What Hanning Elektro-Werke does

HANNING ELEKTRO-WERKE GmbH & Co. KG is a 75-year-old, family-owned German specialty manufacturer of customized electric drive systems and components, headquartered in Oerlinghausen, North Rhine-Westphalia. The company operates across five proprietary product divisions — haflowtic (circulation and drain pumps), hamatic (linear actuators up to 25,000 N), hamotic (single- and three-phase AC motors, including synchronous and oil-immersed variants, plus the new In-Wheel Direct Drive for autonomous mobile robots), hatronic (frequency inverters and low-voltage electronic controls from 0.12 kW to 3.0 kW), and haventic (EC and synchronous fan motors) — and provides custom engineering services via a structured five-step development process covering mechanics, electronics, software, and integration. HANNING holds world-leader status in linear actuators for dentist's chairs since the 1990s.

The company runs a vertically integrated production network of approximately 1,500 employees across four sites: Oerlinghausen (HQ, R&D, assembly, ~550 staff), Eggesin in Mecklenburg-West Pomerania (electronics manufacturing and aluminum die-casting, ~200 staff, founded 1992), Oradea, Romania (component manufacturing, ~350 staff, founded 2017, absorbing 2022 Vilnius transfer), and Vadodara, India (R&D and assembly, ~600 staff, founded 2008, absorbing 2021 Shenzhen transfer). The operating model is B2B, quote-based, with no finished-goods inventory; pricing is not publicly disclosed and products are produced to customer specifications.

HANNING serves three primary market segments — Appliance Applications (primary: white-goods hot-air blower motors, circulating and evacuation pumps), Industrial Applications (motors up to 7.5 kW, combined motor-inverter units, textile and mechanical engineering use cases), and Linear Actuators (medical technology including dental chairs, operating tables, therapy beds). The company is structured as a GmbH & Co. KG under general partner Hanning Elektro-Werke Beteiligungs GmbH, with four managing directors (Nader Halmuschi, Stephan Mönch, Alexander Hanning, Maximilian Hanning) and family ownership continuity implied by the presence of two Hanning-named directors. Revenue is generated through direct sales from Germany and a network of regional channel partners across Italy, Poland, Spain, Switzerland, USA, Canada, China, Taiwan, and India. Certifications include ISO 9001, ISO 14001, ISO 50001, SA8000, UL, VDE, CCC, CQC, and NSF.

Name

Hanning Elektro-Werke

Legal name

Hanning Elektro-Werke GmbH & Co. KG

Website

https://hanning-hew.com

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Hanning Elektro-Werke is a family-owned German manufacturer of customized electric drive systems and components — motors, linear actuators, pumps, fan motors, and electronic controls — serving appliance, industrial, and medical-technology OEMs across ~12 countries via direct sales and a regional partner network.

Ownership category

akta.pro rank

Product category

Customized Electric Drive Systems and Components

NAICS

Electrical Equipment Manufacturing (33531), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

akta.pro secondary industries

Power Electronics Manufacturing (Inverters/DC-DC/Onboard Chargers) (IMACACAD), Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

Keywords

• Customized drive systems
• Electric motors manufacturing
• Linear actuators
• Frequency inverters
• Circulation drain pumps

Headquarters

HQ city

Oerlinghausen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Customized drive systems and components: B2B manufacturing and sale of customized electric drive systems and components including motors, linear actuators, pumps, and electronics. Products are tailored to customer specifications for specific applications and industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HANNING ELEKTRO-WERKE develops and manufactures customized electric drive systems and components for industrial B2B customers across white goods, medical technology, and industrial automation sectors. Its portfolio spans AC and three-phase motors, linear actuators, frequency inverters, fan drives, and drain/circulation pumps, organized into five specialized product divisions (haflowtic, hamatic, hamotic, hatronic, haventic). Products are tailored to customer specifications for specific applications and are sold directly and through a network of regional sales partners across Europe, North America, and Asia.

Product overview

HANNING ELEKTRO-WERKE is a specialist manufacturer of customized drive systems and components with 75 years of experience. The company offers five specialized product lines under distinct brand names: haflowtic (circulation and drain pumps), hamatic (linear actuators), hamotic (AC/DC motors and drive systems), hatronic (frequency inverters and electronic controls), and haventic (fan motors). These product lines work together as integrated drive solutions, often combining motors with matching electronics and software from a single source. The company also provides custom engineering services following a structured 5-step development process. Product portfolio ranges from AC and three-phase motors, linear actuators, frequency inverters, fan drives through to drain and circulation pumps, serving industries including white goods, medical technology, industrial applications, textile, and laboratory/centrifuge applications.

Differentiator

Problem solved

Functional benefit

Brands

• haflowtic: Pumps product line - circulation and drain pumps for moving liquids in various applications
• hamatic
• hamotic
• hatronic
• haventic

