Adam Dental Supplies

What Adam Dental Supplies does

Adam Dental Supplies (legal entity Adaam Pty Ltd) is an Australian e-commerce distributor of dental supplies founded in 2006 and headquartered in Mulgrave, Victoria. The company operates adamdental.com.au as a direct-to-consumer online storefront carrying 15,000+ products across equipment, consumables, infection control, endodontics, orthodontics, restorative and cosmetic, handpieces, burs, disposables, and dental chair categories, supported by phone sales (1300 449 262) and AHPRA-credentialed account registration that gates restricted professional-only items. Customers include private dental practices (core mid-market), corporate dental chains (notably BUPA Dental Clinics via a dedicated portal), hospital dental departments, dental laboratories, universities and dental students, and veterinary practices, with delivery to all Australian states and territories.

The underlying technology is a standard e-commerce catalogue platform with online account management, shopping cart, promotional pricing, and an SEO-optimised category and brand structure; no proprietary AI, data, or software product is disclosed. Product sourcing is built on authorized Australian distribution partnerships with major global dental brands including 3M Solventum, Kerr, GC, VOCO, Ultradent, Woodpecker, Septodont, Hogies, Deldent, Curaden Swiss, Dentalife, ADM, and MES, alongside private-label Adam-branded items such as Adam Eyewear and Adam Mouth Mirrors.

The business model is straightforward transactional distribution: one-time product sales in Australian dollars inclusive of 10% GST, unit pricing on a pay-as-you-go basis, free delivery on orders of 4+ different items (with state-specific thresholds for WA and NT), price matching against other Australian registered dental suppliers, and 30-day payment terms once credit is established. Compliance is supported by ISO 9001 accreditation, SGS certification, and Great Place to Work certification, and the company self-positions as Australia's fastest-growing dental supplier while explicitly not accepting international orders.

Name

Adam Dental Supplies

Legal name

Adaam Pty Ltd

Website

https://adamdental.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Adam Dental Supplies is an Australian e-commerce distributor offering 15,000+ dental products across equipment, consumables, infection control, and orthodontic categories to dental professionals, clinics, hospitals, universities, and veterinary practices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Mulgrave

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales across 15,000+ dental supplies including equipment, consumables, instruments, and infection control products. Revenue generated through transactional product sales with GST-inclusive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adam Dental Supplies is an Australian dental supplies distributor and retailer operating an e-commerce platform that offers more than 15,000 dental products including equipment (ultrasonic scalers, loupes, curing lights, autoclaves, clinical sandblasters, X-ray equipment), infection control products (sterilisation pouches, eyewear, disinfectants, PPE), dental instruments (mouth mirrors, burs, handpieces, scaler tips), consumables (anaesthetics, endodontic medicaments, restorative materials, whitening systems), and disposables. The company delivers nationwide across Australia, with restricted products requiring AHPRA professional registration, and supports dental practices, hospitals, dental laboratories, universities, and veterinary practices.

Product overview

Adam Dental Supplies is a comprehensive dental supplies e-commerce platform and distributor based in Australia, offering over 15,000 dental products across multiple categories. The company operates primarily as an online catalog with product offerings including Woodpecker ultrasonic scalers (UDS-E LED, UDS-A, UDS-L), Miniblaster clinical sandblasters, Hogies loupes (MaximEyes, MiniScope), and Nagata LED headlights under equipment; Hogies Eyewear, Scope Boxa Eyewear, and Adam Eyewear for infection control; Adam Mouth Mirrors and PDS Fogoff solution for dental instruments; Ultradent Opalescence PF whitening products for restorative and cosmetic care; and Woodpecker scaler tips and autoclave sterilization pouches as accessories. The platform serves dental professionals across Australia with nationwide delivery and free shipping on orders of four or more different items.

