Vit

What Vit does

Vit (Vereinigte Informationssysteme Tierhaltung w.V.) is a German registered association (eingetragener Verein) operating from Verden (Aller) that has functioned as the central IT service provider for animal husbandry and breeding for more than 50 years. The organization delivers milk performance recording, herdbook management, animal identification, breeding value estimation and parentage services across cattle, horses, sheep, goats, pigs and dogs, and it holds a state-mandated role operating the official HI-Tier central database for animal identification and registration in Lower Saxony and Bremen. Its customers include individual farmers and SMB dairy operations, alongside named enterprise clients and breeding associations such as Bundesverband Rind und Schwein (BRS), Deutsche Reiterliche Vereinigung (FN), Schweinebesamung Bethen, VDL and Deutscher Retriever-Club.

Vit's product portfolio is structured around species-specific solutions (vit fürs Rind/Pferd/Schwein/Schaf und Ziege) built on a shared data platform and supported by sub-products including NETRINDmobil (progressive web app for milk recording), NETRINDmlp, NETRINDfleisch, the Anpaarungsplanung BAP (bull mating optimization), Ketose-Check (health risk detection) and the Datanelle ear-tag hardware line. The technology stack combines Java-based web applications with a genomic database (Rind-Genom-DB) holding SNP marker data on approximately 200,000 genotyped cattle; since April 2025 vit has estimated breeding values for German Holsteins using the Single-Step methodology, the most advanced approach available, producing a unified total merit index (gZW) from phenotypes, genotypes and pedigree. Operations run on TÜV PROFI CERT Level 3 data center infrastructure (operated through subsidiary Rechenzentrum Verden GmbH / rzv) that is ISO 27001/27002-compliant and certified to ICAR standards for genetic evaluation and SNP-based parentage verification.

Revenue is generated through a combination of membership-based association dues, service charges to breeding associations and farmers, sales of Datanelle ear-tag consumables and analytics subscriptions through the serv.it ANALYTICS brand; pricing is not publicly disclosed and is structured as recurring service relationships. Distribution runs through the self-serve vit-Portal, the HI-Tier central database, dedicated customer logins for advisors and farmers, and direct enterprise relationships with national breeding organizations. Beyond Germany, vit participates in the International Dairy Data Exchange (iDDEN) across 13 countries and in the European Bovine Evaluation (EBE) joint initiative, signaling an intent to extend the platform from a national to a continental role.

Name

Vit

Legal name

Vereinigte Informationssysteme Tierhaltung w.V.

Website

https://vit.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Vit (Vereinigte Informationssysteme Tierhaltung w.V.) is a German registered association providing IT services for animal husbandry and breeding — including genetic evaluation, herd management software, and the official HI-Tier animal registration database — serving livestock farmers and national breeding associations across multiple species.

Ownership category

akta.pro rank

Product category

Livestock Breeding and Herd Management Software

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)

akta.pro secondary industries

Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA), Breeding Stock & Genetics (Rams/Bucks, Stud Services, AI/ET Programs) (AFAEAFAE), Sexed Semen & Sex Selection Services (AFAEAJAI), Reproductive & Breeding Devices & Supplies (AI Equipment, Pregnancy Detection Aids) (HLAMAFAM)

Keywords

• Livestock genetic evaluation
• Agricultural IT services
• Animal identification systems
• Milk recording software
• Herd book management

Headquarters

HQ city

Verden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Agricultural IT Services: Vit operates as a registered association (w.V.) providing IT services for animal husbandry and breeding. Revenue appears to come from membership fees and service charges to agricultural organizations, breeding associations, and farmers for services including milk recording, herd management, and genetic evaluation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vit provides integrated IT solutions for animal husbandry and breeding, including genetic evaluation (ZWS) using Single-Step genomic methodology, species-specific software (NETRIND for cattle, horse, pig, sheep and goat breeding), animal identification products (Datanelle ear tags and the HI-Tier central database), and bull mating planning tools (BAP). The company operates as a registered agricultural association serving farmers, breeding associations, and advisors across Germany, with infrastructure delivered through its TÜV-certified subsidiary data center rzv.

