital marketing agency headquartered at Sankt Paulsgatan 25 in Stockholm, Sweden. Founded in 2013 by Hasan Fransson and co-owned with Sofia Fransson, the agency operates with a 1–10 employee team and targets Swedish SMBs seeking improved Google visibility, paid search performance, and search-optimised websites. Its core technology footprint is built on the Squarespace CMS — where it holds Gold Partner status in Sweden — integrated with Google's SEO and Google Ads tooling, where it is a certified Google Ads Partner.

The company's service portfolio comprises four interlocking lines: (1) ongoing SEO retainer work typically following an initial paid analysis, (2) Google Ads campaign management including Performance Max and Shopping, (3) website creation built on Squarespace and delivered within roughly one month, and (4) educational offerings including Stockholm-based SEO courses, a free downloadable guide called "SEO-trappan", and an SEO-thesis scholarship of 5,000 SEK per semester. Distribution is direct-to-client, with no third-party resellers, and pricing is quote-based with no binding contracts. Customer logos span luxury/retail (Delphine Cartier, Lemarc Thomas), media/entertainment (Wahlgrens), home e-commerce (Davi at Home), financial services (SVEA), and public-sector mediation (Medlingscentrum).

The go-to-market is sales-led but operates inside a content-marketing engine — an extensive Swedish-language blog plus the SEO-trappan guide drive organic inbound, and a free 30-minute consultation converts that traffic into clients. The stated value proposition emphasises transparency (clients see the work), no contractual lock-in, ethical white-hat SEO, and direct contact with the executing consultant. Beyond Sweden, the company has signalled intent to serve Denmark, Norway, the UK and the USA via local partners or in-house delivery. No external funding, M&A, regulatory actions, patents, or app products are disclosed in the available data.

Name

Raqs SEO-byrå

Legal name

Raqs AB

Website

https://raqs.nu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Raqs SEO-byrå is a founder-owned Stockholm-based SEO and Google Ads agency serving Swedish SMBs, specialising in SEO, Google Ads, SEO-optimised Squarespace websites, and SEO education, delivered directly without binding contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services (SEO and Google Ads Agency)

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Search engine optimization
• Google Ads management
• Squarespace web design
• SEO consulting services
• Digital marketing agency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Ongoing SEO consulting and optimization work. Clients typically purchase a starting analysis followed by recurring qualified SEO work on retainer.
2. Google Ads Management: Management of paid search campaigns, typically as part of combined SEO + ads retainer arrangements.
3. Website Creation: New search-optimized websites built in Squarespace, mobile-friendly and sales-focused from launch.
4. SEO Courses and Education: SEO training courses offered in Stockholm. Also includes a scholarship program for students writing theses on search marketing (5,000 SEK per semester, twice yearly).
5. SEO-trappan Guide: Free downloadable SEO guide (interactive folder + text document + Trello checklist) used as a marketing/educational resource.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Raqs SEO-byrå is a Stockholm-based SEO and Google Ads agency that helps Swedish businesses rank higher on Google and convert more visitors into customers. Core deliverables include ongoing search engine optimization (on-page, off-page, and technical SEO), management of paid Google Ads campaigns (Search, Performance Max, and Shopping), and creation of SEO-optimized Squarespace websites. The agency is a Squarespace Gold Partner in Sweden and a Google Ads certified agency, and operates without binding contracts on a transparency-first model.

Product overview

Raqs SEO-byrå is an SEO agency based in Stockholm offering a portfolio of digital marketing services. The core offerings include SEO (search engine optimization), Google Ads management, and website creation. They specialize in building websites on the Squarespace platform and are a Squarespace Gold Partner. Their services are delivered without binding contracts or complicated agreements. They also offer educational products including a free SEO guide called 'SEO-trappan' and an SEO scholarship for students. The company is co-founded by Hasan Fransson and Sofia Fransson, who handle both SEO strategy and Google Ads campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO / Sökmotoroptimering Ongoing search engine optimization service for Swedish SMBs covering keyword analysis, on-page SEO, off-page SEO, technical SEO (page speed, mobile-friendliness), link building, landing-page optimization, and regular reporting. Typical engagement follows a starting analysis with subsequent recurring qualified SEO work on retainer.
• Google Ads-annonsering Paid Google Ads management service (Search, Performance Max, and Shopping campaigns) covering campaign creation, optimization, and ROI tracking via ROAS, POAS, CTR, and CPA. Often combined with SEO retainer work.
• Ny hemsida / Nya hemsidor One-off Squarespace website build delivered as a search-optimized, mobile-friendly, conversion-focused website, typically within one month of engagement.
• SEO-kurs / SEO-utbildning i Stockholm SEO training and education courses delivered in Stockholm for individuals and businesses wanting to learn search engine optimization.
• Squarespace Support Specialist consulting, website building, customization, and optimization on the Squarespace platform. Backed by Squarespace Gold Partner status in Sweden.
• SEO-trappan (SEO Ladder guide) Free downloadable beginner's guide to SEO for the Swedish market, comprising an interactive folder, a deep-dive text document, and a Trello-based checklist. Listed at 0 SEK and used as a freemium educational entry point to agency's services.

Quantifiable outcome

• SEO typically pays for itself within one year (9 out of 10 cases)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• SquarespacecoreTechnology or IntegrationSquarespace is the primary CMS platform used by Raqs for building client websites. Raqs holds Gold Partner status with Squarespace in Sweden, indicating deep expertise. The partnership enables Raqs to build and manage Squarespace websites with integrated SEO optimization for clients.
• GooglecoreTechnology or IntegrationGoogle is the primary platform for both SEO (search engine) and Google Ads (advertising) services offered by Raqs. Raqs is a Google Ads certified agency with Partner status, using Google's ecosystem (Search Console, Google Ads, Keyword Planner, etc.) as core tools for client work.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Curamando: Stockholm-based digital growth agency providing SEO, SEA, CRO and analytics to Nordic and European brands. Directly comparable to Raqs in geography and service mix, with broader scale and a similar SMB-to-mid-market target.
• Conversionista: Swedish consultancy specializing in conversion optimization, SEO and analytics. Highly comparable to Raqs in Stockholm footprint and digital marketing services, with slightly more enterprise/CRO positioning.
• Winto Group: Swedish SEO and digital advertising agency offering Google Ads, SEO and web analytics to Swedish SMBs. Direct overlap with Raqs on SEO + paid search delivery for Swedish small businesses.
• Boostability: US-based SEO agency focused on small businesses across multiple verticals. Highly comparable business model — SEO-led offering for SMBs with bundled Google Ads and website services — providing a roadmap for scaling internationally.

Broad incumbents

• Knowit: Nordic digital and tech consultancy group with marketing, SEO and e-commerce practices across the Nordics. A larger incumbent competing for many of the same clients as Raqs but with a much broader service portfolio.
• Netlight: Nordic digital transformation and strategy consultancy with marketing and digital experience offerings. Overlaps with Raqs on strategic SEO and digital growth work but operates at larger enterprise scale.
• WebFX: Large US-based digital marketing agency offering SEO, Google Ads, web design and CRO. Comparable services but materially larger scale; useful as a reference point for how a scaled SEO + paid search agency is structured.

Others

• Hallvarsson & Halvarsson: Long-standing Swedish communication and PR consultancy. Not a direct SEO competitor but operates in the same Stockholm marketing services ecosystem, often competing for adjacent corporate marketing budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/raqs-seo-byra
• Facebookfacebook.com/raqsseobyra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raqs SEO-byrå