Differentiator

Problem solved

Functional benefit

Products and services

• Woodpecker UDS-E LED Ultrasonic Scaler A multi-function periodontal and endodontic ultrasonic scaler with a detachable LED handpiece, automatic frequency tracking, and EMS-compatible connection for dental calculus removal and root canal treatment. Targeted at dental professionals.
• Woodpecker UDS-A Portable LED Ultrasonic Scaler A portable ultrasonic scaler with LED illumination, 28kHz operating frequency, and multiple scaling, periodontal, and endodontic functions for dental practitioners.
• Woodpecker UDS-L Portable Ultrasonic Scaler with LED Portable ultrasonic scaler with LED lighting, titanium alloy handpiece, scaling/perio/endo functions, and detachable autoclavable handpiece.
• Miniblaster Sandblaster Unit with 4 Hole Adapter A fully autoclavable hand-held clinical sandblaster designed for adhesive dentistry procedures, creating micro-retentive surfaces for enhanced bonding to dental materials.
• Hogies Loupes MaximEyes Galilean operating loupes available in 2.5X and 3.0X magnification with flip-up mode, featuring patented technology for prescription lenses, LED co-axial illumination, and integrated eye protection for dental professionals.
• Hogies Loupes MiniScope Low-cost entry-level dental loupes with 2.5X and 3.0X magnification at 420mm working distance, designed for students, dental hygienists, and occasional users.
• Nagata YNa-Mini LED Headlight LED headlight delivering 18,500 LUX at 30cm for 9 hours of continuous use, designed for shadow-free co-axial illumination when mounted with loupes.
• Hogies Eyewear Protective Glasses High-performance protective eyewear conforming to AS/NZS1337.1:2010 standard for medium velocity impact protection, designed for dental, surgical, and medical professionals.
• Hogies Eyewear Asian Bridge Protective eyewear specifically engineered for the Asian nasal profile with minus projection and 15mm extension for improved comfort, airflow, and reduced fogging.
• Scope Boxa Eyewear Glasses Ultra-lightweight protective eyewear available in three sizes (Mini, Lite, Phat) with C-Max anti-fog and scratch coating, featuring continuous single-piece construction for a pressure-free fit.
• Adam Eyewear Protective Glasses Safety glasses providing reliable protection against splashes, aerosols, and debris with lightweight design, universal fit, and compatibility with prescription eyewear.
• Adam Mouth Mirrors (Front and Plain Surface) Dental mouth mirrors available in Plain Surface and Front Surface variants, fully autoclavable in sizes 3, 4, 5, and 6 for clear visualization during dental procedures.
• PDS Fogoff Anti-Fogging Solution Mint-scented anti-fogging solution for dental mirrors, safety glasses, and loupes, available in 30ml, 50ml, 250ml, and 1L containers.
• Ultradent Opalescence PF Tooth Whitening Professional tooth whitening treatment with PF (potassium nitrate and fluoride), available in 10%, 16%, 20%, and 35% strengths for customized take-home tray-based whitening.
• Autoclave Self-Sealing Sterilisation Pouches Self-sealing sterilization pouches with internal and external indicators, triple-sealed and triple heat processed with transparent film for easy viewing, supplied in boxes of 200.
• Woodpecker Scaler Tips (EMS Connection) Scaler tips with EMS connection including stainless steel endodontic tips (E1, E2, E3), titanium-coated perio and scaling tips (P1, P3, P4, G1-G6), and implant tips (P90, P94, P95).

