Perkville
Perkville is a B2B SaaS loyalty and referral platform serving fitness studios, health clubs, salons, spas, and retail brands, with 30+ integrations to studio management, POS, and marketing systems for automated points-based rewards and referrals.
- Company typePrivate
- Founded2010
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Perkville does
Perkville is a B2B SaaS provider of customer loyalty and referral software, founded in 2010 and headquartered in the San Francisco Bay Area. The platform targets fitness studios, health clubs, salons, spas, and retail brands, with documented deployments across boutique fitness chains (Pilates Addiction, 9Round, Pure Barre, F45, Xercise4Less), university recreation centers (UAB), and healthcare-affiliated fitness facilities (Carle Health & Fitness Center). The core product is a cloud-based loyalty engine offering points-based rewards, automated referral tracking, branded promotions, challenges, and tiered VIP levels, delivered as a subscription with quote-based pricing tied to business size and location count.
Underlying the platform is a multi-tenant cloud architecture exposed through a public REST API (v2) with OAuth2 authorization, including PKCE support for mobile clients, and endpoints covering customers, transactions, referrals, rewards, challenges, levels, vouchers, locations, and reporting. Perkville's primary technical differentiator is deep integration with more than 30 third-party systems spanning fitness studio management (MINDBODY, ClubReady, Glofox, Mariana Tek, Hapana, Daxko), payment processing (Square, Clover, ASF Payment Solutions, Peak Payment Solutions), CRM and marketing automation (Salesforce, HubSpot, Klaviyo, Mailchimp, Sendgrid), and e-commerce (Shopify, Lightspeed). These integrations automate point accrual and reward redemption without manual operator intervention and form the core of the product's value proposition.
The company generates revenue exclusively through recurring SaaS subscriptions sold via direct B2B sales with demo scheduling as the primary conversion mechanism. Pricing is not publicly disclosed and is set per quote based on customer size and location count. Perkville claims cumulative platform usage of 10.2 million loyalty program members, 1.68 billion earning transactions, 1.34 million referrals, and 7.74 million rewards redeemed, though these metrics reflect total platform activity rather than current-period revenue. The company is privately held with no public ticker, has raised approximately $4.1 million in disclosed equity funding across multiple angel and early-stage rounds between 2011 and 2016, and operates with a headcount estimated in the 11–50 range.
Perkville firmographics
Firmographics- Name
- Perkville
- Legal name
- Perkville, INC
- Website
- https://perkville.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perkville is a B2B SaaS loyalty and referral platform serving fitness studios, health clubs, salons, spas, and retail brands, with 30+ integrations to studio management, POS, and marketing systems for automated points-based rewards and referrals.
- Ownership category
- akta.pro rank
Perkville industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- All Other Support Services (561990)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where Perkville is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perkville business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Perkville operates as a subscription-based SaaS platform providing loyalty and referral program software to fitness studios and boutique fitness brands. Pricing is based on business size and number of locations. The platform automates point earning and redemption through integrations with POS and scheduling systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on business size and location count |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Perkville product offering
Product offeringCore offering
Perkville is a cloud-based customer loyalty and referral SaaS platform that enables fitness studios, gyms, salons, spas, and retail brands to automate points-based rewards, track referrals, and run gamified loyalty programs. The platform integrates with over 30 POS, scheduling, CRM, and marketing systems to automatically sync customer transactions and award points, while providing branded loyalty experiences, challenges, and tiered VIP levels.
Product overview
Perkville is a unified loyalty and referral platform designed for growing brands, with a strong focus on the fitness and wellness industry. The core product is a single, comprehensive platform that combines points-based rewards, automated referral tracking, promotions, challenges, and tiered membership levels into one integrated system. The platform integrates with over 30 fitness studio management, POS, payment, email marketing, and CRM systems to automatically sync customer data and reward transactions. Businesses use the Perkville platform to acquire new customers through referral programs, increase engagement among existing customers, and boost revenue per customer by promoting upgrades and additional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Perkville Loyalty and Referral Platform A unified customer loyalty and referral SaaS platform that combines points-based rewards, automated referral tracking, promotions, challenges, and tiered VIP membership levels for fitness studios, gyms, salons, spas, and retail brands. The platform integrates with over 30 fitness studio management, POS, payment, email marketing, and CRM systems to automatically sync customer data and reward transactions, enabling businesses to acquire customers through referrals, increase engagement, and boost revenue per customer.
Quantifiable outcome
- O2 Fitness achieved 2054% ROI from customer rewards program
- +4 more outcomes
Companies that use Perkville
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Perkville technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature5 records
Perkville partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Solution One PartnerscoreSolution One Partners provides a global reward fulfillment network with gamification capabilities. They power the reward fulfillment infrastructure for SEQUEL Brands' portfolio-wide loyalty and referral program, working in conjunction with Perkville's loyalty and referral engine for studio operations.
- MINDBODYcoreMINDBODY is a fitness business management platform. Perkville integrates with MINDBODY to automatically sync customer transactions and award loyalty points, enabling seamless loyalty program management for fitness studios using MINDBODY.
- ClubReadycoreClubReady is a fitness club management platform. Perkville integrates with ClubReady for automated loyalty tracking and reward distribution.
- ShopifysupportingShopify e-commerce platform integration enables Perkville to sync purchase transactions and award loyalty points for e-commerce purchases.
- SquaresupportingSquare payment processing integration allows Perkville to track in-person purchases and automatically award loyalty points.
- SalesforcesupportingSalesforce CRM integration enables fitness businesses to sync customer loyalty data with their broader customer relationship management.
- HubSpotsupportingHubSpot marketing automation integration allows fitness businesses to incorporate loyalty program data into their marketing workflows.
- KlaviyosupportingKlaviyo e-commerce marketing platform integration enables personalized email marketing based on loyalty program activity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Perkville competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perkville social profiles
Digital presencePerkville financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perkville leadership team
Management profileNumber of profiles
Profiles3 records
Perkville funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perkville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perkville
What does Perkville do?
Perkville is a cloud-based customer loyalty and referral SaaS platform that enables fitness studios, gyms, salons, spas, and retail brands to automate points-based rewards, track referrals, and run gamified loyalty programs. The platform integrates with over 30 POS, scheduling, CRM, and marketing systems to automatically sync customer transactions and award points, while providing branded loyalty experiences, challenges, and tiered VIP levels.
Is Perkville a public or private company?
Perkville is a private company. It is classified as venture growth investor backed and is currently operating.
When was Perkville founded?
Perkville was founded in 2010. It employs 11 to 50 people.
Where is Perkville based?
Perkville is headquartered in Oakland, United States, in the North America region.
How does Perkville make money?
One revenue line is on record: subscription SaaS.
Does Perkville have an API?
Yes. Perkville offers a public REST API (v2) that enables developers to build integrations with their loyalty and referral platform. The API supports OAuth2 authorization with multiple grant types including Authorization Code Grant, PKCE Mobile Grant, and Resource Owner Password Credentials Grant. Available endpoints include business management, customer/connection management, transactions, referrals, rewards/perks, challenges, levels, vouchers, locations, and reporting. Pagination defaults to 20 items per page with configurable limits. The API uses bearer token authentication and supports filtering, relational queries, and date range filtering. Developer documentation is at www.perkville.com/developers/docs/v2.
What industry is Perkville in?
Perkville's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 561990 and its SIC code is 7372.