Product overview

Vit operates as a multi-module agricultural IT platform providing specialized software and services for animal husbandry and breeding. The portfolio is organized around species-specific solutions (Rind/cattle, Pferd/horses, Schwein/pigs, Schaf und Ziege/sheep and goats) alongside cross-cutting modules: Datanelle (ear-tag and animal identification products), serv.it NETRIND and serv.it ANALYTICS (IT service brands), and the ZWS (Zuchtwertschätzung/genetic evaluation) system as the analytical core. Core software products include NETRINDmobil (PWA), NETRINDmlp, NETRINDfleisch, and the Anpaarungsplanung BAP (mating planning tool). The company also provides IT infrastructure through its subsidiary rzv (Rechenzentrum Verden GmbH), including a TÜV-certified data center.

Differentiator

Problem solved

Functional benefit

Brands

• vit Portal: Online portal for ordering ear tags, submitting SEPA mandates, and accessing HI-Tier database
• NETRIND
• NETRINDmobil
• Bulli
• Datanelle
• serv.it ANALYTICS
• serv.it NETRIND

Products and services

• ZWS (Zuchtwertschätzung / Genetic Evaluation) Comprehensive genetic evaluation system estimating breeding values for dairy cattle, beef cattle, horses, sheep, pigs, and dogs by combining phenotypic data, genomic SNP information, and pedigree data.
• vit fürs Rind (Cattle) Comprehensive IT solutions for cattle farmers including milk performance recording, herd book management, cattle insemination, genomic herd management, and the Ketose-Check health monitoring tool.
• vit fürs Pferd (Horses) Software solutions for horse breeding including integrated genetic evaluation for FN (German Equestrian Federation) and warmblood horse breeding associations, and software tools for studbooks, breeders, and stallion owners.
• vit für Schaf und Ziege (Sheep and Goats) Solutions for sheep and goat management including herd book management, milk recording (MLP), and breeding value estimation.
• vit fürs Schwein (Pigs) Breeding value estimation services for pig breeds, including Pietran and BHZP/PIC boars, focusing on daily gain and lean meat percentage.
• Datanelle (Animal Identification) Ear tags for cattle, pigs, sheep, and goats along with the HI-Tier central database for animal identification and registration, operated by the Regionalstelle HI-Tier.
• NETRINDmlp Desktop software application for milk recording data management and milk performance recording (Milchleistungsprüfung).
• NETRINDmobil (PWA) Progressive Web App for milk recording and herd management, providing field data collection for dairy farmers.
• NETRINDfleisch Software module for beef cattle data management and performance recording.
• Anpaarungsplanung BAP Bull mating planning program (Anpaarungsplanung BAP) that generates tier-individual breeding suggestions based on up-to-date breeding values and all bull and female animal master data.
• Regionalstelle HI-Tier (HI-Tier Central Database) Central database for all HIT notifications, replacement ear tags for cattle, and equid transponders, operated by Vit as the designated competent authority for Lower Saxony and Bremen.
• Ketose-Check Health monitoring tool that analyzes milk data to identify ketosis risk in dairy cattle, functioning as part of milk performance recording.
• ICAR Parent Finder (Abstammungsfinder) Service that identifies correct parents of cattle based on SNP genotyping when pedigree information is uncertain or missing.
• serv.it NETRIND IT services brand providing software solutions for agricultural enterprises, including process optimization and data analytics.
• serv.it ANALYTICS Analytics services brand offering data analytics and business intelligence tools for agricultural operations.
• IT-Infrastruktur rzv IT infrastructure services for Vit and its customers, including TÜV PROFI CERT certified data center operations, hardware, system software, networks, and facility security provided by wholly-owned subsidiary Rechenzentrum Verden GmbH (rzv).

Quantifiable outcome

• Over 1,000,000 genotyped German Holstein females across 2,159 herds as of August 2023
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major and core.