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• 3M SolventumcoreChannel Partner/ Reseller/ DistributorAdam Dental Supplies distributes 3M Solventum dental products including Clinpro toothpaste, Relyx cement, and Scotchbond Universal adhesives as an authorized Australian reseller.
• KerrcoreChannel Partner/ Reseller/ DistributorAuthorized Australian distributor for Kerr dental products including NX3 cement, MaxCem Elite, and ZenFlex endodontic files with promotional offers.
• GCcoreChannel Partner/ Reseller/ DistributorAustralian reseller of GC dental products including GC Reline II tissue conditioner and GC initial restorative materials.
• VOCOcoreChannel Partner/ Reseller/ DistributorAuthorized Australian distributor for VOCO dental materials and restorative products.
• UltradentcoreChannel Partner/ Reseller/ DistributorAustralian reseller of Ultradent products including Opalescence tooth whitening, VALO curing lights, and Ease In Shields with EOFY promotions.
• WoodpeckercoreChannel Partner/ Reseller/ DistributorAuthorized Australian distributor for Woodpecker medical instruments including ultrasonic scalers (UDS-A, UDS-E, UDS-L), curing lights, and endodontic files.
• HogiescoreChannel Partner/ Reseller/ DistributorAustralian reseller of Hogies dental loupes (MaxiEyes, MiniScope), protective eyewear, and Nagata LED headlights for dental professionals.
• SeptodontcoreChannel Partner/ Reseller/ DistributorAustralian distributor for Septodont pharmaceutical and anaesthetic products for dental procedures.
• DeldentcoreChannel Partner/ Reseller/ DistributorAustralian reseller of Deldent Miniblaster clinical sandblaster units and accessories for adhesive dentistry procedures.
• ADMminorChannel Partner/ Reseller/ DistributorAustralian distributor for ADM dental supplies and products.
• DentalifeminorChannel Partner/ Reseller/ DistributorAustralian reseller for Dentalife dental care products.
• MESminorChannel Partner/ Reseller/ DistributorAustralian distributor for MES dental products and supplies.
• BUPA Dental ClinicscoreStrategic or Co-development PartnerTrusted partner providing dental products through dedicated portal to BUPA Dental Clinics across Australia, supporting delivery of excellent patient care.
• Curaden SwissminorChannel Partner/ Reseller/ DistributorAustralian reseller of Curaden Swiss dental care products including Curasept chlorhexidine rinses and gels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Henry Schein: Global #1 dental and medical supply distributor with significant Australia/New Zealand operations. Directly comparable as a multi-channel dental equipment and consumables wholesaler serving practices and DSOs; the privacy contact email '[email protected]' in the company data also suggests a possible affiliation that warrants confirmation.
• Patterson Companies: One of the two largest North American dental distribution franchises (now privately held after 2025 take-private). Comparable as a full-line dental supply wholesaler serving general practices, specialists, and DSOs across equipment, consumables, and technology.
• Benco Dental: Privately held, family-owned US dental distribution company; ranks alongside Henry Schein and Patterson as the 'Big 3' North American dental supply distributors. Closely comparable mid-market private wholesale model with broad SKU coverage and practice-focused fulfillment.
• Dentsply Sirona: World's largest dental equipment and consumables manufacturer, with significant direct-to-practice and distribution operations. Adam Dental Supplies is a downstream customer of Dentsply brands; included for category proximity even though the peer comp shifts from distribution-only to manufacturer-plus-distribution.

Others

• Septodont: Global dental pharmaceutical/anaesthetic manufacturer explicitly listed as a 'core' distribution partner of Adam Dental. Included as a peer because Adam functions as the Australian commercial front for Septodont SKUs; relevant for understanding channel dynamics in anaesthetic pharmaceutical distribution.
• Ultradent Products: US-headquartered manufacturer of Opalescence whitening systems and VALO curing lights — both categories Adam Dental carries as 'core' distribution partner. Comparable as a brand owner using Australian distributors to reach dental practices.
• GC Corporation: Japanese dental materials manufacturer whose GC Reline II, GC initial, and other restorative products Adam Dental distributes in Australia. Comparable as a brand-side supplier using local distribution partners; representative of the supply-side peer set.
• VOCO: German dental materials manufacturer with Adam as authorised Australian distributor. Included as an upstream supplier peer representative of the consumables distribution channel.
• Woodpecker: Chinese manufacturer of ultrasonic scalers, curing lights, and endodontic equipment; listed as a 'core' Adam Dental distribution partner in the source data, with multiple highlighted SKUs (UDS-A, UDS-E, UDS-L). Comparable as a brand-side supplier and as a same-category competitor to higher-end imported equipment.

Regional players

• SDI Limited: Australian-headquartered dental materials manufacturer (composites, glass ionomers, whitening) with global distribution. Most direct regional comparable on the manufacturing side given shared Australian base and dental special-materials focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adamdentalsupplies
• LinkedInlinkedin.com/company/adam-dental-supplies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adam Dental Supplies