Products and services

• haflowtic (Pump product line) Customized circulation and drain pumps for white goods, industrial cleaning, ventilation, and heating technology applications. Product models include CPO 45, CPO 35, DPO series, DPS series, UP series, CP series, PS series, and CPE 16 varicon with BLDC technology.
• hamatic (Linear Actuator product line) Linear actuators for medical applications (dentist's chairs, operating tables, therapy beds), industrial applications, and adjustable equipment. Includes frameless actuators (S series), housed actuators (SH, SL series), DC brush motors (HL series), lifting columns (THS), and industrial pro series (SHI) with forces up to 25,000 N.
• hamotic (Drive Systems product line) Drive systems including AC motors, three-phase motors, single-spindle drives, centrifuge drives, door and gate drives, compact synchronous drives, laboratory drives, traversing drives, oil-immersed motors, wash drives, oil burner motors, and In-Wheel Direct Drive (IWDD) for autonomous mobile robots.
• hatronic (Electronic Controls product line) Electronic control and frequency inverter products including DriveCCI frequency inverters, DriveLPI, DC-FI low voltage inverters, Hot Air Inverter (HAI), DriveSAS electronic start-up module, MAU supply unit, and SMC low-voltage inverter for autonomous mobile robots. Power ranges from 0.12 kW to 3.0 kW.
• haventic (Fan Motors product line) Fan motors for ventilation requirements including EC fan motors, frameless and housed L5, L6, L7, L9 motors, MOM L7 motors (single-phase and three-phase), synchronous motors for fan drives, and system configurations with rear panels. Designed for hot air ovens, livestock buildings, and soldering systems with chemical and temperature resistance.
• Customized Engineering Services Five-step custom drive solution development process including requirements analysis, motor optimization, functional model creation, validation, and series production. Covers mechanics, electronics, software, and integration.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• ELSAP S.P.A.minorChannel Partner/ Reseller/ DistributorEuropean sales partner based in Milan, Italy serving Appliance Applications. Contact: [email protected], www.elsap.it. Represents HANNING products in the Italian market.
• MS TRONIKminorChannel Partner/ Reseller/ DistributorSales partner based in Kutno, Poland serving Industrial Applications. Contact: [email protected].
• SAIN AUTOMATION SOLUTIONS, S LminorChannel Partner/ Reseller/ DistributorSales partner based in Riudellots de la Selva, Spain serving Linear Actuators. Contact: [email protected], www.sainsl.com.
• Anton Helbling AGminorChannel Partner/ Reseller/ DistributorSwiss sales partner based in Rapperswil/Kempraten serving the Swiss market. Contact: [email protected], www.ahag.ch.
• Torque Tech SystemsminorChannel Partner/ Reseller/ DistributorInternational sales partner based in Portland, OR, USA covering North America (Canada). Contact: [email protected].
• Tailor-Made-Intelligent-Technology Co. Ltd.minorChannel Partner/ Reseller/ DistributorSales partner based in Shanghai, China. Contact: [email protected], www.techtailor.com.cn.
• Ever Wise Automation Technology Co. Ltd.minorChannel Partner/ Reseller/ DistributorSales partner based in Taipei, Taiwan serving the Taiwan market. Contact: Dave Chen.
• JADAM International LLCminorChannel Partner/ Reseller/ DistributorDomestic US sales partner based in St. Charles, IL. Contact: [email protected]. Serves domestic US market only.
• Starline Industrials Inc.minorChannel Partner/ Reseller/ DistributorIndustrial sales partner based in San Juan Capistrano, CA, USA. Contact: [email protected], www.starlineindustrials.com. Serves industrial applications only.

Scale indicators5 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• FAULHABER: German manufacturer of miniature and precision drive systems — small DC motors, brushless motors, encoders, and linear actuators — for medical, laboratory, and automation applications. Directly comparable to HANNING's hamatic and hamotic precision drive and actuator product lines, especially in medical and laboratory end uses.
• Maxon Motor: Swiss manufacturer of high-precision DC and BLDC motors, gearheads, and drive electronics serving medical technology, robotics, and industrial automation. Comparable to HANNING's hamatic and hamotic lines in precision motor and actuator categories, particularly in medical and robotics applications.
• Dunkermotoren: German manufacturer of high-quality small motors, gear motors, and linear actuators sold under its own brand and integrated into OEM applications including medical technology. Closely overlaps with HANNING's hamatic linear actuators and hamotic small motor product lines, with the same B2B customization-led model.
• WITTENSTEIN: German manufacturer of servo actuators, gearboxes, and mechatronic drive systems for machine building, medical, and aerospace applications. Comparable to HANNING's higher-end linear actuator (hamatic) and electronic control (hatronic) offerings in demanding precision applications.
• ebm-papst: German-headquartered manufacturer of highly efficient electric motors and fans, with strong customization capabilities serving HVAC, appliance, and industrial customers. Directly comparable to HANNING across the haventic (fan motors) and hamotic (motors/drives) product lines, and similarly German Mittelstand with deep OEM customization.
• Bühler Motor: German manufacturer of customized small and mid-sized electric motors, gear motors, and pump drives for automotive, medical, and industrial applications. Highly comparable to HANNING on custom drive solutions for OEM customers, including drain/circulation pump motors similar to haflowtic.

Broad incumbents

• Siemens: Global industrial conglomerate with a large drives and motors business under Digital Industries. Relevant as a broad incumbent competitor in frequency inverters, motors, and industrial drive systems — categories where HANNING's hatronic and hamotic lines compete on smaller-ticket, customized opportunities.
• Grundfos: Global Danish pump manufacturer with deep presence in circulator and drain pumps for HVAC and appliances. The larger-scale competitor most directly comparable to HANNING's haflowtic white-goods pump business, with substantially greater resources and global reach.
• Wilo: Large German pump manufacturer with a much broader portfolio across building services, water management, and industry. Overlaps with HANNING's haflowtic pump line but at significantly greater scale and end-market breadth, illustrating the kind of larger incumbent HANNING competes against in selected pump applications.
• Nidec: Japanese global leader in small precision motors and a major supplier to appliance, automotive, and industrial markets. Represents the broad incumbent competitor whose scale, vertical integration, and pricing power set the competitive baseline across the motor categories HANNING serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/hanningelektrowerke

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanning Elektro-Werke