What Immunization Action Coalition does

Immunization Action Coalition, operating under the trade name Immunize.org, is a Saint Paul, Minnesota-based nonprofit founded in 1991 by Deborah L. Wexler, MD, that functions as a centralized educational content hub for immunization information. The organization serves two primary audiences: frontline healthcare professionals who administer vaccines (physicians, nurses, pharmacists, public health workers) and the general public, including parents and vaccine recipients. It is currently led by President and CEO Kelly L. Moore, MD, MPH, operates with an 11-50 employee footprint, and is supported by a cooperative agreement (Grant No. NH23IP922654) with the CDC's National Center for Immunization and Respiratory Diseases.

Its core products and underlying delivery mechanism are web-based rather than software-based. The portfolio centers on federally required Vaccine Information Statements (VISs) and their translations into dozens of languages, a searchable Ask the Experts library of more than 1,300 clinically answered questions (maintained by a named expert panel), and the IZ Express weekly newsletter reaching more than 50,000 subscribers. Supporting offerings include the Clinical Resources A-Z library (standing orders templates, screening checklists, patient handouts, storage and handling guidance), vaccine-confidence materials addressing hesitancy topics (autism, thimerosal, alternative schedules), recorded webinars on accessible vaccination and pain/anxiety management, and a portfolio of affiliated public-facing sites — VaccineInformation.org, LetsGetRealAboutVaccines.org (launched 2021), and ImmunizationCoalitions.org. The Immunize.org Shop sells laminated VIS QR code tables, printed schedules, and similar physical resources via an e-commerce storefront.

The business model is overwhelmingly non-commercial: the vast majority of resources are provided free of charge, with revenue derived from the CDC cooperative agreement, public donations, and corporate memberships, supplemented by modest unit-pricing on shop inventory (laminated schedules, English-only and English-plus-Spanish bundled QR code sets with bulk pricing). Distribution is direct via Immunize.org and affiliated domains, with no field sales or enterprise channel. The organization has no API, SDK, or commercial software platform and does not monetize through licensing, subscriptions, or AI/ML-enabled products.

Name

Immunization Action Coalition

Legal name

Immunize.org

Website

https://immunize.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Immunization Action Coalition (operating as Immunize.org) is a Saint Paul, MN-based nonprofit founded in 1991 that provides free vaccine information, Vaccine Information Statements in multiple languages, a 1,300-question clinical Q&A library, and educational resources to U.S. healthcare professionals and the public, funded primarily through a CDC cooperative agreement.

Ownership category

akta.pro rank

Product category

Public Health Education / Immunization Information Resources

NAICS

Other Social Advocacy Organizations (813319)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public & Private Vaccine Provider Networks (Clinics/Pharmacies/Physicians) (HLAJAHAB)

Keywords

• Immunization education resources
• Vaccine information statements
• Clinical immunization guidelines
• Vaccine confidence materials
• Public health education

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Immunize.org (the Immunization Action Coalition) is a nonprofit organization that produces and distributes free immunization educational resources for healthcare professionals and the public. Its core offerings include Vaccine Information Statements (VISs) and their translations, an Ask the Experts Q&A library, a weekly IZ Express newsletter, clinical resources (standing orders, screening checklists, patient handouts), vaccine confidence materials, laminated printed products sold via its online shop, and affiliated public-facing websites.

Product overview

Immunize.org is a non-profit organization that functions as an educational resource hub for immunization information, not a commercial software product. Its offerings include a suite of information resources, tools, and publications for healthcare professionals and the public. The core product portfolio consists of: Vaccine Information Statements (VISs) and their multilingual translations; the Ask the Experts Q&A library (1,300+ questions); the weekly IZ Express newsletter (50,000+ subscribers); Clinical Resources A-Z with hundreds of printable materials; Vaccine Confidence resources addressing hesitancy and religious concerns; the Immunize.org Shop selling laminated QR code tables and resources; and affiliated public-education websites VaccineInformation.org and LetsGetRealAboutVaccines.org. The organization does not offer a technology platform, API, AI-powered tools, or commercial software product.

Differentiator

Problem solved

Functional benefit

Brands

• IZ Express: Weekly digest newsletter of important immunization news and updates
• VaccineInformation.org
• ImmunizationCoalitions.org
• Let's Get Real About Vaccines
• 65+ Flu Defense
• Give2MenACWY.org
• National Adult and Influenza Immunization Summit (NAIIS)