• European Bovine Evaluation (EBE)majorStrategic or Co-development Partner · 1 January 2025European Bovine Evaluation (EBE) is a joint European genetic evaluation system development initiative. Vit is participating in this ambitious endeavor that sets new standards in cattle breeding.
• International Dairy Data Exchange (iDDEN)majorStrategic or Co-development Partner · 1 January 2020International dairy data partnership bringing together milk recording organizations and national databases across 13 countries representing approximately 200,000 dairy herds, 20 million dairy cows, and 13 million milk recorded dairy cows. Launched November 2020.
• VDL (Föderation Deutscher Schafzuchtverbände)coreStrategic or Co-development Partner · 1 January 2014Vit estimates EBVs for 25 sheep breeds on behalf of VDL based on field data. Routine genetic evaluation introduced in 2014 for reproduction, fattening, and conformation traits.
• Schweinebesamung BethencoreStrategic or Co-development Partner · 1 January 2008On behalf of Schweinebesamung Bethen, vit estimates breeding values for Pietran and BHZP/PIC boars since 2008. Key traits include daily gain and lean meat percentage.
• Rechenzentrum Verden GmbH (rzv)coreTechnology or Integrationrzv is a related company providing IT infrastructure services for vit departments and their customers. It maintains the entire technical infrastructure including hardware, system software, networks, and facility security on the business premises in Verden. Certified as TÜV PROFI CERT tested data center.
• Rechenzentrum Verden GmbH (rzv)coreOthersrzv operates as the data center provider maintaining failproof IT infrastructure for vit with 24/7 operations, emergency power systems, redundant internet connections, and certified data security measures.
• Bundesverband Rind und Schwein (BRS)coreStrategic or Co-development PartnerOn behalf of BRS, vit publishes top lists for active German herd book animals and breed-specific top lists for beef cattle. BRS represents German cattle and pig farmers.
• FN (Deutsche Reiterliche Vereinigung)coreStrategic or Co-development PartnerVit is responsible for integrated genetic evaluation on behalf of FN for all warmblood horse breeding associations in Germany, providing genetic assessment of traits from equestrian sport events and performance tests.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lactanet: Canadian dairy herd improvement organization providing milk recording, genetic evaluation, herd management software, and farm analytics. Broader incumbent offering a wider portfolio of services than vit, with comparable genomic evaluation capabilities for North American dairy producers.

Direct peers

• CDCB (Council on Dairy Cattle Breeding): US cooperative providing dairy genetic evaluations, genomic predictions, and data services across the American dairy industry. Direct international peer with highly comparable role in national dairy data infrastructure and genomic evaluation methodology.
• NBDC / Coöperatie CR Delta: Dutch dairy data organization providing milk recording and breeding value estimation for Dutch dairy farmers. Regional direct peer to vit operating in the Netherlands with comparable genetic evaluation services and customer base overlap through iDDEN partnership.
• CRV: CRV is a Dutch-Flemish cooperative providing cattle genetics, AI, herd management software, and dairy data services across Europe. Direct peer to vit given overlap in cattle genetic evaluation, breeding program tools, and herd management IT for dairy farmers.
• Masterrind: German cattle breeding cooperative providing AI, breeding program design, and genetic services to dairy and beef farmers across Germany. Regional direct peer overlapping significantly with vit's customer segments in cattle breeding and genetic evaluation.
• ZuchtData EDV-Dienstleistungen GmbH: Austrian IT service provider for cattle breeding and animal husbandry, delivering genetic evaluation, herd book management, and breeding value estimation for Austrian dairy and beef breeds. Closest direct peer to vit in the German-speaking market, with near-identical service portfolio and customer base.

Regional players

• AHDB Dairy (Agriculture & Horticulture Development Board): UK levy-funded organization providing dairy genetic evaluation, milk recording, and breeding services to British dairy farmers. Regional peer offering a comparable suite of services to vit in the UK market, with overlap through iDDEN partnership.
• Holstein UK: UK breed society providing herd registration, classification, and genetic evaluation services for Holstein cattle in the UK. Regional peer to vit in cattle breed management and breeding value services, though focused primarily on Holstein registration rather than full IT service provision.

Others

• Allflex Livestock Intelligence (Merck Animal Health): Global leader in livestock identification (ear tags, RFID) and animal monitoring sensors. Adjacent industry participant with overlap in the animal identification equipment market through vit's Datanelle product, but operating as a much larger commercial supplier.
• EuroGenomics Cooperative: European cooperative of dairy genetics organizations collaborating on multi-country genomic evaluation reference populations. Industry participant rather than direct competitor—vit is a related party through its iDDEN and EBE participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCND7iTMRAyT-pM_au33W2nw
• Facebookfacebook.com/people/Vit-Vereinigte-Informationssysteme-Tierhaltung-wV/100094056387899
• Instagraminstagram.com/vit_verden?igsh=MXQ3MnA5djlwMzZmZA==
• LinkedInlinkedin.com/company/vereinigte-informationssysteme-tierhaltung-w-v-vit-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vit