Premier South

What Premier South does

Premier South is a privately held residential real estate brokerage founded in 2019 and headquartered in Belmont, North Carolina. The company operates three physical offices across the Charlotte metropolitan area—in Belmont (NC), Fort Mill (SC), and Huntersville (NC)—and serves 23+ cities and surrounding communities across North and South Carolina. Premier South is owned by Angelia Black (NC and SC Realtor) and operates as a traditional agent-driven brokerage representing individual home buyers and sellers, with extensions into mortgage lending through New South Lending and rental applications through Rental Beast.

The company's core technology is the BoldTrail-powered website platform integrated with Canopy MLS listing data, Google Maps, Zillow reviews, and Facebook Messenger. Service offerings include an MLS-driven property search portal with advanced filters (price, beds, baths, square footage, acreage, year built, walk score), a home valuation tool leveraging Attom Data and Zillow estimates, interactive map search, area-level market analytics, and a rental application workflow. Agent roster pages include individual agent websites hosted on the Premier South domain, supporting direct booking and lead routing. The technology stack is entirely third-party assembled rather than proprietary.

Premier South earns revenue primarily through traditional real estate commissions on residential purchase and sale transactions, with additional ancillary revenue from rental application processing fees and mortgage referral relationships. The go-to-market model is direct-to-consumer via the corporate website and physical offices, supplemented by digital channels including Zillow, Facebook, and agent-level websites. The customer base is highly fragmented, consisting of individual home buyers and sellers in the Charlotte metro region, with no enterprise accounts or institutional customer concentration.

Name

Premier South

Legal name

Premier South

Website

https://premiersouth.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier South is a privately held residential real estate brokerage founded in 2019, headquartered in Belmont, NC, with offices in Fort Mill, SC, and Huntersville, NC. It serves individual home buyers and sellers across the Charlotte metro area, offering MLS-driven property search, home valuation, mortgage lending, and rental services through a third-party technology stack.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Credit (522292)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Investment Sales Brokerage (BPAJABAI)

akta.pro secondary industry

Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing search
• Mortgage lending services

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. Agents represent buyers and sellers in the purchase and sale of single-family homes, condos, townhouses, multi-family, commercial, and land properties across their service area.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Premier South is a residential real estate brokerage that represents buyers and sellers of single-family homes, condos, townhouses, multi-family properties, and land across the Charlotte metro area of North and South Carolina. It sells brokerage services through a network of licensed agents operating from three offices (Belmont, Fort Mill, Huntersville), supported by a listing-search website, a home valuation tool, mortgage lending through partner New South Lending, and rental application processing via Rental Beast. Revenue is generated from commissions on completed real estate transactions.

Product overview

Premier South operates as a real estate brokerage platform offering a unified web-based service for home buyers, sellers, and renters. The core offering is the real estate listing platform, which is enhanced by integrated modules including a home valuation tool, mortgage services through New South Lending, interactive map search, and rental services via Rental Beast partnership. The platform serves the North Carolina and South Carolina markets with agent directories, market analytics by area, and continuing education resources through The CE Shop. The technology stack is built on the BoldTrail platform with Canopy MLS data integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Buyer and seller representation services for residential properties including single-family homes, condos, townhouses, multi-family, and land across North and South Carolina, delivered through a network of licensed agents based in Belmont, Fort Mill, and Huntersville offices.
• Home Valuation Service Free automated home price estimate service for homeowners considering selling, combining Attom Data and Zillow valuation data with comparable property analysis and follow-up from a Premier South agent for pricing guidance.
• Mortgage Lending Services (New South Lending) Mortgage lending services for Premier South clients, providing home loan applications and personalized loan officer guidance from application through closing, delivered through partner New South Lending.
• Rental Listing Application Service Rental property listings with online application processing for prospective tenants, including soft credit checks and a one-time application fee granting 30-day access to participating properties, delivered through the Rental Beast partnership.

Quantifiable outcome

• Multiple testimonials report successful transactions with full price offers received on first day of listing

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The CE ShopminorChannel Partner/ Reseller/ DistributorThe CE Shop provides Premier South branded continuing education classes for real estate agents including NC Broker Pre-Licensing, SC Salesperson Pre-Licensing, Post License Classes, and ongoing CE courses. The partnership supports agent training and licensing requirements.
• New South LendingcoreChannel Partner/ Reseller/ DistributorNew South Lending, led by Leslie Long with NMLS#108013, serves as Premier South's preferred mortgage lending partner. The company provides mortgage services to Premier South clients with over 30 years of experience in North Carolina mortgage lending.
• Canopy MLScoreTechnology or IntegrationCanopy MLS provides the Multiple Listing Service data powering Premier South's property listings. All active and sold property information, including pricing, square footage, beds, baths, and property details, is sourced from Canopy MLS.
• ZillowminorChannel Partner/ Reseller/ DistributorZillow hosts Premier South agent reviews and testimonials, providing third-party validation of agent performance and customer satisfaction for prospective clients researching agents.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keller Williams Realty: Largest residential real estate franchise in the US by agent count. Operates the same agent-network, commission-based brokerage model as Premier South and competes directly for agents and listings in the Charlotte metro.
• RE/MAX: Global residential real estate franchise with strong regional franchisee presence in North Carolina. Same commission-based brokerage model serving home buyers and sellers; directly competes in Premier South's geographic footprint.
• Coldwell Banker: Established national residential brokerage franchise with significant Carolinas presence. Competes with Premier South for seller/buyer relationships using the same traditional agent-representation model.
• Century 21: Long-standing residential real estate franchise with local affiliate offices in the Carolinas. Directly comparable commission-based brokerage serving similar home buyer/seller customers.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with regional presence in the Carolinas. Competes directly with Premier South for agents and listings using a similar traditional commission model.
• Compass: Tech-forward national residential brokerage with expanding Carolinas presence. Targets the same agent and consumer segments as Premier South, with greater technology investment and capital backing.
• Redfin: Technology-enabled residential brokerage with significant Charlotte metro operations. Competes on price (lower commission model) and self-service search tools directly against Premier South's buyer/seller flow.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent base across the US including the Carolinas. Operates a commission-split model that competes with Premier South for agent recruitment.

Direct peers

• Allen Tate Realtors: Large regional independent brokerage headquartered in Charlotte, NC — the closest direct geographic peer to Premier South. Operates a multi-office, agent-network residential brokerage model with similar local market focus in the Carolinas.

Regional players

• Howard Hanna Real Estate: Large privately-held regional residential brokerage operating across the Eastern US. Same agent-network, commission-based brokerage model with comparable scale and geographic concentration profile to Premier South.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/SouthPremier
• Facebookfacebook.com/premiersouthre
• LinkedInlinkedin.com/company/premiersouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier South