The Gainesville-Alachua County Association of Realtors
- Company typePrivate
- Founded1940
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Gainesville-Alachua County Association of Realtors firmographics
Firmographics- Name
- The Gainesville-Alachua County Association of Realtors
- Legal name
- Gainesville-Alachua County Association of REALTORS
- Website
- https://gacar.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Gainesville-Alachua County Association of Realtors industry classification
Industry- Product category
- Real Estate Trade Association
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where The Gainesville-Alachua County Association of Realtors is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Gainesville-Alachua County Association of Realtors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership dues from approximately 1,200 real estate professionals including Realtors, Brokers, and Business Partners. Dues are collected on annual basis (January - December) with prorated fees for mid-year joiners.
- Application and Processing Fees: Non-refundable application fees and MLS setup fees charged at the time of membership approval.
- Merchandise Sales: Sale of real estate signs, lockboxes, key containers, flyer boxes, and promotional items through the GACAR store.
- Event Revenue: Registration fees for events, classes, and seminars including General Membership Meetings and educational programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Business Partner Membership - Primary |
| Subscription | Annual | Business Partner Membership - Secondary |
| Subscription | Annual | Home Inspector with Supra eKey |
| One time/ perpetual license | Annual | GMM Event Pass 2026 |
| Unit Pricing | Pay-as-you-go | Real Estate Merchandise |
| Unit Pricing | Pay-as-you-go | Bowling Social 2026 Admission |
| Subscription | Annual | Stellar MLS Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The Gainesville-Alachua County Association of Realtors product offering
Product offeringCore offering
The Gainesville-Alachua County Association of REALTORS (GACAR) is a member-owned trade association that provides real estate professionals in Alachua County, Florida with access to the Stellar MLS database, Supra electronic lockbox key technology, continuing education programs, ethics training, advocacy representation, networking events, and an online merchandise store. Membership tiers include Primary Realtor, Secondary Realtor, Designated Realtor/Broker, MLS Only, Business Partner, and Home Inspector categories, with annual dues and application fees forming the core revenue.
Product overview
GACAR is a trade association offering a platform of interconnected services for real estate professionals in Alachua County. The core offerings center on Stellar MLS Access for property listings and Supra eKey for electronic lockbox access, supplemented by CE Education Classes (both in-person and via The CE Shop online partnership). Members also receive Market Statistics Reports, Event Registration capabilities through GrowthZone, and can purchase supplies from the GACAR Store. The association provides additional member services including Business Partner Memberships, Realtors Reaching In assistance program, GACAR Giving Circle philanthropy, Advocacy/RPAC resources, Code of Ethics Training, and participation in various Committees and Councils for professional development and networking.
Differentiator
Problem solved
Functional benefit
Products and services
- Realtor Membership
- Business Partner Membership
Quantifiable outcome
- Access to comprehensive market statistics and reports dating back to 2017
- +1 more outcomes
Companies that use The Gainesville-Alachua County Association of Realtors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Gainesville-Alachua County Association of Realtors technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
The Gainesville-Alachua County Association of Realtors partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- The CE ShopcoreGACAR has partnered with The CE Shop to provide online continuing education classes for Realtors. The partnership offers Pre-Licensing, Exam Prep, Post-Licensing, Continuing Education, and Professional Development courses. GACAR earns referral consideration while The CE Shop provides course content and delivery.
- Stellar MLScoreStellar MLS provides the Multiple Listing Service database for GACAR members. The MLS system contains property listings for North Central Florida and is the primary property data platform used by members. Stellar MLS also manages Supra eKey access.
- Supra (eKey System)coreSupra provides electronic lockbox key access technology enabling GACAR members to access listed properties using smartphone applications. Supra eKey access is provided through GACAR membership and cooperation agreements with other boards.
- Community Foundation of North Central Florida (CFNCF)coreCFNCF manages investment funds for the GACAR Giving Circle philanthropic initiative. The foundation holds and manages Giving Circle monies and assists with grant distribution decisions. 20% of Giving Circle contributions are allocated to endowment.
- Florida RealtorscoreState-level Realtor association providing legislative advocacy, legal resources, market research (SunStats), forms (Form Simplicity), and member benefits. GACAR members receive access to Florida Realtors resources and the association participates in state-level initiatives.
- National Association of REALTORS (NAR)coreNational trade association providing advocacy, Code of Ethics framework, professional standards, and resources for Realtors nationwide. GACAR is affiliated with NAR and provides member access to NAR resources, training, and political action committee (RPAC).
- GrowthZonecoreWebsite platform and member management system provider powering the GACAR website, member directory, event registration, and store functionality.
- Florida Legal Title (Diamond Sponsor)minorDiamond level business partner sponsor providing title insurance and closing services. Sponsored level indicates premium marketing partnership with the association.
- Holden Roscow & Caedington (Gold Sponsor)minorGold level business partner sponsor - law firm providing real estate legal services.
- Salter Feiber (Gold Sponsor)minorGold level business partner sponsor - law firm providing legal services to real estate professionals.
