Rhode Island VIP

What Rhode Island VIP does

Rhode Island VIP, operating under the brand RhodyVIP, is a mobile-first local business marketing platform that aggregates directory listings, loyalty programs, digital rewards, review management, and customer engagement tools into a single no-download web application accessible from any browser. Founded in 2012 and headquartered at 1814 Route 70 East in Cherry Hill, New Jersey, the company targets local small and medium businesses across Rhode Island and surrounding markets with the stated goal of helping consumers save $5 per day at neighborhood merchants. Core product features include mobile punch cards, loyalty games, mobile gift and reward cards, social rewards, QR code campaigns, tablet loyalty, instant messaging with tier-based monthly limits, customer insights dashboards, and on-site promotions. The platform integrates with over 120 third-party services, anchored by Facebook, Google, Yelp, and the Localtunity review-embed system, providing social proof and ratings infrastructure without requiring app store installation.

Name

Rhode Island VIP

Legal name

Rhode Island VIP

Website

https://rhodyvip.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Rhode Island VIP (RhodyVIP) is a mobile-first web platform that helps local Rhode Island SMBs run loyalty programs, digital rewards, QR campaigns, and review management without requiring an app download.

Ownership category

akta.pro rank

Product category

Local Business Marketing Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Local business marketing
• Customer loyalty platform
• Mobile deals app
• SMB marketing software
• Digital rewards program

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Monthly subscription fees from tiered pricing plans (Basic free tier, Standard $79/mo, Pro $99/mo, Unlimited $199/mo). Revenue driven by SMBs subscribing to marketing and loyalty tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rhode Island VIP operates a mobile-first, no-download-required web platform that enables local brick-and-mortar businesses to run loyalty programs, deliver digital deals and rewards, manage customer reviews, and engage consumers through QR codes, mobile punch cards, and direct messaging. The platform simultaneously serves as a local discovery directory where consumers can find nearby restaurants, bars, retailers, and service providers in Rhode Island.

Product overview

Rhode Island VIP is a mobile-first local business marketing platform that operates through a unified core system offering directory listings, loyalty programs, digital rewards, review management, and customer engagement tools. The platform is accessible as a no-download-required hybrid app. It serves businesses across multiple industry verticals (restaurants, retail, health & fitness, auto services, salons, legal, medical, and pet stores) through a tiered pricing model: Basic (free), Standard ($79/month), Pro ($99/month), and Unlimited ($199/month). Key features include mobile gift cards, punch cards, loyalty games, social rewards, QR codes, tablet loyalty, on-site promotions, customer insights, instant messaging, and directory listings. The platform integrates with social networks for review management and targets local mobile shoppers to help small businesses build customer loyalty.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhode Island VIP Platform A mobile-first, no-download-required web platform that enables local brick-and-mortar businesses to create loyalty programs, distribute digital deals and gift cards, manage customer reviews across Facebook, Google, and Yelp, run QR code and on-site promotions, and message customers. Consumers access the same platform as a local discovery directory and loyalty wallet for neighborhood restaurants, bars, retailers, and service providers in Rhode Island.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Providence CollegeminorStrategic or Co-development PartnerProvidence College launched its first online Master of Science in Sports Administration program in collaboration with Rhode Island FC LLC. The partnership provides practical experience opportunities through the soccer club, including branding at games and internships for students. Faculty with industry backgrounds support the program which aims to prepare students for careers in the sports industry.
• Rhode Island FC LLC (RIFC)minorStrategic or Co-development PartnerRhode Island FC (RIFC) is a professional soccer club partnering with Providence College for their sports administration program. Provides practical experience opportunities including branding visibility at games and internship positions for students pursuing sports industry careers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Groupon: Local deals and discount marketplace that drives foot traffic to SMBs through discounted offers. Closely comparable to the deals/discovery side of Rhode Island VIP, though at a national scale and with a merchant-funded deal economics model rather than a subscription SaaS model.
• Thanx: Loyalty and customer engagement platform for restaurants and retailers, combining payments-linked rewards with CRM. Directly comparable to Rhode Island VIP's mobile punch cards, loyalty games, and SMB engagement tools, with a similar PLG-style approach to merchant acquisition.
• Fivestars: A leading SMB loyalty and marketing automation platform that lets local merchants run digital punch cards, rewards, and customer engagement programs. Directly comparable to Rhode Island VIP's loyalty, punch-card, and rewards feature set, with the same target customer (local SMBs) and similar freemium-to-paid pricing model.
• Punchh: Restaurant-focused digital loyalty and marketing platform serving multi-unit and enterprise restaurant brands. Comparable to Rhode Island VIP's restaurant-vertical loyalty product, with deeper specialization in dining and a more enterprise-grade feature set.
• Perkville: Loyalty and rewards platform purpose-built for fitness, wellness, and salon/spa SMBs. Comparable to several of Rhode Island VIP's verticals (health & fitness, salons & spas) and to the broader SMB loyalty + reviews positioning.
• Belly (Paytronix): Digital loyalty and customer engagement platform, now part of Paytronix, focused on restaurants and retail SMBs. Comparable in product (digital loyalty, mobile punch cards, merchant CRM) and customer profile to Rhode Island VIP's restaurant and retail verticals.

Broad incumbents

• Yelp: Dominant local business discovery and reviews platform with a large SMB advertising and tools business. Competes with Rhode Island VIP in local search, reviews, and merchant engagement, but operates at vastly greater scale and as a broad incumbent rather than a focused local loyalty play.
• Square Loyalty (Block): Loyalty program bundled into Square's payments and POS ecosystem, used by millions of SMBs. Competes with Rhode Island VIP by offering loyalty as a free or low-cost feature attached to a payments platform, which raises the bar for standalone loyalty SaaS pricing and stickiness.
• Google Business Profile: Free local business listing, review, and discovery product backed by Google's search demand. Overlaps directly with Rhode Island VIP's directory, review management, and local-search features and represents the most powerful free alternative for merchants.

Emerging players

• Koupon Media: Digital coupon and loyalty platform for local merchants, with mobile and QR-code-driven offers. Closely aligned with Rhode Island VIP's mobile deals, QR codes, and SMB couponing feature set at a similar scale and go-to-market profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Rhody-VIP/369136179958175

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhode Island VIP