The Gainesville-Alachua County Association of Realtors

Name

The Gainesville-Alachua County Association of Realtors

Legal name

Gainesville-Alachua County Association of REALTORS

Website

https://gacar.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAG

Real Estate Buyer Representation

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate association
• Mls access
• Realtor membership
• Continuing education
• Advocacy services

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from approximately 1,200 real estate professionals including Realtors, Brokers, and Business Partners. Dues are collected on annual basis (January - December) with prorated fees for mid-year joiners.
2. Application and Processing Fees: Non-refundable application fees and MLS setup fees charged at the time of membership approval.
3. Merchandise Sales: Sale of real estate signs, lockboxes, key containers, flyer boxes, and promotional items through the GACAR store.
4. Event Revenue: Registration fees for events, classes, and seminars including General Membership Meetings and educational programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Gainesville-Alachua County Association of REALTORS (GACAR) is a member-owned trade association that provides real estate professionals in Alachua County, Florida with access to the Stellar MLS database, Supra electronic lockbox key technology, continuing education programs, ethics training, advocacy representation, networking events, and an online merchandise store. Membership tiers include Primary Realtor, Secondary Realtor, Designated Realtor/Broker, MLS Only, Business Partner, and Home Inspector categories, with annual dues and application fees forming the core revenue.

Product overview

GACAR is a trade association offering a platform of interconnected services for real estate professionals in Alachua County. The core offerings center on Stellar MLS Access for property listings and Supra eKey for electronic lockbox access, supplemented by CE Education Classes (both in-person and via The CE Shop online partnership). Members also receive Market Statistics Reports, Event Registration capabilities through GrowthZone, and can purchase supplies from the GACAR Store. The association provides additional member services including Business Partner Memberships, Realtors Reaching In assistance program, GACAR Giving Circle philanthropy, Advocacy/RPAC resources, Code of Ethics Training, and participation in various Committees and Councils for professional development and networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Realtor Membership
• Business Partner Membership

Quantifiable outcome

• Access to comprehensive market statistics and reports dating back to 2017
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• The CE ShopcoreTechnology or IntegrationGACAR has partnered with The CE Shop to provide online continuing education classes for Realtors. The partnership offers Pre-Licensing, Exam Prep, Post-Licensing, Continuing Education, and Professional Development courses. GACAR earns referral consideration while The CE Shop provides course content and delivery.
• Stellar MLScoreTechnology or IntegrationStellar MLS provides the Multiple Listing Service database for GACAR members. The MLS system contains property listings for North Central Florida and is the primary property data platform used by members. Stellar MLS also manages Supra eKey access.
• Supra (eKey System)coreTechnology or IntegrationSupra provides electronic lockbox key access technology enabling GACAR members to access listed properties using smartphone applications. Supra eKey access is provided through GACAR membership and cooperation agreements with other boards.
• Community Foundation of North Central Florida (CFNCF)coreStrategic or Co-development PartnerCFNCF manages investment funds for the GACAR Giving Circle philanthropic initiative. The foundation holds and manages Giving Circle monies and assists with grant distribution decisions. 20% of Giving Circle contributions are allocated to endowment.
• Florida RealtorscoreChannel Partner/ Reseller/ DistributorState-level Realtor association providing legislative advocacy, legal resources, market research (SunStats), forms (Form Simplicity), and member benefits. GACAR members receive access to Florida Realtors resources and the association participates in state-level initiatives.
• National Association of REALTORS (NAR)coreChannel Partner/ Reseller/ DistributorNational trade association providing advocacy, Code of Ethics framework, professional standards, and resources for Realtors nationwide. GACAR is affiliated with NAR and provides member access to NAR resources, training, and political action committee (RPAC).
• GrowthZonecoreTechnology or IntegrationWebsite platform and member management system provider powering the GACAR website, member directory, event registration, and store functionality.
• Florida Legal Title (Diamond Sponsor)minorGTM or Marketing PartnerDiamond level business partner sponsor providing title insurance and closing services. Sponsored level indicates premium marketing partnership with the association.
• Holden Roscow & Caedington (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - law firm providing real estate legal services.
• Salter Feiber (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - law firm providing legal services to real estate professionals.
• Acrisure Mortgage (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - mortgage lending services provider.
• Atlas Title (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - title insurance and closing services provider.
• Planet Home Lending (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - mortgage lending services provider.
• McGriff Williams Insurance (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - insurance services provider.
• Crane and Hyatt (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - insurance services provider.
• Florida Credit Union (Gold Sponsor)minorGTM or Marketing PartnerGold level business partner sponsor - financial institution providing banking and lending services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Orlando Regional Realtor Association (ORRA): Regional Realtor trade association serving Realtors in the Orlando/Central Florida market with the same membership dues, MLS access, education, and advocacy model as GACAR, but at significantly larger scale.
• Greater Tampa Realtors: Tampa Bay-area local Realtor association providing MLS access (via Stellar MLS in part), advocacy, CE education, and member services to Realtors in Hillsborough/Pinellas counties — comparable operating model to GACAR.
• Realtors of Northeast Florida (NEFAR): Local Realtor trade association serving the Jacksonville/Northeast Florida region with Stellar MLS integration, Supra eKey, education, and Code of Ethics oversight — directly analogous to GACAR's operating model in a neighboring territory.
• Realtor Association of Greater Fort Lauderdale: Broward County local Realtor association offering MLS access, education, advocacy, and member services under the same trade-association structure as GACAR.
• Miami Realtors: Miami-Dade County local Realtor association with MLS, education, advocacy, and member services — same operating model as GACAR but serving a much larger metro market.
• Sarasota-Manatee Realtor Association: Local Realtor association serving the Sarasota-Manatee region with the same Stellar MLS-aligned services, education, and Code of Ethics framework as GACAR.

Broad incumbents

• Florida Realtors: State-level Realtor trade association of which GACAR is a local board affiliate; provides legislative advocacy, forms (Form Simplicity), SunStats, and statewide resources that GACAR layers upon locally.
• National Association of REALTORS (NAR): National trade association for the real estate industry and ultimate parent body in GACAR's affiliation chain; owns the REALTOR trademark, Code of Ethics, and major advocacy and technology resources (RPR).

Others

• Stellar MLS: Regional MLS provider serving GACAR and other Florida local Realtor associations; a key vendor/infrastructure partner rather than a competitor, providing the MLS data platform members access through GACAR.
• Supra (United Technologies / SentriLock adjacent): Electronic lockbox and eKey vendor providing the smartphone-based property access system GACAR members use — an infrastructure/enabling partner to GACAR's offering.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GACARealtors
• YouTubeyoutube.com/playlist?list=PLmjIplCtF7qyPnIg3Qg9Ao6y8rF9ZV7vm
• Facebookfacebook.com/GACARealtors
• LinkedInlinkedin.com/company/gacar352

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gainesville-Alachua County Association of Realtors