- Acrisure Mortgage (Gold Sponsor)minorGold level business partner sponsor - mortgage lending services provider.
- Atlas Title (Gold Sponsor)minorGold level business partner sponsor - title insurance and closing services provider.
- Planet Home Lending (Gold Sponsor)minorGold level business partner sponsor - mortgage lending services provider.
- McGriff Williams Insurance (Gold Sponsor)minorGold level business partner sponsor - insurance services provider.
- Crane and Hyatt (Gold Sponsor)minorGold level business partner sponsor - insurance services provider.
- Florida Credit Union (Gold Sponsor)minorGold level business partner sponsor - financial institution providing banking and lending services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Gainesville-Alachua County Association of Realtors competitors and assessment
Company assessmentDirect peers
- Orlando Regional Realtor Association (ORRA): Regional Realtor trade association serving Realtors in the Orlando/Central Florida market with the same membership dues, MLS access, education, and advocacy model as GACAR, but at significantly larger scale.
- Greater Tampa Realtors: Tampa Bay-area local Realtor association providing MLS access (via Stellar MLS in part), advocacy, CE education, and member services to Realtors in Hillsborough/Pinellas counties — comparable operating model to GACAR.
- Realtors of Northeast Florida (NEFAR): Local Realtor trade association serving the Jacksonville/Northeast Florida region with Stellar MLS integration, Supra eKey, education, and Code of Ethics oversight — directly analogous to GACAR's operating model in a neighboring territory.
- Realtor Association of Greater Fort Lauderdale: Broward County local Realtor association offering MLS access, education, advocacy, and member services under the same trade-association structure as GACAR.
- Miami Realtors: Miami-Dade County local Realtor association with MLS, education, advocacy, and member services — same operating model as GACAR but serving a much larger metro market.
- Sarasota-Manatee Realtor Association: Local Realtor association serving the Sarasota-Manatee region with the same Stellar MLS-aligned services, education, and Code of Ethics framework as GACAR.
Broad incumbents
- Florida Realtors: State-level Realtor trade association of which GACAR is a local board affiliate; provides legislative advocacy, forms (Form Simplicity), SunStats, and statewide resources that GACAR layers upon locally.
- National Association of REALTORS (NAR): National trade association for the real estate industry and ultimate parent body in GACAR's affiliation chain; owns the REALTOR trademark, Code of Ethics, and major advocacy and technology resources (RPR).
Others
- Stellar MLS: Regional MLS provider serving GACAR and other Florida local Realtor associations; a key vendor/infrastructure partner rather than a competitor, providing the MLS data platform members access through GACAR.
- Supra (United Technologies / SentriLock adjacent): Electronic lockbox and eKey vendor providing the smartphone-based property access system GACAR members use — an infrastructure/enabling partner to GACAR's offering.
Market position
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Gainesville-Alachua County Association of Realtors social profiles
Digital presenceThe Gainesville-Alachua County Association of Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gainesville-Alachua County Association of Realtors leadership team
Management profileNumber of profiles
Profiles14 records
The Gainesville-Alachua County Association of Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gainesville-Alachua County Association of Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gainesville-Alachua County Association of Realtors
What does The Gainesville-Alachua County Association of Realtors do?
The Gainesville-Alachua County Association of REALTORS (GACAR) is a member-owned trade association that provides real estate professionals in Alachua County, Florida with access to the Stellar MLS database, Supra electronic lockbox key technology, continuing education programs, ethics training, advocacy representation, networking events, and an online merchandise store. Membership tiers include Primary Realtor, Secondary Realtor, Designated Realtor/Broker, MLS Only, Business Partner, and Home Inspector categories, with annual dues and application fees forming the core revenue.
Is The Gainesville-Alachua County Association of Realtors a public or private company?
The Gainesville-Alachua County Association of Realtors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Gainesville-Alachua County Association of Realtors founded?
The Gainesville-Alachua County Association of Realtors was founded in 1940. It employs 1 to 10 people.
Where is The Gainesville-Alachua County Association of Realtors based?
The Gainesville-Alachua County Association of Realtors is headquartered in Gainesville, United States, in the North America region.
How does The Gainesville-Alachua County Association of Realtors make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are application and Processing Fees, merchandise Sales and event Revenue.
Who are The Gainesville-Alachua County Association of Realtors's main competitors?
Direct peers on record are Orlando Regional Realtor Association (ORRA), Greater Tampa Realtors, Realtors of Northeast Florida (NEFAR), Realtor Association of Greater Fort Lauderdale, Miami Realtors and Sarasota-Manatee Realtor Association. Broad incumbents are Florida Realtors and National Association of REALTORS (NAR). Others are Stellar MLS and Supra (United Technologies / SentriLock adjacent).
Does The Gainesville-Alachua County Association of Realtors have an API?
No public API is recorded for The Gainesville-Alachua County Association of Realtors.
What industry is The Gainesville-Alachua County Association of Realtors in?
The Gainesville-Alachua County Association of Realtors's product category is Real Estate Trade Association. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.