Products and services

• IZ Express Newsletter A free weekly digest newsletter delivering immunization news, CDC recommendations, FDA approvals, new Vaccine Information Statements, resources, and events to more than 50,000 subscribers.
• Ask the Experts Q&A Library A searchable library of practical answers to more than 1,300 clinical questions about vaccines and their administration, contributed by a panel of immunization experts.
• Vaccine Information Statements (VISs) CDC-produced Vaccine Information Statements in English, explaining the benefits and risks of specific vaccines and required to be provided before each dose of certain vaccinations.
• VIS Translations Vaccine-specific Vaccine Information Statements translated into dozens of languages, lowering barriers to vaccination information for non-English-speaking recipients and maintained through a CDC cooperative agreement.
• Clinical Resources A-Z Hundreds of printable resources for healthcare professionals covering all aspects of immunization practice, including standing orders templates, screening checklists, patient handouts, and guidance on vaccine administration, storage and handling, contraindications, and managing vaccine reactions.
• Vaccine Confidence Resources Practical materials to help providers respond to patient concerns about vaccination, covering topics including autism and vaccines, religious concerns, thimerosal, alternative schedules, vaccine hesitancy, and improving the vaccination experience.
• Immunize.org Shop Online store offering laminated VIS QR code tables, standing orders templates, and other immunization-related printed and digital resources, with bulk pricing options for organizations; English-only and bundled English + Spanish sets available.
• VaccineInformation.org Public-Facing Site Public-facing companion website providing credible, plain-language information about routine vaccines through videos, graphics, and real-world language, available in English and Spanish.
• Let's Get Real About Vaccines (Pediatric Site) Affiliated website providing credible, plain-language information about routine pediatric vaccines, explaining the science and safety of immunization through understandable real-world language using videos and graphics, available in English and Spanish.
• Vaccines A-Z Navigation Resource Immunization resources organized alphabetically by vaccine (Adenovirus, Anthrax, BCG, COVID-19, Dengue, Diphtheria, Ebola, Hepatitis A and B, Hib, HPV, Influenza, Japanese Encephalitis, Measles, Meningococcal, Mpox, Mumps, Pertussis, Pneumococcal, Polio, Rabies, Rotavirus, RSV, Rubella, Smallpox, TBE, Tetanus, Typhoid, Varicella, Yellow Fever, Zoster), linking to disease-specific pages, VISs, and clinical resources.
• Recommended Immunization Schedules CDC-recommended immunization schedules for children and adults, plus schedules and recommendations published by healthcare professional organizations such as the American Academy of Pediatrics.
• Improving the Vaccination Experience: Accessible Vaccination for Neurodiverse People at Any Age (Webinar) Recorded webinar developed by Immunize.org with the Autism Society, offering practical tips to reduce stress when vaccinating neurodiverse patients, addressing pain and anxiety management, and improving vaccine confidence.
• Improving the Vaccination Experience: Reducing Pain and Anxiety for Children and Adults (Webinar) Recorded webinar featuring experts from HELP Eliminate Pain in Kids and Adults (University of Toronto) discussing evidence-based CARD (Comfort-Ask-Relax-Distract) strategies to reduce vaccination-related pain and anxiety.
• Unprotected People Stories Collection of real-life accounts of suffering and death from vaccine-preventable diseases (varicella, tetanus, rubella, yellow fever, shingles, and others), published to illustrate the importance of vaccination and to address vaccine hesitancy.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerSupported by a cooperative agreement from the National Center for Immunization and Respiratory Diseases (Grant No. NH23IP922654) at CDC. Website content is solely the responsibility of Immunize.org and does not necessarily represent official CDC views.
• Healthcare Professional OrganizationscoreStrategic or Co-development PartnerPartnership with organizations including American Academy of Pediatrics for healthcare professional organization guidance on immunization schedules and recommendations.
• Autism SocietycoreStrategic or Co-development PartnerCollaboration on the Vaccine Education Initiative to develop fact-based resources supporting the autism community and healthcare providers in achieving equitable vaccination care. Includes resources for accessible vaccination clinics and addressing needle fear.
• HELP Eliminate Pain in Kids & Adults (University of Toronto)minorStrategic or Co-development PartnerPartnership to discuss principles behind vaccination pain and anxiety, and evidence-based strategies to reduce apprehension based on Dr. Anna Taddio's research used by WHO and Public Health Canada.
• ImmunizationCoalitions.orgminorOthersAffiliated website for immunization coalitions supporting community outreach efforts.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vaccinate Your Family: National nonprofit founded by Rosalynn Carter and Betty Bumpers focused on vaccine advocacy, education, and policy — closely mirrors IAC's mission of protecting individuals and families from vaccine-preventable diseases through credible information.
• Vaccine Education Center (Children's Hospital of Philadelphia): Hospital-based program providing comprehensive vaccine information for parents, healthcare professionals, and the public; one of the most-cited clinician-facing vaccine education resources in the US, directly comparable in content scope.
• National Foundation for Infectious Diseases (NFID): Nonprofit providing education and professional resources on infectious diseases and immunization, including Continuing Medical Education for healthcare professionals; closely aligned audience of clinicians and public health advocates.
• Voices for Vaccines: Parent-led nonprofit advocating for vaccine confidence and providing community-based immunization education; comparable grassroots educational model targeting vaccine-hesitant audiences.
• PKIDs (Parents of Kids with Infectious Diseases): Family-focused nonprofit supporting families affected by infectious diseases and providing immunization education; overlaps with IAC's parent-handout and pediatric vaccine confidence resources.
• National Adult and Influenza Immunization Summit (NAIIS): Coalition of 130+ organizations working to increase adult and influenza immunization rates; hosted on Immunize.org infrastructure, representing the coalition-building arm of IAC's mission.

Broad incumbents

• American Academy of Pediatrics (AAP): Professional society publishing immunization schedules and policy recommendations that IAC curates and disseminates; a broader incumbent that influences the same clinician audience on the same vaccine content.
• Centers for Disease Control and Prevention (CDC) — Immunization Programs: Federal agency producing the underlying VISs, schedules, and recommendations that IAC translates, republishes, and contextualizes for clinicians; IAC's content backbone derives from CDC's authoritative guidance.
• Gavi, the Vaccine Alliance: Global public-private partnership advancing vaccine access and uptake worldwide; while not a direct US competitor, it represents the broader immunization information/advocacy ecosystem that contextualizes IAC's domestic scope.

Regional players

• Washington State Department of Health — Immunization Program: State-level immunization program producing provider and patient-facing resources analogous to IAC's clinical materials; comparable content scope at sub-national scale and a model for IAC's coalition-building approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ImmunizationAction
• Facebookfacebook.com/ImmunizeOrg
• Instagraminstagram.com/immunizeorg
• Xx.com/ImmunizeOrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immunization Action Coalition